Newspaper Page Text
8L
Fall Fads and Fashions i the Arcade
As Viewed by GEORGIANA |
LITTLE friend from South
A Georgia, who does most of
her shopping here, arrived
vesterday expressly to attend the
Fall Fashion Show, and asked me
to accompany her on a sightseeing
and shopping expedition. Being
greatly interested in this Fashion
Show, I promptly met her at the
time and place appointed and we
were soon wandering down White
hall and up Peachtree, going into
rhapsodies over the wonderful
things in the windows and shops,
Finally I concluded 'twas time to
introduce my friend to our at
tractive Palace of Little Shops in
the heart of Atlanta.
- . .
“Come, Anme, and let me show
wou a most attractive shopping cen
tor in our city.”
“It's the Peachtree Arcade, I
know, for I've heard very much
about it.
. . .
Now, the Arcade, always attrac
tive, is In gala attire for KFashion
Week, and as we entered from the
Peachtree side o gay
and festive scene
greeted us, The
sweet strains of
“Beautiful O h i o"
drew us frresistibly
to probably the most
popular place in the
Arcade-—the Delpheon Shop, Inc,
117 and 121, and Anne went into
cemtasies over the lowely win
dows, the dear little booths and
‘the whole attraetive Interior. “This
is the home of the Delpheon and
the Columbia Grafonola, Anne,
twe. of the most wonderful
mustcal instruments in the world.”
“Oh, yes, I have a Colum
bia, and of course we think it is
the only talking maehine on the
market, though I'm told the
Delpheon is wonderful. And while
I'm here 1 want to buy some of the
new records, for, Hving In a small
town, we can't get just the records
we want when we want them.”
“Well, you can get all the newest,
latest and best in high-class musi
cal offerings at the Delpheon, for it
is, without doubt, the busiest rec
ord store In Atlanta. They keep
the Columbia Sealed Records, you
know.” Anne bought quite a num
ber of new records, and was
charmed with the cool, eomfortable
store, the complete stock, and, above
all, with the courteous treatment
she received at the Delpheon,
“That's just it, Anne.” 1 explained,
“It's Service Extraordinary, Satis
faction Plus, that makes the Del
pheon one of the most popular
music houses in Atlanta,
Y 9 9
“And, Amme, when you get tired
of your old records, and want some
new ones, there's a little shop up
stairs at 218 ecalled the Arcade
Record Exchange, where you can
bring your old records, no matter
what make of talking machine you
have, and for the wee sum of 20
cents they will give you any record
you may select—not a brand-new
one, you understand, but one that
is tn perfect condition. In this way,
for a small sum, ydu can keep your
self supplied with the newest
musie.”
5 o 0
A few steps further on Amme
paused in delight.
“Here's just what I want for the
kiddics, George. Come
. - .
And she led me, unresisting, .nwo
The Smart Shop, 125, for, naturally,
the lovely display of children's
school frocks attracted my friend.
who has a young sister or two
who will be going to school next
week., “These are the daintiest
frocks 1 ever saw, George” “Oh,
ves,” I answered, “any one needing
school dresses for the kiddies will
be delighted with the new fall
styles at The Smart Shop” “And,
George, just look at these novel
book sacks and little pencil boxes,
1 must have some for enoh(of the
children, for they seem as services«
able as they are pretty” Anne
bought pencils, boxes, hook sacks
and quite a number of useful things,
for The Smart Shop is headquarters
for the school children these days.
' 8 0
“Look across the way, George"”
whispered Anne as we came out of
the little shop. ‘lsw't that the most
attractive window wou ever saw?
Let's go over?” .
¥ A
1 followed Anne eagerly “across
the way" to 126, for 1 had caught a
glimpse of the attractive window
display of The Spe
clalty Corset Shop
and was longing for
a closer view of the 4
lovely intimate 2y
things that fascinate -
a woman. Now, -
this particular shop
has always been al
luring to Atlanta
women, but the re- ‘
cent extensive re- A
modeling has trans- o, d
formed it Into a /
wonderfaily commo- "‘(
dious, comfortable ]fi'
and attractive place, ‘7& 4
“sWhat kind of ocor- W }
sots do you keep?” '}. M
asked Anne. “The l 4
best known, and the &’ )
best made in the N
world,” answered \fi
Mrs, Wynston, “Be- BN 18
s:u the Kabo, g
ich we've handled
for years, we have
the BON TON COR
SET, which is too
well Mhown to need
an introduction to
diseriminating wom
:’:- We also carry an exquisite line
Vanity Bilk Underwear, and have
everything dainty and pretty in
crepe de chine, satin and silk
lingerie,” “And Jjust the very
best silk hoslery that can be found
in Atlanta, Anne. But everything
you find at The Speclalty Corset
Shop is the very best of its kind
and the very thing that women iove
and want. Here, too, ils the place
where every woman who values her
health and the real beauty of her
figure gets her corsets, for it is the
one place where you can be
hygenically as well as perfectly
fitted. They make a speclalty, too,
everything dainty and pretty In
of properly supplying the needs of
young girls, and every garment that
you buy, whether it is merely a
dainty confiner or an expensive cor
set, i correctly fitted to the fig
ure.” :
- - .
