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Austin Brothers, engaged in steel struetural coutraeting have had only thirty-seven cents repair
bills in the eight months they have owned the above Indiana truck, aecording to P. 0. Turner
of the Indiana-Georgia Truek Company, distributors for this truek. - '
BUY TRUGKS
WEkIGK
Just a Ride Makes
A Hundred New Owners Are Added Dailv
—Each a Warm Supporter of the Essex
Men Want the Essex
Surely no ear has ever equaled the Fssex
in the way it has been endorsed by m
lie.” Prom the very first it has been
tised just as we said it would be, by what
people had te say for it
You remember we armouneed the Essex
would have to speak for itself. Its fate was
left with the people. And now you ean judge
what the verdiet has been.
One Hundred Owners
Added Daily
Deliveries at this writing exesed 10,000
ears. An average of 100 new buyers are get
ting their Essex cars every day.
Sneh a production would be large for
many older organizations. But it is not half
equal to the demand that there is for the
Essex.
Sweden Ordered 5
* Then Cabled for 75
The first shipment of Essex cars reached
Sweden a few days ago. The initial order
was for 5. But on the day they were un
loaded the dealer eabled for 75 to be shipped
immediately.
That is significant, for Sweden is one of
the countries where gasoline costs nearly a
dollar a gallon. Even before the war Europe
an eountries did not take readily to Ameri
can cars. Only the light, small, inexpensive
cars had a market then.
- Cost of operation was the big item. Gaso
line and oil prices made large cars imprae
tical .
But the Essex just met the needs. It has
the sturdiness and dependability Europeans
had never attributed to moderate priced
American cars. The Kssex met their de
mands for economy and low operating cost.
And Those Advantages
Are Important Here
Americans rather than put up with the
customary objections of light low priced
cars, more willingly paid the price that ob
J. W. Goldsmith, Jr.-Grant Co.
229 Peachtree St. Distributors Atlanta, Ga
trock equipment up to date as well as
investing In new trucks to replace
those worn out,” says I. E. Lanford,
of the Lanford-Parr Company, local
Kissel distributors
“! understand the reason for this
anticipated shortage 48 the poor con
dition of freight cars, inefficient man
ner in which relling stock s being
handled, delay In making needed re
lpgu-.,uu the fact that the railroad
admimistration js not expected to or
der new cars inasmuch as the rafl-
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tained the degree of eleganee, comfort and
performance they wanted.
But the Fssex seems to have filled the
need as we expected it would. } answers
the demand for moderate first cost. It meets
the inexpensive cost and maintenanee situa
tion and, of course, it gratifies the taste m
appearance and performanece.
How Everyone Talks
For the Essex
They tefl their friends what they have
learned about it
Any dealer ean tefll you of person after
person who has placed orders with him as
the result of a ride thc{ohavo had with some
friend. As a test of how it stands in the
opimion of motorists in general, or even the
man in the street, mention the Essex any
where you might be in such a way as to pro
voke a diseussion of it
The result will be interesting. You aren™
likely to hear a single adverse eriticism. But
you will probably eonclude everyone is in
terested in selling you an Essex.
That Is the Essex
Selling Force
It is just what you will hear from any
group of motorists. HKveryone seems bent on
telling everyone else what a fine car the
Essex is.
Note the manner in which they praise it
People judge it in ecomparison with other
cars of merit that they know,
That probably explains why Fssex per
formance and quality is compared to large,
high priced automobiles.
There is no other measure by which Essex
can be described.
When will you take your ride in an Essex?
Your enthusiasm will be as great as it now
is with close to a million others.
Essex boosters grow daily-—and thus they
swell Essex sales. .
HEARST'S SUNDAY} AMERICAN — A Newspaper for People Who Think — SUNTAY, AUGUST 31, 1919.
roads are to be returned to private
ownership next December.,
“Even for these reasons the investi
gations conducted by those industries,
manufacturers and other possible
trnck users have proven that the mo
tor track will again be forced into the
emergency vacuum created by the
uncertainties of railroad rolling stock
this fall and winter, to enable mana
facturers to supply their dealers as
well as to insure delivery of raw ma
terials from which their finished
goods and products are made.”
