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16 The 21st Century-Making the Connection! MARCH 1999 MBC Wolverine OBSERVER
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Daewoo Motor America Making The Grade On
College Campuses Across America
By Barry London
EDLEMAN WORLDWIDE
ATLANTA, GA—Sixteen U.S. college
newspaper editors and reporters—
representing universities including
Yale, DePaul, UCLA and Clark At
lanta University - were recently in
South Korea at the invitation of Dae
woo Group. They were there to find
out firsthand why the company’s un
precedented automotive marketing
program has motivated thousands of
students on hundreds of campuses to
market and/or purchase one of the
first new car models manufactured by
Daewoo for American consumers.
Daewoo Motor America, Inc. (DMA),
the automobile distribution arm of
Daewoo Group in the U.S., launched
its three-car fine of stylish, well-built
and economical models—the Leganza,
Nubira and Lanos.
DMA has already invested over $10
million on its colleg marketing pro
gram. The 16 college journalists, who
embarked on their crusade in Decem
ber, were the second such group to
visit Daewoo’s corporate hometown in
recent months. But that’s just the tip
of the iceberg — since last summer
Daewoo has provided all-expense-paid,
week-long trips to almost 2,000 college
students on some 400 U.S. campuses
who signed up for positions as inde
pendent Daewoo Campus Advisors
(DCAs) and went to South Korea for
orientation and training. While there,
the DCAs learned about the company
and its diversified product line and
toured Daewoo’s state-of-the-art auto
mobile manufacturing facilities.
Daewoo further invested in its col
lege marketing program by making its
fine of U.S. car models available for
purchase by DCAs at up to 50% off the
retail price. Approximately 800 DCAs
took advantage of this special offer.
But its not just DCAs who are find
ing Daewoo to be college oriented. The
company has introduced special finan
cing programs and an insurance refer
ral service specifically geared to the
needs of college students purchasers.
Why is Daewoo investing so much to
“woo” and educate college kids about
their cars? The company is investing
in the college market with the goals of
developing a positive, lifelong relation
ship with today’s young adults - both
as potential purchasers and as poten
tial employees, starting in its DCA
program.
Daewoo Motor America, Inc. is the
subsidiary of Korea’s Daewoo Group.
Founded in 1967 by Mr. Kim Woo-
Choong as a small textile exporter,
Daewoo has grown to become a global
company with 1997 sales of $71.5 bil
lion placing Daewoo 18 th in a recent
Fortune 500 ranking of global compa
nies.
— Korean automaker investing heavily on unique car marketing program —
Dangerous Web Site targeted
Seducer a t African Americans
Reprinted from Christopher
News Notes
Some Americans spend nearly as
much on gambling as they do on gro
ceries. And not only at gaming tables
and racetracks, but on state sanc
tioned lotteries as well. After four
years, Joyce B., a 45-year-old house
wife, had won $30 and owed about
$50,000. “The ads said all you need is
a dollar and a dream. It was more
like a dollar and a nightmare.”
Gambling is the fastest growing
major addiction, especially among
teens. Debt is the hallmark of the
compulsive gambler. A study of 400
Gamblers Anonymous members
showed that they owed an average of
$10,000 each. More than half admit
ted to stealing to finance their gam
bling. Two-thirds had considered
suicide.
For years, bingo nights and raffles
have been a fund-raising mainstay
for houses of worship faced with
steadily rising costs. The Catholic
Church, for example, views gambling
as a morally neutral activity—until it
interferes with providing for the real
needs of those gambling or the people
who depend on them.
Recently, many church leaders
have reduced or eliminated their de
pendence on gambling income, be
lieving that they may have contrib
uted unintentionally to addictive be
havior. As one churchgoer said, “Per
haps the real problem is that gam
bling has become a habit for parish
ioners.”
For help or information call: Gam
blers Anonymous (www.gamblers
anonymous.org) at 213.386.8789, or
check your local phone directory for a
local chapter or, the National Council
on Problem Gambling (www.ncp
gambling.org) at 800.522.4700.
By Tiffin! Barrens
he African American Web
surfer belongs to one of the
fastest growing user group
on the Web. -By 2003, it’s-expected
more than 14 million African Ameri
cans will be online. Launching on
Martin Luther King Jr. Day, black-
famhes.com is the newest Web site
hoping to tap into the growing user
group. The site comes from Cox In
teractive Media, part of Cox Enter
prise, which owns The Atlanta Jour
nal Constitution. Based in Atlanta,
the site is part of a grass-roots elec
tronic community springing up
across the country.
A quick Yahoo! search shows 140
sites targeted at the African Ameri
can community, but only two which
are based in Atlanta aim to provide a
variety of resources.
One year ago, Richard Kenyada an
electrical engineer in Decatur, who,
along with a group of friends ran an
ATLANTA—Heart disease, not breast
cancer, is the leading killer of women
in the United States.
“Most women do not experience
heart disease until after menopause
because the hormone estrogen protects
them up until that point,” said Dr. Re
electrical discussions area called
‘Society of Voices’ on a radio station’s
Wed site.
Participants talked about problems
facing Atlanta’s Black community
and possible solutions. “We started .
to think we had so many talents and
since we’re all local, maybe we should
do something,” Mr. Kenyada says.
“So I stared a column called ‘Mr.
Kenyada’s Neighborhood’ on the ra
dio station’s site.”
Later Kenyada decided to build his
own Web site, one aimed at the Afri
can American community that would
provide phone numbers, Web links
and other types of support. The site
(http://www.kenyada.com) narrowed
its focus to South DeKalb County and
two basic issues; computer literacy
and teen pregnancy prevention. Mr.
Kenyada says the focus has recently
narrowed to computer literacy.
There are many statistics demon
strating the black community lags
behind its white counterparts in
becca Reeves at The DeBakey Heart
Center at Baylor College of Medicine
in Houston. “Following menopause,
estrogen levels change. This is why
many doctors encourage women to go
on hormone replacement therapy”.
Some of the risk factors for heart
computer ownership use, but the
numbers that captured Kenyada’s at
tention was the fact that 64 percent
of African American with household
incomes of $75,000 and above had
computers in their homes.
“A lot of people just think the Web
is a lot of high-tech geek talk. They
don’t see any connection to their his
tory, music, or poetry from the old
days,” said Mr. Kenyada. “As we tell
people what exists, more people will
log-on.
The new Cox Interactive site (http:
//www.blackfamilies.com) is designed
and filled with information, enter
tainment, health and parenting tips.
Brand manager for the site, John
Pembroke, says it is designed to be a
resource for African American adults.
However, Pembroke says not solely
for black parents, if you are a single
adult, you are still part of a family
and we address a variety of issues
that would be of concern to single
adults as well.
disease in women include obesity, high
blood pressure, high cholesterol, smok
ing, a lack of exercise, and poor diet.
Eating a balanced diet where less than
30 percent of the calories come from
fat is very important.
it tAe
HONDA Campus AllstMr Challenge
Quiz Team competing in Washington, D.C.
Health Briefs ssrassssUi
HEART DISEASE is a big problem for women.