Newspaper Page Text
SIX
CADILLAC EIGHT QUICKLY
RESPONDS TO THROTTLE.
Unique Device Produced hy Engineers
Supplies Extra Fuel for Quick
Acceleration.
If, when you step suddenly and hard
on your foot throttle and the spcqd of
the ear does not Instantly increase, It
The big factor in the senKational success of the
1917 Cadillac has been the production of a car of
surpassing excellence in appearance, comfort and
efficiency, at a price formerly unknown for a car of
such undisputably high value.
The ownership of a new Cadillac involves no
large outlay for up-keep as might he supposed from
its generous proportions and powerful motor.
The genius of Cadillac designers put remark
able economy into the car without sacrificing one
iota of efficient service.
JPvWS.Cannon^t
fSf SERVICE FIRST
[ Broad St. Phone
THE FULTON TRUCK
Is the lowest priced, 3,000 lbs. capacity
truck offered in any market, and known as
the first “Go-Every where,” “Do-Every
thing” Truck offered to the public. Will
be glad to demonstrate.
PRICE $1,090.00
F. O. B. Factory, Farmingdale, Long
Island, New York.
B. H. WILCOX, Representative
Phone 2694. Office 744 Reynolds St.
v VTCT . ■ jsyT' TaSPIISv
AUGUSTA ELECTRIC STORAGE BATTERY CO.
450 BROAD STREET. THONE 2837.
Willard Retteries also told by Standard Auto and Supply Co.
542 Broad Street. (Berrie Tire Co.’s Old Stand)
may mean that your carburetor can
not supply at once enough gasoline to
compensate the Inrush of extra air to
the motor. This Ih a fault more or lens
common to carburetors; and* the way
In which Cadillac engineers have over
come it 1b highly ingenious.
When the throttle Ih opened quickly
the tendency Ih for the mixture to he-
Batteries Are
Like Tirec
( Except that they cost
less and wear longer)
You wear out only one
battery at a time —you wear
out four tires. And one bat
tery properly cared for will
outlast any set of tires.
Battery care is made easy by
W illard Serv ice. You keep it tilled
with water, and come in regularly
to let us do the rest.
Our job is to keep your battery
full of pep.
Come In, get acquainted 1
We have a battery for your use
if yours needs repairs.
TmmM
| SERVICE STATION!
THE PATRONAGE OF READERS CAN BEST BE SECURED BY ADVERTISING IN THE AUGUSTA HERALD
come lean, for the reason that the gas
oline, because of its greater density, is
not drawn Into the mixing chamber
as easily and as rapidly as the air.
This disproportion of gasoline and air
is seldom of more than momentary
duration, but even that is sufficient to
cause a skip or two or a choking of the
motor and keep it from developing the
power needed for rapid acceleration.
The device evolved by the Cadillac
engineers Is a skillful application of
the plunger pump principle. In this
case, however, the action is confined
to only one stroke of the plunger.
When the thaottle is suddenly opened
the plunger automatically accelerates
the supply of gasoline through the
spray nozzle, thereby providing a cor
rect explosive mixture for quick ac
celeration, and the getaway is instan
taneous.
W. 8. CANNON REPORTS BUSINESS
EXCELLENT.
it is refreshing to talk to "Hill” Can
non, for "Hill" can always see the sil
ver lining in every cloud. He has
little patience with the “calamity
holwlers” and from a purely personal
standpoint reports business much bet
ter than could be expected.
And the good part of Cannon’s talk
is that he always has something back
of it, as the splendid sales made last
week which follow will prove.
A Cadillac Touring Car was sold to
Mr. J. A. Meyer, of Meyer’s Mill. Mr.
Meyer is an old Confederate veteran
in-longing to Hampton’s Ouard and is
Is his purpose to set out. right away
to tour all of the battlefields of Vir
ginia where he fought during the Civil
War. In speaking of his new posses
sion, Mr. Meyer said that he had be
come to feel toward It Just as he did
toward the charger which carried him
through some of the hardest fought
battles of the war.
A Cadillac Convertible was sold to
Mr. John Farrell, of Blackville, S. C.,
who will leave shortly for a tour of the
North and East. This model makes an
ideal touring car as It can be convert
ed upon a moment’s notice from an
open car into a limousine.
\ Pheaton Cadillac
••H add to Mr. Q. A*. Kennedy, of Wil
lis- . i’., arid a seven-passenger
touring car to ,vlr. W. I*. White, of the
Augusta Stock Yards.
Oldsmobilcs were sold to Mrs. W. H.
Holman, Mr. W. It. Mahoney and Mr.
Clen W. I-egwln.
GETTING MOST OUT
OF THE BATTERY
The only way to get the most out of
a. storage battery in service and in
length of life is to keep It fully charg
ed, according to Mr. Ballantlne of the
local Willard Service Station.
"By far the greater number .of re
pairs that we do on batteries,” says Mr.
liallentine, “are necessary because the
owners do not seem to have realized
the necessity of keeping their batter
ies fully charged. It stands to reason
that a half-charged battery cannot do
FORD
Touring, S36C; Runabout, $345. F. O. B.
Factory.
