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SIX
AUGUSTA HERALD.
Pubifrhr<l Afternoon During the
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THE AUGUST* HERALD.
738 Broad St . Auguata. Oa.
No eommunlca ion will ba ptibllsncd in
The Herald uni*** the name of the
writer la algned to the nrtlcla
¥h« Auiuiti H.rHld “as n larger otty
circulation. and . argar total ctreula-
H«i than any other Augusta pnpar. Thla
ha. besn provsn*by tiis Audit Co., of
Ksw Torh.
M* Harold Ouaraii res Advertlssra 6#
par e.nt mora Horn. Carrier City Clr
culatlo.. In Augusta than ta (Ivan by
aay nthar Augusta paper.
This guarantee will ha written In evary
aontrart and Tha llarald will h« raady
and willing at all tlmaa to give full ao
oaaa to Its r.rqgda to all adv.rtlaara
who wlah to tea* th* accuracy of thla
guarontso In comparison with tha claims
at othar Augusta nawap.pera
THE WEATHER
tForocesti till Bpm tomorrow >
rvuguata and Vlotnlty.
Flair and cooler tonight wlih frost and
tawiparature between 35 and 10 degrees;
Wednesday fair and contlnuad cool.
For Oeorala.
Fair and cooler tonight with frost
Cabably heavy north portion; Wednea
y fair and continued cool.
Comparative Data.
October 17th, 1»14.
Highest tamparatura record, 11 In 1900.
Lamest tamparatura record, 13 In 1398.
Lowest Uiia morning, 52.
Precipitation yeatarday 0, normal .14.
Savanna* River.
River stage I a. m., 7 9 feet.
Fall In 11 hours to 1 *. m.. 0.4 foot.
B. D. ICMIOH. Local Forecaster.
PLANT OATB THI6 MONTH
PLAN TO SAVE COTTON CROP.
“If tha oetton farmer will plant
fifty par cant of his available cot
ton ocroage, or about 18,000,000
aoroa, in oats, (plant them deep
with a rill to prevent freezing)
ho will hava solved tha problem
of crop reduction. As soon oa
this fact i« officially known
through tho deportment at Wash
ington, tha value of cotton will
immediately raaponj to tho new
conditions and will advance at
once to 10 or 12 cants par pound.”
WEEMS A. SMITH.
MURDERS AND WAR.
There la n political creed, h phll
*,*• pi ■ an editorial, a sermon we had
an to aald, a religion. Iri this brief
fotiggrlt from th# Rome Tribune: “Eu
ro, mi ■ »ed for a long lime on ac
re. nl of Its amall percentage of mur
dora compared to thr I’nlted State-
Hi nwrr ah* la rapidly raising th
pet erntaxr.”
We are brought by thla pnragrai ’
to the reflection that the cumberemi
and disorderly progress of the maac
toward self government Is to he pre
•erred to the more thorough, ttm
rahher-tired smoothness with whlcl
antis a< y glides on toward aclf-de
struct ton.
THE SOB STORY.
Wo would guggest to our friends th
Slrertora and officers of the Aas'
dated Charities, not to degplse "Th.
•oh Story."
Wo are willing to admit that It Is a
horrid thing to cheapen human em<<-
tieni and drag to the glare of the foot
lights, feeling* and thoughts that are
too panred for publicity, hut inking the
■oh etory by and large It la a credit
to humanity.
May h* It Is vulgar at tlmea. no
doubt. It la unpleasantly over done to
those of refined and conventionalised
predflecttona, but novertheleaa, It la hu
man and for that roasnn It la not to
bo divorced from charily We can no
■tore extract the sobs out of charity
than we can succeed and how hard
we have tired!—to chill our eweet
deeds of love and turn that good word.
Itself, away from Its true meaning.
Charity can never be a business In
taking pride In Its business-like man
ner of uplifting the poor, It places It
self upon a false basis and deliberately
chooses to ovarlook the Divine gift and
oak only for the Material one. Thla
Is rather like pride fully proclaiming
a proceas that la expected to take the
glitter from the sunlight and repudiate
Its radiance and Ita warmth.
