Newspaper Page Text
THE ATLANTA GEORGIAN.
SATt'RPAY, AIHirST 25, 1!*K
Making Advertising
Pay for Itself
The initial investment in advertising can, in most cases,
be small. After the start there is no “expense” to advertis
ing. Because good advertising pays for itself.
SEMI-ANNUAL STATEMENT
For till' Six Months Knilliis Jimp 34, of llie Condition of llio
Equitable Life Assurance
Society of United States.
20 BROADWAY, NEW YORK.
HOX. PAUL MORTOX, President. *
WM. A. DAY. Vice-Pres. G. H TA'RBF.LL, 2nd Vice-Prts.
I. CAPITAL STOCK.
Cxpilnl stork I 1,000,000.00
U. ASSET8. 1
Ilrnl fptnfo t»r mwtety $ 28.215.407.9S
|4Ntli* on ImhmIm mill first tiMirtunu** on mtl oatulo X9.289,018.75
LmIIib nortinnl !*>• plctl«<’ of IhiiiiIh. MtiN-k mol othor rollnirmii* .’..215,000.00
I.OAIIN lo iNilIrvlii.liliTM oil |hi1Ii |i>ii nMiuiioil nn iuIIiiUtiU .".2.690.253.42
.Murkrt mini* of I •nix)* ami NT.*** fiwuttl by tlo- *<»rlfty 247.96O.012.0t)
(’Mb In fcrw-lrty'* ofTiw* 5.167.39
4’nnb il^Hinllwl In Imiikx. trunt roiii|itinle» mnl foroljfii uovcniiiMMiiM 10.610,202.08
!ntw»‘nl <1ii# or nnrm-il 647.371.10
Agrat*' und other ImI*nee* 1 5,556.898.16
Hunt* iluo or nri-niiMi 222,842.61
»f NtiHinnf of nno»lltH«f<sl mot ilnfs-rml (iroinliiiiiM ilr*K,S*t fo*r rrfit from
gr»n«. fiillmntiH|» 6.800,000.00
Totnl miiM'tn ». $427,211,236.39
III. LIABILITIES.
.N>» nrnnliHii rwrvr a $254,400,000.00
IMntli li*mi#*» mnl iiintnrml oiiitowiuinitii <1*1** mnl unpuM., 18,442.00
I»rntli lo8*M*n mnl inntnr**it ••iiilmviin*iit* In rourm* of ntljtiftim-nt or mljiint**<l
mnl not line 2.166.936.00
(’Uinta rralalitl liv him-Ihv 6.000.00
IHrttWittl* ilnr mnl mnalnlttK tit) |*a hi 6s6.000.th)
Amount of nit ofln»r rlnfiu* ns.ifnat wrlrly toatliiiNtmli.' 2.900.000.0
Capital *t«rk 100,000.00
Knrplna over nil lliihllitk* €7.001.858.3$
Toliil JUl.imioa St
IV. INCOME DURING THE FIRST SIX MONTHS OF THE YEAR 1
Amount of malt prrmliini* rm>lml $26,426,988.16
Inti-runt int*lrnl s. 196.104.40
Ineotat from nil otb«*r xourtf* 1.034,776.96
Totnl inroma « $36,666,879.62
V. DISBURSEMENTS DURING THE FIRST SIX MONTH8 OF THE YEAR
1906.
I.oaara tuiUl $ 9.210.678.47
MatnriHl amlownnMitn pnlil 1.S6.1.152.79
Annuitant* 644.133.43
ftirramlafr*! twlh'lo* A 7.000.414.14
ItlrWainU pnhl 3.35I.OKMIO
Klitanaaa tmlif. (ii«'f*i«ffiijc <*s»mtnl**lini* mill Mitlnrioa 4. |S|.2^).4x
I nxra pnlil j 4on.7o7.4o
II otbrr rApoii'llturoa ^ 16.86R.57
Tot* I dlnliiiraamonta $26.872.186.28
A ropy of ttaa Art of Inrorporntloii, duly «-»*rtm**.|. In of fill* lit th** offlrt* of tli«* In-
•uranrr t'oinnilnnlonrr.
HTATK OF NEW YORK- County of Now York.
