Newspaper Page Text
HOMt EUlllu^
VOLUME XIX. No. 123.
OUR GREAT SPRING CAMPAIGN IS ON
THAT MUST STIR ALL AUGUSTA TO QUICK AND DECISIVE ACTION
This is a sale of carefully selected merchandise of seasonable character,planned
for your immediate and midsummer needs, and priced in a way that will
fire the enthusiasm of the most conservative buyer. If we are brief in our
descriptions it is because values speak louder than words, and we need space
Mercerized Foulards
A beautiful light weight cotton fabric that
looks exactly like silk, large variety of pret
ty patterns, worth 25c a yard, sale price 8<?
15 New Styles in Waists
Have arrived for tomorrow’s great sale —an immense shipment of
Waists made to sell for $1.50, $2.25 ami $3.98,
to be placed on sale at SI.OO, $1.76 and $3.19
These Waists are the very newest and most 'exclusive spring and
summer models of the season. They are not cheap waists,thrown to
gether for special sale purposes, but are the regular goods selling
elsewhere at $1.50, $2.25 and $3.98. Examine the workmanship
carefully * and see how well they are made and what wonderful
bargains they are at SI.OO, $1.76 and $3.19
$5.00 Tailored Wash Silk Waists, large variety of patterns to
select from .at .. .. $3.75
? UMBRELLAS
300 Taffeta Gloria Umbrellas for men and women,
ith best paragon frames, steel rods and handles of
boxwood, 1 fancy- and mission, worth $1.50 and $1.75
each, special for this sale, at 96*
Men’s Department
50 dozeli men’s extra good bleached cambric Night
Shirts, made extra full, worth 75c each, sale price 49*
Men’s Madras Negligee Shirts, large variety of good
styles, all sizes, special at 50*
Our men’s Shirts at SI.OO are the pink of perfection,
and are exactly the same shirts that sell around
town at $1.50, our price only SI.OO
Men’s Checked Nainsook Undershirts, and Short
Drawers, worth 50c a garment, will go Monday,
at, each 35*
Men’s Silk Socks, with linen heels awl toes, all colors,
worth 39c a pair everywhere, special at 25*
Men’s 50c Silk Four-in-hand Scarfs, large variety of.
pretty patterns, will go all day Monday, as a
special leader, at .. .. .. 25*
AuLo Coats
♦
Women’s tan blav linen
Auto Coats, worth $5.00,
will go in this sale,
at $2.98
Women’s White Pique
and Ratine Skirts, worth
$1.75, special for Mon
day at 98*
Special lot of women’s
long Egg Shell Crepe
Kimonos, in pretty pat
terns, worth $1.75,
at 98*
Brocaded Silk Under
skirts, all colors, worth
$1.89, special for
Monday, at 88*
PURPLE TRADING STAMPS
Tn addition to the inducement of such special
prices as we offer this week, remember that Pur
ple Stamps represent a discount of 2 y>> per cent on
your purchases, and that we give double stamps (5
per cent) every morning. $2.50 in merchandise of
vour own selections from our complete stocks or
$2.50 in cash for every filled Purple Stamp Book.
Another good feature is that we. give fifty stamps
when you redeem your filled book for merchandise
before 12 o’clock.
THE AUGUSTA HERALD
Knit Underwear
Women’s bleached ribbed
vests, with taped neck
and sleeves, worth 15c
each, special for
Monday 10*
Women's Swiss ribbed
Union Suits, all sizes,
worth 39c, will go Mon*
day at .25*
Women’s bleached lisle
ribbed Union Suits, all
sizes, worth 75c, special
for Monday at .. .50*
Women’s Swiss ribbed
Pants, plain and lace
trimmed, worth 35c a
pair, will go at .. . .25*
THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES.
AUGUSTA. GEORGIA, SUNDAY MORNING, MAY 3. 1914.
A BIG GENERAL SALE
White Dimity
About sixty pieces of fine white Dimity
Checks, for children’s dresses, worth 15c and
19c a yard, will go in this sale at 6^
LINENS, WHITE GOODS, COLORED
WASH FABRICS and BED SPREADS
We have been preparing for months for this sale, and our greatest ambition
is to make these departments the most successful in the city, every item the
best values for the price. Bargains that are reliable. Bargains that you know
are bargains, the moment you read about them or see them. Bargains that will
make new customers for Von Kami), Vaughan & Gerald every day.
' I
Full bleached mercerized table damask, heavy, durable quality, worth I'K,
59c a yard, reduced to
Pure Linen Bleached Table Damask, 72 inches wide, in all the newest Cl I(|
designs, worth $1.65 a yard, special for Monday, at .. . s'* ♦* J
Brocaded Silk Tissues, in all the lead
ing colors, worth 69c a yard,
special for Monday, at 38*
Basket AVeave Suiting—better known
as New Cloth, a very popular fabric
for one piece dresses, in all the best,
colors, worth 29c a yard, at .. .19*
Fine White Crepe, for graduating
dresses, worth $1.50 a yard, special
for Monday, at $1.19
Amoskcag Utility and Red Seal Dress
Ginghams, in all the newest patterns,
worth a yard, at BVk*
200 dozen good Cotton Napkins, hem
med, ready for use, worth 69c a doz.,
will go Mondav morning, from 9 to*
1 o’clock, at.. ' 40*
Full bleached pure linen Napkins,
large size, extra pretty designs,
worth $3.75 a dozen, sale price $2.38
Dimity Bed Spreads, large size,
worth $2.25, special for Monday,
at '51.78
About 75 fidl size White Honey
Comb Bed Spreads, slightly soiled
from handling, worth $1.39 each, will
go for a quick clearance, at .. .89*
HOSIERY SPECIALS
100 dozen of the best regular $1.50
pure silk Hose ever shown over a
counter, all colors will go in this sale
at, pair 98*
BABCOCK’S CORYLOPSIS TALCUM POWDER, worth 25c a box the world
over, will go at 10^.