Ufr la a sob story Necessity. Ill
ness. affliction, hunger, anxiety of
mind human kinship, the hand, out
stretched In recognition of brother
hood In Christ, all of these are nob
stories, from which we cannot turn
away If we sign our checks and
sand our contributions, because we
wish to spare ourselves the sob, lha
work becomes meaningless and un
biassed
We do not do kind things to nave
ourselves the knowledge and realisa
tion of suffering, we do them for ibe
God-given Joy of relieving It and help
ing one another. How n any of ua
feel pereuaded to submit to a tax from
the Associated Chanties, rather than
to moot and talk with th<>#e who need
our care? How many of ua give be
cause we ,want these unpleasant per
sons removed from our a 1 recta and
from our doors?
Not many; it Is a safe bet. but hu
man nature Is not above the sob story.
Lot th* heart of humanity be touched
with a realisation or what this work
of love Is really doing and th* baa*
appeal to our higher natures, will not
as promise you, be without avail. 1
■ rH6 G*U METER- I | i »*■
DRUBILLA MISSES BOBBY JONES.
"I wonder whore Hobby Jones Is?”
said Druallla one night. “It has been
two nights since I have talked to
hltn."
“I have wondered where he could
be, too," said Teddy Hear, from his
corner. 1 miss bearing yon and Bobby
tell about the adventures you have
had.”
Druallla raised her head and looked
toward Bobby's box.
“I ctn see his box,” she said! "he
never stayed away so long as this
before; In fact, I cannot remember
that he has ever skipped a night when
I have been hore.”
Teddy Bear turned his head and
~ rv- — B</r >C*MS££.m
OF /r
--> \J 'tjj
looked where Bobby's box stood.
“Goodness me," be exclaimed. "DruMl
la, you can see only the bottom if
Bobby's box.” he said, "but 1 can seo
the whole of It. Someone has left a
big book on the cover, anti poor Bobby
Is a prisoner inside. What shall we
do?"
"We cannot do n thing until mid
night,” said Druallla. "We cannot
move until then, you know. Then ,va
must get everyone In the playroom to
help us. call Jumping Jack, the wood
en soldiers, and "
The clock struck 1} Just then, and
the wooden soldiers jumped up and
shouldered their guns.
"Tramp, tramp," sounded as they
marched over to Druallla and present
ed arms.
"You need no one hut me and my
army to rescue Bobby Jones." said the
captain. "Pray do not he In the least
alarmed for your friend's safety. We
will rescue h‘m," and off marched the
wooden soldiers to Hobby Jones' box.
Druallla and Teddy Bear watched
with anxious eyes.
Primer Lesson (or Manufacturers
Tho “ultimate consumer” is the factor who must
determine your success.
The "ultimate consumer” buys over the counter
of the retailer.
Both "ultimate consumer” and “retailed - ” are
newspaper readers.
A product adfertised in the newspaper appeals
to the consumer as something desirable to buy; to
the retailer as something “easily sold.”
A mutuality of interest is established that moves
the Roods from the retailer’s shelves.
The answer is success.
National manufacturers who would like to know
how to make their advertising more effective are in
vited to address the Bureau of Advertising, American
Newspaper Publishers Association, World Building,
• New York.
INDOOR SPORTS
“Lay down your guna and form a
line on this side of tho box," directed
the captain. "I hope there will be no
need to use violence In the rescue «f
our friend. Every man lay hands on
thla tremendous object that makes a
prisoner of your friend. Now, alto
gether, push."
Off went the hook from Bobby Jones'
box. and up popped Bobby, with a
spring that made the box almost turn
over.
Over went the little woden soldier
on the floor, partly from fright from
the manner Bobby popped up out of
his box and partly from the exertion
of the push. But they hopped up and
stood on their feet before the aston
ished Bobby could make out what had
freed him.
“We are your deliverers," said the
I'nptaln, in answer to Bobby's question
as to what had happened.
“You can thunk me for your escapa
Bobby JoneH," snld Druallla; "I was
the one who sounded the alarm.”
Copyright 1914 by the McClure News-
Paper Syndicate, N. Y. C.
Tomorrow's Story—“ The Green
Cat" t Part 1.)
