Newspaper Page Text
FRIDAY. MARCH 13.
SCHNEIDER'S OPENING SPRING SEASON 1914
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Norfolk coat style with full pc* top lined knickerbocker pants; sizes 6 to 17 years. Boys' to $3.00 suits.
$1 50- Double breasted and Norfolk style; sizes 6 to 17 years.
Women’s Kid Gloves
Special Underprice f^Qn
Purchase at
We bought several thousand pairs of Rood qual
it' Over-cam Glace Kid Gloves for women at a ma
tcrlallj lessened figure. Your chance to save on
new spring gloves.
Mcde of excellent quality, soft, pliable skins, cor
rect!- cut and perfect fitting. Finished with two
and three rows of stitching on back. The wanted
two-clasp style; in all sizes.
Choice of black, white and tan; also wnite, with
black stitching.
Women’s Dollar Silk Hose
When you see these silk stockings, their fine,
even texture, the firmness of tlie silk, you’ll wonder
how it is possible that they can be sold for less than
SI.OO at all. They are made of heavy thread silk,
ingrain dyed double silk or lisle soles, high spliced
heels, double silk or lisle tops; the most wonderful
silk hose bargain of th*» times; f\Rr
3 pair for $2.00; per pair
Children’s 25c Stockings
Fine ribbei silk lisle stockings, a thoroughly
well-known make that sells all over the country for
25c. Tomorrow, price, | C/->
per pair IOC
Sample Night Gowns
$1 and $1.25
Values at wwi#
A purchase of undermuslins that completely
overshadows any offered this season. From a prom
inent maker we have closed out the sample lines
and discontinued styles which he will not make up
because of too expensive laces and embroideries.
Gowns are made of extra quality nainsook, in
square and round yokes, empire and high-neck styles,
handsomely trimmed with superior laces and em
broideries in a varied assortment of designs; also
Crepe Gowns, In white and colored effects.
A beautiful lot of gowns, meant to retail for SI.OO
aqd $1.23, offered tomorrow at 69'-
50c AND 59c CORSET COVERS, of fine batiste:
in a large variety of styles, with trimmings of val
laces and swlss embroideries; square and round neck,
in elaborate and neat effects, with ribbon headings
back and front; x x
all sizes, at ~ .. j JJC
"RUN-OF-THE-MILL” SHEETS
65c, 75c and 89c Quality
It has been a long time since the equal of these value, were offered—a wonderful purchase of 100 <l»z
en Bleached Sheets secured to sell at this low price because they are clnssed as ‘'run-of-the-mill."
100 dozen Sheets In the lot, made of heavy close-woven sheeting cotton, and strongly welded. Hand torn
and ironed, with deep hem. Extra large size for double beds—full 90, 99, and 108 inches long.
CROCHET BED SPREADS, double-bed size; In
handsome Marseilles designs. (pi m.
Worth $1.75. Sale trice
CROCHET BED SPREADS, double-bed size; in a
good assortment of Marseilles patterns. r, r-
Worth $1.29. Sale price yjC
36-INCH WHITE CAMBRIC, a soft finish quality;
fret from starch. Worth 10c Atm/t
yard. Sale price flufl C
Regular 69c to SI.OO values, some few seconds among them, about
1,400 shirts in the lot. Materials are fine percales, woven and print
ed madras; all are mode coat style, cuffs attached, plain and plaited
bosoms, Immense variety of excellent patterns to choose from, all
colors guaranteed absolutely fast or a new' shirt for the asking;
regular 69c to SI.OO shirts, tomorrow
Regular 50c Scarfs in every respect, shape, quality and finish.
These scarfs were sold to us by the manufacturer who supplies us with
most of our neckwear during the year; he simply gave them to us at
almost half price In appreciation of the business he does with us and
we pass them along to you the same way. You better get at least a
half dozen of these 50c scarfs and pay u.t only
Men’s
Shirts
Men's
Neckwear
$1.25 LONG KIMONOS
Fine quality Long Crepe Kimonos, in plain colors and pretty floral
effects of light blue, cadet pink, red, lavender, and navy. Made in Um
pire style, with satin trimmings; others with shirred yokes, neatly
trimmed with Persian borders. All sizes at HH‘
Clothing for Men & Boys
Men’s end Youths’
$7.50 Suits
$4.75
Cut on the latest models.
