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SIX
AUGUSTA HERALD.
Publiahed Every Afternoo; During the
Weak and on Sunday Morning
THE HERALD PUBLISHING CO.
Entered at the Auru*?a Poatofflee ti
Mali Matter of the Second'd***.
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for The Herald. Pay no money to other*
unlee* they can ahow written mrthorlty
from Puelneaa Manager of Herald Pun
ishing Co. .
Addr*** >1 ' ~n* **
THE AUGUST/ HERALD.
735 Broad St.. Atigtista. Og.
No commur.lrat|»*n til hr puhllahed !•
The Herald unlea* the name of th*
writer la atgned to the article.
“7i,e Auguata Herald a large: city
circulation, and a larger total circula
tion than ariy other Auguata paper. Thl*
haa been proven by the Audit Co., of
New York.
The Herald On «nin *«ea Advertlae.r* 50
per cent, more Heme Carrier City Clr
fulatlo In Auguata than la given by
an' other Auguata paper.
Thl* n'unrantee will be written In every
contract and Tim Herald will be ready
and wiping at nil times to give full ac
cess to Ita record* to *ll advertiser*
who with to tea* the .accuracy of thla
guarantee In comparison with the claim*
of other Auguata newap’iper*
THE WEATHER
(Forecasts (ill 8 p. rn tomorrow.)
Augusta an. Vicinity.
Kiln lonislit awl probnlily Wednesday.
For Georgia.
Hne. tiled tnulßlii hit*l Wednesday;
pi nimbly showers.
Co npsratlve Data
Oclobei 6lh, 1914.
Hlal r,t temperature lecu.d, 91 In I**l.
lowest teiipci.ture tn<>rd. 43 111 tSttj.
lowest Hit* morning. (IT.
Precipitation yesleru)) ami luat night,
.*«, nnrninl .07.
Savanna" River.
Klvrr at*. nt *n. m . 9.1 fe«t.
Fall In 24 liuiira ending 8 a. in., 0.8
tool.
E. 1). KM Kill, I .oral Forecaster.
FARMERS ATTENTION.
THE SOUTH MUST RAISE A BIG
OAT CROP NEXT.
The Herald print* In thin Ihkii*
n olrong letter from Mr Weems
A Smith. of the firm of ginlih
Brother*. wholesale grocer* of this
clly. H* point* out tiiilt the
South can anil should mnkc mil*
y. It* money crop for next yenr.
. Oat* can be cheaply rained on (lie
J Southern farm*, and th*> furnish
» th* beat money crop for (he
1 Houth.rn farmer. In th* face of
- present roiuliUon*
fThe South can make money out
of oa.t*. ami at the ««mr time,
ilemonatrate to the world, that the
cotton acreage te going to be cut
In half. Thl* will tend to nil*e
the price of cotton, on the one
hand and *1 the same time, fur
nish the South with h money crop
In the lats Spring and early Bum
mer whw money will be needed
on (' e ffirm
Reduce the cotton acreage and
plant oata la the best advice
given yet to the Southern farmer.
XX'ar condition* nre revolutioniz
ing agricultural conditions in the
Smith. Oata should be planted on
every farm this Kali and Winter.
Half Ihe acreage devoted to lot
ion should be planted thla year In
oata
Mr. Smith's letter la well
worth reading
THIS IS CIRCUB WEEK IN
AUGUSTA
Last Salurdav a good many people
ft font the country were In Augusta for
their usual week etui .hopping Hut
the crowd* of la?\ Saturday will be
nothing compared to the throngs that
will enter Auguata next Saturday, for
that la r lron. , When the circus
cornea to town, generally the popula
tion In a radius of 80 mllra or more
also ha* pressing business that call*
It to Augusta.
And the circus brings the old folk*
a* well n. the children. There la some,
thing lit the "parade," In the music,
la the- hot at a. In the elrphanta an J
tam.U, In the big tent that just natu
rally gets la the blood of the people.
Auguata usually rnierlatns one of
tha largest crowds of the year on clr
ius day and we feel sure this year la
going to be no exception.
COME TO THE BIG FAIR IN
AUGUSTA THIS YEAR.