Because of drouth conditions there
Is considerable fire danger in the for
ests of the East thla fall.
Pennsylvania and New Jersey leal
utl other »ta(fs tn the quantity of
wood” used for making tobacco pipes,
and utilize apple wood, French brier,
ebony, birch, red gum, and olive wood.
Cherry is the wood most used as a
backing for ihe metal plates from
magazines and periodicals. It is
chosen above all others because it
holds Its shape, does not warp or twist,
works smoothly and does not split.
Two governors, those of Oregon and
Masachusetts, have suspended the
hunting season this year because of
increased danger of forest fires when
the woods were exceptionally dry.
Tlie position of city forester Is now
offering a new field for men with a
technical training In forestry. Fitch
burg, Mass.. U vine of the latest town*
to secure an official of this sort.
Because of extreme drouth, the flrii
risks on the national forests tn thei
Northwest have been greater this sea-|
eon than tn any other idiioe 1910, the
worst year since the forests were cre
ated. Much less damage was done this
year because experleneo tn fire-fight
ing was gained in the fires of 1910.
OR STYLISH.
She—lV a women have to stand a lot.
He —Not tn the street car if you're
pretty.—Boston Transcript.
'forest NOTES.
THE AUGUSTA HERALD, AUGUSTA, GA.
THE WAYS OF THRIFT
Copyrighted, 1914, American Society
for Thrift.
POSTAL BANKS.
Government’s Thrift Society.
Great gains are noted in the num
bers of those who learn how to save,
by beginning in the post offices of
the United States. The accumulations
have had no small effect in developing
regular depositors in other savings
banks. The advocates of the postal
saving system have seen some grati
fying results.
Postmaster General Burleson and
Third Assistant Postmaster General
A. M. Dockery, in their last published
report showed that the total deposits
are mounting steadily and under tho
Influence of war, have mounted rapid
ly On September 21st the report
showed deposits of $48,000,000 In the
9,653 postal savings depositories.
The increase in August was the
largest since the system was inaugu
rated. amounting to about $4,200,000.
New York City, with deposits total
ing $5,366,544, led all other offices.
This office, with an increase of $926,-
842 in August, also made the largest
gain for the month. The average
daily receipts In New York were about
$50,000.
Other offices showing large In
creases in August were:
Chicago .... $184,000
Boston 115,000
Detroit 76,000
Newark 54,000
Los Angelas .. .. 52,000
Portland. Ore 51,000
Cleveland 45.000
Butte 44,000
Kansas City, Mo 48.000
Milwaukee 42,000
St. Louis 35,000
rtttsburg 33.000
Minneapolis .. .. 28,000
Buffalo 27,000
Seattle 27,000
Philadelphia 26.000
St Taul 25.000
Toledo 24.000
Columbus 22.000
Tacoma 21.000
Denver 20,000
Available data. Indicate Increases of
$285,000 for Brooklyn and $65,000 for
San Francisco. The balances on de
posit .Tune 30th in the various states,
the District of Columbia and the Is
land possessions aggregated $43,000,-
000.
The Postal Savings System was In
augurated experimentally on January
War Children’s Christmas Fund
This is our first opportunity to toll
the people of the whole country what a
serious and important movement for
humanity is developed by the War
Children's Christmas Fund.
No matter how hard we try to im
agine the situation, we cannot get any
adequate idea of the horrible suffer
ing into which this European war is
plunging the great nations. We can
only partially appreciate the desola
tion and sorrow.
Thousands, yes. hundreds of thou
sands. of children will be cold and
hungry and suffering on Christmas
morning The misery of these little
ones will be unspeakable. There will
be no rsy of Christmas cheer unless
their American friends remember them
with a substantial greeting.
Think if son e child, .dear to you.
were to be in such a forlorn condi
tion, It would wring your very heart.
You would compass heaven and earth
to bring a little Joy and comfort and
warmth and Christmas cheer to that
child.