In u nice variety of mixed
ffects; sizes 32 to 40 chest.
Men’s and Youth’s $7.50 Overcoats $4.00
Men’s and Youths’ SIO.OO Overcoats $6.00
Men's and Youths’ $15.00 Overcoats $7.50
Men’s $2.00 and $2.50 “Sweet Orr” Trousers sl. 45
Men’s and Youths’ $3.00 Trousers $1.75
Boys’ $5.00 nnd $6.00 All-Wool C? 7K
Blue Serge Suits so.i O
Men’s $1 and $1.50 Shirts
at Each UVw
This Is the time for thrifty men (or their wives for them) to buy
a whole season's supply of shirts. The savings are large enough and
the values great enough to make It wise economy to buy at least half a
dozen.
Materials consist of French Percales, Madras, Kolsette, Mercerized
Silk, and Linen Crepes, Mercerized Pongee, and Mercerized Madras.
Made with soft turn-hack cuffs or laundered cuffs.
All sizes at 69c instead of SI.OO and $1.50.
Men’s and Youths’
to SIO.OO Suits
$6.50
Snappy, up to the mlnulu
suits. In plain and fancy ef
fects; sizes from 32 to 41
cheat.
3.000 Sample Waists
In Lace, Lingerie, Crepe, r*
Voile and Jap Silk O' It.
Values up to $1.98 Each ..
All new spring models made up In very effective
styles, high collar or low neck, trimmed with Val.
lace or neat embroidered patterns, new yoke effect,
with drop shoulder, long or short sleeves; also a lot
of nice quality Jap silk, hair stripe, with the
new pointer! turnover collar o^4.
“Mentor’’ 25c and 29c
Women’s Knit i /l
Underwear for • OV
The most remarkable underwear bargain we’ve
ever heard of. Think of buying such a standard
make as "Mentor" underwear at about half price.
These are not seconds —every garment Is absolutely
clean and perfect; they are in all wanted shapes In
both vests and pants, regular and extra large sizes;
while we have over 200 dozen to start with, they are
bound to sell fast, and the most desirable styles will
naturally go first; would therefore advise early se
lection; "Mentor" 25c and 29c vests and pants for
for women for only 16*'
Purchase of Spring Corsets
Regular .SI.OO
Models at
This is a special number made by one of the
leading corset manufacturers to sell under price.
Made .of fine quality coutil, in medium low bust,
with neat embroidery trimmings and draw string.
Extra well boned, and equipped with front clasp,
cork protector, and extra large hook. Extreme long
hips and heavy hose supporters.
All sizes, 18 to 30. * Exceptional Value at 69c.
50c BRASSIERES, made of fine batiste; back
and front trimmed with wide swiss embroidery in
sertion and edged with embroidery; reinforced
shields and steel boned.
All sizes, at «SVC
45x36 BLEACHED PILLOW CASES, large size;
made of linen-finish pillow case cotton. ■ /
Worth 19c each, price I4C
36-INCH BLEACHED COTTON, extra fine, closely
woven quality; free from starch; suitable for wom
en's undergarments. Worth 12%c
yard. Sale price C
Men’s end Youths'
to $15.00 Suits
$9.75
All hand tailored suits
In the latest plain and
fancy patterns; sizes 32
to 44 cheat.
45c
28c
LOWEST PRICES OUR CHIEF ATTRACTIONS
SCHNEIDER’S
THE PEOPLE'S STORE - A STORE FOR EVERYBODY
THE AUGUSTA HERALD. AUGUSTA, GA.
AN EXTRAORDI
NARY SALE OF
Spring
Millinery
At Greatest Savings
on Record
A mile offering of no vend
hundred dozen new nprtntt
huts that forcibly demon
straton thin store'll ability t«
bring you the choicest style*
and newest shapes In correct
millinery at astonishingly
low cost.
$2.00 to $3 Untrim
med and Semi-Trim
med Hats 69c
Fine qunltty T’ntrlmnied
and Scml-trimmed / Hats,
made of silk and straw com
wiinations; in black, navy
blue, new bine, purple, and
other spring shades. The
smart new small and medi
um size hats, with straw
brims and silk crowns or silk
faring*.