“This Arcade certainly ought to
be a woman’s paradise, George, for
you can just step from one shop to
another and find anything you
want.”
s 8 9
“Need a hat,” 1 laughed, as we
turned into the next shop, which, of
course, was the Specialty Millinery
Shop, 122, all abloom e
with the newest fall '.‘;) ’.“lg"‘"
chapeaus, which ~ll‘ T}EN
have just arrived. |! L/, "-"' )
There were chic lit- ,* Zz g
tle turbans, which |~ y
fascinated Anne, be- l 2 'q, »
cause they are quite /
becoming to her ! -
pretty face, and | p‘( !
there were others in I 4 :X A
larger shapes, which “42°% Ao,
I preferred because I wear them
best, “But they seem so reason
able, George. Why, the hats we
saw in the stores downtown were
two or three times as expensive as
these.” “Well, you see, Anne, there
is not so much expense incurred in
the Arcade, and that's why the
merchandise is so reasonable. I
always buy my hats from ‘Miss Jo,
not simply because she is reason
able, but she carries a large selec
tion of exquisite pattern hats, and
then she can make you just the
most becoming hats in the world.”
“Oh, George, just look at that
stunning brown suit!” and 1 turned
to find Anne gazing spellbound at
R <\
3
W/ ‘ &
\.\!‘ / ( N
g WN AT
the window of the Arcade Ready
to-Wear Store, 135. "1 must have
that suit if it costs a small for
tune, “she continued, as we entered
the shop. But Mrs, Williamson
only smiled as she listened to Anne
rave, and commenced to show us
some of the beautiful things that
had arrived by express that day,
Truly, the fall styles are wonder
fulty beautiful, for you never saw
such adorable things as those suits
and frocks in the new styles and
shades. Lovely dresses in duvet de
laine, tinseltone, tricotine and sil
vertone. A handsome model in
taupe tinseltone attracted Anne, but
a stunning frock of navy blue
beaded georgette appealed to me as
the very thing for these first fall
days. “You have exquisite things™
murmured Anne, “and so very rea
sonable,” “Why, I have just spent
six weeks in New York buying our
fall things, and I believe 1 found
the loveliest and handsomest things
in the metropolis, And we are re
ceiving shipments every day of the
finest suits and dresses designed
by the leading Eastern manufac
turers.” But Atlanta women have
already learned that for exquisite,
distinctive and individual styles the
Arcade Ready-to-Wear is the ex
clusive place to shop.
g ¥
“Here, George, seems to be an
other very attractive shop.”
“Oh, yes, this is GORDON'S.™
- . 0
“Well, his window is certainly
attractive, and 1 see something I
had really forgotten that 1 must
e ls)
y
ClLy
“ .: ’:.;:..--l:.‘:.
h\ ‘. Y
| AN
| S ,&’
- buy. Hosiery was really the first
~ thing on my shopping list, but 1
‘ believe I would have neglected it if
this window had not reminded me."”
’ *Well, 'tis well you forgot untt
you reached GORDON'S, for you
can get the very best brand of silk
| or lisle hose here much more rea
sonably than you can anywhere else
- in town, You see, Mr. Gordon
~ bought his supply of hosiery way
last February, before the prices
commenced to soar, and he |ls
selling his merchandise now ae
cording to the price he paid when
he bought and not at what it would
cost him to buy it now. So you
can Peally get hose here at pre
war prices. For instance, at QOR
DON'S you can buy Monarch, Esco
or Kayser silk hose, all silk and
wonderful values, at $3.00 per pair,
And there are no better brands
than these. Or you can get the
Topsy boot silk, full fashioned,
beautiful quality, with lisle heel
and top, for $1.50 a pair. Then, in
the Buster Brown hose (known
everywhere in America as a pers
fectly splendid line), you can get a
boot silk for $1.50, or a splendid
wearing, well made, full fashioned
lisle for SIXTY-NINE CENTS
and that's wonderful, I think. Mr.
