Newspaper Page Text
EIGHT
“The Squash is Mightier Than
the Steak;” the Welsh Motto
This Welsh Party is a Vegetarian, and When in Training for
a Battle Adheres Strictly to Vegetarian Principles---Claims
That He Thrives Better and Fights Better on Bloodless
Viands.
New York. —"The pen Is mightier
than the sword," it* a gem of wiedom
that crops up every now and then,
but fades away unchallenged. Now
we have Freddie Welsh, world’s light
weight champion, who, as the late HIM
Naughton wag wont to say, Is eager
to prove that "the squash Is mightier
than the steak."
This Welsh party, he 1t understood,
is a vegetarian, and when In train
in'' for a battle adheres strictly to
vegetarian principle# The Briton
claims that he thrives better and
fights better on bloodless viands.
Welsh will l>e afforded ample op
portunity to demonstrate the practi
cability of his theory next Monday
night, November !♦, when he hooks up
with Charley White of Chicago in n
GEM MINISTER FIS TIE
DELIVERANCE FROM BODY ILES
Rev. J. Powell Tells How He
Found New Strength to Give
to His Labors.
Rev. J, Powell of Htatonhnro, Ha.,
Buffered from stomach troubles so
vseriously that they affected his work.
He struggled on under the handlcH|>
as best lie could hardly realizing.
perhapH, Just htiw much sickness was
hurting him.
One day he learned of Mayr's Won
derful Stomach Remedy. He took the
first dose then decided to take the
full treatment. He wrote
"Hlnce using the six bottles of your
wonderful stomach remedy I feel like
another man. It lut* been quite a
wonder to me to kn<rw how one could
have a stomach disease like mine and
live and do the work I did. I Just es~.
esped the operating table.
"Now 1 can eat what I please and
tin-round bout at Milwaukee. This
will he White's second whack at ail
unofficial title as the battle Is a de
eislonless affair, and the only way
White can dethrone Welsh is to ad
minister a knockout punch.
Tower Behind the Blow.
Whether White rail muster suffi
cient power behind his blows to even
floor Welsh is very much doubted; so
the best the Windy City exponent can
derive • t of a point victory over
W elsh Is a lotAif notoriety and posslb.y
a twenty-round match later on.
White already has the distinction of
defeating a world’s champion, and not
being a gainer thereby. Before Willie
Ritchie sailed for Krigland, where ho
l<.si the world's lightweight champion
ship to Welch last Independence Dav,
It doesn't hurt me night or day.”
The first dose was proof to Rev.
Mr. Powell. R has been proof to
thousands of people In all parts of the
nation who are today grateful.
Mayr's Wonderful Stomach Reme
dy clears the digestive tract of, mu
coid accretions removes poisonous
matter and brings swift relief to suf
ferers from stomach ailments, liver
and intestinal disorders. Many de
clare It has saved them from opera
tions and many are sure It has saved
their lives.
We want all people w'ho have
chronic stomach trouble or constipa
tion, no matter of how long stnadlng,
to try one dose of Mayr's Wonderful
Stomach Remedy—one dose will con
vince you. This Is the medicine so
many of our people have been taking
with surprising results. The most
thorough system cleanser we ever
sold. Mayr’s Wonderful Stomaeh Rem
edy is now sold hero l>y T. G. How
ard Drug Stores, and druggists every*
where.
WILL
THE HOUSEKEEPERS
OF AUGUSTA HELP?
If you will help, Mrs. Housekeeper, say
so. Cut out the Coupon, sign name and mail
to The Herald’s City Market Bureau. The
Herald wants the name and address of all
city housekeepers who favor a City Market
and who will agree to patronize one. Let us
have the benefit of your suggestions. We
want to know who favor and who are friendly
to the City Market plan for Augusta. Cut out
the Coupon, sign name and mail or send to the
Herald office.
*
CITY MARKET BUREAU
Augusta, Ga., Nov. 12, 1914.
I endorse the idea of a City Market for
the City of Augusta.