IVmotinlly apjwnrrd lirforr tin* ittnlrmlffioMl W. A. I>ay. who. twins dttlr aworn.
dapoara and anya 4baf ha la 4ha rlro prraMrnt mid oouiptroltor of flu* Equinitdr f.lfo
Aaatininra Hoclrty of tha Fultinl Htntaa, mnl thnt Ilia fun-folng atnti'tnatit In rorm-t
nnd Irna. W. A. DAY.
Swept to nnd aulou-rUtod ltafora tnr thin Ifitb day of Atisuat, 1906.
JOS. II. flllAMAN. fotntulHnlonrr of Daodn for Stnlr of CJrnrglu In Now York.
STEINER & BURR,
Manager* for Georgia, Equitable Bulldin /, Atlanta, Ga.
EXCELLENT OPPORTUNITIES
For men of ability and integrity to secure positions
of trust and responsibility.
W HERE do the tremendous
advertising appropriations
come from, Mr. Business Man?
Certainly NOT out of capital.
No, they are made up by reducing the
cost of selling, by eliminating conces
sions and extra discounts to the trade,
by maintaining prices on a firmer—or
even higher basis.
Because by advertising you create de
mand from the consumer for your goods.
It’s easier to sell goods for which there
is consumer demand — hence less
expensive.
i fobbers and Retailers MUST sell goods
or which there is consumer demand—
hence no need for concessions or extra
discounts to the trade.
When Jobbers and Retailers MUST
sell your goods, they buy at your price,
and you can make it, and keep it, a
safely profitable price.
But you must get what you pay for—
consumer demand.
We want to show you what we do to
assure successful results from adver
tising.
We want to show you how we put the
~pirit of Aggressiveness
Facts, Initiative and Push
Western Spirit of A{
backed by
into every advertising proposition that
we handle.
Western Ideas have brought to us the
aggressive advertising men of America
—until today more $5,000, $10,000 and
$20,000-a-year brains are enrolled on
our staff to prepare advertising cam
paigns than in any other three adver
tising organizations in the country.
We want to show you how these men
will handle your proposition—basing
their work upon the Lord & Thomas
Record of Results—a $100,000 compila
tion of recorded results from thousands
of advertisements of hundreds of com
modities in all good newspapers and
other media—the only tangible basis
ever devised for advertising.
We want to tell you ail this, Mr. Con-
' servative Business Man, in a personal
heart-to-heart talk. We want to show
you how to start advertising with a
small appropriation and make it “pay
for itself.”
One of our representatives is in your
city every few days looking after the
interests of some of our present clients.
That is why we are advertising in this
newspaper—to you—NOW.
A letter granting us an interview in
your office will not obligate you in any
way.
We are issuing a series of small books (cloth
-bound) covering advertising in all its phases,
which we send free to interested advertisers.
ATLANTA INSURERS
MAW CHANGES
Otis Murphy and Bayard J.
Butts Take Other
Positions.
Spei'lsl Agent Oil* Murphy, of th*
Virginia Slut* Insurance t'ompany, of
Richmond, for muny year* n resident
of Atlanta, re*lffned this week from
that connection to take rharae of the
statea of Georala amt Alabama In the
■am* capacity for the new- Dixie Klrc
Insurance Company, of Oreenuboro,
N. C,
Hr will continue to make Atlanta hla
headquarter* and th* securities uf the
Dixie's deposit In the state having been
purchased, It will soon be entered for
direct business. The romtwny has Just
been organised, with J. ft. Blades, of
Newhern, a* president; W. S. Thomp
son, of Oreensboro, vie* president;
James K. Cobb, of Oreensboro, secre
tary, and c. D. Benbow, treasurer. The
eompsny will probably enter a large
Atlanta* agency In a short time. It has
jr.ne.nna capital and Itsn.oou surplus,
an* Is the biggest Are Insurance com
pany which haa ever been organised
south of Mason A Dixon’s line, in point
of capital.
Bayard J. Butts, who has a large
acquaintance among Atlnntn Are un
derwriters through his connection for
several years past with the general
agency of the Phoenix, of Brooklyn,
where he has been ndjuster under Oen-
eral Agent H. C. Btockdell. and who
has also been connected at th* came
time with the local agency of J. I,.
