The Atlanta Georgian. (Atlanta, GA.) 1906-1907, August 25, 1906, Image 6
THE ATLANTA GEORGIAN.
SATURPAT. AUGUST 25, 1906.
Making Advertising
Pay for Itself
!Tifc initial investment in advertising can, in most cases,
be small. After the start there is no “expense 99 to advertise
ing. Because good advertising pays for itself.
Death !•
nml
Ulnim* realrtrd hr wx-lMy
I>iridrn<l» elm* nml r«MiialiiltiK unpaid
Amnnnt of nil oih**r rlnlniM iigninat
1’aplfnl *twk
Knrpltn over nil llnl»lllil«*M.
Totnl llnhlllllnn $427,211,236.39
IV. INCOME DURING THE FIRST 8IX MONTHS OF THE YEAR 1906.
Amount of rn*l» premium* rwlvwl •. 9S6.428.IW.16
Informt rwlvfil 8.195,104.40
Itirnmt* from nil otb«*r noiinvn 1 .<J3l.776.SMi
Totnl Inrotn# t $35,656,879.52
V. DISBURSEMENTS DURING THE FIRST SIX MONTHS OF THE YEAR
1906.
LoftM* wild I 9.210.678.47
■ Matured **nUowm*Mit* pnhl 1.S53.1&2.79
Anniiltnnt* 544.133.43
HirrMdrrrd nolle!** ”.<**'.414.14
Dividend* pnhl 2.35Umu»o
Ktpnimcn Mid. Including roinmlnnloiin nm| wilnrlcx 4,4*4.23*.4*
Tax** pain ; 40H.7(i7.4n
All other rxpi-iHlItutvn 16.860.57
W HERE do the tremendous
advertising appropriations
come from, Mr. Business Man?
Certainly NOT out of capital.
No, they are made up by reducing the
cost of selling, by eliminating conces
sions and extra discounts to the trade,
by maintaining prices on a firmer—or
even higher basis.
Because by advertising you create de
mand from the consumer for y sur goods.
It’s easier to sell goods for which there
is consumer demand — hence less
expensive.
Jobbers and Retailers MUST sell goods
for wjiich there is consumer demand—
hence no need for concessions or extra
discounts to the trade.
When Jobbers and Retailers MUST
sell your goods, they buy at your price,
and you can make it, and keep it, a
safely profitable price.
But you must get what you pay for—
consumer demand.
We want to show you what we do to
assure successful results from adver
tising.
We want to show you how we put the
Western Spirit of Aggressiveness
backed by Facts, Initiative and Push
into every advertising proposition that
we handle.
Western Ideas have brought to us the
aggressive advertising men of America
—until today more $5,000, $10,000 and
$20,000-a-year brains are enrolled on
our staff to prepare advertising cam
paigns than in any other three adver
tising organizations in the country.
We want to show you how these men
will handle your proposition—basing
their work upon the Lord & Thomas
Record of Results—a $100,000 compila
tion of recorded results from thousands
of advertisements of hundreds of com
modities in all good newspapers and
other media—the only tangible basis
ever devised for advertising.
We want to tell you all this, Mr. Con
servative Business Man, in a personal
heart-to-heart talk. We want to show
■you how to start advertising with %
small appropriation and make it “pay
for itself."
One of our representatives is in your
city every few days looking after the
interests of some of our present clients.
That is why we are advertising in this
newspaper—to you—NOW.
A letter granting us an interview in
your office will not obligate you in any
way.
We are issuing a aeries of small books (doth
bound) covering advertising in all its phases,
which we send free to interested advertisers.
suranci- lV>tnmU*lnncr,
8TATK OF NKW YORK-Connty of Sew York.
IVrtnnnlljr appctircd In*f<»n* th** undcrMlancd \V. A. Day. who. Iwlng duly sworn.
dr*|M>*p« nml *».r* that hr In th* rlee-pre§ldent nml romptrollrr of the Kqiiltnldc 1,1 f**
Annnninro HorlHjr of th«* United Htnlcn. nml Hint tin* foregoing ntntmmMit In correct
and trun. W. A. HAY.
Sworn to and *til>*rrlbcd leefore me thin 16th day of Auanat, 1906.
JOH. H. RIIAMAV, <’omuil**loner of IMmIi for fttntr of 44**orgln In Sew York.
STEINER & BURR,
Managers for Georgia, Equitable Buildln % Atlanta, Ga.
EXCELLENT OPPORTUNITIES
For men of ability and integrity to secure positions
of trust and responsibility.