I promise to patronize the Open Air
City Market, held for demonstration
purposes on Saturday. November 21, on
the 500 and 600 Blocks of Broad Street.
Name . . .
Address
Phone
White thumped Ritehle to a fare-thee
well In ten rounds at the same club
where he and Welsh will battle oil
Monday night. As no official decision
whs rendered, Ritchie dung to his title,
while White enhanced hts drawing
powers by many thousands.
Signed for Mill
It is said that White and Welsh have
signed for two matches the one to bo
worked out on Monday and for a derby
route contest several months hen' e. If
tills is so. Welsh Is merely taking the
precaution of assuring himself of an
other match with White in case
t'harley outboxes him at Milwaukee
Welsh Is somewhat dubious of his
ability to stand off White for ten
rounds, as the Chicagoan is a veritable
whirlwind at the short distance. Welsh,
however, entertains no doubt of his
ability to smother White In twenty
rounds, as Charley hns heen tried and
found wanting at any distance over
twelve rounds.
Welsh pointed out to the writer the
other day that while he Is always
spoken *w>f as an English and AVelsh
boxer, he learned the trade of the
ring right here In these United States.
The Waiting Game
As Practiced By
The Germans
Many who read of the succession of
disasters that have overtaken the Brit
ish navy have undoubtedly made com*
ptrlsons derogatory to British ability,
and have failed to grasp the tactics
that have heen adopted by Germany In
the conduct of her naval affairs. This
matter In brought out clearly In an aVtl*
ole In the special war Issue of the Scien
tific American In which the folowing
statements are mude:
That the Germans have accomplished
so much with the mine and the sub
marine doeh not mean that the British
are not experts with these weapons.
Germany, being on the defensive, with
her ships closely blockaded In her own
ports and waters and protected by mine
fields, booms. cables, and neitlng, it
follows that her ships, except for the
few which occasionally venture out for
a reconnaissance, are Inaccessible to the
submarines and the floating mine. Brit
ish submarines which have ventured Into
tlw» mouths of the Elbe, the Weser and
the Etna, have found the capital ships
of the Germans absolutely protected
agilnst submarine attack—and this is as
It should be. Germany is holding her
ships of the line for that future day
(which she hopes may come) when the
depredations of her submarines and the
accidents of the sea shall have so far
worn down the numerical superiority of
the British fighting line, that she may
venture out for a battleship engage
ment with at least a fighting chance of
success.
THE AUGUSTA HERALD. AUGUSTA, GA.
ALMOST BALO
WITH ECZEMA
Red and Inflamed. Hair Coming Out
by Handfuls. Used Cuticura Soap
and Ointment. Pimples Dried Up.
Hair Thick and Glossy.
R. F. D. No. 2, Johnson City. Tenn.—
" Some time ago ray head became covered
with small sores which they said was eczema.
They were red and inflamed
and when I would comb my
head they would break and
run a yellowish matter. My
hair was coming out by hand
fuls until I was getting almost
bald. My hair was so dead
and dry It seemed as if it
would break off.
'' I put on and
and several other remedies without getting
any help. I got a cake of Cuticura Soap
and some Cuticura Ointment .and used them.
In a short time from when I began using
Cuticura fioap and Ointment the pimples
dried up and my hair stopped falling out
and Is thick and glossy. I am cured."
(Signed) J. W. Fisher. Jan. 1, 1914.
Samples Free by Mail
In the care of baby’s skin and hair, Cuti
cura Soap is the mother's favorite. Not
only is it unrivaled In purity and refreshing
fragrance, but Its gentle emollient proper
ties are usually stifllrient to allay minor
irritations, remove redness, roughness and
chafing, and soothe sensitive conditions.
Assisted by Cuticura Ointment, it is most
valuable in the treat ment of eczema*, rashes
and other itching, burning Infantile erup
tions. Although Cuticura Soap (25c.) and
Cuticura Ointment (5Ck;.) are sold by drug
gists every where, a sample of each with 32-p.
Hkin Book will be sent free upon request.
