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THE UNION-RECORDER. MILLEDGEVILLE, CA-, MARCH 27. 1930
L N. JORDAN HAS
RETURNED TO CITY
t Dealer L Back Fr.
L. N'. Jori.’-n. local.Chevrolet deal-
vi. returned here today from an im
portant advertising conference at De
troit. Michigan, when- hr- met with
ol the Chevrolet cars in our respec- j in touch v-itb conditions in the field,
tive territories. It ku very gratify-' and make tne advertising of raaxi-
ing to all of the dealer-, present tolmum advantage to each individual
have Mr. Knudaen visit with us per- ! dealer.
-onally, and according to him. it will “I never fully appreciate before
be the aim of the Chevrolet manufac- the importance of this phase of auto-
tuning department to continue to mobile merchandising. I knew it was
build the highest quality cars at the a vital factor, but I did not realize
lowest posible prices, so that the au- the intensive thought brought to bear
tomobile-buying public may be assur- upon »-ach advertisement before it ap-
red of economical Iran portatior. ir. | peared ir. print I believe that ad-
ol°t offic
Chevrolet advertising program.
This company, Mr. Jordan pointed
out, is now in tb» midst of the lar
gest and most comprehensive adver
tising camjiaign ever undertaken in
th*- history of the automotive indus
try, involving the u«e of more than j
5,500 l*ading new:
United States.
At the Detroit conference. Chevri
let executive met with a selected lii
of dealers cbosn from the 11.000 wh
make up the domestic denier organ
zution of the compa
Every branch
-apaper campaign
the future, as they have l>een in the
past.
"The second day was spent at the
great General Motors Proving Ground
where 1245 acres of hilly country
have been converted into a gigantic
i outdoor laboratory on which General
j Motors cars are thoroughly tested and
t hniout* thi- | P roved '-Or.- they mra put on th*
1 market. Here we got a graphic pic-
: cure of the severe testa Chevrolt cars
! have to undergo to meet the rigid
[ standards set up by the Chevrolet
ngineering department.
Some notion of the mammoth ta&k
vertising, outside of the car itself,
has been the greatest single factor in
Ringing Chevrolet the wideiprasd
popularity it now enjoys.’’
RESOLUTIONS ON THE DEATH
OF MRS. CLARA WILLIAMS
POTTLE
Whereas J t has pleased almighty
Gp«l in his inscrutable disposition of
events to remove from this life, af
ter months of tragic illness, our
friend Mrs. Chra Wili am< Pottle,
knowing that in the midst of their
bitter grief they have found consola
tion in the knowledge that she has
ln:d off the flesh temporal to put on
the crown immortal, that she left
them to go to a still happier home in
hich they will join her in life eter
nal, where there are no sorrows, no
illness, and no partings.
Resolved: That these resolutions
he entered on the minutes of the
Chapter, that copies be sent to the
family of the deceased, and that the
local papers be asked to copy these in
their next edition.
Respectfully submitted.
KATHERINE K SCOTT, Chairman
GERTRUDE H. HUTCHINSON
LEILA LAMAR
said. Every branch of advertising, developing and testing an auto-
from the huge newspaper campaign j mobile so that it will give immediate
to electric spectaculars, billboards, i -* n d lasting satisfa
direct mail, national magazine and ma J’ be had from
trade-paper advertising, was gone I method* employed by Chevrolet
over in detail, he said. developing the present popular va!
"The newspaper schedule received I > n *hcad six.
major attention," he said, "because
it k, the most important medium now
carrying the Chevrolet message
throughout the country. The news
papers on the Chevrolet schedule are
read weekly by millions of people in
every city, town and hamlet of the
United States, who, through the-dis
play advertising columns, are learn
ing about the many quality features
••mbodied in the New Chevrolet Six.
"The object in bringing dealers to
the conference was to k ep the home
office thoroughly informed on con
ditions in the field. They wanted
the
: of i
a ho
da;ly contact with the automoblie
buying public—people who read
Chevrolet advertising—and to get
our reactions and suggestions. In this
manner, they keep their advertising
alive and of the utmost interest and
the dealers present also get a better
understanding of the advertising di-
"At the conference, we went over
the- complete campaign used so far
this year m telling about the New
Chevrolet Six. Our criticism-, and
suggestion^ were invited, and our
recommendations will be incorporat
ed in all future advertisements.
"Attending the conference were
eleven dealers other tnan myself. Each
one came fro ma different section of
the *Limted States. In chin manner,
home office executives got a compre
hensive picture of -business conditions
and advertising needs from all over
"Each class of dealer in tne coun
try was represented at the meeting
large, medium and small. This was
done to that the problems of dealers
organizations of every size could be
discussed and the advertising could
be made to fit the needs of all cluss-
"Mr. H. J. Klingler. Vice-President
and Gem ml Sales Manager of the
Chevrolet Motor Company, gave u>
a very encouraging outlook for the
balance of 1 i*I40. Mr. Klihgler stat
ed that -approximately three million
cars will be bought this year in tho
low-price cl field. He particularly
stressed building good-will with our
Chevrolet owners, by rendering them
efficient service and courteous treat
ment through our service organize- 1
“Mr. W. S. Knudsen. President of
the Chevrolet Motor Company, met
us personally the first day of the
conference and discussed'with us in
dttail the performance and operation
eas this the Nancy Hart
of the Daughters of the
in Revolution is desirous of
glimpse’ of’the|“ h °“ i ”S il ' WP"*** 0 "
'remitting s rvice, th.* loyalty and
support of Mrs. Pottle, a member of
many years standing. Registrar of
the Chapter during 1014 and 1015,
‘Available to Chevrolet for the- de Tre „ uret of tB , tmm
velopnent of the preaent product m# to 1930 and .
acre- all the resources of Get,ral Mo- whereas the Chapter w.-hes to
tors, tneluir.dff the General Motor.- tra „ 8mit ^ ^ b „ MVCll flul ,„ y its
proving Ground and the General Mo- y, th( „ r tim0 of affliction,
lira Research Laboratory. Advice * - , ,
, . .. it* gnef at the passing of a deeply
and ,-ugg -tion was offend by the . , _ , . , , .
