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FOUR
THE AUGUSTA HERALD
Published Every Afternoon During the
Week anti on Sunday Morning.
THE HKRAI.D PUBLISHING CO
Entered at the Augusta Pos'offlee as
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THE AUGUSTA HERALD.
735 Hrond St Augusta Ha.
No conuntiHc Hofi 1 <• piihltufMMS !n
Thf* Mvrntd uric** th** rwmn of thr
trr't#*’' * •’♦p-nn* to thn nr*lr n
a* s TT>
Thf AugurM Herald has a Igrgcr city
circulation, and a arger tot&> circui t -
lion iLan any other Augusta paper l»*i»
has been proven by the Audit Co., o t
.New York
The Herald Guaiantee* Advertiser# »>U
per cent rnor* Home Carrier City Cir
culation In Augusta than la given by
any other Augusta paper.
Thli guarantee will be written In every
contract and The Herald will be ready
and willing at a I time* to give full ac
cess lo Its record* 1 all Advertiser#
who wah to test the Accuracy of thin
guarantee in comparinon with the claim*
of other Auguata Newnpapera.
THE WEATHER
Auguata and Vicinity.
Fair tought and .Sunday, alowly ris
ing temperature.
For Georgia and South Carolina
Fait tonight and Sunday; slowly rifl
ing temperature.
Comparative Data.
May 9th 1014.
Ugliest temperature record. P'i in
lament temperature r«r.)td, 45 in I*9l.
fsoweai thi* morning, 54.
Precipitation y out et na v u, normal 0.09
Hlver ■mgr at K h m . 5 3 feet.
Fall in 24 hour* ending at 8 a. m„ 0,6
foot.
K. D KM ini!. I.oral Forecaster
DESPERATE MEXICO.
L, (Hltlearet de Kura writing of con
dition* in Mexico «ay*:
"As a result of these vast land cle
spotlatlons, th*' valley of P&pantla,
which once supported a population of
20,000 lndependt nt farmer*, today be
longß to one rich family. The entire
state of Chihuahua belong* to three
families, headed by a man who is re
puted the largest single cuttle owner
in the world. In the state of Morelos
-from which in recent times have
sprung Zapata and his followers four
men, one of them the son-in-law of
Hlax, own every inch of agricultural
land, and 200.000 evicted fsrmners —
now landless peons—till the soil
for them at an average wage of 12 1-2
cents a day,"
There are a good many people who
ascribe the disturbances In Mexico to
the turbulent and Irrational tem
perament of the mixed breeds of na
tive American and southern Europe,
We are fully aware that there are
su 'h things as unfortunate blood mlx -
.ores: Too much savagery, too much
impressionability, too little balance
and too little wladom, but too much
hunger and discomfort is a mighty hail
thing to throw Into this unlucky mix
ture.
Grant all you will, In the way of
temperament, stilt you are bound (If
you are honest about It) to grant that
temperament plus Injustice, plus op
pression, plus need and plus des
peration is temperament magnified to
a formidable and terrible extent.
Why should the Mexicans not con
tinue to raise hell, when they .have no
lands and no chances to raise crops
that pay them better? Who can prove
these people "unfit for self-govern
ment" until they are given a chance
at It. Peace and order, which are an
loudly clamored for by those who are
well content to see this condition of
oppression continue, will not come
about until some degree of comfort
and contentment are accorded the
landless peons.
The trouble with Mexico la deep
seated. It Is not that there Is need of a
"atrong hand." It Is that there is need
to loosen the grip of the many strong
hands that are choking the people to
deaperation
MORE ELABORATE POSTAL
SERVICE.
The |>eople of the Hill are not aa'ts
fied with the postal service they are
getting. It ts not that the officer* at
the poatofflce lack In their duty, but
simply that there ts no adequate ar
rangement for deliveries, suen aa
should be accorded to a regular city
ward.
Time waa. when the Hill people
t hissed themselves among the rural
vicinities and were proud to call them
selvas suburbanites, hut now that they
bear the burdena of city government
they feel entitled to some of Its perre
qulaitea They find that letters com
ing fr«mi Havannah and Jacksonville,
for Instance, reach thalr residence* on
the Hill a whole day later than they
reach the general post office and what
with the rule for ttunday closing thi
mall that should reach the homes on
the Hill Monday morning is delav
frequently till Monday afternoon and
often till Tuesday morning.