Auguata. Macon and Columbia all
will put on big Fair* In the near fu
ture. In addiUon a''great many couu
tl.a In th. two .tales will also have
their regular Flail IVIn Thla year
nw're so than ever the Fall Fairs can
do a big work for the Southern peo
ple
The South la going to revolutionist
It. agricultural ay-stem. Th. South
la going to Hve at home and raise It.
own living next year Come to the
Georgia-Carolina Fair and see wlnt
.ucceMfvil farmers and breeders aro
doing In th. way of grain and diver
sified trope. In the raising of cattle
and hogs. l<earn the lesson of dlver
atfled farming. If you wish to be pros
perous and contented
There 1. no better place to gel In
touch with what can be done on South
ern farm, t ban at the big fatra.
The Auguela Flair this year 1. going
to offer to th# people of Georgia and
South Carolina a splendid object les
son in the possibilities of Southern
farming Thar# will also be th# usual
• mn.rm*nt feature, that go with every
fair to entertain Hut the serious le*
•on. the worth while leaeon for th
farmer, of th. South will be found t r .
th - agricultural exhibit. Make your
1 lans to vi.lt the Georgia-Carolina Fair
this year and to profit by tt.
DRUSILLA AND THE FLYING
MACHINE.
“Where have you been?" a*krd
Hobby ,limes one night Rfter Drunilia
bail been absent from the playroom
for over a week.
"1 have been In the country with my
little mother," answered V)ru*illa. "W*
have been visiting her grandparents
on a farm. And. Hobby Jonea, I have
.cc. c | , , j rc ;
™ o v c.ry/A'C
had one of the greatest adventures of
my life. I have ridden on a flying ung
vhlne 1 will tell you about It.
“One day i «„* ,ut in the barn
vard with my little mot her, looking
at the chickens, when something very
large appeared In the sky. right over
our hend*. and all the fowl began to
cackle and run for the hen house,
"That nurse took my little mother
by the hand and ran toward the house.
She hurtled mv little mother *o fast
that ahe stumbled and dropped me and
that nurse dragged her right along
without so much a* a glance at me.
“I could hear my little mother cry
ing. 'I dropped Druatlla; let me get
her," but that nurse never stopped
She went tnto th# house and I heard
the door close.
“There I was on my back on the
ground and 1 saw thla big object com-
WHY NEWSPAPERS
SELL GOODS
Newspaper circulations nre buijt by public con
fidence.
People believe in the newspapers they read.
They personally know most of the local adver
tisers.
When a national product is advertised in the
newspapers it enters good society.
It has the stamp of familiarity. It carries confi
dence xvith it. ,
It reaches people when they are in the mood to
buy and tells of goods readily obtainable.
National manufacturers who are interested in in
creasing sales are invited to address the Bureau of
Advertising. American Newspaper Publishers Asso
ciation. World Ruilding, New York.
INDOOR SPORTS - - By Tad
Ing rigid down toward me and the
flrat thing I knew It picked me up
with something that felt like hooka
and off It flew right up Into the sky-.
“It seemed as though we went up
ind up and we went so fast it took
my breath when suddenly I felt my
self falling and the hooks did not hold
me so tight as at first Then I thought
I should fall on the ground with a ter
rible bump and I was beginning to be
terribly scared.
“1 went down and down and landed
at last right In live yard where I start
ed from. You never heard or saw such
a commotion. The fowls were run
ning shout and making a dreadful
noise And the dog was harking. My
tittle 'mother came running out of the
house, followed by nil the family. That
nurse did not hold her hack this time.
Hhe reached me before anyone else
and tried to pick nte up. Then she
screamed and dropped me. crying. 'He
carried off my Hrusllla and he won't
let nte have her'
“The fnrm man came up to me then
and took away those horrid hooks
and in another minute T was In my
little 'mother s arms and excepting for
a torn place In my dress I was not
hurt In the least.
"I heard them say something about
the farm man being just In time with
his gun and that It was the largest
hawk they had seen In years, but I do
not know what they meant."
(Copyright, 1914. by the McClure
Newspaper Syndicate, N. Y. City.)