The War Children's Christmas Fund
asks you to give to these children the
handful of candy, the bag of nuts, the
package of raisins—all good nourishing
food—and the pair of stockings to
warm the frostbitten feet—Just a cou
ple of pennies in the money of the
country, will give the kiddie a chares
to buy some little thing for which the
childish heart had been longing. This
is sensible and practical and hqmane
The War Children's Christmas
will buy the apples of New England
for the hungry children of Europe, tt
will send the oranges of Florida, the
pecan nuts of Texas the raisins of
California. The money you send for
the War Children's Christmas will be
spent In this country, where It will do
good to our own people as well as
By Tad
3, 1911, at 48 second-class postoffices
designated as postal-savings depos
itories, one ih each state. On June
30. 1911, at the close of the first six
months, 400 depositories were in ope
ration. On June 30, 1912, there were
10,170 depositories in operation, in
cluding 263 branches and stations. On
June 30, 1913, there were 12,820 de
positories in operation. Including 662
'branches and stations. Since June 30
the service has been extended to 210
presidential offices not heretofore
designated as depositories, complet
ing the installation of saving .facilities
at all presidential postoffices. Ar- t
have also been perfected
for the extension of the service to the
presidential offices in the Hawaiian
Islands and in Porto Rico. It will be
extended to other postoffices and sta
tions as rapidly as demand is shown.
The use of savings card and savings
stamps for the accumulation of small
amounts of money has demonstrated
the value of the privilege. On June
30, 1911, at the close of the first six
months of operation, savings cards
and stamp> to the value of $4,825.70
had been sold and $2,938 converted
into deposits. On June 30, 1912, $171,-
304.70 had been sold and $137,284 con
verted. On June 30, 1913, $332,595.70
had been sold and $2J!2,068 had been
converted. Those outstanding at the
close of business on June 30, 1913,
amounted to $40,527.70. These fig
ures clearly indicate that this facility
Serves the purpose for which it was
adopted, namely, to encourage econ
omy and thr ft among those who have
but small sums to deposit.
Th growth of the system has been
steady and substantial. On June 30,
1911, at the close of the first six
months of operation, there were 11,918
depositors with $677,145 to their credit
and the average principal of deposits,
pee depositor was $56.82. On Decem
ber 30, 1911, at the close of the first
year, there were 162,697 depositors
with $10,614,676 to their credit and
the average was $64.24. On June 80,
1912, there were 243.801 depositors
with $20,237,084 to their credit and the
average was $83.01. On December 31,
1912, at the close of the second year,
there were 802.157 depositors with
$28,057,059 to their credit and the
average was $92.86. On June SO, 1913,
at the close of two and a half years,
there were 331.006 depositors with
$33.818,570 to their credit and the
average was $lO2.
carry happiness to the children of
Europe.
We hope that some of the nuts and
fruit and candy wtil be donated, be
cause everybody wants to do some
thing for the war children, but we shall
be glad to buy what Is needed from
those who produce the best here.
It Is not frivolous or sentimental to
give randy and nuts. They have a
high food value. Our fund adds the
touch of loving tenderness in the lit
tle bo* tied with ribbon, the sprig of
holly and the little Christmas card
These cost nothing because they are
given freely and we have plenty of
volunteers to make up the packages
and add the touch of Christmas cheer,
which will bring Joy to some wistful
little face.
Many a hard working woman will
want to do something for the War
Children's Christmas, but she has only
the work of her hands to offer She
need not offer in vain. Some of our
good friends are going to give flannel
ette and fabrics of that sort, which can
be made Into warm nighties and un
dergarments by willing hands.
Mra John Hays Hammond, the na
tional chairman of the War Children's
Christmas Fund, is a woman with a
big. generous heart, a clever brain and
marvelous resources of energy.
Just ssnd her your money contribu
tion and she will guarantee that every
penny of it will reach some child with
cheer and comfort on Christmas morn
ing If you wish to offer loving ser
vice she will tell vou how to make
your effort o-.o#t effective.
It Is hoped that every man and
woman In the whole length and breadth
of our country will realise the need
of the war children and make some lit
tle sacrifice for their happiness on
Christmas morning.
And Yet Another
Shipment of
Dorr Hats
Hats of class that
please the fancy and
fit the face and fig
, ure of young and old.
Hats of taste, of
style, of quality.
$3 $3.50 $5
DORR
Good Taste Apparel
ARE YOU MOVING?