There are two deliveries on the Hilt
arily and the Hill people think they
ought to have more deliveries and
more prompt deliveries These are
Salesmanship Is Service
Ability plus ability to sell it equals ,
success. Salesmanship is the power
ol persuading others to acept you at
joup own estimate, the estimate upon
which you cun continue to "make
good." This Is as precise a deiini
tion of salesmanship as 1 am able to
frame. As applied to merchandise, it
needs only a change ol terms, not if
essence.
Salesmanship is persuading your
man to buy what you have to sell at
a price which means permanent satis
faction to him and a profitable com
pensatlon for your own labor.
Anyone who lias the eliing Instinct
and a reasonable amount of expert
enc ■ can Increase the value oT his
own service and that of the goods he
handles by just the amount of time
thought and energy which he puts
In.o selling them.
To many men the word “selling'
suggests unnecessary inflation of
prices, an added tax upon the custo
mer, and taking advantage of »he ig
n>; ante of lu;cr . Th< trend of
modern sa.es development, however,
is to give the buyer more and more
actual service.
The only salesman who may feel
safely entrenched is the one who
makes sure that everything he does
counts in service to the cu turner. By
suiting bis merchandise to the needs
of l.is trade a retail clerk can easily
build for himself a suhstan ial follow
ing. If he will study his Individuality
he can influence the mental attitude
of the prospective purchaser with re
gard to the articles which make up
his employer’s slock. I nle-s he can
do lids Ids employer cannot afford
to keep him.
Obviously the Htate of mind of the
purchaser is a very weighty factor In
determining the value of the article
lie buys. For Instance—the Intrinsic
worth of millinery does not change
nt all from year lo year; but its value
fluctuates constantly, because fashion,
which is (lie mental altitude of the
buying group, changes.
A certain salesman sella you a hat,
a suit of clothes or a piece of furni
ture. in such a way that It affords
you a great deal more satisfaction
than* would a similar article bought
from another salesman. Borne who
pretend to be salesmen lose sales be
came they do not know how to pre
sent to the prospective purchaser the
merits oT their wares. The intelli
gent salesman knows that we all buy
things because the possession of them
gives us a definite kind of satisfac
lion He knows, too. that lucking a
complacent slate of mind with refer
once to the article purchased there
can he no satisfaction
The best salesman uses suggestion
In tils work. He strives to leave with
the purchaser the impression that the
days of motorcycles, motor cars, and
various method* for saving time and
covering distance. I’ncle Ham ought
to take Augusta's peculiar conditions
into consideration and provide means
for expediting the delivery of mails.
This city spreading as it does over
hill and dales, across fields and
through woodlands, should tie given a
modern up-to-date system of distrib
uting malls.
The old cart and horse system, with
its very limited number of carriers,
covering long and weary routes nnd
meeting with Innumerable delays, ought
to tie sent to the scrap heap. The
Hill people declare that they got bet
ter service before there was a branch
office on the HIU, and before the Mill
was taken In by the city. Of course
this was because there were fewer
residents then to be served, but we
think undoubtedly Augusta Is entitled
to a more elaborate and more expe
ditious postal system, because so many
of her residents now live outside of
the gone of frequent deliveries.
THE BETTER THING
(Robert U Stevenson.)
O toiling bands of mortals! O
unwourled feet, traveling ye
know not whither! Soon, soon, It
seems to you, you mußt come
forth on some conspicuous hill
top. and hut a little way further,
against the sotting sun, descry
the spires of El Dorado. Little
do ye kuow your own blessed
ness; for to travel hopefully Is a
bettor thing than to arrive, and
the true success is to labor.
THE GOODMAN D THE BAD
(Prom "The Symphony Calender,"
by William A. McKeever).
Almost daily in every breast there
is some tragedy enacted. A plot and
a counterplot, a hero and a victim, a
climax and » catastrophe, remorse
and restitution - all those confusedly
Intermingle with scenes of our Inner
consciousness And he who selects
out of It all as the type of his domi
nating thought the morbid, the hate
ful and the lustful thus starves and
shrivels up his own highlit nature
and poison* the lives of others Hut
he who In the midst of tip's!' chaotic
scenes, can listen attentively to tne
whisperings of the still, small voice,
thereby nourishes hi* soul t>> a degree
of bigness and strength that make
him a power for righteousness in any
community. But the real secret ot
msterialltiug our highest thoughts In
form of deed* is to act readily and
willingly upon the prompttnge oT the
Inner spirit. To procrastlnnte, how
ever, is In time to render this Inner
voice forever silent.