Gordon guarantees eva{ytmnl you
buy at his store to be just what it
{s represented, and he certainly
offers some Renuine bargains. As
you live out of town, Anne, you had
e 4
HEARST’'S SUNDAY AMERICAN — A Newspaper for People Who Think — SUNDAY, AUGUST 31, 1919.
better take Gordon’s address, for he
pays particular and prompt atten
tion to all mail orders. All you
need do is to write him, giving your
size, the style, shade and article
you wish, with the price you want
to pay, and he will send it prompt
ly, parcel post charges prepaid.
Remember the name—
“(GGordon’s, 131 Peachtree Arcade.”
- - .
“Here is another place I feel con
strained to visit, George.”
“Why—avhich—what-—and how
do you know?’ I queried,
- - .
“Because I want a photograph of
myself in that new brown frock I
bought, and one glance at this at
tractive window tells’ me that this
is ,not merely a photographer’s
shop, but a real artist’s studio.”
“You're right, Anne, for at Gil
man’s Studio, 137 Arcade, they do
make wonderful pictures. Their
work is individual, exquisite, dis
tinetive, and if you want some
photos made this is the ideal place
to have your work done. And the
coloring and finishing work is un
equaled. They make a specialty,
too, of college work, doing much of
the local school photography. Many
of our girls who are leaving for
colleges in other cities and States
are having photographs made at
Gilman’'s to leave as sweet remem
brances for their friends and rela
tives.”
. . -
“Now, here, Anne, is the shop that
always attracts your friend
Georgiana for I'm a true daughter
of Eve when it comes to precious
jewels.” :
N
And when we entered J W,
Boone's jewelry store at 133 we
surely found a lovely display of
new and beautiful
jewelry that would
tempt any one. Mr.
Boone has just re
cently moved into
the Arcade from 14
N. Forsyth street,
where for many
years he conducted
a successfull business, but already
his Arcade shop has become quite
popular. But then he carries a com
plete jewelry line, with all the new
est fads and fancies, and his prices
are very reasonable. Anne and I
were fascinated by the lovely rings,
brooches and pins that seem spe
cially designed to match the ate
tractive fall costumes, but we were
also intrigued by the handsome
watches, scarfpins and other things
that appeal to the masculine eye.
Anne (being on the verge of getting
engaged) was particularly charmed
with the display of engagement and
wedding rings, and told Mr. Boone
confidentially that she'd like to ad
vise her Paul and all the would-be
autumn brides and bridegrooms just
where to buy their “ties that bind.”
9@ ;
“George, these fashions have
made me terribly thirsty, not only
for mew clothes, but a real drink.
Isn't that a soda fount 1 see over
there?
s s
But, as we hurried along in search
of a stimulating dope, Anne, who
never can resist pretty things in
the millinery line, stop
ped suddenly at 118 and
pointed to a dear little |
hat in a window. |
“George, 1 simply must
have that new fall bon
net to wear with my
new brown frock.” So
we went immediately
into the Arcade Millinery Store,
where we found the most stunning
display of new fall millinery.
Smart looking sailors in the new
shapes that are so popular, and the
most fetching little turbans I've
ever seen., Anne promptly tried on
the chapeau she covetetl, and, find
ing it wonderfully becoming, in
quired the price. “Just $lO dollars!"
she exclaimed in astonishment.
“Why, I thought it would be $25 at
the least. Tl'll buy it real quick.”
“Well, you see,” explained the cour
teous saleslady, “we specialize in
hats at reasonable prices, and we
carry nothing over sls. That saves
you the war tax, you know. And
we also make a specialty of re
modeling hats and making hats to
order. So if you can't find justy
the shade and style you want in a
pattern model, we can make you
a stunning hat in any new style or
shade just to match or harmonize
with your new fall costumes.”
. 9. ¥
After tinally getting our “liquid
refreshments” Anne suggested that
we go upstairs and seek for new
worlds to conquer,
T
But before we reached the stair
way Anne again paused, this time
in mute inquiry before the window
at 141. “What kind of a store in
this, George?" “Why don't you see
the sign on the window This Is
R. H. JARRELL'S Surgical Store
and it is the only exclusive store of
its kind in thé South. Mr. Jarrell
carries an absolutely complete
equipment of surgical appliances
and you can find any appliance
known and used by the medical pro
fession, right here. And of course
only the best fitting and most com
fortable trusses, abdominal sup
porters and elastic hosiery to be
found anywhere. Another thing that
differentiates this store ig the fact
that there is a capable lady attend
ant always here to assist in supply
ing your wants and this makes it
all the more convenient and agree
able for the ladies who sometimes
have occasion to visit the store.
