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VOLUME XIX, No. 271.
WITNESS THESE REDUCTIONS IN FURNITURE
This Sale is an
Open Book as far
as Savings are
Concerned
There Is no mystery about the econo
mies.
And coming: when it does, just when
you and I are beginning a new rent
year, and if not moving, at least se
curing certain additions and improve
ments which demand refurnishings, it
is particularly opportune.
Even at these reductions you may
buy what you want through The
Household Club.
The Household Club Is an easy
credit plan whereby you may purchase
a large stock of goods and pay for
them on convenient monthly pay
ments. For a SSO bill, the payments
are $6 monthly; for SIOO, $8; for $l5O,
$13.50; for S2OO, $17.50. Goods may be
secured at special sale prices and re
ductions and paid for on these terms.
The only additional cost is the carry
ing fee, which in the case of the SIOO
bill is $3. And this is all but offset
by Surety Coupons, which we give
when payments are promptly met.
A book of Surety Coupons is re
deemable for merchandise from any
department in the store, groceries ex
cepted.
Smart Autumn Garments, Showing the Latest Modes
Embroideries
Swiss and Nainsook Baby Match Sets,
small dainty designs. Values 30c to 50c a yard.
Special prices for Monday . -20 c to 35c
Swiss and Nainsook Ribbon Beading and entre
deux, a yard ............. :10c to 50c
Veiling
Colored chiffon veiling, 22 and 36 inches; regu
lar 60c and 75c quality Monday for 25c
Net and Chiffon Bead and Spangle Tunics,
white and colors. $25 articles Monday
for. ...;. . • • .M.if.n*’ «m."« .. . •••. .$11.50
Ribbons
Satin border moire and plain taffeta, 5 and 6
inches, extra heavy, for bows on hair .... 25c
A Clock That is Sometimes Riqht
Deceives Us
Oftener than one we know that has the habit of being
wrong.
The kind of store that we have been trying all these
ypers to make is one where not only the qualities are known
ti,buyers, and the proper prices, but a store where the much
ldf-ger quantities, literally thousands of articles not possible
for every one to judge of, are sold at prices that do not take
advantage of even a child’s ignorance.
The store is sate in its construction, and is equally safe
throughout in its daily intercourse with its patrons.
THE AUGUSTA HER ATX)
CURTAIN TIME
These are curtain days.
With the return from the sea
shore, hills and dale, comes
the freshening up of the home
for Winter.
It’s wonderful what a dif
ference curtains make. And
we are offering beautiful cur
tains at very special prices
this week.
Irish Point lace curtains, 250
pairs in lot, regular- QQ
ly $6.50, now
Bobinet lace curtains, with
Cluny lace edge and border,
usually $2.50, d*l QQ
Swiss curtains, lace 1 A
edge, $1.50 value.. <Pl*l4
“Flaring from
Shoulder to Ankle' I ''
—Dresses
Loose fitting waists at the belt, tight sleeves
and flaring tunics give the flaring silhouette called
for in dresses.
Not the least pretty of these Is the modified
basque. White’s display of them is particularly
pleasing.
A basque of satin Charmeuse (in plum, emerald,
tete de negra. black, and navy) is made with basque
effect in front and coatee effect in the back, with
a long pleated tunic and skirt of something over
two yards in width *l3 95
Serge is used in making a one-piece dress with
a pleated waist, made with yoke and peplum, braid
ed seams; fore-in-hand tie catching waist together
at throat; semi-circular tunic.. .. *ll 95
To a coatee-vest of serge, showing satin sleeves
and collar, Is added a box-pleated back to a long
tunic and a skirt accordeon pleated.. •• *1995
Duchess 6atin is used as the pleated waist and
skirt of a dress having yoke to waist and skirt and
panel down front or skirt of serge.. -. *l9 95
:fHE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES
AUGUSTA, GEORGIA, SUNDAY MORNING, SEPTEMBER 27, 1914.
Rugs and Linoleum for the Bare
Floors
These rugs are 9x12
feet, and are in Orient
al designs.
French Wilton, $75
value for $59.98
Axminster, $25 value
for $19.98
Wilton, SSO value
for $44.98
Seamless Tapestry
Brussels, sls value
for $12.49
SPECIAL
Velvet hearth rugs, 54x
63 inches, $1.50 values
for 98c
60c printed linoleums
for 49c
$1.25 inlaid linoleums
for 98c
(Buy through The
Household Club.)
Exit Tunic and Short
Coat; Enter Lonq
Skirted Coat
In this way the effect of the graceful tunic Is
preserved, though styles are radically changed.
The call today is for the long coat. The Red
ingote, the Paddock and the Surtout and Cossack
furnish the foundations for the many beautiful mod
els this fall.