ALL WIPED OFF.
Gentleman -1* there any soup on the
bill of fare?
Walter- There was, sir, but I wiped
It off. ___
Cold cash often melt* marble hearts
Money is a man's greatest trouble
If hi hasn't any,
TO ADORCar*BiBLF CLASS.
Hon Jos W Pees ry wilt address th*
It rot tushood Hide oiass of Woodhiwn
Methodist church. Sunday morning at IS
o'clock
All men are cordially Invited to at
tend "And hear Mr Hessley, whether you
be a member of the class or not. it writ!
be well worth your while. This * hi*
second visit to the clot and those who
heard htm he for* assure you tliat you
wttt be given "lood tor thought."
article has been bought voluntarily,
rather than that he has been per
suaded to buy.
The salesman’s opportunity to give
the customer rea. service becomes
more apparent wen we consider the
felling of a kitchen range, a sewing
machine or an automobile. Here he
has a chance to demonstrate to the
prospective purchaser that the con
-traction of the range, sewing rna
chine or automobile will give Dim
economical and adequate service. In
the la;t analysis, the nm;, who buys
an automobile buys ;o piariv hours ot
pleasurable transportation, or so many
n l ll c■ - of dependable locomotion, it I s
certain that the salesman who ac
quaints the buyer with ail those points
which enables him to tie his aut miol
Idle to the fullest advantage increases
iUt life and very materially decreases
the cost per hour or per mile of the
service he gets.
The traveling salesman wlio calls
on dealers eventually becomes a com
petent counsellor on merchandising,
financing and trade building. One
-ees why a dealer might pay such a
man more for merchandise than he
would pay elsewhere, and still he bet
ter off both in the matter of aggre
gate sale; and profits, and more per
manent business.
The salesman has made himself
indispensable who knows he ear. s in
actual service ro the buyer every ent
he receive from his employer. He
will never be laid off Every sales
man who aspires to be something
more than '* necessary link between
Inner and seller must realt/m that his
salary and expenses are Included in
every sale lie makes and that he is
either a burden < r a benefit to the
customer
• The clerk who renders the buyer
definite service and lias this clearly
In mind has taken the first step to
w-rd something beater. Once the
elements of his service to th- buyer
are clearlv outlined in his mind, lie is
fired with ambition to do .lust such ft
work for more buyers, more than he
can wait on personally. Which means
that he soon needs assistants to
whom he can delegate a share of his
duties Then lie finds advertsinlg
necessary for him and his assistants
to give their customers the very bei-t
service.
Upon every human being the re
sponsibility of salesmanship rests. It.
is a duty which cannot be escaped.
Ever' man and every woman has
possibilities of usefulness which must
be marketed. Bv "marketed” 1 do
not mean that ability must necessar
ily he exchanged Tor money. It must
tie given a chance, the most complete
me of it must be made.
Copyright, 1914. by John Lee Mahln,
Chicago.
DORSEY ASKS
POSTPONEMENT
Annie Maud Carter to Be Ex
amined By Judge Hill—lnter
esting Developments Expect
ed.
Atlanta, Ga. —Announcement was
made here early today by Solicitor
General Hugh M. Dorsey that when
the motion to nnnul the verdict which
pronounced la>o M. Frank guilty of
the murder of Mary Phagan was pre
sented to Judge Hen 11. Hill of the
superior court today he would aak
lor a postponement oT the hearing
until some time next week. I>aek of
time for t reparation of the state's
plea against the motion was assigned
by Mr. Dorsey as his reason for re
questing the delay. The solicitor
general said he probably would ask
that the hearing be passed to next
Wednesday,
Say Right* Violated.
The motion of Frank’s attorneys
for nnnullment alleged that the con
stitutlonftl rights of the condemned
factory superintendent were violated
when the verdict was returned Into
court during the defendant’s absence
It l< through this channel that the
defense plans to take the case to the
supreme court of the United States
if necessary.
Annie Maud Carter.