Yeos, dear, all the ,phydehn- highly
recommend JARRBLL'S SURGI
CAL Store, and if you ever need to
do any shopping of this kind you'll
know just whc:ro .to .como."
We passed on upstairs, Anne
marveling at the many and varied
things ome can find in the Peach-,
tree Arcade.
e W
Of course the first thing that at
tracte Anne on the second floor was
the sign, “MADAME RIECHONIE,
Modiste,” at 227, for, womanlike,
she was already mentally planning
her fall wardrobe. “Yes, Anne,” I
answered to her unspoken question,
“Madame Riechonie is a wonxrful
artiste and when you get rea for
that trousseau you're talking about
you must let her design and make
all your gowns. ['ve seen a num
ber of the dresses she's made and
each one has that chie, Parisian
air that we women so desire, but
rarely get. And here, too, is where
yqu want to have your hemstitch
ing and picoting work done, for it's
the rhost satisfactory place in town.
They make or cover any kind of
buttons, too, and you'll be wanting
lots of pretty buttons for your
frocks, Anne, for they're going to
be used extensively this season as
a trimming.”
- . *
“What’'s that across the way,
George—a toy shop?”
- - *
“No, that's the Doll Infirmary,
at 227, where all the kiddies bring
their sick dollies to have them
mended.” Anne and I went in the
little shop and were as pleased as
two children looking at the dainty
little doll dresses, hats and shoes,
for the dollies’ new fall clothes have
arrived at the Doll Infirmary. But
those wonderful walking dolls, that
can walk and skip and jump as nat
i et L G
BT
iy
EELY | / 748
ST —
I
| W/
el
7
/1
(4—’
'VE certaiply been as busy as a
bee this week and I don’t be
lieve I ever walked or talked
quite as much in my life. You see,
on Monday our advertising man
ager informed me that he had
Georgiana scheduled for a page for
the special fashion edition and I
knew that meant I had to get real
busy. Thursday morning I had just
about talked out, so I dropped into
the office for a brief resting spell,
hoping that something would hap
pen (0 make me forget that page
for a little while. Sure enough
the phone rang and ’twas a call for
Georglana. And theugh 1 didn't
really have time I consented with
delight when my friend, Mrs.
Maryon, askéd could I spare her an
hour or two and help her with some
unusual shopping. I met her a
few moments later at Five Points
and she explained what she wanted.
Bl Nl .
“It's this way, Georgiana. You
know I have five children all ol
school age and I'm quite in a quan
dary where to send two of them
at least. Mary has just finished
grammar school and for several
reasons [ can't send her to the
public high school. Tell me which
of the so-called private schools
would you recommend?”’ “Tell me
first, what are your real wishes
for Mary. Do you want her to
study and really do something
worth while, or is she merely go
ing to school to get the usual smat
tering of education?” “No, George,
Mary is a very studious, ambitious
girl and that is why I am con
cerned as to where to send her”
“All right then. By all means send
her to the Loveridge Academy, 708
Peachtree street. This is the pre
paratory school of the Elizabeth
Mather College and is the one place
in Atlanta where I would want to
send a girl just ready for high
school. Like the Elizabeth Mather
College the academy is not merely
a school where the ordinary
‘reading and writing and rithma
tic' are taught. It is really a vo
cational training schoo! which de
velops a girl in every way and pre
pares her for her future as a
woman, & wife and mother. They
take a girl, find out her talents
and train her adong these lines.
The Loveridge Academy is no place
for a girl who does not care to
study and the college is not mere
ly a school for dilettantes. It is
the aim of the college to prepare
each girl for some useful occupa
tion, preferably the one for which
she is naturally adapted, and this
developing work begins with the
academical department. It is &’
school of the highest ideals, refined
surroundings and the instructors
are the very best that can be ob
tained. Individual attention |ls
given to each pupil, therefore only
a Mmited number will be acecepted
in any department. Really Mrs.
Maryon, there s not another school
in the South MNke the Blizabeth
Mather College and the Loveridge
Academy forms the groundwork.
8o send Mary there, by all means,
for you can rest assured that her
physical, mental and moral char
acter will be strengthened and de
veloped as every mother should
want her child’s character molded.”
¥ e
“So we went right out to the
Loveridge Academy and Mrs, Mar-
urally as a child, charmed us just
as they will surely delight all the
kiddies. <
¢ e
By the wholesale houses we
passed, not much interested till we
came to a most attractive place.