The Ford—a simple ear of proved qual
ity. A iur any one can operate, anyone
can care for, and a car that brings
pleasure, service and aatlsfaction to
everybody. The ear of more than a
million owners. Reliable .service for
owners from Ford agents everywhere.
Carload Just In.
On display and for sale by
LOMBARD’S
(CwWkl nclM-i. IMI)
work that requires the power of a ful
ly charged battery and do it without
doing some injury, any more than one
man can do two men's work and do It
regularly without hurting himself
physically.
“A battery that is constantly half
charged loses part of its capacity for
renewal. The plates become hardened
and no treatment will bring them back
again to their first satisfactory con
dition .
"Keeping the battery undercharged,
then, affects the owner in two ways.
First, he does not get the satisfactory
service from his battery that he would
if it were fully charged, and
the battery lasts much less than half
as long as a fully charged one would.
In other words, the owner is out in
service and in money.
“The remedy is right in the car own
er's owns hands. He must have defi
nite means of knowing whether his
battery is being kept fully charged or
not. This means that as regularly as
he fills the battery with dlßtilled water,
he must test it wah a hydrometer syr
inge. If he does this every two weeks
at the outside, he knows enough about
the condition of his battery to be able
to have any trouble corrected in good
season.
"For Instance, If he is running his
car under conditions that call for many
stops, a great deal of energy for light
and short runs, the battery is Immed
iately affected for It must supply pow
er for the cranking of the engine and
for the lights, but the generator does
not get a. chance to return sufficient
power to the battery to offset this
drain.
“If the car owner does not make fre
quent tests of his battery he dots not
know thl*, and in a short time his bat
tery Is dead, or ho exhausted that It is
no longer able to perform its duties.”
STORAGE BATTERY CANNOT
BE TREATED LIKE DRY CELL
“Not infrequently, motorists allow
their storage batteries to become al
most totally discharged and, in some
cases, nearly dry,” says Mr. A. B.
Cheney, of the local Prest-O-Lite Bat
tery Service Station.
"Too many motorists are apt to treat
the storage battery a a they would
treat a dry cell—they have the im
pression that there is nothing to do
but use the battery until it Is ex
hausted. Consequently they pay no
attention to It, as long as it does its
work, with the result that by the time
it becomes inoperative, the battery is
very seriously harmed.
“It should be remembered that dry
cells are not intended to be re
charged or used again while storage
batteries, by virtue of their electro
chemical nature, may be used continu
ously throughout their life, by re
charging from a source of electric
supply.
"The inside of a storage battery con
sists of cells in which are suspended
plates of a chemical composition cov
ered with a solution of acid and dis
tilled water.
“The natural action of these chemi
cals, through use of the battery, is to
combine—the acid of the solution com
bining with the material of the plates.
The battery is re-charged by passing
electric current through it which re
verses this natural action by expelling
the acid from the plates or, in effect,
separating the solution from the plates.
After the re-charge, the chemicals im
mediately start combining again or
following their natural action. It is
this action which causes the battery
to give off' electric current until the
action has ceased or the chemical com
bination has been affected.
"In other words chemical composi
tions, which naturally combine, are
separated by electric current from
without and the action that follows
produces the current which Is obtain
ed from the battery.
"Thus, electric current is not ‘stored’
In a battery but simply passed
‘through' It to bring about a chemical
action. A battery is constantly striv
ing to get back to its original, or dis
charged condition, and since this action
is continuous, it slowly discharges it
self even when not In active use.
“A storage battery should never be
allowed to completely discharge itself.
It is considered discharged when the
acid solution In the cells, kept to the
proper level, shows a specific gravity
test of I.lso—which means that most
of the acid has combined with the
plates. At this stage the battery may
still sluggishly do Its work, but it has
about lost its energy and the battery
should be Immediately re-charged. If
this Is not done, the plutes, no longer
being able to resist the acid solution,
will begin to rapidly deteriorate and
become difficult, if not impossible, of
re-charging.
Generators, furnished on most auto
mobiles, usually keep the battery pret
ty well charged, but various things
can happen to the battery, as well as
to the generator and electrical system,
which will eventually ‘drain it’ of cur
rent or cause considerable trouble and
expense.
“It is safest, therefore, to have the
battery tested regularly by some bat
tery expert so that any irregularities
in either the battery or electrical sys
tem may be corrected before they
become serious.
“The testing service maintained at
our Hnttery Service Station, 552 Rroad
Street, is in the hands of experts and
takes all the care of batteries off the
hands of the many motorists who are
taking advantage of it both to their
comfort snd financial saving.”
R. H. WILCOX TO REPRESENT
FULTON TRUCK.
Augusta's Automobile Fraternity
welcomes to its midst Mr. R. H. Wil
cox. who (ms made his initial entrance
into the game as the local representa
tive of the famous Fulton Truck with
offices at 744 Reynolds Street.
The demand for trucks in the South
Is very heavy at this time and the dif
ficulty of the agents selling reliable
machines has been In getting enough
to fill the orders rather than in find
ing purchasers With- such a splen
did proposition as the Fulton Truck to
sell, the future of this new agency
should he bright. In other parts of
the country where the Fulton Truck
U demonstrated its many fine points.