An interesting turn In develop
ments growing out of the celebrated
case was expected today when
Mr. Dorsey announced that Judge
HIU probably would examine
Annie Maud Carter, th* negross who
recently made affidavit that James
Conley, a negro factory sweeper, con
fessed lo her the murder of the little
factory girl, of which crime Frank
was convicted. Conley, who confess
ed in open court to aiding in placing
the girl's body In the factory base
ment where it was found April 27th
of last year, the day after the mur
der, was sentenced to one year’s Im
prisonment as an accessory after the
fact The Carter woman, who the
head of a national detective agency
hold Judge Hill had been “ent to Hir
I mlngham, Ala , recently was returned
I here under orders of the court.
| There was considerable speculation
here today as to the results which
might follow her examination.
Whtntvtr You Nsnd ■ Gsnaral Tonlo
Tak* Grtvt’i
Ths old Standard Orovs's Tsstum
chill Tonic I* equally valuable aa u
General Tonic becauaa It contain* the
well known tonic proportion of QITIN
-INK anil IRON Drive* out Malaria,
enrlche* Itlood. Hullda up the Wh.-tb
Byatem. SOc. —(Advertlaarnant)
Child Croes' Feverish? Sick?
A eroii*. peevish, list leu* child, with
costed tongue pale, ilwnn't' sleep; eats
sometimes very little, then again rav
enously; Stomach sour; breath fetid;
pains in stomach, with diarrhea;
pains In stomach w ith diarrhea; grinds
teeth while asleep, and starts up with
terror all suggest a Worm Killer—
something that expels worms, and al
most every child has them. Kickapoo
Worm Kilter ta needed. Oat a box to
day Start at once You won't have to
coax, a* Ktckapoo Worm Killer Is a
candy confection. Fxpela the worms,
the cause of your child's trouble. SSc„
at your Drugglat.
Bread is the staff of life.
SENSATION FLOUR makes the
, best. *Nough said.
THE AUGUSTA HERALD, AUGUSTA, GA
Krazy Kat
Copyr.ghi, 1914, International News
Service.
NOBODY HOME
OH, / Comb ourll
To-might MV | YfS|
DAH - AH - I fgj
Huh - £> jHH
*
, A -*••/ /r&p
'Am
i Get AT BUd
lAt The BEAOT/PVLsg
\
Give
I Gfe&AT Big- /§
ILi st*?A) To y
Jh el T rjf
(‘I<SAIATI/UlcEpp
STORK -y
E~a7a^)
pw Home 1
PAV flat
V^TiDbyTj|.
Want to Be Strong? Mr
■ Dingbat Shows a Way in To
(morrow s Paper.
Yes,
we make Linen
Suits
Make them in the
best style that they
can be made in; make
them to your meas
ure, and the prices
run from $12.00 to
$25.00 per suit.
Shirts to order, too.
The finest shirts by
the finest makers in
the country.
DORR
Good Taste Apparel
Augusta Herald
APRIL CIRCULATION
DAILY AND SUNDAY HERALD.
The clreulat on of the Daily and Sun
day Herald for the month of April. 1914,
was as follows:
April 16 10,444
April 17 10.509!
April 18 11,202!
April 19 10,525
April 20 10.893'
April 21 10,519
April 22 12,119!
April 23 13.618
April 24 13.986
April 25 12,504 j
April 26 11.325
April 27 12.279 1
April 28 11,834 1
April 29 11.740
April 30 11,473
April 1 10,45:>
April 2 10,499
April 3 10,465
April 4 11,037
April 5 10,630
April 6 10,459
April 7 10,738
April 8 10,743
April 9 10.739
April 10 10.476
April 11 11.088
April 12 10,635
April 13 10,484
April 14 10.4-48
April 15 10,510
TOTAL APRIL 334,474
DAILY AVERAGE 11,149
Th*» Auffuflta Herald. Daily and Sun
day. has a circulation in Augrusta ap
proximately twice as large as that of
any other Augusta newspaper. Adver
tisers nnd agencies invited to test the
accuracy of these figures In comparison
with the claims of any other Augusta
newspaper.
fßFmS^r
MARIEANTOINETTE
NEW YORK
BROADWAY AT 6«th STREET
A high-grade hotel con
ducted on the European
plan at moderate prices.
