Newspaper Page Text
2L
Automobile owners are rapidly com
mg to the point where they figure
their tire costs on the basis of mile
age rendered, irrespective of the mile.
mge guarantee offered by the mann
facturers, in the opinion of Fred J.
Wagner, famous the world ever as
the starter of premier antomobfile
races. In an article In the Initial
number of Tires and Acceasoriea, a
trade magazine published in New
York, Wagner asks the question,
‘Why the milage guarantee™ and in
providing a negative answer lineci
dentally predicts some radical changes
from the present gystem of tire mer
vhandisging.
“1 mnke the prediction,” says the
veteran of the automobfle raecing
world, who now is a distributor of
tires, “that within a few years the
po-called guarantee on new tires will
disappear und instead of selling tires
on & fixed mileage basis a sounder
method will be used., That method
will be to sell the tire on a quality
basis for what thay are worth, just as
goods of eny other sort are sold.
There is po more reason why a tire
should be pguaranteed for a given
mileage and sold on that basis than
there is for men's shoes, car wheels
or similar produets to be sold on a
mileage basis, |
“Ever since the tire industry boru
it was the customn of time manufaec
turers to sell their tires on a guaran.
tee of & certain minimum mileage, say
3,000, 4,000 or 8000, In the early
days it was perfectly clear that the
high prices demanded for tires called
for a reasonably grod mileage flgure,
but in those days the makers did not|
know very much about tire manufac
ture. They could not with any de
gree of certainty say that the average
tire they turned out would run ai
oefinite distance under a certaln set
of conditions of operation,
*As the industry advanced and tire
makers learned more about ecom
pounding rubber, about fabrics, cords
and tire building, they became better
acquainted with certainties in tire
performance. Tires as made In the
one factory today vary very Mttle
That is why consistency of perform
ance may be expected from tires of
one brand.”
The buyer makes a Erave error
when he purchases tires on the mere
guarantee that the maker offers, in
the epinion of Wagner. Tires should
be bought on a cost per mile basis
This immediately eliminates the in
itial cost as a factor, for, as a malter
of fact, it's what it costs per mile
that is most tmportant. The ideal
econdition would be to get tires that
would not wear out in five or six
years and pay a price accordingly.
Mltbm.nwmrynt
fixed sum for a tire guaranteed to
deliver a certaim minimun mileage.
“This in itself t» an admission that
the tire may not last much longer
than that mileage” continues Wag
ner. “I understand that one concern
in the tire field has Inaugurated a
method“o.t‘ :nn:w“m- mmocnt any
guaran guar
wtnot.h‘.tth.nn'flliurnr-l
mileage which brings the cost per
mile to the lowest possible point, That
i# the right way to sell tires! When
buy an automobfle, & clock, a
3 of clothes or a houss, you don't
a guarantee simflar to a mile
mflm but you do expect to
be protected in case you don't get full
&e for the money expended. That
v o case with any m:::dgy -ol_l;
any reputable concern won'
be long before all tires will be sold
that way. The sooner the Industry
rids fitself of the guarantes that
méans little and sells service the
sooner it will get rid of an obsolete
practise that makes the car owner
fool himself.
“The only branch of the tire busi
ness where -fl.r r‘m might
continue to exist group of small
dealers and makers whose products
are not generally known. They may
have to continue some sort of method
in order to get people to have faith in
product.
*1 should ke b:fi out some
present practises in tire busineas
which are bound to be detrimental to
the industry, There are at present
hundreds of so-called tire manufac
turers. A dowen new ones spring up
every day and apparently succeed in
making the public belleve they have
been In existence for years. As a
matter of fact, some of these con
cerns are not manufacturers at all
and those that do actually bufld tires
have not had time to study the scien
tific side of this very n&lh-l fleld.
We hear today of s 0 many concerns
selling stock which seems to rise to
unheard of figures for a concern lit
tle known in the industry. Retread
ing and rebuflding concerns will come
and go as they have in the past. The
business of retreading Is not now.
We had it ten years ago. The mo
torist knows that there is no value
in cheap tires or ch-r repairs, that a
low cost per tire mile results only
from a quality product.