Tomorrow’s atory—"The Adven
tures of the Fairy Queen.”
TENCENT COTTON.
The Macon (Ca.) News publishes
two pages of advertisements from
merchants In different lines of trade
In that city offering to cotton In
more nr less limited quantities at ten
cents a pound for the goods they have
to sell.
That Is a new phase of the “buy-a
hale" movement that should add to Its
practicability. If the merchants In
every city of the South should follow
the Macon example a large proportion
of the cotton crop could be saved from
ruinous sale.
The merchants a* much as the
farmer* are Interested In preventing.
If possible, the great loss that a forced
sale of cotton at a price belou ten
cent* would bring. There should be
no groat risk In holding cotton pur
chased at ten \cents for n year, and
such purchase very likely would prove
a proftable Investment.
lilt AUGUSTA HERALD, AUGUSTA, GAI ”
HOLD THE COUNTY FAIRS
It Is welcome news that the cotton
situation is not causing Georgia coun
ties that have not already held their
annual fairs this year to abandon the
plans they have made for holding
them. Ry no means should they be
abandoned v It may be necessary in
some instances to modify them, but
in every county where fair dates have
been announced the fair should be
held. In the first place fairs cost
very- little, and when the expense is
divided among scoreji, perhaps hun
dreds and thousands, it is felt by no
body. in the second place every
farmer or farmer’s wife who attends
the county fair with eyes and ears
open is likely to obtain information
that will be worth far more than what
it cost to obtain it.
“PLANT MORE WHEAT”
Chamber of Commerce So Advise*
Richland Farmers.
Columbia, 8. C. —R. W. Holcombe,
acting secretary, of the Chamber of
Commerce, is sending out letters to
several hundred farmers of Richland
county, calling their attention to the
fait that the proposition of estab
lishing a grain elevator in Columbia
is being agitated. This is used as an
encouragement to sow more grain
this fall.
In commenting on the opportunity
to substitute wheat as a money crop.
THE WAYS OF THRIFT
(Copyrighted, 1914, American Society
for Thrift.)
THRIFT CAMPAIGN PLANS.
It Is proposed that October be Thrift
Month, during which every effort shall
l>e made to get a far larger proportion
of consumers than in the past on a
cash basis and to make a "fresh staTt"
toward thrift.
Hills which are allowed to run by
people who have ample incomes add
to the cost of their living and the liv
ing of others.
yThe Thrift Committees should be
aide to supply definite knowledge
about food values, textiles and what
things ought to cost, so that' it would
be impossible for any class of middle
nun to r&ipe the price of necessities
more than the actual situation war
rants. In this way speculators in
butter, wheat and other necessities
could be checked.
Mass meetings are needed at the
present time to curb the prodigal
spirit by arousing the public.
The bumper crops should put the
United States on a sound basts.
War may wake us up. The publio
generally has become easy prey to
the schemes by which food prices are
run up on any pretext. It would be
folly to boost prices on the pretext of
the European war. at this stage of it.
if the public was as thrifty as the
WAR’S OPPORTUNITIES
FOR COTTON MILLS
IN UNITED STATES
A. G. Duncan Addresses Manufactur
ers' Association.
Lenox, Mas#. —Cotton manufactur
ers from all parts of the country have
gathered at the Hotel Aspinwall for
the ninety-seventh meeting of the Na
tional Association of Cotton Manu
facturers.
"We have never." said l'restdent
Duncan, "faced a situation so per
plexing and of such world-wide Im
port as now, when In common with so
many other lines of human endeavor
we find stagnation, disarrangement
and threatened disaster on every
aide."