Actual $2.00 to $3.00
values, at fit)' ’
$3.00 to $4.00 Ready
to Wear 0 I I 0
Hats at .. 01 iH-U
Excellent quality Ready
to-wear Hats of braids,
straws, silks, and mallnes;
In the fashionable small and
medium sizes. Choice of
black, brown, new blue, navy
blue, and other shades anil
combinations, with trim
mings of pom-pons, ribbons,
and stick-ups.
Reading shapes, Including
Sailors. Turbans, and ffigh
slde Effects. Very stylish
and becoming hats for pres
ent wear.
Ready-to-
Wear Hats
In tlie new turhun style,
brim made of fine quality
hemp braid, rolled edge,
crown of soft silk poplin;
also one lot of turbans rnado
of pyroxollne braid, crown
draped of same material,
forming a large wing effect
at the side; regular $1.49
specie 69C
A FULL ASSORTMENT OF
POMPONS
In all the new shades with
imitation aigrette to match;
now all the rage; value up
to 9Sc; only 2 to a customer;
.T“ 29c
UNTRIMMED DRESS
SHAPES
Made of fine quality hemp,
soft silk poplin crown, In
all the new shades and
black; Hrnall, medium
shapes; In fi different styles;
value tip to WT* . L
$1.69, special ZMifC
OSTRICH TIPS
Three In a bunch, long
flues, French curl. In all the
new spring shades; no black
or white;
special v# Cr
SI.OO
Undermuslins
68c
Princess Slips of fine soft
nainsook or lawn, elaborately
trimmed with embroideries, laces
and ribbons Combinations of
fine nainsook, variety of styles
from the very neatest to the very
elaborate, all are trimmed
with dainty laces, beading and
ribbon at waistline.
Wlilte Petticoats of excellent
quality cambric, flounces of fine
Imported embroidery, extra un
derlay.
Choice of Princess Blips, com
binations or Petticoats; all ex
celient SI.OO values.
Women’s and Misses’ Spring Dresses &
A Special That Will Cause a Sensation!
NEW SAMPLE SUITS J- ] <) (\ r
Model Garments Meant to ke= jta, | /’ J 3.
tail at $25, $27.50 and $30.00 t » *
It has been our custom to usher In the new season with a sale of snmple suits, and w< hat. been ex
tremely fortunate in securing the co-operation of one of America's leading suit makers who gate us his line
of spring sample garments at a figure that makes possible (he greatest values you've ever known right at the
beginning of the season.
In tills wonderful collection of suits will be found the smartest ami most distinctive ides for spring. Ev
ery wanted fabric, every popular color, and every lule style feature Is Included.
These Beautiful Model Garments Mark a Radical Chanqe in Style For Sprinfl.
Tlie styles are more elaborate, more osentially feminine am! chic in general tendency than ever.
Colors are Lichen Green, Ocean Mine, Labrador, Violet, Lavender, Tango, Hrown, Rost. Snuff, I'op. nln
gen, French Blue, Taupe, Fern Green. Dutch Blue, ns well na Navy and Black.
500 New Spring Silk Dresses <£ A Q A
Values Worth SIO.OO, $12.00 and $15.00 JU
Every woman Interested In new spring apparel owes il to herself to see this wonderful aggregation of
charming new Spring Silk Dresses tomorrow. It's another of those surprising nrhiovements In value giving
for which this store Is noted, and brings you the season's newest and most fascinating styles at the lowest
price ever named for such high quality garments.
They are all brund-ne wsprlng models, In a host of beautiful designs, colors, and combinations.
Messaline Silk Petticoats
New Lot of 400, $1.79
One of the best lots of Silk Petticoats we’ve been
able to get for a long lime —excellent quality all-silk
materials and new styles have seldom been priced
so low.
Made with pleated flounces und felled seams. All
lengths, at.. .. .. .. *1 79
$1.25 Black Cotton Petticoats of light weight
Sateen, with a handsome luster that gives them the
appearance of Mlk; made with new seot.onal ideat
ed flounce and felled scams. All lengths. *7O
Tomorrow only, at /VC
69c S C 49c
2.000 yards of these desirable Storm Serges, full
52 Inches wide, a great feature of this sale; nice,
woolen crispy quality, the most durable fabric fur
women’s and children’s wear, In shades of golden
brown, Copenhagen blue, tan, garnet, king blue, navy
blue, and black; uctual 69c value, very
special, yard 4VC
39c IMPORTED WHITE RATINE. The Most favored ■
Wash fabric for Spring at Less Than Half Price ■ UL
This sulo offers far-sighted women an opportunity nut of the ordinary to purchase thp material for a
smart and up-to-date spring frock at a remarkable saving. Nothing Is more faahionahl.- or desirable for the
new season’s wear.