“The selling of tires, such as msec
onds, retreads, etc, must be done by
recognized dealers—men who have a
reputation In their respective com
munities. There are many methods
by which the dealer may become rec
ognized. Two of these are his finan
clal standing and business reccrd
Nothing lg better to determine a deal
or's status,
“But 1 predict that it may become
necessary for the manufacturers of
tires, in order to find legitimate out
lets for their damaged and solled
stock, to appoint certain dealers and
piblicly announce them as qualified
to handle the goods. In other words,
a dealer of this kind—or he mtg‘be
a jobber or a distributor--would have
in writing from the manufacturer a
statement to the effeul that he Is
handling gvods of .that maker with
the latter's endorsement.”
A class of service in which the ad
vantage of the use of big pneumatie
cord tires is becoming increasingly
prominent is the operation of big pas
senger busses and mall coaches. Hav-
Ing been first demonstrated In the |
United States, thelr use has now |
gpread to many foreign countries, |
where thelir performance is proving u‘
successful as In this country. For in
stance, a passenger and mall line op
erating in the northern part of New |
Yealand, over Mount Messenger, is |
using White two-ton trucks equipped |
with Goodyear cord tires, 87x5 front |
and 40x8 rear. The road formation
over the rowte traveled is of clay and
fluring the winter months has hereto
fore been practically impassable. The
bse of big pneumatic, however, now
snables this line to operate continu
ously, no matter what the weather '
pronditions. This feature is of prime |
portance because of the element of!
pendability necessary in the deliv. |
¥y of the mails and in transporting
rs without delay,
Orders 25,000 Blu-Streak Plugs
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John K. Gewinner places record breaking order with M. H. Karnes,
manager of the Thomas E. Seott Sales Company.
_What o pretably he lsmest. 00~
gle order for spark plugs ever placed
in the South was given last week by
John K. Gewinner Inc, of 109 Peach
tree street, to M. 1. Karnes, general
manager of the Thomas . Scott Sales
Company, for 25000 Blu-Streak Ad
justable Gap plugs for immediate de
livery.
The Blu-Streak is a new comer to
the Southern market, and will un
doubtedly prove one of the leaders, as
it has many features not xiromm:.csad by
any ether spark plug. r. Gewinner
stated that he p{:ced this order to
take care of the demand that is sure
to follow when local motorists become
acquainted with the merits and ex
:llutn features of the Blu-<Streak
| %bnu.nu contain any
porcelain, and can not be broken. The
dome of the ’l“f is made of bakelite,
lnd contains a little window through
——————————— e e
Rivaling in commercial importance
the crossing of the Atlantic and the
establishment of aertal mall routes
is the inauguration of the first aeri
al express line by Georgs W. Browne
of Midwaukes, Western representa
tive of the Curtiss Aeroplane Cor
poration and distributor for Willys-
Overtand, Inc.
Actnal demonstration of the possi
blities of transporting commodities
by air has just been made by twe
planes from the Brown aerial ex
preas fleet.
These planes, carrying & consign
ment of tires for the Willys-Over
land Company at Teledo, from the
Federal Rubber Company of Cudahy,
Wis, on the outgeing trip and a
number of Overland antomobile parts
on thetr return, just ocompleted a
successful trial trip between Mlil
waukese and Toledo
The two planes, piloted by Ileut.
Milton Elllott and Léeut BShirley
Short, eriginally departed from Cud
ahy, Wis, with their cargoes of Fed
eral tires, stopping at the Browne
aviation fleld in Milwaukee. From
there they flew to Chicage and
thence to Toledo. On the return trip
they transported & quantity es Over
land parts to the Browne salesroem
in Milwaukee.
The two pllots are teammates of
Lieut. Omer I, Locklear, the daring
filler who has set the aerial world
Agog with his thrilling leaps from
one plane to another in midalr, Jl
liott and Short operate the planes
used In these sensational feats. All
three were instructors in the United
States aerial force and have worked
together since they entered an army
aviation school soon after the be
ginning of the recent war,
They are now members of the
Browne flying force at Milwaukee,
The Inauguration of this aerial ex
press and Its successful trial trip is
taken as Indicative that the aero
plane soon will be In general use
commarcially. Mr. Browne, the spon
sor of the Innovation, already is
planning to extend and develop the
idea,
He may use his planes in rendering
speedy service to the members of
his dealer organization and his cus
tomers whenever occasion demands
It will not be long, it is stated, untll
this distributor may be delivering
parts and making repairs on auto
moblles for owners of Overland and
Willys-Knight cars in his territory.