After describing the interruption to
whipping and the export trade due to
the war. he continued:
"It I* time for u* to take account
of stock and to realise that to pro
duce our raw materials, to manufac
ture them Into ftnished goods and be
satisfied to sell them merely to our
people or to the foreigner at our
porta 1* a mistake Wf should take
this opportunity which has brought
such a rude awakening, to seize by
every means within our power upon
the avenues of distribution represent
ed bv the great trade routes of the
world, where the fleet* of foreign
A county fair is not merely an ex
cuse for the gathering of farmers and
their families for relaxation and fun,
hut it is a school in which the exhi
bitors and speakers are teachers and
every' one who attends is a pupil. It
stimulates the farmers to put more
intelligence into their farm labors and
It Instructs them in numerous ways
which, if the farmers are wise, will
mean greater profits for them in the
future. If those who are planning a
fair in any county in Georgia are dis
heartened let them take heart again
and determine to hold the best fair
possible under the circumstances. And
let them be backed up with exhibits
and crowds of visitors to the fair.—
Savannah News.
Mr. Holcombe writes:
"In view of the conditions brought
about by the European war, there will
naturally be an increased demand for
wheat and other grains. The prices
as already advanced show every indi
cation of increase, which presents a
splendid opportunity ror the farmers
in this section to profit through the
planting of more wheat and
grains this fall. Many' of the Euro
pean wheat fields will be idle because
of the fact that the men are at the
front fighting.”
French public, for instance. If house
wives generally knew the value of the
things they buy, and if men recognized
the importance of thrift and the sim
plicity in the education of their chil
dren, we would have in the United
States today, with the European war
beginning, a more encouraging pros
pect.
As it is, some decisive steps must
be taken systematically to arouse the
public to need for greater thrift, great
er respect for thrift, less extravagance
and more simplicity of living, or the
cost of living will go to intolerable
heights and result in untold hardships
for the wage earners, the small-sal
aried class and the small tradesmen.
Judge Volney G. Gunnell of the Ju
venile court of Ogden, Utah, wrote us:
"That instruction in and much effort
towards return to the purpose and
practice of thrift lies before us as a
pressing need, goes without saying.
"Perhaps the majority of children
•hat come into the juvenile court are
the fruit, or their conduct and the
conditions are the result of the lack of
thrift. Immediate or remote. Seeking
amusement, indifference to Ui« sav
ing of time and money, and a lack of
the sense of personal responsibility,
characterizes our young people to an
alarming extent, and older ones are to
a great extent the same."
merchantmen go to and fro and where
our flag is rarely seen. As a natural
sequence of such foreign commerce
we shall secure for ourselves the add
ed reward that the financing of the
raw materials and manufactured
goods exchanged with other countries
must bring us.
"We should not be satisfied until
our manufactured products a* well as
our raw materials are carried to our
customers and even to our competi
tors In our own ships. Our present
antiquated navigation laws Impose a
burden on the operation of ships
under the American flag that will not
be relieved by any subterfuge of
American registration. Unless we
make shipping as profitable as other
lines of endeavor we cannot expect
American capital to embark upon It.
Recent proposed legislation haa not
been drafted In favor of ship-owners
hut will tend to increase rather than
diminish the handicap under which
they now labor."
Whenever You Need a General Tenle
Take Grove's
The 'ld Standard Grove's Tasteless
chill Tonic Is equally valuable os a
General Tonic because tt contains the
well known tonic properties of QUIN
INE and IRON. Drives out Malaria,
enriches Blood. Builds up the Wbcll
Bystem. 60c.— (Advertisement.)
DORR CLOTHES
ARE ECONOMICAL
The wear, the
comfort, the fit,
the appearance,
the satisfaction
of a Dorr Suit
makes the slight
differ ence in
price signifi
cant.
S4O and up.
DORR
Good Taste Apparel
ONLY
BIG SHOW
COMING
DlNftl INft BROS circus
mHiULIIIUand stupendous
la NEWLY ADDED $1,000,000 SPECTACII
SOLOMON tl;r OUEEN F SHEBA
89
R.R.CAKS
385
ARENIC
ARTISTS
106
CAGE
ZOO
3 BIG
MILES
OF
PARADE
WONDERS
MOST MAGNIFICENT PRODUCTION
ERyrAokp^im e wo rld
A WONDERFUL IgO-N
ALL NEW TV'V*
yPVM NOVELTY fo/LWTWr*
TW emeus fecj&jf
sszofpwfl FIIWT BIG NEW STREET PARADE}
9-59etlotiti<altit»Aa;8W<rMB*fayfi,taftfi<«E ?PwtewßW «Ztl PJ. StnuiMt I t?PJL
OD MISSION AND RESERVED SEAT TICKETS SOLD SH >W DAY AT
ON KAMP, VAUGHN 6 GERALD’S, BROAD AND EIGHTH BTRjEETSSB
PRICES SAME AS AT GROUNDS.