£
‘This,” 1 explained to Anne, “is
the Needle Kraft Shop, and it's a
little shop that many mothers who
have kiddies to fit out for school
will be glad to hear about. Mrs.
Parks, the lady in charge, will cer
tainly prove a very present help to
those mothers who have neglected
to make the usual supply of school
clotheg and find themselves now in
a dilemma. Mrs. Parks loves to sew
for the kiddies and to make and de
sign attractive little frocks that
have a style and charm that will
delight the mother as well as the
girlie. On each she puts a dainty
bit of finishing work, hemstitching
the collars and cuffs, picoting the
edges and adding little individual
touches that simply make a frock.
And her prices are very reasonable.
. - *
Next we caught the elevator for
the ground floor, for Anne felt sure
she could find something interest
ing.
5 e
“Why, is this another music store,
George?” “Yes, this is the Arcadia
Music Store, where they handle
such well known phonographs as
the Kimball, Pathe and Mandel.
And surely, Anne, any one can have
School Shopping
With Georgiana
yon made arrangements for Mary
to enter the school which opens its
Fall session September 15.
- * *
“Now that Mary is satisfactorily
placed T wish you would advise
me what to do with Jack. Of
course there are any number of
good schools, but we can't seem to
decide upon one. Jack prefers one,
his father another, while I really
don't know what I want. It seems
to me that Jack needs special
training and he really does need
individual attention to«make him
toe the mark. He's not too fond of
studying, although he seems ambi
tious, too. ‘“Why, Mrs. Maryon,
many boys are that way, especially
at Jack's age. Did you éver think
of sending him to the PEACOCK
SCHOOL FOR BOYS? It is one of
the best preparatery schools for
boys in Atlanta or the South, and
1 believe it is the very place for
Jack. They take only a limited
number of pupils in order that they
may have small classes and thus
give to each boy individual atten
tion. Most of the boys easily com
plete the course in four years and
are ready for any of she large
Northern or Southern colleges.
They begin with the seventh grade
and carry the boy through the
four years of high school work.
And aside from the classical or
scholastic features of the Peacock
School, it means much to a boy in
the developing stage to be in just
such refined surroundings and to
have the benefit of their excellent
physical, mental and moral train
ing. Really I think the Peacock
School is just what you want to
develop Jack and smooth out all
those little kinks in his character
that you are worrying about. I
know quite a number of parents
who are sending their boys to Pea
cock and quite a number of others
who received their preparatory
training at Peacock and have since
made wonderful records in the col
leges. For instance, there was M.
A. Etheridge Jr. who was prepared
for Princeton University at the
Peacock School. He entered Prince
ton unconditioned and graduated
with second honor in his class.
Then there is ‘Walter Wilkes who
also trained at Peacock for Prince
ton and who was among the honor
men in his class. T. L. Stokes, a
Peacock boy, led his class in every
thing at our own Georgia Universi
ty, and there are scores of others I
might mention who have made
splendid records in the colleges.”
The Peacock School for Boys is
located at 41 West Fourteenth
street and the phone number is
Hemlock 410. And both Mr. Evans
and Mr, Turk, the principals, will
take pleasure in explaining all
about the school to you in detail.
89 9
“Well, since we've settled the
question of Jack's schooling we
must go and get him some suitable
clothes, 1 had been waiting to get
his fall clothes until I decided
whether he would go to a military
school or not, Where do you and
Dad usually get your clothes,
Jack?" “Aw, mother, you know I al
ways get my clothes at the Boys'
Shop, 6§ Whitehall, So do all boys
that reully care what they look
like in their clothes,” explained
Jack loftily. So to the Boys' Shop
we went at once, much to my secret
satisfaction, for | agree with Jack
that ALL boys should get their
clothes from this exclusive, attrac
tive boys' store. Right now the
Boys' Shop is in the midst of a
magnificent remodeling, but Mr,
Fox took care not to forget to pro
vide for the schoolboys, and his
spiendid new Mne of fall and win
ter suits is walting and ready for
the young gents' inspection. Now
Jack, ltke most boys, is hard on his
clothes, so his mother was In
stantly captivated by the “Double
Life” suits that are specially made
good music in their home when
they can purchase the very best
makes of talking machines for just
a trifle as a first payment and the
balance in weekly sums of say a
dollar or two. So remember the
number, it's 33 Peachtree Arcade,
downstairs.”