While the high cost of aeroplane
service may prevent its general adop
tion at the present, Mr. Browne de
clares that it only Is a question of
time before it will play an Important
rnrt in transportation of commerce
Cven at the present, he points out,
the cost of operation often ls second
ary in emergencies. |
“The aeroplane as & factor In
transportation has arrived,” he de
clared today. “It ls taking its place
in commerce and Industry just as dld‘
the automobile and the motor truck
“Within the course of a few years
its development will have attained a
helght almost beyond present-day
conception.”
HEARST'S SUNDAY AMPWRICAN — A Newspaper for People Who Think — SUNDAY, AUGUST 31 1913.
'which you can see the spark at all
times. .
This wvisible spark which nfay be
seen at a glance, shows b‘rhct igmi
tion, poor ignition, or the little
window is dark, a dead cylinder.
The spark gap is adjustable, and is
the greatest {mprovement ever made
o na spark plug. This feature makes
it pessible to clean the plug without
removing it fronr the cylinder. The
heavy solid steel shell insures great
strength and the fifty inches of fine
Argentine mica wrapgcd lengthwise
around a steel electrode, can't break,
burn out, chip or crack. The extra
heavy electrode ahsorbs excess heat
from firing pins, thus preventing pre
ignition,
Mr. Karnes stated yesterday that he
is recelving inquiries from dealers all
over the South, and that he had ad
vised the ganufacturers that he
would need an increased allotment for
his territery. -
DFTROIT, Mich., Aug, 28.—A great
fleet of Commerce trucks was a prom
inentn factor in the great allied war
machine which proved the big stick in
forcing Germany to conclude the
greatest war of all times. This In
formation comes to the Commerce
Motor Car Company from Sergeant L.
M. Dearden, Twenty-sixth United
States Infantry, Nentershausen, Ger
many. In addition to giving informa
tion about the trucks the sergeant
sent some remarkable plctures show
ing the preparedness that General Per
shing had the American expeditionary
forces in should action have been
‘necesssary.
~ The Commerce trucks were used by
the army to carry machine guns and
‘their operators. As Sergeant Dearden
puts it in his letter “a truck for this
‘use must be sturdy and rapid—in
‘short dependable | nany emergency.”
‘ “Commerce trucks,” Sergeant Dear
den's letter says, “were used to the
m advantage all through the
e Forest offensive, one of the
most trying campalgns of the war
and one of the bloodiest, It was tound
necessary to constantly shift the posi
tions of the machine gun crews to
new points of vantage with all possi
ble speed. In these urgent emergen
cles the Commerce fleet of the First
Machind Gun Battalion, First Divi
sion, was never found wanting.
“In the photographs I am sending
you Commerve trucks are seen one
kilometer over the neutral zone line
of the First Division outpost in the
town of Nentershausen, about eight
kilometers from the German city of
Limburg, the first of a line of trucks
extending for twenty miles back to
Coblenz (Rhine). As more or less
opposition was expected should we
have advanced, machine guns were to
head the column of march to cope
with guerrila warfare. The significant
fact fluthat Commerce trucks were
chosen to transport these guns. They
have long proven their dependability,
getting the men where they were
most needed at the vital point at the
right moment.”
“Apparently the time has come
when a motorist can forget his tires.
Not so long ago every driver's pleas
ure was disturbed by constant fears
amounting almost to certainty that
something would happen to his tires
before he got home. But I hardly
ever give a thought to my tires now
adays. 1 don't have tg, because tire
trouble {s the exception and no longer
the rule”
This was the comment of a business
man who was discussing recently the
merits of the royal cords of the
United States Tire Company,
“Giood roads have eliminated most
of the causes of punctures,” he con
tinued, “and the tire engingers have
perfected In this cord tire a light,
lively tire that has the endurance of
steel, This achlevement has had its
part in adding to the popularity of
motoring.”