.. _ . , _ . loved friend, and its loss or a sincere
Gn.cral Motors Technical Committee. ... .
and valued member:
"The new car was put through Revived: That it U with feeling,
j,., re than loll different U-«u, each d(i , p ^jef that the,.- resmluti ,n-
.onnmg from 25,000 to 100.000 pe nn ,d. Mrs. rottle w-ia a de
rail.-,. ,o that the finding, would be vntcd mcm be r , zealou. in over, duty,
conclusive and accurate. Them! tests sh( , „ a , muc h beloved for her beau-
arr carried on in good weather and .y „f character, he-r sunnm.-s of dis-
had. night and day in every kind of |l01 i t i on . her sweetness of -nirit.
woath.r and under nil condition, that f :„ e mind , and her sincere nn.l
an automobile is called on to encoun- u-avering devotion to relatives
ter. Jo that the OK'd product may he- [,.:,„ df All those round here -
d pended on in every motoring cir- ,,,- jde happier by her influence
, jinstance. iiresencc. She was sincere in e
"The advertising conference was action, and envy and malice n
held under the general supervision of touched her speech and deed-.
II. K. White, advertising manager of j Resolved: That we tender the be-
ompany. Mr. White said that rc-aved family our deepest sympathy
similar conferences are held each and heartfelt condolence under this
nth, so thut he may be constantly' their irreparable bereavement, and
WHIT DOES THIS DAT MEAN TO YOJ? \
♦
i
o
A BIRTHDAY?
AN ANNIVERSARY?
A PARTY?
A WEDDING?
Gifts for Every Day and Ever-
Occasion
Williams & Ritchie, Jewelers
MILLEDGEVILLE. GA.
“TRY CAM AGAIN”
Mother’s Advice to Dae|hM
Was Followed, nd She
Soon Col Better.'
North Little Rock. Ark.-"Shortly
alter my marriage, my health wasn’t
very good.” writes Mrs. W. E. Bur-
gin, 315 West Second Street, this
city. “I had severe cramping spells,
and at times I would liave to go to
bed. This would be very weakening.
“I took about five bottles of Car-
dul at this time and my strength
came back. I did not have any more
trouble for some time."
Several years later. Mrs. Burgln
found herself debilitated by heavy
Lome responsibilities, and she ex
plains: “I seemed very slow in
“My mother told me I ought to
try Cardui again. I did. and soon
was getting better. When I liad
taken about four bottles of CarduL I
was able to do my work again, and
haven’t had to take it any more.’*
If you are run-down, nervous, or
suffer every’ month, take Cardui. a
medicine used by women for over
fifty years. As your health im
proves, you will share the euthusl-
Baby Chicks
FOR SALE
Rhode Island Reds, Barred Rocks—White Leghons.
Healthy Vigorous Chicks from old stock. The kind that
will live and grow.
HATCHES EVERY TUESDAY
R. E. LONG
hen
i
you come to '|,f"j
o4.Ucu’il3
Rest, comfort, good living ore assured at the Atlanta
Biltmore: 600 rooms, each with outside exposure, private
bath and circulating ice water Smallest room in hotel 12x20
feet. Few minutes from center of town, away from noise
and congestion, amid restful surroundings. Outdoor play
ground for children. Three blocks from new three-million
dollar Fox Theater. Write for booklet, “Points of Interest."
BILTMORE RATES
$4, $5, $6 (single) 30 rooms at $3.50
THE ATLANTA BILTMORE
“The South's Supreme Hotel”
WSB BROADCASTING STUDIO, TENTH FLOOR
FOR SALE—About SO pound. [
Belle Watermelon teed, 75c pet
delivered. A few buaheh of velvet
ban*. <2.00 pr bushel. J. O. Eth
eridge, Rt. 1. Ivey, Ga. 3-20-4t,
the bet
the
S«« J. H. ENNIS.
WE CAN NOW GIVE YOU “SUDDEN SERVICE" IN
Shoe Repairing, Cleaning
and Pressing
at Blain's as the old reliable is back at bis same place 0 f
business.
Phone 373
BLAIN’S
Shoe Shop & Pressing Club
"If We Can't Fix 'em Throw Them Away"
It’s Always Fair Weather
in the
Home of Omega Flour
• Fifty thousand cubic feet of washed
air is pumped through the Cole
Mills every minute. Everything is
scrupulously clean inside this mod
em Soft Wheat Mill ... Simply
another improvement in the process
of making OMEGA FLOUR as
healthful as ’hough your own family
doctor made it.
A. J. Carr Co.
Wholesale Distributors
f>A'c
ATLANTA’S norite HOTELS
'JJ?. rl •>
••Site*. Je&sJrj&i
1000 ROOMS of COMFORT ▼
‘Each room has Private Bath, Circulating Icc
Water, Ceiling Fan, Radio and Mirror Dv
in addition to the usual accommodations. 5 You
will enjoy the food in our Dining Rooms or
Coffee Shops (open 24 h<3urs). 5 Pr» ces arc
For imform+tmn ir ffr»ni<iM reasonable, too. 9 Both Hotels near Theaters
Adtkw the MANAGEMENT Department Stores and Financial District
r~
• Affiliated Hotel
UK IMPERIAL
Ptoritm at try
L
110 Rooms and Bull