WHEN A LADY ASKS FOR STATIONERY
she does not mean a "box of writing paper”—the teem common
among all classes before the HURD line gave rise to the dtetkiO*
tion “Fine Stationery.” Now the lady and her coterie halve Imxm <
ed the difference —the distinction — and they desire PINE SfA- -
'ION ERY— HURD’S FINE STATIONERY. Sold by *
Richards Stationery Co.
This Dalmatian Insect Powder
Is the best that I have ever used. Of course,
it came from
QARDELLE’S
WAR book coupon
V** -*> PRESENTED BY THEo-*
I AUGUSTA HERALD ||
"The NATIONS at WAR ’is issued in parts
AND EACH COUPON IS GOOD FOR ONE PART
Each part is lavishly illustrated in colors and by reproduction* of i
rare photographs from private sources. The entire serieo will comprise I
a COUPLET® Sionr of tl,» war from th. unbiased viewpoint of a War .ifff of 1
experienced w.r corre.pomlent. and artlete covering every strategic oolnt Pr-ntad *
from large, clear type on enamel paper, exch part coneliting of 84 paree which P
mysrxsp This i n ? b : u.-t c^r^tv»p7.d. pro, * cuoa -«
One Part Ready Every Two Weeks ]
Ta .how that yon are a reader of (hi. peper. preeont OX® coupon with tha *
exprn.* fee which bi.rrly rovr-e (be co-t of production. Inrlndlug pec king 4
from faclory. checking, clerk hire, nnt oilier nrrreeary KXPKN-r, frx y» **T"* '
aaioualiof to ouly tearli purl) , CdltS I
ORDERS RY MAIL Include THREE CENTS EXTRA Y 1
for *mch part, to covor the co*t of postage and mailing *
Distributed ozrluairelv through thl* newspaper, and eaa bo had on It
tho foJUmiag <li*t« il>u: mg point*: 9 *
THE AUGUSTA HERALD, AUGUSTA, GA. I
lIESDAY, OCTOBER 6.
AUGUSTA HERALD.
SEPTEMBER CIRCULATION
Daily and Sunday Herald.
The circulation of the Daily and Run
day Herald for the month of September
1914, was as follows;
Sept. 1 13.145
Sept. 2 12,745
Sept. 3 12,700
Sept. 4 12,810
Sept. 5 ....12,795
Sept. 6 11,782
Sept. 7 ....12,770
Sept. 8 ..,.12,750
Sept. 9 ....12,730
Sept. 10 ....12,780
Sept. 11 12,875
Sept. 12 13.415
Sept. 13 11,775
Sept. 14 13.178
Sept. 15 13,163
TOTAL SEPTEMBER ...38C.657
.. DAILY AVERAGE 12,688
The Augusta Herald, Daily and Sun
day has a circulation in Augusta ap
propriately twice as large as that of an?
other Augusta newspaer. Advertiser
and agencies invited to test accuracy
of these figures in compaVison with tha
claims of any other Augusta Dewspaper.
FORD
IS THE
CAR
The Wife and Boys and
Girls can drive as well
as the men.
See Lombard.
AUGUSTA HOT Ift
SATURDAY UU.IU
Sept. 16 13,12
Sept. 17 12,60
Sept. 18 12,721
Sept. 19 ....12.931
Sept 20 11,88!
Sept. 21 12,601
Sept. 22 12,581
Sept. 23 12,681
Sept. 24 12.611
Sept. 25 . ...12,593
Sept. 26 12,901
Sept. 27 ~..11,863
Sept. 28 12,67(
Sept. 29 12,683
Sept. 20 ....12,783
1250
PERSONS
IN THL
CAST
3GO
UFAUTIFI/L
DANCING
GIRLS
40 O
SINGCRS
735
HORSFS
STRAIN
LOAD or
>CENERy