ATLANTA INSURERS
MAW CHANGES
Otis Murphy autl Bayard J.
Butts Take Other
Positions.
Special Agent Oil* Murphy, of the
Virginia Slate Insurance t’ompany, of
Richmond, for many yrnra a resident
of Atlanls, resigned this week front
that connection to take charge of the
atatea of Oeorgla and Alabama In the
same capacity r»r the new Dixie Eire
Insurance Company, of Greensboro,
N. C.
He will continue to mske Atlanta his
headquarters and the securities of the
Dixie's deposit In the slate having been
purchased, It will soon he entered for
direct business. The company has just
been organised, with J. R. modes, of
Kewbern, as president; \V. H. Thomp
son, of Greensboro, vice president;
James F. Cobb, of Greensboro, secre
tary, and C. D. Benbow, treasurer. The
company will probably enter a large
Atlanta agency In a short time. It has
3509,000 capital nnd 1250,000 surplus,
and Is the biggest Are Insurance com-
pany which has ever been nrgsnlxed
south of Mason ft Dixon's line, In point
of capital.
Bayard J. Hutts. who has a large
acquaintance among Atlnnta Are un
derwriters through his connection for
several years past with the general
agency of the Phoenix, of Brooklyn,
where he has been adjuster under Oen-
erml Agent H. C. Stockdeii, and who
has also been connected at the same
time with the local agency of J. I.,
Waldo A Co., has resigned to go to
Jacksonville, Fla. There he will take
J. H. Norton a Co., who represent a
number ot companies as local and gen
eral agents. Mr. Hulls enters on his
new duties September 1.
Special Agent Edward 8. Cay, of
Columbia, a widely known Atlanta boy,
Is spending a few tlaya In the Gale
City.
Sam Jones Tabernacle
Meetings, Carters-
ville, Ga.
On Beptemper 15th to 23rd. Inclu
sive, the Western and Atlantic rail
road will sell tickets from Atlanta-
Dalton and Interraedtnte stations, to
Cartersvllle. at rate of one fnro for
the round trip.
Snnt Jones will he nsslsted by
Evangelist Oliver and other ministers
of renown. Prof. E. O. Excell will
have charge of the music, and other
goapel singers of note will attend.
Three lervices each day, 10:30 a. m„
3:00 p. m. and 8:00 p. m., and the
people of Cartersvllle will welcome
the great crowds with tho same hos
pitality they have always shown.
CHAS. E. HARMAN,
Gan. Pats. Agent
“BEE HIVE” EOWARD8
IN TOILS OF THE LAW
Hpeclnl to Tin* Georgtnn.
llrunswick. Qa., Aug. 25.—-Willie Ed
ward*. a negro, better known here nn
"Flee Hive" Edward*. In In the (llynn
county Jail, charged with carry In* con
cealed weapons. "Flee Fllve" will, how
ever. have to annwer to neveral other
charge*. Some time ugo the negro wan
nrrented for carrying concealed wea
pon* and Jailed here. Rom! wan fur-
nfshed by a big rrosntle manufacturer
and "Flee lllve" wan released and went
to the cron* tie camp to work. He . % dy
remained a few dayn, and skipped out,
and wan connplcuoun with hi* absence
hen the cane wan called.
F. E. PURSE
THE PRINTER
PRINTING
OF ALL DESCRIPTIONS
ONE LOSS CLAIM OF $1,265,000
PAID TO SAN FRANCISCO HOTEL
AS RESULT OF EARTHQUAKE FIRE
Probably the largent fire Innurance
lonn upon a ningle risk that has ever
been adjusted In the United Staten, If
not In the world, wan paid thin week
by the companies having lines on the
Palace hotel at San Francisco. The
entlro amount paid wan $1,265,000, a
total Ions on the building and contents
the value of which was Axed by the
appraisers at $1,303,610. The Insurance
Joss was divided among ninety-eight
companies.
The Igondon nnd I^nncnshlre Insur
ance Company* which had nearly $10,-
000,000 of gross liability Involved In tho
Snn Francisco Are, has already paid
on Its losses In that city the largo
amount of $4,000,000. The directors of
the company, which In one ot the old
est nnd strongest In existence, have
panned resolutions to pay the entire
sum out of their own private funds.
nnd to maintain the surplus of the
company on the same basis as before
the Are.
So American Are Insurance compa
nies were Interested In the recent Are
at Valparaiso, Chile, which resulted
from an' earthquake very similar to
that at San Francisco. A few English
companies nnd a number of Spanish
and French concerns did business there,
but all policies Issued by them contain
ed clauses specially exempting them
from liability for damage caused di
rectly or Indirectly by earthquakes.