JF you are moving this
season be sure to
give us at least ten days’
notice so your telephone
may be moved promptly.
Call at the office to
day and sign an order
for the move.
Southern Bell Telephone
& Telegraph Compam
READ HERALD WANTS
VAINTIINE’S
Toilet Waters, Extracts, Cold Creams, Sachets,
Talcums and Toilet Powders. j
I would like for you to try Vantine’s Violet
W ater.
No advance in prices.
QARDELLE’S
Phone 2328. I 744 Broad
WBEV A LADY ASKS FOR STATIONERY
she does not mean a "box of writing paper"—tho term common
among all classes beiere the HURD line gave rise to tha distinc
tion "Fine Stationery." Now the lady and her coterie have learh
ed the difSerewce —the distinction—and they desire FINE STA
*IONERY—HURD'S FINE STATIONERY. Sold by
Richards Stationery Co.
WAR book coupon
Jin ** -O PRESENTED BY TME
I AUGUSTA HERALD j|
"The NATIONS at WAR” is issued in parts
AND EACH COUPON IS GOOD FOR ONE PART
Each part is lavishly illustrated in color* and by reproduction* of A
rare photographs from private sources. The entire series will comprise I
a COMPLETE alory of the war from the unbiased viewpoint of a lam staff of V
•*p*rlFnc*d war correspondent* and artists covsrin* svtrv stratsclc pot*t rrmuS I
fr->m InrfF. clear typ«i on •nam«l pap*r, each pnrt consisting of S« p**cc which M
ms; be bound into book form end a 4-p*c« cover for tho temporary protection M
of ssch pert as issued Thla !• the frutMt war story ever at tamp tad. *
One Part Ready Every Two Weeks j
Ta show that ree are* o Trader of this paper, present OM conpoa with the ’
•».perse fee whlrh barely rovers tbe rost of production, including packing sinrana ’
from fat lory, rite, king, clerk Wre. and other necessary EXPENSE to r . j
llama, amount lug to only teach part) la LCQtS 4
ORnrp.s bt mail inctuds thee* cents extra a
for each part, to cover tho cost of postal# and malting
Distributed rietasirrly through this newspaper, and coa bo had only a*
Uca loUowtng distributing potato t
THE AUGUSTA HERALD, AUGUSTA, GA.
» *
TUESDAY, OCTOBER 27.
AUGUSTA HERALD.
SEPTEMBER CIRCULATION
Daily and Sunday r ;>rald.
The circulation of th# Dally and Sun
day Herald for the month of September,
1914, was as follows:
Sept 18 ....13,125
Sept. 17 ....12,805
Sept. 18 ....11,723
Sept. 19 12.933
Sett. 20 ...11,885
Sept. 21 ... 12,605
Sept. 22 12,63')
Sept. 23 ....12,685
Sept. 24 ~. .13.8 1 .3
Sept. 25 ....12.690
Sept. 28 ....12 90*
Sep'. 27 ....11,868
Sept. 28 ....12.67#
Sept. 29 ....12.68*
Sept. 30 ....12.7*1
Sept. 1 13,145
Sept. 2 12.745
Sapt. i ....12,700
Sept. 4 ....12,810
Sept. 5 12,795
Sept. 6 ...11,782
Sept. 7 ....12,770
Sept. 8 12,750
Sept. 9 12,73 >
Sept 10 ....12 780
Sept 11 ....12 375
Sept. 12 ....13 415
Sept. 13 ....11,775
Sept. 14 ....13,178
Sept. 15 13,163
TOTAL SEPTEMBER ...380,667
■ r DAILY AVERAGE 12,6*3
The Augusta Herald, Dally ind Sun
day. has a circulation In Augusts ap
prolmately twice as large as that of any
other Augusta newspaer. Advertiser*
and agencies invited to test tho accuracy
of these figures In comnarlsnn with th#
claims of any other Augusta r ewapaptv.
FORD
IS THE
CAR
The Wife and Boys and
Girls can drive as well
as the men.
See Lombard.
SEVERAL
BARGAINS
In Used
REMINGTON
TYPEWRITERS
Call and See Them
and make an offer,
BUSINESS OFFICE,
AUGUSTA HERALD.