Wald" A Co., haa resigned to go to
Jacksonville, Fla. There he will take
charge of the special agency work of
J. H. Norton A Co., who represent a
number of companlea ns local and gen
eral agent*. Mr. Hulls enters on hla
new duties September 1.
Hpeclsl Agent Edward S. Cay,
Columbia, a widely known Atlanta boy,
la spending a few days In the Gale
Sam Jones Tabernacle
Meetings, Carters-
ville, Ga.
On 8c|>temper lBtb to 2Srd, Inclu
sive, the Western and Atlantic rail
road will sell tickets from Atlanta-
Dalton and Intermediate stations, to
Carteravllle, at rate of one fare for
the round trip.
Sant Jonea will be assisted by
Evangelist Oliver and other ministers
of renown. Prof. E. O. Excel! will
have charge of the music, and olher
gospel singers of note will attend.
Three services each day, 10:30 a. m..
3:00 p. m. and S:00 p. m., and the
people of Carteravllle will welcome
the great crowd! with the game ho*,
pitaltty they have alwaya shown.
CHAS. E. HARMAN,
Oan. Pats. Agent
“BEE HIVE" EDWARDS
IN TOILS OF THE LAW
Hperlnl to The Crorglitn.
ftrun»\vfek. Ga., Au*. 25.—Willie Ed-
wardn, n negri), belter known here na
“Bee Hive" Edward*. I* In the Glynn
county Jail, charged with carrying con
cealed weapon*. "Bee Hive" will, how
ever, have to answer to several other
churgen. Home time ugo the negro wni*
arrested for cnrrylng concealed wea-
l>on* and Jailed here. Rond was fur
nished by a big crosstie manufacturer
and "Bee Hive" was released and wont
to the cross tie camp to work. He . % dy
remained H few days, nnd skipped out,
and was conspicuous with his absence
hen the <*«*e was called.
ONE LOSS CLAIM OF $1,265,000
PAID TO SAN FRANCISCO HOTEL
AS RESULT OF EARTHQUAKE FIRE
Probably the largest Are Insurance
loss upon n single risk thnt has ever
been In the United States, If
not in the world, was paid this week
by the companies having lines on the
Palace hotel at San Francisco. The
entire amount paid was $1,285,000, n
totnl loss on the building nnd contents
the value of which was fixed by the
appraiser* at $1,302,810. The Insurance
loss tvns divided among ninety-eight
companies.
The London nnd Lancashire Insur
ance Company, which had nearly $10,-
000,000 of gross liability Involved In the
San Francisco fire, has already paid
on Its losses In that city the Inrge
amount of $4,000,000. The directors of
the company, which Is one of the old
est nnd strongest In existence, have
passed resolutions to pay the entire
sum out of their own private funds,
nnd to maintain the surplus of the
company on the same basis as before
the Are.
No American Are insurance compa
nies were Interested In the recent Are
at Valparaiso, Chile, which resulted
from an earthquake very similar to
that ot San J*'rancJ»co. A few English
companies nnd a number of Spanish
and French concerns did business there,
hut all policies Issued by them contain
ed clauses specially exempting them
from liability for damage caused di
rectly or Indirectly by earthquakes.
This has long been the custom In Chile,
where shakes are of frequent occur
rence. The losses there by earthquake
and fire are estimated at $2,000,000, and
news dispatches report thnt the loss of
life was much greater than at Ann
Francisco, between 1,000 and 2,000 per
sons being killed.
The Liverpool nnd London nnd Globe
Insurance Company has paid already
at .Han Francisco over $3,275,000 In
losses.
CHICAGO
Lord & Thomas
NEWSPAPER - MAGAZINE - OUTDOOR
ADVERTISING
Largest Advertising Agency in America
Ajonisx.Voi.iiMB Placed fob Ciunnb *4,000,000.00 NEW YORK
INSURANCE
PERSONALS
RELATIVE SIZE OF COMPANIES
NO CRITERION OF THEIR WORTH
E. PURSE
THE PRINTER
PRINTING
OF ALL DESCRIPTIONS
16 1-2 E. MITCHELL ST. ATLANTA, GA.