. "
“Now this
is a unique
place, Anne,”
oo We stopped
, eoy i just under
! ;_«l’-'%]‘! 4 ! the stairway
i "!fl N j at number
. ;‘:)81/5\)_2' fl 45. “This is
GBI the Atlanta
\‘sz; 5‘;&; Clock House,
R where you
| can find
B } anything in
”’>& the clock line
s = b, gok from a teeny
| i Little Ben
Sy N to a great
big Grand
father. They
also special
ize in expert clock repairing.”
. - -
And as a great old Grandfather
chimed out ‘“‘twelve o'clock” Anme
and I decided that “all was well”
and that ’twas time we were getting
lunch. So we left the Peachtree
Arcade, which Anne declared was
just the most attractive and fasci
nating spot she had found in all
Atlanta.
to meet the usage that the average
boy gives a suit. They come with
the extra pair of trousers that
surely are absolutely necessary for
every boy’s comfort and conven
ience. A natty new Norfolk, with
the new waistline effeet, Jack in
sisted upon too, and of course a
Hart Schaffner and Marx suit for
Sunday. “This ic a wonderful store,
Georgiana, isn't it? And you can
find everything on earth that a boy
needs or desires. And it is so lit
tle trouble to shop here. The
sales people are so interested and
courteous and everything is so con
venient and nice.” *“I think it must
be because every person in- here
loves boys. And you know it can
be just as fascinating to buy
pretty, stylish things for boys as it
is to buy the frillies for the girls.”
“It certainly is fascinating if you
buy at the Boys' Shop if we're to
judge by this happy crowd of
schoolboys who seem to be getting
everything from a pair of sox to a
new felt hat ”
. - .
“And doesn’t Mary need some
new clothes for school?” I asked.
.9 9
“Of course she does and we'll go
right now and see just what she
wants.” So straight to J. M. High's
wonderful store of complete depart
ments we went to get Mary's
school eutfit, for as every one
knows, High has the most complete
and satisfying department for ju
veniles in Atlanta. And on the
spacious, light third floor which is
devoted to the children’s wear we
reveled in the beautiful new fall
frocks that have arrived just in
time for the girlies to get ready
for school.
“Surely this is the largest and
prettiest assortment of gingham
and wash dresses that I have ever
seen, even at High's,” exclaimed
Mrs. Maryon. And there were ador
able little dresses for the first-year
school tots that made us wish we
had a 6-year-old along to fit out
as well as 13-year Mary. But for
Mary we found some ginghams
quite as pretty, some:priced as
low as $2.98 and that's exceedingly
reasonable for a good-looking ging
ham frock these days. Then there
were the Paul Jones suits in dark
blues and browns, some white
trimmed and some with merely the
red emblem on the sleeve. These
dresses are very fetching and so
suitable for the September school
days. But the loveliest dresses of
all were the new fall frocks in
serge, jersey and velvet. These, of
course, ars what the girls will need
and wunt when the cooler weather
comes, and I know they can’t find
more stunning dresses anywhere
than these at High's. The Hoffman
suits, really middy suits in blue
serge, daintily trimmed in differ
ent colors, are the most serviceable
school suits a girl can have, and
the Buster Brown frocks with the
detachable white collars are equally
popular, Every mother who is plan
ning her girl's school wardrobe for
this fall and winter, whether it is
a little girl or a large one, can
certainly find the widest selection
of dresses in ginghams, serges,
linens or silk at J. M. High's. And
the prices are more reasonable than
you will expeet, for we found that
the ginghams range from $2.50 up
while the serges, silks and velvets
are priced from $12.50 to $35. We
had no trouble “fitting Mary out”
with stylish, serviceable school togs
and she was quite delighted with
everything we bought, and that's a
eompliment to High, for as every
body knows, 13. year-old girls are
hard to fit and certainly most dif
ficult to please.
.9 &
“And now let's see about my
shoes, Mother, for you know I
surely need some.”
. e
As Mary spoke, we were passing
;::i PRt , i % wt e [
Rl O ok BN oY
' LNk NI o R e B
/ & ‘*\3\ *~q~ "%,e, N \\_\ ;'l. : b
. % I‘{ P Av. iy %.v:
R N 2 \““ ?;“ e ,;»".‘ -.‘ N ; \‘\
E S s \‘“{ ko
Rk - o ‘A‘.,x__/::/..// S 7 R 1 Pt :’ \} g v &
g i S PRI . PR L e * £ g e
%fi . LRI L &\3&. ~&»%‘l\\\ Tk %Sz%, ";‘.«o@, 1
o ; g g % AR :“W et SORTIIN S e
& e &R o T 8:% 4
f’,- i "‘R \‘ ~km l* u Kfl,“.ggg“"‘ 8 ‘fi& i
P @“E& gi * ;'g*?i Roier RO RBt %
B% ! 8 fllg‘g’/ B T RN
i R R ‘}" : &‘s;:%‘:’ wl WAy % YRR
> e.'@.,.;::- ‘4"‘ 4b o 8 }: fiwN‘ ¥ o w‘._v;.