This has long been the custom In Chile,
where shakes are of frequent occur
rence. The losses there by earthquake
and Are are estimated at $2,000,000, and
news dispatches report that the loss of
life was much greater than at San
Francisco, between 1,000 and 2,000 per
sons being killed.
The Liverpool and London and Qlobe
Insurance Company has paid already
at Han Francisco over $3,275,000 In
losses.
CHICAGO
Lord & Thomas
NEWSPAPER - MAGAZINE - OUTDOOR
ADVERTISING
Largest Advertising Agency in America
akxvai. volomb ihLAczo vox cuum, 84.ooo.ooo.oo NEW YORK
INSURANCE
PERSONALS
RELATIVE SIZE OF COMPANIES
NO CRITERION OF THEIR WORTH
16 1-2 E. MITCHELL ST. ATLANTA, GA.
Many persons In discussing Insur
ance question* are prone to compare
life. Are nnd other Insurance compa
nies with reference to relative site,
without regard to the difference In the
character of the business done, which
hns an Important Influence on the
magnitude of the company. A table
recently made, showing the relative
size In point of asset* of in*urance
ompanles, without reference to the
kind of business done, shows that the
Mutual Life Insurance Company, of
New York, stand* at the head of the
list, with assets of about $471,000,000.
Klghteed other life Insurance compa
nies follow It In order—the New York,
Equitable, Northwestern, Metropoli
tan, Prudential. Mutual Heneflt, Aetna,
FVnn Mutual, Connecticut nnd others—
before the flrst Are Insurance company
Is reached, the Home Fire, of New
York, the total resources of which are
$21,239,053, or about $450,000,000 less
than the assets of the largest life In
surance company. The flrst casualty
insurance company stands In fdl-ty-
second place, the Fidelity and Casualty,
with $7,500,843 assets, or nearly two-
thirds less than the largest Are Insur
ance company. The largest frnteinul
concern stands in flfty-nlnth place, the
Knights of the Maccabees, which has
$5,521,699 assets.
These differences are explainable from
the fact that In Are nnd casualty In
surance all policies are written for
short terms, iisualb’ one year, and the
companies may or may not be called on
to pay a loss In the given time. The
premiums are low since there ts only
a certain percentage of chance that the
oss will have to he paid, and the nc-
umulatlons of the company to pay
such losses are limited to the unearned
mlum during the time the policy is
force, together with a certal
set aside to provide against losses
| greater thnn the average. In life In-
j sura nee, however, every contract Issued
j must be paid some day, If It remains
: in force, and the assumption Is made
when the contract Is taken that It will
do so. Therefore life companies must
accumulate money rapidly and hold In
reserve at all times the net present
value of the contracts they have as
sumed. according to the tables of mor
tality nnd rates of Interest Axed by the
state. Compared with life insurance
companies, consequently, all other in
surance companies are of moderate site
and will always remain so.
A bill recently pasted by the Geor
gia legislature, and enacted Into law
last week by the signature of Govern
or Terrell, allows all life Insurance
companies chartered under the laws of
the state of Georgia to deposit the
amount of such reserves with the state
treasurer In the form of accentahle se
curities, In order that policyholders may
know that the policies they hold are
adequately secured and that the se
curity Is not only passed upon by the
offleers of the insurance company, but
by the offldals of the state as well.
Such laws are now In force In a great
many states, and the fact that It has
been adopted by Georgia show* that
the banner state of the South Is not
far behind its sister republics In af
fording all the security possible to
those who provide for the comfort and
security of their families after death
by the means ot life Insurance.
Telephone
Speed
The Bell Telephone
accomplishes the
maximum of results
with the expenditure
of the minimum
amount of time, en
ergy and money.
The long distance
lines are indispensa
ble to the modern
business. You can
reach anybody al
most anywhere over
the Bell.
q Reasonable rates.
Call Contract Dept., M. 1300
BELL
FOR SALK
The buildings on the premises. cor
ner of Walton and Kairltc street*, for
sale, and to be removed by tbe pur
chaser after September I.
Proimsals to lie submitted to the un
dersigned not later than 12 o'clock,
noon, August 27. 190$.
MORGAN A DILLON. Architects,
707 Prudential Building.
The Atlanta offices of the Reliance
Life, ot Pittsburg, the management of
which has been taken over by James
L. Dickey, Jr., have been moved to
rooms <02 and $03 Empire building.