Broadcloth and gabardine, are used in making
Redingote suits in Russia green, tete de negre, black
and navy blue; priced at.. *25 00
Gabardine and broadcloth are used in making
suits, patterned after the Paddock coat, in tete de
negre, black and navy; priced at *27 75
Imported gabardine is used In making a long
waisted coat suit, with deep belt and high rolling
collar, in blue, tete de negre, green, the skirt having
four under-laid pleats and deep yoke;
P rlced at *32 75
Imported gabardine is used In making an espe
cially handsome suit trimmed with pomolre, a most
striking imitation of softest lamb’s wool. The suit
is black, made on stunning lines and presents the
appearance ol a suit much higher in price. The
price is only *35 OO
Patent turn slippers, the last word in Fall footwear, with Cuban
Louis heel and tops of fawn or grey suede. Price $5.00
White Calfskin Colonials, with covered buckles and tongue $5.00
Imported bronze kid Colonials, with tongue and covered
buckles $5.00
Black satin Colonials, with tongue and covered buckles . . .$4.00
White satin Colonials, same as above $4.00
Childrens Shoes—The Pla-Mate
Sizes 2to 6 $1.75 Sizes 8£ to 12 $2.25
Siizes6£toß. .•. ... . $1.85 Sizes 12i to 2 $2.75
Weather , r* "fr T j | Fair
f - p - gracey * "
TRUSTEE
f|l n|^
MMlin
Shoes Play An Important
Part in the Costume
This Season
The skirts are shorter by quite a little than
they have been. An untidy foot or a carelessly
chosen shoe will spoil the handsomest dress.
Let our experts advise and fit you.
“Coats Follow the
Lines Laid Down
By Dresses''
Notwithstanding the immense and sudden popu
larity. of the Cape Militalre, it's popularity has
passed, leaving in its wake the Inverness Coat, and
coats that have much fulness in the skirt and hang
k)Ose from the shoulder, having either a tight-fit
ting coat sleeve or the raglan sleeve.
At White’s Inverness Coats, in vnrlous colors
of zibilene cloth, with silk and velvet collars and
cuffs, may be had for *l7 75
Novelty plaid zibilene cloth coats, made on
quaint lines of the 50's and 60’c *l7 75
Scotch mixtures, with patch pockets, Watteau
pleat down back, belted and with set-in- raglan
sleeves *l7 75
Tete de negre cloth, the quaint lines being car
ried out even in braiding *l7 75
Plaid cheviots, made with flaring skirt, *ll 95
Plaid cheviots, with velvet collar and flaring
skirt *9 50
The Hoosier Kitchen
Cabinet is Your
Second Self
It saves hours of work and miles of
steps. As an investment, the return In
many times the amount invested.
Everything at your elbow'. Flour to
Itself, sugar to Itself, a rack for knives,
a compartment for utensils—even a
pad for memornnda and a file for ao
counts. A portable biscuit board pulls
out, and is only one of the thousand
and one conveniences of the Hoosier.
We have them priced from $32.50,
$35.00 and $37.50.
(Buy CaWnets through The House
hold Club.)
A Gentleman's Toilet
Beqins the Day
Aright
He leaves the house ready and fit
to battle against the tide If he knows
he is W'ell dressed.
A Chlffo-robe, with portable glasses,
convenient drawers, hnngers, etc., sot
his doubts of whether or not he Is
immaculate at rest
$35 Ohiffo-robes 831 98
Chiffo-rohes,*the SSO ones,
now • $44 98
Wardrobes, made of golden oak with
mirror doors:
$35 Wardrobes, Monday... 832 24
sls Wardrobes prleed for
Monday sl2 49
Specially Priced Dresses for
Monday Sale
Fine storm serge dresses with Peter Thompson effect, in navy, brown
and garnet; sizes « to 14 years *4 50
Many other models at the same price.
Girls’ dresses In Panama cloth, in the new long effect, high neck, three
quarters sleeves; plain skirts with pleats at side. Ages 8 to 14
year " *3. r SO
Serge dresses in many models, in nges from (1 to 14 years. All excel
lent, serviceable dresses, splendidly made and unusual values at.. ..*O-75
$6.00 PER YEAR—FIVE CENTS PER COPY
M
On the Eve of a Change
Here come priced that are compelling in their interest,
and on things absolutely necessary to every day life.
Dinner Sets
100 piece dinner sets of American porcelain, dainty decora
itons. Regular value is 14.00, now $9.49
Regular value $17.00, special $11.39
Cups and
Saucers and
Plates
Plain white, plain edge
plates. Regularly QA_
$1.20, special .. *HIC
Wash Bowls and Pitchers
Full size, plain white, special for bowl and pitcher ..$1.19
Decorated, special price $1.49
Casseroles
8 inch brown white lined, fire proof, brass nickel-plated
holder. Regular value $1.50. Monday special price .$1.19
W INTER P/LUKNINGS are
SLEEPING MORNINGS
The great Scotch comedian sings: “It’s
nice to get up in the mornin’s but it’s nicer
to stay in bed.” He knew the luxury of a
good bed, comfortable springs and a soft
mattress.
BED SPECIALS.
Three inch continuous post brass beds, one
inch fillers, full size; SSO d* jo 1 Q
value, Monday for
Two inch post brass beds, half inch fillers,
large husks, $25.00 values fljOl QQ
for tpZil.i/O
National Link Springs, protected by a 20
year guarantee, $5.00 values ..$4.24
Mattresses, cotton felt, 45 pound, rolled
edge, boxed sides, regularly d»Q QQ
$12.50, Monday «p*/«»JO
Girls' Hats , Coats
and Dresses
Of Latest Desiqn and
Hiqhest Quality
The hats for girls are pretty little
ooneelts of artists whose object was
to bring out the simple beauty of the
child rather than to Imitate the milli
nery of the elders. Corduroy and vel
vet lias been largely used. Prices
range from *1 25 to *2 39
Novelty cloth is used to a large ex
tent In producing the coats for girls,
and while the straight lines of dresdes
have been followed, large pockets,
unique belts and becoming collars re
lieve these lines to a large extent
Coats begin at *6-50. ranging up
ward in price.
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