BT A -
: y :‘ % &4 23S *, E :“( ki -t'v::.! % g
IoE s 1 ;
Bfea. . GOV W T 4
e? B R Ai‘\.g(\, el X
The Peahtree Arcade |
Just a little more than a lar and a hs#f ago the Peachtree Arcad
was opened to the public, and a\w venturegme, or shall we say pro
gressive, people took what Somyolks thowht was a long chance a.nJ
rented space therein. Graduall pyt steadly, in those first few month:
the little stores were rented, annpow thee is not a vacant shop o
.either floor and no space for renajthougl I'm told there is quite a lon
line of would-be renters on the yjting Jjt. Certainly the Arcade, righ
in the heart of the shopping distr righ{ between the two most promi
nent business streets of the city,ias boand to thrive and prove popula
and under the able management djtjs gnd Holliday, the renting agent
this has become one of the most irscqve and popular shopping place
in Atlanta. And if youll talk Wi\lhu merchants you will find the
delighted with the splendid busineshey have done and of the wonder|
ful prospects for the future. It is i\q that you can supply every possibl
need or want in the Arcade, and I'\found this true, for there is eve
thing you can think of, from a cléhoyse to a case. Strangers comin
in, unacquainted with the city, can it the Arcade and with no troubl
but ‘with great convenience, do the gay's shopping, get everythi
practically that they need, and yet né gtap from under one roof. Trul
Atlanta should be and is duly prous this yp-to-date, well cohdfuct:
and thriving center of her city.
in front of the Walk-Over Shoe
Store, 35 Whitehall, and the dis
play of new fall footwear in the
windows was so attractive that we
each paused involutarily, “Oh, Geor
giana, aren’t these windows beauti;
ful!” And I echoed her exclama
tion, for the windows of the Walk-
Over in their new fall dress were
a vision of beauty. The very spirit
of autumn greeted you from russet
leaves gracefully festooned while a
single vase of royal chrysinthe
mums gave just the finishing touch
to a lovely picture. And the shoes!
“lI see the very shoe I want,
mother!” suddenly exclaimed Mary,
coming out from a dream of Sep
tember fields and blossoms. “Yes,
and I suppose it is that stunning
black patent with the French heel.
But you know, Mary, I don’t think
that is suitable for a young girl,
though I'd like it for myself.” “But
that doesn’t happen to be the pair 1
want, It's this prétty dark brown
boot, with the slightly pointed toe
and the medium heel. It looks so
smart, and I'm sure it would fit
me.” So we went in the Walk-
Over, where Mary, her mother and
I looked over all the new styles in
both black and brown. I was quite
interested because _ I'm contemplat
ng my own fall boots and I wanted
to get a line on the styles and
prices. “Of course, our complete
line is not all in yet,” explained the
salesman, “but we are receiving
frequent shipments, and ate quite
prepared to supply all the girls who
are going away to school and also
all the girls who are getting ready
for high schools and colleges here
at home. We have just the styles
they want and need, with the mili
tary or Cuban heel, that is com
fortable for walking, yet is snappy
looking, too.” And notwithstand
ing all the talk about the high cost
of fall footwear we found the prices
on shoes at the Walk-Over exceed
ingly reasonable. But then the
Walk-Over is one store that could
never be accused of profiteering,
for they always mark their mer
chandise right, allowing only a per
feétly legitimate profit. Mary
bought the pretty brown shoe she
wanted, and though her mother had
not anticipated investing in shoes
that morning, she couldn't resist
the style and fit of a pretty black
kkg with a Frenchy heel, so she
bought a pair, saying that she re
alized if she looked Atlanta over
she could not find a more rea
sonably priced shoe nor one that
pleased her half so well
. o,
We must see about your hats
now, Mary, for we haven't bought
your new fall headwear yet, you
know.” .+ 0
“Deo you have any particular mil
linery store in view, Mrs. Maryon,
or do you get your hats just where,
you find becoming ones?’ “Well,
1 get my own at various places, but
I always get Mary's at a certain
place. You see, Mary is just the
age where it's hard to know" just
what wlil suit and until a year or
80 ago I really had a miserable time
finding anything becoming. But re
cently I've found from observation
and experience that you can get
hats for young girls that are really
stylish, pretty and becoming in
Regenstein’'s Millinery Department
And, furthermore, I've always found
them reasonable.” And we did
have a beautiful time at Regen
stein's, for we very speedily found
a ducky little tam that looked ador
able on Mary's pretty head and was
just the thing she needed for school,
For “nice” her mother selected a
pretty brown beaver, very simply
trimmed, but very chic and lovefy,
Then we grown-ups turned our at
tention to millinery for ourselves,
for many of the new fall models to
be shown in the Fashion Week
display were ready and we found
them firresistibly fetching and
lovely. .