The Underwriters' Salvage Company, of
New York, Oeorge W. Campbell, gen
eral agent, hae taken offices In the
eame suite.
The enterprising C. C. Hatcher Insur-
ance agency has been appointed ti
represent the New York Plate Olass
Company In Atlanta by Oeneral Agents
Hatch, Harden A McQaughey. This
addition to the facilities of the Hatch
er agency enablea them to write any
kind ot Insurance required.
F. C. Robinson, ot the well-known
Robinson Insurance agency, left Wed
nesday. for a visit to the home office
of the Empire State Surety Company,
of New York, of which he Is general
agent In Georgia. He will also make
a trip to Canadian resorts.
Special Agent Hinton J. Hopkins, of
the Royal Insurance Company, has re
turned from a business trip through
Florida.
General Agent E. E. Paschal!, of the
Glens Falls, Milwaukee Mechanic! and
Other compantee, returned to Atlanta
Thursday after a month's trip through
the Carolina*.
Agent Rutherford Lipscomb, of the
Aetna, of Hartford, arrived from Hart
ford on Monday after a short vacation
and business trip.
General Agent Thomas Egleston, of
the Hartford Fire, Is spending a month
nt Saratoga Springn and other North
ern resorts.
Special Agent Fred L. Seaman, of
Manager Chapin's office. Is In town
today, as I* also C. M. Benjamin, of
that office.
Special Agent Clarence Stockdeii, of
the Phoenix, of Brooklyn, lx bark In
Atlanta from an extended trip through
the Carolina*. He was In attendance
last week at the meeting of the execu
tive committee of the Southeastern
Tariff Association at Asheville.
Special Agent George Collins, of the
Scottish Union, returned to Atlanta
headquarters this week from a month
at Atlantic City, Hartford and New
York.
The semi-annual statement of the
Equitable Life Assurance Society, of
New York, which Is presented In this
Issue by Managers Steiner A Burr,
of Atlanta, shows that the financial af
fairs of this famous company were
never In better shape, and the new
“buslness administration" has already
begun to make Its Influence felt and
seen In keeping the company In the
front rank where It haa always stood.
The oompanys' assets now amount to
the enormous total of 1427,211,23$ and
>354.400,000 has been set aside as a
reserve fund to cover the liability on
outstanding policies. The company’s
surplus Is 307,034,858 and its Income
for the six months ending July 30. 1900,
was 135,858,87$. Disbursements In total
for the same period were 328.873,188.
Manager H. H. Steiner returned to
Atlanta on Monday from a trip through '
south Georgia, where a number of good
agency appointments were secured. He
reports that the public confidence In the-
company under the new administration
Is unimpaired, and that Its business
In the state will show results as good
as In funner years. The financial
strength of the Equitable under a con
servative management can not be ap
proached by any other company.
SHINGLE BUYERS
You are losing money if you buy Laths and Shin
gles before getting our prices.
Beg to draw your attention to our “Carolina
Special Cypress Shingle.”
Our “Carolina Cypress Shingle” is an exceeding
ly high-grade shingle of full dimensions and of
most attractive looks.
All old contractors and property owners say the
Best All Heart Cypress will last twice as long .as
Best All Heart Pine.
One inspection of our “Carolina Special Cy
press” means that you will buy, as they make the
neatest roof and will outlast Heart Pine.
CAROLINA PORTLAND CEMENT CO.
Are You Still Paying Rent? If so, I am Surprised!
Rent Receipts Remind me of Money
Thrown Away.
Do you know that tho Standard Real Estate Loan Company of Wash-
log ton, D. C., will aOU you a home-purchasing contract whereby you
can buy or build a home anywhere In the United States and pay for
it In monthly payments for less than you are now paying rent? They
will lend you from $1,000 to $5,000 at 6 per cent, simple Interest, al
lowing you to pay It back In monthly Installments of $7.50 on each
thousand borrowed. For prospectus and plans of our proposition,
call on or write J. St Julien Yates, State Agent, 321 Austell Bldg., At
lanta, Ga. Bell phone 2653-J. Atlanta phone 1918.
Truthful Hustling Agents Wauled in Ererj County in the State
At the Roll Call
VULCANITE
Will have the call. It's got it already.
Good on all buildings, flat or steep roofs.
TOUCAN PUT IT ON’
LOOK FOR THIS TRADE MARK
ATLANTA SUPPLY CO., Sole State Agents,
29 and 31 8ou«h Forsyth Street ATLANTA, GA.
/. C CKUMHUO, .rnUt.t £. MU. iKrtiWr