Four full years of service from
two U'nifed States nobby tread tires
is & good record. Benjamin F. Rich
of North Chatham, Mags,, reports tha!
four years ago he {Jut these two tires
on a Ford truck. He has used them
every bhusiness day, winter and sum
mer. One of them gave out a few.
days ago after giving 38,000 miles, bu‘
the other is still going.
r “To meet the demand for Hudson
and Fssex cars, the factory has just
taken the first steps in a program of
expansion iavolving the immediate ex
penduture of 82,250,000, J, W, Gold
smith Jr., of J. W. G.-G, Ceo.,, an
nounced today. *“Of this sum $1,250,-
000 is for the acquisition of additional
and land and the erection of new
buildings, while $1,000,000 is for ma
chinery and equipment.
“Although 40,000 Hudson and Essex
cars are being built this year, this
number, the largest ever turned out in
the history of the factory, has proved
inadequate to meet the demand and
the number will be increased next|
year to approximately 70,000, |
fivery vear for the past ten years
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TIIRES AND TUBES:
has seen a shortage of Hudson cars
despite the constant enlargement of
the factory facilities, During this
period the Hudson factory has grown
from a little two-story building into
the largest plant in the world devoted
exclusively to the manufacture of fine
automobiles,
“But even these vast facilities were
taxed to the utmost this year by the
tremendous popularity of the new KEs
sex and the greatly increased demand
for the Super-Bix, both ears being
turned out at present in the same
plant. 8o far this year 12,000 Essexes
have been built and sold. But even
this great number has proyed insuf
ficient in the face of a demand that
seems to be increasing every day as
the Kssex becomes better known.
“To meet this situation a new Essex
plant is being eonstructed just a block
from the Hudson factory in Detroit.
This is a concrete and steel structure
of the latest design containing 136,000
square feet of manufacturing space.
[t will contain the Kssex assembly
lines with a greatly enlarged capacity
90 0} enuuod [[IA SsJelow oyl Ing
buiit in the Hudsen factory.
\
“While committees and societies are
busying themselves to find jobs for
returned soldiers, there is one class of
soldiers who do not need any help.
They are actually being sought after,”
says Mr. A. C, Burch, sales manager
of the Clyde Cars Company, Clyde,
Ohio.
“The men who return from overseas
to find jobs hunting for them are the
army truck drivers. The wonderful
experience which they have had in
driving over every conceivable kind
of roads under the most trying condi
tions imaginable has made experts
out of nearly every one of them.
“The absolute necessity of kezmg
the trucks going has been so or
’oughly drilled into them that better
care is given the trucks to accomplish
‘this purpose.
~ “And the fact that the soldier driv
ers are not in the habit of allowing
anything to stop them means that
they can be relied on to keep a busi
‘ness concern's schedules right up to
the minute.
“With shells bursting on all sides,
and bombs dropping from above, these
drivers learned a thousand new tricks
in driving, how. to climb out of mud
hub deep, etc.
“We have heard from a large num
ber of drivers of Clydesdale trucks
which were in service at the front
and nearly every one of them writes
that he has his old position waiting
so him,and a very gratifying feature
to us is the fact that these men all
‘signify their intention of insisting on
driving Clydesdale trucks, due to the
performance of these trucks in
service.
“The automatic controller which the
drivers call the ‘driver under the hood’
relieves them from regulating the
throttle and motor, and leaves them
free to watch the road and steer.”
Climbing over the winding tralls
of the Slerras to an altitude of 190,-
400 feet, the highest point in Califer
nia ever touched by an automobile, an
Essex, driven by A. H. Patterson of
Stockton, Cal, reached Saddle Bag
Lake, and discovered a new paradise
for fishermen.
According to members of the party
the lake which lis fed by perpetual
snows and has no outlet contained
hundreds of monster trout, hundreds
at least threece feet in length being
clearly seen through the crystal clear
waters. As the lake has no outlet, the
mystery of the origin of these trout
is now agitating California scientists.