It ranks high and Mr, Wilcox is anx
ious to demonstrate to thla community
its many fine qualities.
The first advertisement of thla new
concern appears In this Issue of The
Herald. From time to time new* sto
ries of the performances of the Fulton
will nppear In this section of the paper
We wish this new firm all the sucress
that Is possible.
"A TALE OF - TWcTsLETvES” TO BE
SHOWN AT STRAND MAY 7TH.
Augusta motor car owners are to see
at close range what makes the wheels
go ‘round In the space underneath the
hood of the cars they drive. Announce
ment of this was made by the Augusta
Overland Co., who have arranged to
bring to Augusta, Ga., "A Tale of Two
Sleeves, a motion picture story of the
Wlllys-Knight Motor
The Cinema exposition will he seen
Monday. May Tib. at the Strand thea
tre. The pictures are the same ns
those shown before audiences In Chi
cago. Itostor, Pittsburg. Indianapolis
and other hygf automobile /renters.
According ti Mr Wnilrnhurg Invita
tions are to be extended to all motof
car owners In Augusta and towns sur
rounding. and arrangements are being
made to accommodats a capacity au
dience.
"The pictures are not technical.” said
Smith Form a Truck Agency Doing Rushing
Business at 643 Broad St.
The Augusta Smith Form a Truck Co.
have opened up a show room and ware
house at 643 Broad street in connection
with the Augusta Automobile Exchange.
They will be distributors for forty Geor
gia counties and local dealers for Augusta
and adjacent territory.
Mr. Herbert Breedlove, who has had
several years experience in the automobile
business, is manager. Mr. C. D. Gallaway
Is factory representative and will have
charge of local dealers. Mr. Gordon Rob
inson will act as city salesman.
Mr. Wallenburg, manager of the Augus
ta Overland agency, "nor were they pro
duced from an engineering standpoint
They explain to the layman the 'why'
of a gasoline engine."
THE ONE THING NEEDFUL.
One Sunday two small boys were dig
ging in a vacant plot of ground when a
man who was passing stopped to give
them a lecture.
"Don’t you know that it is a sin to dig
K Consider your safety. See /j
I LIBERTY!
II It is the solid foundation which is the II
|| best insurance against accident. II
ll Get into a Liberty today. It
HUBBELL OAKES MOTOR CO. MM
Distributors for State of Georgia.
Let these Men Be Your Judges
More than 10,000 users of Smith Form-a-Truck
in over 450 lines of business are setting new economy stand
ards— new records of delivery and hauling service. Let
these men point out the way to you.
Many Smith Form-a-Truck users have bought
large numbers. These operators of fleet equipment include
many of the largest corporations. Look over the names:
Standard Oil Company (J. S. Mail Contractors
Armour & Company Schlitz Brewing Company
Morris & Company Butler Paper Company
Indian Refining Company Montgomery Ward & Co.
Fleishmann Yeast Company
And everv user of Smith Form-a-Truck who has started in a
small way has added to his initial equipment to take care of increased
business and the large delivery area opened by this fast, economical service.
These users have tried Smith Form-a-Truck out for you
have proved its remarkable strength —have demonstrated its sensation
ally low cost for operatiop. What it has done for them it can do for you
Many users have reduced their investment in equipment
fully 759 b —by replacing slow-moving, time-wasting equipment with
fa*L money «*ming haolin K pdWer. They have reduced coat for labor, speeded up the work on
the loading platform —made one hour do the work that previously took four.
Put your hauling problems up to us —let us demonstrate what we mean
when we sty economy And select your own power p.ant for the Smith Form a-Truck you buy—
you can use Ford, Maxwell, Dod c e Bros., Buick, Chevrolet or Overland car. Come in today.
AUGUSTA FORM-A-TRUCK CO.
AUGUSTA AUTO EXCHANGE
PHONE 3333. AUGUST/'., GA, 643 BROAD STREET.
The Smith Form a Truck needs no in
troduction to Augusta as there are seve
ral satisfied users in the city.
The wonderful growth of the Smith
Motor Truck Corporation has established
a record for achievement which has never
been equaled. It is a record of per
formance that has entirely upset all pre
vious standards of hauling and delivery
costs. Their slogan of “$350.00 and a
Ford makes a guaranteed one-ton truck”
is nationally known. And therefore it
has become necessary to have a distribu
tor in Augusta.
on Sunday unless it isa casp of neces
sity?”
“Yes, sir,” timidly replied one of the
boys.
“Then why don’t you stop it?”
“Cause this is a case of necessity,” re
plied the little philosopher. “A feller
can’t fish without bait.”
IN COLLEGE TOWNS.
“What is the rent of your room,
Henry? I suppose they ask a lot for it.”
“Yes, all the time.” —Lampoon.
SUNDAY, APRIL 29.
jPOWERLOSS
More than 1.200 oar-owners in
Augusta and vicinity are getting
perfect results from American ham
mered leak-proof piston rings.
Why not have your car equipped
with them?
Reliable Garage & Sales Go.
JACKSON STREET
Rear of Campbell Building.