The Popularity Store -Broad & Jackson Streets.
DOMESTICS
Lonsdale Cambric, special for Monday, at, yard .. .10*
Regular 1214 c yard wide Bleaching, special for
this sale, at, yard .. .. 8*
John P. King Sea Island, full 36 inches wide, worth ....
7V2C a yard, at 5*
1000 yards of 36 inch Percales, in 10 to 20 yard lengths,
good patterns for house dresses and children’s
wear, worth 10c a yard, at
40 pieces of best Feather Ticking, worth 2214 c a yard,
will go all day Monday, at. yard 16*
Heavy Cheviots, full 32 inches wide, in all tWe best
spring dress and skirt styles, worth 15c a yard, at 10*
to tell you of more bargains than lengthy descriptions would permit. If you
have to buy anything for spring or summer use or wear buy it now, and
get the full benefit of extra low prices, such as you can only secure through
our great effort to increase our sales over last year.
Mercerized Napkins
Fine bleached mercerized Napkins, hemmed,
ready for nse, worth 98c a dozen, will go in
this sale, at 60^
Brocaded Poplins for coats and
suits, all colors, worth 39c a yard,
special for this sale, at 19*
Striped Crepe Suiting, worth 35c a
yard, at ...! 19*
75c Ratines, heavy weight, in all the
leading colors, will go all day
Monday, at yard .. ..48*
Fine White Voile, for graduating
Iresses, worth 69c, special for
Monday, at 48*
37 inch White Lawn, in short lengths,
(to 10 yards) worth 12Vi> c and 15c
a yard, special for Monday tot ....5*
Beautiful lot new Scotch Zephyr
Ginghams, 33 inches wide, worth 25c
a yard, special for Monday, at .15*
A mold’s Ratine Crepe, in good colors,
for street dresses, also black and
white, worth 19c a yard, special
for this sale, at 10*
30 pieces of fine mercerized White
Flaxons, the regular 29c quality, spe
cial for Monday, at, yard 18*
White Pique, the kind that usually
sells at 35c a yard, will go all day
Monday, limited, at 17*
Women’s full regular made fast black
lisle thread hose, worth 35c a pair, will
«o all this week, as a bits leader,
limited, at 25 $
150 New White Voile and Q Q
Crepe Dresses at %Pt-.VO
FORMERLY SOLD AT $7.50, $8.50 and $9.98
This is probably the first time in the history of Augusta that
you have been offered your unrestricted choice of a large and va
ried stock of new dresses at the beginning of a season, at a price
that in many instances would not cover half the cost of the mate
rials, to say nothing of the wonderful style and high-grade work
ship characterizing every garment. The values warrant the
largest crowd of the season, and we say emphatically (o one and
all—no dresses reserved—first come, first served—your
unrestricted choice, limited, a t $4.98
WOOL DRESS GOODS
Our l)r< >ss Goods Department is offering many gen
uine bargains in goods that are marked down to close
out for .less than cost to make.
It will pay you to inspect our. items in this depart
ment and seek to economize in a dress for seashore or
mountain wear.
$1.50 Hairline Cream Serges, strictly all wool. 45
inches wide, special for this sale, at, yard 96*
69c, Storm Serge, in black and navy, will go Monday
at, yard 46*
Black and white Checks, in the popular sizes and a
fabric that was made to sell at 49c a yard,
special for Monday, at 30*
Entire stock of our regular $1.35 Dress Goods, with'
out reserve, will go all day Monday at, yard ... 98*
Regular stock of SI.OO Dress Goods, will go
Monday, at, yard 75*
EXTRA SPECIAL
100 nick el-plated Casseroles, worth s2.of\ each, will
go Monday, at 79*
Entire stock of women’s 50c lace and net Neckwear,
will go Monday, at, eae h 29*
Notions
Seven spools of d. & P.
Coats’ spool cotton
for .. 25*
Sylvia Cotton, in white
and popular colors, at, a
ball 4 *
Atlas Hooks and Eyes, all
sizes, at, a card 3*
3 balls of Coats’ Darning
Cotton for 5*
Large box of Hair Pins,
worth 10c, at .4*
Special lot of Pearl but
tons, worth 10c a dozen,
at .. . .5#
5 large size Palmetto
Pans, for 5*
Muslin Underwear Specials
20 dozen women’s plain cambric Petticoats, scallop
ed at bottom, worth 75c, special for this sale, at 44*
Women’s Crepe Night downs, plain and lace trim
med, worth 89c, special for this sale at 49*
About 70 dozen women’s fine Cambric, Crepe and
Mull Night downs, in all the newest effects, slight
ly mussed from handling, worth $1.50 to $2.00 each,
will go iti this sale, limited four to a customer,
at 89*
$6.00 PER YEAR—S CENTS PER COPY.
Birdeye Diaper
900 pieces of soft finished Antiseptic Cotton
Diaper, full 18 inches wide, worth 89c a bolt
of ten yards, will go at 62^
HOME EDITION
Towels
200 dozen extra large
size bleached Turkish
Bath Towels, worth 39c
each, at .25*
Pure Linen Huek Towels,
extra large size, worth
35c each, at .. .. ...25*
300 dozen extra large
size Union Huek Towels,
plain white and fancy
borders, worth 15c each,
at 10*
Entire stock of regular
75c and 85c Linen Huek
and Damask Towels,
cut to, each 50*