This handsome White Ratine Is 32 Inches wide, with the stylish rice weave. It possesses the virtue of
being easily laundered, and always looks fresh and alaty wdlieri made up. Tomorrow at 16c a yard In tend
Of 39c.
45-INCH WHITE LUNA LAWN, a grade well known
for Its distinctive finish and excellent laundering
quality; made of selected combed Egyptian yarn;
snowy whlto bleached; every yard strictly perfect.
Worth 2Dc a yard. | r „
45-INCH WHITE MERCERIZED BATIBTE, a rich
silk lustrous quality, that retains Its bandaom lustre
permanently. W orth 29c. \/r
Kale price I *t V
WHITE IMPORTED PIQUE, 27 Inches wide, In vari
ous size welts, for skirts and suits. Worth 11/'
19c yard. Hale price I li.
The Newest of the New
Fancy Black Brocade | O
Cloth Quarter Patent, \ I
Vamp Low Shoes for Women V ■
Kame style In plain back, patent vamp or gunmctal calf, at the same price—
Women’s Shoes Regular $2.50 Grade (til QPZ
Reduced to I.Wv^
Our regular stock of $2.50 shoes, now marked at this reduced figure for final rburnnee. New up-to-date
styles, in Russia Calf, Patent Colt, Oun-Metal, and Vlci Kid leathers, high and low heels. All from
2‘/ a to 8. Clearance price, pair JRI fljy
These stunning spring dresars are copies of high priced imported
models which were slightly modified, displaying three tier, minaret,
coatee and peg top efftcti; made of superior grade serge and tied
ford cord: In spring's most favored shades; all sizes, these drrs.
es are really wonderful at („)
500 Beautiful Silk Taf- £ I IA
feta Petticoats for I. ■ U
A wonderful array of charming new colors that will match the
new spring suits or gowns, made of line qunltti taffeta, in plain
and changeable colors; all sizes. We da not guarantee th.e lot to
lest all day, so come early.
Special in Our Girls’ Wear Dept.
A -Special Purchase of 1.000 New cj q r
Spring Girls’ Beautiful Dresses
Are Positively $1 and $1.50 Values
You will find scor, s of beautiful spring models i.,r choice, all
cut on the new French long-waisted and Balkan styles, m -le ~ u
pcrlor grade Ginghams, Lmen« ami Percales, smart I- Iriinnx d. m
qualities that will launder excellently; iiislzisbtc, 14. Price. JJO
12J4c New Dress Gin^-
hams, Yard v . ...^^^
Mill ends nl 27-inch Dress Ginghams, in a large assortment of new
spring styles, Including stripes, checks, and broken plaids.
Colors are light blue, cadet, pink, tan, lavender, gray, oxblood,
black, and white.
$2.00 and $2.00 Silk Umbrellas QOn
For Men and Women 00b
The greates t ‘umbrella value* ever presented to
AugUMta shopper*! Think of It—men’s and wom
en’s fine quality piece-dyed Taffeta Silk Umbrella*,
with wide taped edges, for VBc. Seems too good to
he true!
26 and 28 Inch size*, with clone roll *te| para
foil frames. Stylish handles in fancy curved und
plain hardwood mission effect*, also natural wood*
In many shapes.
Men's and Wo- C
men’s Umbrellas*^
26 and 28 Inches, made of fine grade American
taffeta, guarani iml rainproof anil fast color; u wide
range of desirable handles to choose from; good
SI.OO values. Tomorrow f>s'-
40-INCH WHITE "FLAXON," the sheer wlilte ma
terial with the distinctive finish unlike any other
fabric; Ideal for waists and dresse ■ nl /
Worth 25c yard. Kale price | £_ (
WHITE PAJAMA CHECKS, a strong-woven, serv
iceable quality for women's lingerie and men's gar
ments. Worth 15c a yard. ■
Hale price | UC
GENUINE “SUN BLEACHED’’ WHITE CHECK
I limit y, a large range of plain and neai and broken
eheeks; the ideal white material fur women's us
well as children’s waists and dresses. I 01/ g’
Worth 19c yurd. Kale price. ... I
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