That there Is a close analogy be
tween an automobile tire and the hu
man body, is the statement of one of
the technical experts on the staff of
the United States Tire Company, The
carcass of a tire may be compared to
the bones; the tread and side walls
te the skin, while inflation pressure is
to a tire what food is to the body.
When you cut yourself you are
careful to wash out the injury and- to
protect it from infection until it heals.
A cut in a tire should be just as
carefully looked after because neglect
will be followed by “infection” in the
form of sand biisters leading to sep
aration, and finally *“death” in the
form of a blowout,
If you did not continually furnish
your body with food to replace that
used up by the digestive processes
you would soon die. A tire requiresa
certain inflation pressure to enable it
to carry its load. “Digestion,” in the
form of a leaky valve, diffusion
through the inner tube, etc.,, slowly
uses up this pressure and if it is not
continually replaced the tire soon
breaks along the flexing lines and
“dies” through a blowout. ‘
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F Announcing the Arrival of that :
: New Reo “Six” '
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' And mechanically #t is the cpftome of Reo expericnce—the ripest in the industry—es it & also the
;- crowning achievement of Reo engineering,
_! We are tempted to use up a lot of space telling you of the many points of superiority of this latest
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é We will say this—in one regasrd this Reo transcends all others—even ts own predecessors. -
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. 40 ride in—and to yourself drive—this latest product of the Reo laboratoriea ’
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Ralph W. Northcutt '
i Marietta, Georgia :
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Truck Gives Wide
.
Radius for Trade
To Many Merchants
With this new industrial age comes
a demand upon the merchants to in
crease their radius of service to their
customers. To the alert merchant,
increasing his radius of service is a
decisive factor in the expansion of
his business.
That some merchants are availing
themselves of this extension &f serv
ice is evident in a Brooklyn (N. Y.)
owner’s statement regarding the per-|
formance of a Paige truck in his de
livery service and it also speaks well
of the durability of the truck. ‘
This statement tells of a Paige
model 50-18, 2 1-2 ton truck traveling
8,700 miles in less than five months
in the overland delivery service of a
wheolesgale . butter and egg business,
between Brooklyn, N. Y., and Phila
dGelphia, Pa., a distance of over 100
miles. The owner also claims that
this truck has given day in and day
ont service every minute of the time,
and also that it has never been nec«
essary to have the slightest repairs
made.
Records like this, especially when
the distance is considered, verify the
claim that durability ‘nd serviceabil. |
ity are the factors that truck builders
must keep steadfastly in mind to
meet present day needs. ‘
W, L. Daly, sales manager of the
Columbia Motors Company, manu
facturers of the Columbla Sk, on his
return from a trip calling upon his
principal djstributors, says that ne
is firmly convinced that this coming
winter season will be the biggest
closed car season the automobile in
dustry has ever known.
During the period of the war, the
public developed an enormous liking
for closed cars, and, of course, dur
ing this period of production curtail
ment it was impossible to satisfy this
demand.
The thousands of officers returning
from the front have been educated to
the use of the closed cars, due to the
fact that enormous number of them
were in service in France and cem
onstrated that they are not only com
fortable cars, but extremely service
able as well.
These men won't be satisfied writh
anything but a closed car during the
winter.
The Columbia Motors Company is
planning to take advantage of this
demand by greatly increasing their
production of closed cars,
Expert Servicéon
KLAXON Equment
When you need repairs or stments
on the Klaxon Warning Signal \your car
come to a Branch of the Unil Motors
Bervice, Ind, or an AuthorizeDistrib
vtor, where youwill receive din factory
service, Genuine Klaxon parttExpert
factory trained workmen.
Atlanta Branch
12.14 W. HARRIS ST. '?\
Phone lvy 6778
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