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The Southern Israelite
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Commercial Printing
Co.
1805 Second Avenue So.
Telephone 3-4285
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INVESTORS
Buy Good First Mortgages
conservatively made. Receive
a net income yield of 7% in
terest. Service on loans with
out extra charge.
FRANK B. CLARK & CO.
321-22 First National Bank Bldg.
Phono 7-4114
Paul F. Rathpletz
HOOK BINDERS
1917J First Avenue N. Birmingham, Ala.
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Woodward’s Brake
Service
Phone 4-0558
C. O. and /•'. E. Woodward, Props.
•11 South 21st Street
Herndon & Altman
Body & Duco Co.
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Bodies and Fenders Repaired — Tops
and Cdass Installed—Motor Repairing
and Buich Specialist
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2021 Avenue C Phone 3-1891
TOM HERNDON ARTHUR ALTMAN
ously rushed to the Kimberly mines in
South Africa to join the great trek of
fortune-hunters. Barney, combining pa
tience with industry, achieved a mono|x>ly
over the fields, to which he had come
as a sort of peddler. He brought his
nephew to help him. Later, when he
combined with Rhodes, he pushed his
relative still further ahead, until Solly
inherited the empire which Remato had
built up.
Solly and his brother, Jacob, are among
the richest men in the British Empire
today. One hundred millions, perhaps
quadruple that amount. No one has esti
mated. No one can. For their fortune
shifts, moving with the graph of the
world’s prosperity. In 1926, when a single
carat sold for $500, Solly Joel was mak
ing millions by the day. But the collapse
of October, 1929, swept paper profits
everywhere. And still he is an aspirant
in the contest to determine who possesses
the largest measure of the world’s goods.
It was Solly Joel who put system and
efficiency into the diamond business. IIis
uncle was astute enough to limit produc
tion^ But Joel solved the problem of dis
tribution. He formed what is known as
the Diamond Trust or Syndicate. All
diamonds that emanate from South Afri
ca—unless they are smuggled through by
the daring and the reckless—are control
led by this syndicate. The jewel you mav
have in your strong h x will rise or <u
preciate in value as Joel determines—al
ways subject, of course, to a power higher
even than himself; economics.
There is a motto which is the keynote
to Joel’s business life: “Never encour
age two diamonds to grow where one
grew before.” That is the problem of
production and distribution in a nutshell.
In fact, it epitomizes an attitude which is
gradually being assumed by a majority of
the economic leaders, who are staggered
by the overproduction to which the pres
ent slump is credited.
But Joel has not concentrated his am
bitions in his diamond fields. A larg • suit-
ply of the gold of the world, which is
now accounted the m *st precious of
metals, is in his power. Railroads in Eng
land have him on their boards of direc
tors. Huge real estate holdings are listed
in his name. Copper that is porduced in
various countries of the globe sends divi
dends into his pockets—unless dividends
are passed. He is an excellent type for
the fantastic "international financier,"
which Henry Ford held up as a b >gcy-
man in those palmy days of 1921, when
it was fashionable to bait Jews as Reds.
Nevertheless Solly Joel is not the re
cluse that huge wealth is supposed to
make of a man. Largely that is a jxjse.
And affectation is the last attribute to
be discovered in the sovereign of the
diamond empire. British society has made
a distinct place for him and his wife.
A baronetcy could have been his long
ago, or he might have been hade a peer,
but he has preferred the vigorously Jew
ish name which he sprang out of the
slough of poverty onto the citadel of
assurance.
He is a hard man, an obstinate man.
He would have to be, after his long years
of self-denial and bitter struggle. But
he can be generous too. Many are the
institutions which have bene fitted from
his largesse. Some of his largest bene
factions were untrumpeted. For hidden
beneath the unrelenting, dominating ex
terior of the man is a semblance of that
shyness and that rcticcncy which is bred
in the huge slums of the world. Being
too much with the world creates a de
sire to be alone at times—with one’s
emotions and sentiments.
He is not a particularly social figure—
in fact, the exact opposite of the late
Lord Melchett; by social is meant com
munal. He is wedded to his vast inter
ests. They nourish his mind. When he
goes his epitaph will not be long—for
the world has never really gotten to know
him.
Copyright 1931 by S. A. F. S..
B’NAI B’RITH LUNCHEON
I he B’nai B’rith Luncheon Club will
hold its regular luncheon meeting April
l()th, 1931, at 12:15 p.m., at the Wine-
cot f Hotel, for the members of the Gate
City Lodge No. 144 and their friends.
I he speaker on this occasion is Mr.
Harold Hirsch, a member of the lodge,
and a prominent figure in Jewish activi
ties, whose talk will be of interest to
everyone in attendance.
This delightful luncheon is served for
the purpose of assembling the lodge mem
bers and their friends in an informal get-
together meeting in order to discuss and
supp >rt any cause that stands for a bet
ter Jewish community.
It is urged that each and every mem
ber try to turn from the pressure of their
business and take time to participate in
a delicious meal and a most instructively
interesting program, which has always
in view the interests of the Jewish people
Mr. A. B. Feldman is chairman of the
Luncheon for the week of April 10th.
Stone Auto Body & Radiator Co.
JOHN L. STONE, Manager
1700 Fourth Avenue S. Phone 7-2921
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Replacement Springs for All
Cars and trucks. Commercial
"CARE IS OUR WASHWORD"
Bodies Built and Repaired.
Wood Work, Metal Work and
Top Work on Pleasure Cars.
American Laundry
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Max Stem—Victor E. Wertheimer—Bernard L. Wertheimer
HENRY MURPHY CO.
1919-12 Avenue F (or 9th Avenue So.)
Phone 7-1924
1630 2nd Avenue S. Phone 3-1228
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HILL GROCERY *
PIGGLY WIGGL ^
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20 Years of
Regular Savings!
Join your thrifty
neighbors in trading
at our stores and
watch your savings
grow—and grow—and
grow !
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Model Beauty Parlor
EMMA SMITH. Prop
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120 North 20th Street Phono 7-1324
Sandner & Co.
INCORPORATED
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FOOD BROKERS
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2317 Morris Avenue
BIRMINGHAM. ALA
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= Passover Greetings
Home Beverage Co.
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We Appreciate
Your Patronage
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2222 Seventh Avenue So. Phone 4-1774
HOOPER S CAFE
C. C. HOOPER. Prop.
2009 Third Avenue N. Phone ^