Address: “Cuticura. Dent. T u«um ••
At low rates charged
for electricity ir Augusta, no
family can afford to be with
out electric service.
Save delay and annoyance
by doing your Christmas
shopping now. Shopping
Bargains are always found
in The Herald.
ARE YOU MOVING?
JF you are moving this
season be sure to
give us at least ten days’
notice so your telephone
may be moved promptly.
Call at the office to
day and sign an order
for the move.
Southern Bell Telephone
& Telegraph Compan>
v mu streit ft f
UNIVERSITY PIAOI
®«t Bleep West of Broadway
NEW YORK CITY
.CkJW to Wholesale sad ■•toll
tor? Coeds Districts, Railroad sad
modfr* &^Tt%LtPyatmo 0 v
800 Rooms (200 with Bath)
rates si.oo per day up
ROOFING
We are atill doing the
Roofing and Sheet Metal
Business.
It is not necessary to
come to us with your
Roof troubles; just call
us over the phone. We
will take the load and
the worry off you, and
the cost will be satisfac
tory. and the work guar
anteed. There will be
no come-back to any of
our work at your ex
ponr*
McCARREL SUPPLY
. COMPANY
Phone 1626.
643 Broad Street.
What Does Advertising Do
——
Besides Stimulate Competition?
“It creates new markets, new demands,
new desires. It makes possible new products, *
new ways of doing things, a better national
life.”
THE STORY
In one of our large cities, a few years ago,
fifty-one per cent of the stock of the local gas
and electric company was acquired by a na
tional public service organization. The way
the new management went about its job sent
thrills of apprehension through the minority
stockholders, who were local citizens. The
dividends paid the year before had amounted
to $14,000. Immediately the new board cut the
price of both gas and electricity. Figures
showed that with the same consumption as the
year before, the total dividends at the new
rates would be only $4, 000 .
But there lay the difference: the con
sumption was not going to be the same. The
company began a strong campaign of adver
tising. To the local stockholders, this seemed
ruinous folly. They reasoned, “Have we not
a complete monopoly. We control exclusive
franchises on both gas and electricity. Why
in the world should we spend money to adver
tise when we have ’em both coming and go
ing.”
NO COMPETITION.
If ever a case existed where advertising
solely for competitive purposes would have
been absolutely futile, this was it. The com
pany certainly had the city both coming and
going. But the answer was, “We are not go
ing to spend money in advertising. We are
going to invest money in advertising.”
Half pages began to appear in the news
papers. In the course of a year the gas and
electric company used more space than any of
the department Stores, which, of course, had
been up to that time the heaviest advertisers
in the city.
Cooking schools to show women the mer
its of the gas range were installed—and ad
vertised. Men who had never thought of the
saving of labor and expense possible by using
small electric motors in their shops found out
—through advertising. Local merchants were
shown the increased trade that they could get
by having their stores better lighted. Electric
signs were popularized.
WHAT HAPPENED?
The first year the advertising sold seven
car loads of gas stoves. It sold coke at a fair
price, instead of at a loss as before. It sold
gas heaters, irons, fixtures and novelties. It
put in 124 new electric motors for small power
users. It put up electric signs and ornamental
lighting effects.
In these ways, as well as through tho stimulation
of ordinary consumption, it very greatly increase.l the
use of gas and electric current.
At the end of the year the total dividends, which
estimates had said were going down to $4,000, were
$44,000. At the end ot the second year of the same
policy the aggregate dividends were $76,000. And
this with all bills for advertising paid. And with
the public buying its gas and electricity far cheaper
than it ever had before.
Rut apart from better dividends and lower price
to the consumer, what did the advertising do fir that
city?
WHAT WAS THE EFFECT?
It gave the city better lighted store< and struts.
It put labor saving devices into hundreds of homes.
It cut the cost of operation for scores of small manu
facturers. It showed people how to get and use
things that made their lives cleaner and easier. It
made, in short, a more comfortable, more alert r.nd
prosperous eommuuitv.
What local advertising did in that city, national
advertising is doing all the time for the nation.
TUESDAY, NOVEMBER 17.