Newspaper Page Text
Univ. students win national PR competition
By AARON BARTON
For The Red & Black
After a semester of work,
five University students
enjoyed their victory when
they won the 2007 Public
Relations Student Society of
America's Bateman Case
Study Competition.
The five-member team
participated in a national
Fublic Relations competition
where they designed the win
ning campaign for this year's
case study.
The team created a cam
paign for Family Caregiving
101 It's not all up to you!, a
national public awareness
program designed to encour
age family caregivers to
acknowledge their role and
seek available assistance.
Team members Janna Gay,
Molly McFerran, Nikki Kay,
Kaitlyn Bagnato and Anna
Harrison, who called them
selves the “Bateman Girls,"
were chosen in the fall of last
year by Karen Russell, the
faculty adviser and associate
professor in the Grady
College of Journalism and
Mass Communication.
“I tried to select students
who cared about the issue
and had already come up with
some ideas for the campaign,"
Russell said. "I picked quali
fied people and they grew into
their positions."
FRESHMAN: Orientation
acclimates new students
► From Page 1
being a certain type of place
and orientation helps dispel
those rumors,” she said. “It
shows that all kinds of peo
ple come here, not just one
type of person."
However, orientation is not
only for students. Parents
also attend and have their
own schedule of activities.
The University hosts infor
mational sessions each day to
educate the parents on what
to expect for their children
in the coming year and
how to help the students pre
pare.
Orientation leaders host
one of the sessions —a panel
discussion for parents.
"Our job is really connect
TICKET: New policy
decreases wait time
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FILE IH kill HiAt K
▲ Students who want foot
ball tickets this fall will ide
ally see shorter lines.
► From Page 1
“We waited for so long, but
we ended up with front row
seats.”
The new process will not
distract students from class
time, said Rahmel Fuller, a
junior from Stone Mountain
and University student coun
cil representative.
June 7
Janine Duncan reported a
theft by taking from the Old
Athens Cemetery. During a
conservation project, Duncan
noticed the cemetery was
missing a granite headstone
and base. The stolen goods
had an estimated value of
SSOO,
June 9
Robert Joseph Gibson,
Michael Christopher Haas
and Brett Colton Parker, all
University students, were
arrested for underage posses
sion.
An officer walked over to a
Five Points house after hear
ing loud music. The officer
Il*l 1 i ■
SHERRIE WHALEY
▲ From left to right: Kaitlyn Bagnato, Nikki Kay, Molly
McFerran, Janna Gay and Anna Harrison pose after the
2007 Public Relations Student Society of America’s annu
al Bateman Case Study Competition on April 26.
Family Caregiving 101...1t's
not all up to you! is a national
Web site sponsored by Eisai,
Inc., a New Jersey-based
pharmaceutical company.
Eisai. Inc. partnered with the
National Family Caregiver
Association and the National
Alliance for Caregiving to
sponsor this year’s competi
tion.
In order to localize their
client to Athens, the students
did in-depth research about
the local caregiving climate
and designed a Web site
tailored to local care
ing them to the University
from a student’s perspec
tive," said Kate Kotsko, a jun
ior from Eureka, Miss.
At the end of the first day,
students and parents attend
a skit designed and per
formed by the OL’s.
The popular skit, called
“Orientation Live,” features a
University-themed rap. a stu
dent-produced "America’s
Next Top Model” and a
Budweiser-inspired commer
cial honoring Food Services’
J Michael Floyd.
Lauren Laucher. an incom
ing freshman from
Alpharetta, attended the
June 11-12 session.
“It’s important for us to go
through this process,"
Laucher said. “Orientation is
"A lot of things went wrong
last year that could have
been prevented The past
policy wasn't conducive to
the teachers' needs," FXiller
said "The new process will
guarantee that some stu
dents will be in class at all
times.”
While upperclassmen
stood for hours in the heat,
freshmen got tickets without
a wait. But they received tick
ets to only three or four home
games.
This year the policy will
decrease the time spent wait
ing by upperclassmen and
increase the amount of tick
ets for freshmen.
"With the large amount of
freshmen coming in the fall,
we were concerned that some
freshmen wouldn’t be able to
get tickets,” said Jere W.
Morehead, vice president for
instruction.
“This new policy will
ensure that freshmen will
receive priority considera
tion.”
Students can begin regis
tering online Aug. 21 at 10
am., and they can continue to
register until Aug. 23 at 4 p.m.
CRIME WATCH
recognized that a party was
going on and arrested the stu
dents.
Gibson was also arrested
for obstructing an officer, and
Parker was arrested for violat
ing a noise ordinance.
June 10
Sara Katherine Hall, a
female student, was arrested
for theft by shoplifting and
received a warning for crimi
nal trespassing. A Wal-Mart
employee noticed Hall plac
ing items into a large purse,
according to a police report.
The employee reported the
theft to the police, and Hall
was barred from Wal-Mart for
two years.
givers' needs.
To raise awareness about
caregiving, the students host
ed the Share the Care Family
Caregiving Fair at the
Milledge Avenue Baptist
Church on Saturday, Feb. 17.
“We had about 20 different
service providers, including
representatives from the
Alzheimer’s Association,
Aging Resources and Care
Medical and around 30 people
came from the community,”
McFerran said.
“We were told by the serv
ice providers that for Athens
like our initiation Now I real
ly feel like a UGA student."
On the second day of ori
entation, students meet with
advisers before registering for
classes
While Johnson, and his ori
entation team are faced with
the task of creating an experi
ence that will prepare stu
dents for college life, they also
accept the reality of the situ
ation. he said
"There is no way we can
prepare them in two days,
but if we can have them walk
out of orientation feeling less
anxious about starting col
lege in the fall and ready to
take advantage of all of the
opportunities that UGA has
to offer, then we’ve done our
jobs ”
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it was an incredible turnout."
The team also hosted a
panel discussion for family
caregivers led by a gerontol
ogy counselor, a registered
nurse and certified geriatric
care manager and Betty
Jones, a Grady College
employee.
The team’s Web site,
designed by Nikki Kay, was
also successful.
"We had over 1,000 hits on
our Web site during our cam
paign and we referred over
250 people to the national
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Web site,” said Kay, a 2007
University alumna.
The team did a survey to
determine caregivers’
Internet usage. It also imple
mented search engine opti
mization, which helped get its
Web site on the first page of
search results.
Upon completion of their
campaign, the “Bateman
Girls” traveled to New Jersey
to present the campaign to
the client. The team, along
with two other finalist groups,
was judged by
The Daily Puzzle
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49 Cockney, for
one
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53 Newport
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type
58 Phys ed
site
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62 Keats poems
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The Red a Black | Thursday, June 14, 2007
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13 Coloring
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representatives from Eisai,
NFCA, the Alliance and the
Public Relations Society of
America.
After being chosen first out
of 64 teams, the team mem
bers and Russell celebrated in
New York City.
The team received an
award of $2,500 and will be
recognized at the society’s
annual awards dinner during
the PRSSA 2007 National
Conference, which will be
held in October in
Philadelphia.
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63 Rabbit
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65 Rummy
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54 Vacation in a
tent
55 Wicked
56 Capital of
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