Many persons In discussing insur
ance questions are prone to compare
life, lire nnd other Insurance cotnpa
nles with reference to relative al*e,
without regard to the difference In the
haracter of the business done, which
has an Important InAuence on the
magnitude of the company. A table
recently made, showing the relative
slxe in point of assets of Insurance
companies, without reference to the
kind of business done, shows thnt the
.Mutual Life Insurance Company, of
New York, stands at the head of the
list, with assets of about $471,000,000.
Klghteen other life Insurance compa
nies follow It In order—the New York,
Kqultable. Northwestern. Metropoli
tan. Prudential. .Mutual Benefit, Aetna,
Penn Mutual, Connecticut and others—
before the first Are Insurance company
Is reached, the Home Fire, of New
York, the total resources of which are
$21,239,053, or about $460,000,000 less
than the assets of the largest life In
surance company. The Arst casualty
Insurance company stands In forty-
second place, the Fidelity and Casualty,
with $7,600,843 assets, or nearly two-
thirds less than the largest Are Insur
ance company. The largest fraternal
concern stands In Affy-nlnth place, the
Knights of the Maccabees, which has
$5,521,699 assets.
These difference* are explainable from
the fact that in Are and casualty In
surance all policies are written for
nhort trims, usual!' one year, and the
companies may or tuny not be called on
to pay a loss In the given time. The
premiums are low since there Is only
a certain percentage of chance that the
loss will have to be paid, and the ac-
umulatlons of the company to pay
uch losses are limited to the unearned
premium during the time the policy Is 1
In force, together with a certain sum
set aside to provide against losses
I greater than the average. In life m-
j sumnee, however, every contract Issued
f must be paid some day. If It remains
! in force, and the assumption Is made
when the contract Is taken that It will
do so. Therefore life companies must
accumulate money rapidly and hold In
reserve at all times the net present
value of the contracts they have as
sumed. according to the table* of mor
tality and rates of Interest fixed by the
state. Compared with life Insurance
companies, consequently, nil other In- |
surance companies are of moderate slxe
nnd will always remain so.
A bill recently passed by the Geor
gia legislature, and enacted into law
last week by the signature of Govern
or Terrell, allows all life Insurance
companies chartered under the laws of
the state of Georgia to deposit the
amount of such reserves with the state
treasurer In the form of acceptable se
curities, In order that policy holders may
| know that the policies they hold are
adequately secured and that the se
curity Is not only parsed upon by the
uXAcera of the Insurance company, but
by the ofAclals of the state as well.
Such law* are now In force In a great
many states, and the fact that It has
been adopted by Georgia showa that
the banner state of the South Is not
far behind Its sister republics in af
fording all the security possible to
those who provide for the comfort and
security of their families after death
by the means of life Insurance.
Telephone
Speed
The Bell Telephone
accomplishes the
maximum of results
with the expenditure
of the minimum
amount of time, en
ergy and money.
The long distance
lines are indispensa
ble to the modem
business. You can
reach anybody al
most anywhere over
the Bell.
(] Reasonable rates.
BELL
SERVICE
IS S ATIS
FACTORY
The Atlanta offices of the Reliance
Life, or Plttsburx, the management of
trhlch has been taken over by James
U Dickey, Jr., have been moved to
rooms 602 and 603 Empire building.
The Underwriters’ Salvage Company, of
New York, George W. Campbell, gen
eral agent, haa taken offices in the
same suite.
The enterprising C. C. Matcher Insur
ance agency has been appointed to
represent the New York Plate Olass
Company in Atlanta by General Agents
Hatch, Harden A McGaughey. This
addition to the facilities of the Hatch
er agency enable* them to write any
kind ot insurance required.
P. C. Robinson, of the well-known
Robinson Insurance agency, left Wed
nesday for a visit to the home office
of the Empire State Surety Company,
of New York, of which he Is general
agent in Georgia. He will also make
to UanadJ
a trip I
dlen resorts.
FOR SALE.
The buildings on the premises, cor
ner of Walton and Fairlle streets, for
sale, and to be removed by the pur
chaser after September I.