Subway at the hotel en
trance — Broadway surface
cars and Fifth Avenue bus
pass the door.
WOOLLEY A GERRANS. Prape.
A. M WOOLLSV. Mgr,
Ain Fnprlmn
HOTEL IROQUOIS. Bitftl*. N.T. [f O
PHONE 3427
Have Your Automobile
Repaired at
Reliable Auto Co.
V , TfTH STREET & 9 /
UNIVERSITY PLACI
One Block West of Broadway
NEW YORK CITY
fcs? < ”S to . Wholesale aad Ratal!
wry Coeds Dlutricu, Railroad and
Slcamthls 1.1aa,.
MODKRN aUSOUTKLT VIITSPROOF
500 Rooms 1200 with Bath)
RATES SI.OO PER DAY UP
Excellent Kr.taur.nt and Case.
Moderate Price*.
•e*d for free lllaatrated Glide and
a Man of New Turk City. >
» r».»»vyvvwVVW
Relieves CATARRH of
,<* the
■iliTLlm. bladder
/s| dilfi IA a nd all
Discharges in
reTffT*Cfw 24 hours
I ft J| M jfc m, ► >~*re the
XgUaffit midy
countfrfrut,
M»f» ‘rwtt'tte
THEY PROBABLY DO.
''Mistresses discuss the servant
problem a good deal.’"
"What of It?"
"I wonder If servants ever discuss
the mistress problem "
Rome people tell the truth because
they can't think of a suitable lie.
Money talks, hut It never gels a
chance to say much a* bargain sales.
About all most arguments are fit for
Is to promote unnecessary conversa
tion.
But a girl who Is an expert at mak
ing angel cuke may have a demon dis
position.
Just a little notice to tell you of Tennis Rackets,
Balls, Nets, etc., Base Balls, Gloves, Bats and all.
Croquet, the lawn game.
Society Stationery in boxes and by the pound,
envelopes to match. Pads, Ink, Pens, Pencils.
Richards Stationery Co.'
FRESH BUTTER MILK DAILY from the
farm of Mrs. Hammond, near Belvedere, we serve
at the Fountain, Ice Cold, with Saltines, for ... .5^
GARDELLE’S
744 Broad Street.
WALL PAPER
Mattings, Shades. Pictures
T. G. Bailie & Go
712 Broad Street.
AWN IN G r
Every Night Is
Bath Night Now
at Our House
BECAUSE—
The Copper Coil Heater
means hot water quick.
$13.00 INSTALLED
See The Gas Com
pany Today. :
HOME .rONGJ-JACREP TONOTjOVE YONCJ
jSong Book Coupon
PRESENTED BY THE
Ijjhrhe Auqusta Herald, May 9. 1914. TjJ
’ A/ 1 EXPLAINED BtUoYW-~
SEVEN SOAIG BOOKS IN ONE
iRATRiOTIC JDNGJ
COLLEGE J'ONGJ' 0 OPERATIC JONG/I
SIX OF THESE COUPONS
Entitle the bearer to a choice of either at
the beautiful song books described below
whan accompanied kr the expense amount tat opposite the atria selected, which
CO.era the items of the cost of packint. express from the factory, check**, dork
hire, end other neceaea-y expanse items
“SONGS THAT NEVER GROW OLD”-ILLUSTRATED
A grand collection of all the old favorite songs compiled and selected
with the utmost care by the most competent authorities, illustrated with
a rare galaxy of 69 wonderful portraits of the world's greatest vocal artists,
many in iarorite costumes. This b«* book contains songs of Home and I.ot*; Patriotic.
Sirred and Collcac songs; Operatic and National annas -SEVEN compl.tr son* boons
In ONE vohsmo. Present SIX coupons to show you are a reader ot thi* paper end
79c for the beautiful heavy English cloth binding; paper binding. 4» cent*.
Wc strongly recommend the hecry cloth Mndtn*. cs it is c book th.t -.11 U.t K.r.c.r,
MAIL ORDOtS—Either bank by parcel post, include EXTRA » cent, within t so mtlea.
■a cent* tyo to joo mile*; lor greater distance* ask poatmaater amount to includetorjlb*.
SATURDAY. MAY 9.
FORD
CAR
The Wife and Boys
and Girls can drive.
SEE
LOMBARD IRON WORKS
[NATIONAL JWGfi