T e e 7 3
F""‘“'@.J & »' R .:‘ ,/““
gy 3 EA il ¥ oy
SR SR S iy L]
BT s i, SOOL LS ;
. -
; . S
F e ¥ L=
yi ok Ty ."V““' ;
K, ¥ oo ( %
ey of | v %<
g " e o "
R SR e
et K o
R & B T L
B 4 2AR e eLA
SELEG A BUSINESS SEHOOL
“Whag your daughter, Elean:
planning do this winter? As
finishedipllege last summer
SupDoOse e will soon be mh
her de» “No, indeed, n
Eleanor.the says the life of
social burfly does not appeal t
her, andie is going to take
business yrse this fall, then
to work. 4 ner father encourag
the queerjea.,” “Why, I thi
that is péctly splendid. Eve
girl (and y) should equip her
self with Jorou;:;h business ed
cation, for yre are so many n
essary ““iseful niches that
woman shotfij] these days. W.
school has 8 gelected?” °
“Why, Sh‘ls(‘ussed the mat
with her fati and he advised h
to enroll noYor the fall term
the Southermhorthand and Busk
ness Collegil] Whitehall.
says that beyge this college
over 50 yearsy it is compelled
be sound and ible; besides, he
known the Prgent and vice pres
ident for yeargynd recognizing
ability, intelligee and sterling
tegrity of bothen, he is pertec
willing for Elgor to attend
Southern. Th¢ he says he h
watched the relts of their trai
ing and that ary business m
prefers a Southa ‘graduate to o
from any otherusiness school
{he South.” “H\ right, too, Mrs
Maryon. If a gl or boy is goi
0 a business schy] they should by
dl means go to le one where the
bst methods are mployed, and the
Suthern has the \putation for bes
it a most thorovh business col
lele. If Eleanor eolls for this fall
tem and completi her eourse she
Wi} be thoroughljtrained to care
fo&erself in the\ttle of life, an¢
sheneed have no pr about secur
ing\a position. uthern gradu
atesare always in lemand, and it's
& We known sayinghat the ‘South
ern lruduates getthe best posi
tiond And they aways fill them
well ha capably, tp,”
\ . e
“No, there's on thing more 1
want | see about, Georginna, be
fore Ito home,” FWhat's Riat?
“A Wiking machhe., You °see.
I've b& having g perfectly mis
erable he with washerwomen, a 8
the lauttjes seem 10 be overcrowd
ed withvork, so I just cowciudes
that thdest,” safest' and most re.
liable l&dress for me would be
a good \shing machine.” "W’:‘lz
have yolecided upon the k
you wamlkand where to get it}
There arfuite a number on the
market, know.” “Oh, yes, lg
I've had Ary one of them de
onstrated ¥ me, I belleve. But
John and both 'decided that the
most pracß] and all-around sat.
isfactory ine was the one we
found at Queen Mantel and
Tile Compay Iv'y the MAYTAG
and it had §te 4 number of at
tractive pe that the others
didn’t have. Yoy gee, we've quite
a good sizedimily and the launs
dry question} 3" very important
one. The chley, constantiy »ped
fresh things 8 40h00] andg "fth a
Maytag right} pe house it will
be no troubles .1 to keep them
looking freshhq qainty.” Andy
really, 1 thinl, glactric washer
will soon coml, py 4 necessity
In every home. %o Jahor question
I 8 80 unsatisfaQy anq the laun
dries rather e sive, s 0 on the
whole, the eleg. washing mme
chine s the th that will solve
the problem a ave many do
mestic worries,” Maytag wash
ing machines §, long sinoe
passed the expefniq stage and
have proved a b and a comfort
to every one us them.
There s the or regular
Maytag that sell SIOO, or you
can get a Packar cabinet mae
chine that costs § dis a little
wonder,—Ade T,