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Page 14
The Southern Israelite
SOUTHERN NOTES
(Continued from Page 13)
Jewish education was the subject of
a symposium held at the Jewish Edu
cational Alliance recently. Dr. David
Beth-Lahmy presented views on the
religious side of education, while Abra
ham Lefkovitz spoke on secular and
radical phases of the same question.
A musical program was also pro
vided.
♦ * *
‘Jewish Youth Movements” was the
subject of an address by Edward M.
Kahn, executive director of the Fed
eration of Jewish Charities.
The services Friday evening, which
were attended by Young Judeans and
their parents, was the third event of
"Young Judea Month,” being celebrat
ed during March.
Continuing its observance of "Young
Judean Month” Atlanta Young Judea
sponsored religious services at the
Ahavath Synagogue recently.
Simon Wender, an honor student of
Emory University, and a member of
the Coterie Young Judean Club, con
ducted responsive readings, while Eeo
Eizcnstat, a former member of the
Mosean Club, led the assembly in
hymns and congregational singing;
Miss Frances Gooch, head of the de
partment of spoken English at Agnes
Scott College and director of Blackfriars,
the college dramatic club, was the guest
of the Council of Jewish Women at their
meeting March 16, when she read “The
Nine Days Queen,” a one-act play by
Rachael Fields, one of the best known of
the modern playwrights. The play, a poet
ical drama, described the last hours of
Lady Jane Gray, and Miss Gooch lent to
her reading a sympathetic interpretation
that made the drama doubly interesting
and significant.
Spring Dresses
Stay In
PRINT
The dresses in prints, on light and
dark backgrounds . . . the little
separate jackets and coats in plain
colors. . . . All of Lewis’ Spring
Frocks are always moderately
priced.
“Business Between Friends"
H. G. Lewis & Co
102 WHITEHALL, S.W.
PIGGLY WIGGLY
i/i
offers TWICE A SAVING-
TIME and DOLLARS
No standard approaches the unquestionable
quality of PIGGLY WIGGLY merchandise at
the price.
Your dollar buys the best—and then—it buys
more, at PIGGLY WIGGLY.
You also have the privilege of personal selection
—instant service—and no waiting to be waited
upon.
J. V. Freitag Receives Recognition
One of the largest advertising con
tracts ever secured by a Southern ad
vertising agency has just been an
nounced by Joseph V. Freitag, presi
dent of the Freitag Advertising Agency
of Atlanta. This agency, which is one
of the oldest and leading agencies in
the South, has received a contract in
volving several hundred thousand dol
lars of advertising expenditure for the
Pure Oil Company of Chicago and it
is establishing a branch office in that
city.
“In securing this substantial adver
tising contract,” said Mr. Freitag, “it
is my feeling that a distinct compli
ment has been paid to the ability of
Southern advertising men, for while in
some instances large Southern adver
tising accounts have gone to Northern
agencies, in this particular case the
exact reverse has been accomplished.
Some years ago our organization se
cured a small order for one of the
Southern affiliated companies of the
Pure Oil Company, and from this or
der, involving a few hundred dollars,
we have developed our relations and
service to a point where for the past
two years our Atlanta organization has
handled the advertising and sales pro
motion work for over 25 Southern af
filiated companies of the Pure Oil
Company and apparently, the work has
been done so thoroughly that it was a
deciding factor in our securing the en
tire national business of the Pure Oil
Company which is one of the largest
independent producers, refiners and
marketers of petroleum products in the
country, an organization possessed of
over two hundred million dollars of as
sets, and operating in practically every
state cast of the Rockies.
COMMANDER ELLSBERG
(Continued from Page 6)
however, was the salvaging of the S-51.
For almost a full year, Ellsburg, sta
tioned on The Falcon, off Newport,
sought to raise 1,000 tons of submarine
with inadequate equipment. But a lack
of equipment has always meant one
thing to EUsberg. The equipment must
be invented. So with no more ado he
invented the Ellsberg Underwater Cut
ting Torch and an improved type of
pontoon.
Although retired, Ellsberg volun
teered for service during rescue work
when the S-4 sank off Provincetown
late in 1927. He was immediately en
rolled in the Naval Reserve and rushed
bv destroyer to the scene of the tragedy.
Here he almost lost his life while div
ing. He returned to civil life—terra
firma—after he had organized and
launched the salvage work. Later the
Court of Inquiry which investigated the
S-4 sinking characterized Commander
Ellsberg as "the foremost expert in the
United States and probably in the
world on deep sea rescue work.” A few
months later he was promoted to the
rank of commander by a special act of
Congress in recognition of his work in
salvaging the S-51 and S-4.
The private life of Commander Ells
berg is a very simple and quiet one.
Social functions have little attraction
for him, although he likes to dance now
and then. His chief diversions are
books and travel. He is married and
has a daughter who is nine years old.
He lives in New Jersey.
The windows of his office face the
New York harbor an deverv incoming
or outgoing vessel can be watched from
his swivel chair.
(Copyright 1931 by Seven Arts Feature
Syndicate.)
“Our Chicago organization will
cupy extensive offices at 35 }
Wacker Drive, and will be under
direction of Mr. Hale R. Talbot,
the staff under him will consist of
O. E. Hosom, art director; G
Thompson, copy and research; Stu , t
Grant, contact and field work; H
Reelman, auditor; H. G. Wulf, as^
ant to Mr. Talbot, and others,
entire personnel is thoroughly trail <1
and experienced in advertising w
and while its major interests will h e '
devoted in servicing our present C hi
cago business, plans are already form
lated for the acquisition and devel..
ment of several large midwestern ;
vertising accounts.”
It was stated by Mr. Freitag
his Atlanta headquarters is now
stantially expanding its personnel tor
the purpose of broadening its field <>f
activities with present clients as well as
to make its service available to m-w
clients. In this respect the agent
which is nationally recognized, presents'
some 10 years of experience in South
ern advertising fields, being one of the
South’s oldest and most successful ad
vertising and sales promotion organi
zations.
The Freitag Advertising Agency, as
a result of these changes, will have a
well co-ordinated, thoroughly seasoned
organization for service both in Atlanta
and Chicago, and from the amount of
business already booked through both
offices, Mr. Freitag conservatively es
timates that their 1931 sales will closely
approximate a million dollars and
places his organization as one of the
largest in the entire South.
"The Attitude of American Youth
I oward Palestine” was the subject of
“The Supreme Authority"
WEBSTER’S NEW
INTERNATIONAL
DICTIONARY
r~
Here’s
the
EVIDENCE
Hundreds of Supreme
Court Judges concur in
highest praise of the work
as their authority.
The Presidents and De
partment Heads of all
Lading Universities and
Colleges give their in
dorsement.
The Government Print
ing Office at Washington
uses the New Interna
tional as the standard au
thority. High Officials in
all branches of the Gov
ernment indorse it.
The Colleges voted
overwhelmingly in favor
cl Vv ebster as standard of
pronunr iation in answer
to questions submitted by
the Chicago Woman’s
Club.
Equivalent
in type matter
to a 15 • volume
encyclopedia.
2,700 pages;
452,000 entries,
including
thousands of
NEW WORTS.
12,000 biograph
ical entries;
32,000 geograph
IC subjects;
over 6,000
illustrations.
America’s Creat
Question-
Answerer.
Get The
Best
an open forum recently at the Shearith
Israel Synagogue on Washington U
Street. The forum was led by Dave
N. Meyer and I)r. Harry L. Cohen.
At Your
Booksei --'’ or
serul for V iUmy
trated L
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Sprlngtie d **»•