Proposals to be submitted to the un
dersigned not later than 1! o'clock,
noon. August 27, 1906.
MORGAN A DILLON, Architects,
707 Prudential Building.
Special Agent Hinton J. Hopkins, of
the Royal. Insurance Company, has re
turned from a business trip through
Florida.
General Agent E. E. Paschall, ot th*
Glens Palis, Milwaukee Mechanic* and
other companies, returned to Atlanta
Thursday after a month's trip through
the Carolina*.
Agent Rutherford f.lpscomb, of the
Aetna, of Hartford, arrived from Hart
ford on Monday after a short vacation
and business trip.
General Agent Thomas Egleeton, ot
the Hartford Fire, Is spending a month
at Saratoga Springe and other North
ern resorts.
Special Agent Fred L. Seaman, of
Manager Chapin’s office, I* In town
todny. as is also C. M. Benjamin, of
that office.
Special Agent Clarence Btockdell, of
the Phoenix, of Brooklyn, Is back In
Atlanta from an extended trip through
the Carolina*. He was in attendance
last week at the meeting of the execu
tive committee of the Southeastern
Tariff Association at Asheville.
Special Agent George Collins, of the
Scottish Union, returned to Atlanta
headquarters this week from a month
at Atlantic City, Hartford and New
York.
The semi-annual statement of the
Equitable Life Assurance Society, of
New York, which I* presented In this
Issue by Managers Steiner A Burr,
ot Atlanta, shows that the financial af
fairs of this famous company were
never In better shape, and the new
"business administration" has already
begun to make its Influence felt and
seen in keeping the .company In the
front rank where It has alwaya atood.
The company*’ assets now amount to I
the enormous total of ><27,211,236 and I
3354,400,000 haa been set nstde as a
reserve fund to cover the liability on !
outstanding policies. The company’s ,
surplus is 267,034,858 nnd its Income,
for the six month* ending July 30, 1906, I
was 165,656,879. Disbursements In total
for the same period were 626.872,186.
Manager It. H. Steiner returned to
Atlanta on Monday from a trip through
south Georgia, where a number of good .
agency appointments were secured. He |
report* that the public confidence In the |
company under the new administration |
Is unimpaired, and that Its business j
In the stale w III show results as good
as In former year*. The financial
strength of the Equitable under a con
servative management can not be ap- j
preached by any other company..
SHINGLE BUYERS
You are losing money if you buy Laths and Shin
gles before getting our prices.
Beg to draw your attention to our “Carolina
Special Cypress Shingle."
Our “Carolina Cypress Shingle" is an exceeding
ly high-grade shingle of full dimensions and of
most attractive looks.
All old contractors and property owners say the
Best All Heart Cypress will last twice as long as
Best All Heart Pine.
One inspection of our “Carolina Special Cy
press” means that you will, buy, as they make the
neatest roof and will outlast Heart Pine.
CAROLINA PORTLAND CEMENT CO.
Are You Still Paying Rent? If so, I am Surprised!
Rent Receipts Remind me of Money
Thrown Away.
Do you know that the Standard Rea! Estate Loan Company of Wash
ington. D. C.. will aell you a home-purchasing contract whereby you
can buy or build a home anywhere In the United 8tat«f and pay for
It In monthly payments for lest than you are now paying rent? They
will lend you from fl.OOO to $5,000 at 6 per cent, almple interest, al
lowing you to pay it back In monthly installment! of $7.50 ou each
thousand borrowed. For prospectus and plans of our proposltlan.
call on or write J. St. Jfullen Yates. State Agent. 321 Austell Bldg., At
lanta, Ga. Bell phone 2653-J. Atlanta phone 1918.
Truthful Dialling Igenli Wanted In E«nr Coortfjr In He Stile
At the Roll Call
VULCANITE
Will have the call. It’s got it already.
Good on all buildings, flat or steep roofs.
‘YOU CAN PUT IT ON’
LOOK FOR THIS TRADE MARK
ATLANTA SUPPLY CO., Sole State Agents,
29 and 31 South Forsyth Stroot ATLANTA. GA.
t. C CHltNfliLD, Pretlint c. M. FfU. Se<rtt»r r