Newspaper Page Text
Page Five
Friday, February 28, 1936
The
A. PERRYMAN LITTLE
WHY ATLANTA?
By A. PERRYMAN LITTLE
Sec., Dougherty-Little-Redwine Co.
bought it. . Good old times. . We
all made money, business was nor
mal year in and year out. and stvle
was not such an important factor
m merchandising.
What a change in the course of
years. . Hundreds of magazines, all
with their style pages, are telling
the retail consumers what is smart
today, and what will be smart to
morrow. The radio is advising
millions of housewives what to buy,
and what price to pay for it . The
movies, with their well dressed
stars, devote six days in the week
to creating customer demand for
new and stylish merchandise, and
the result is, the up-to-date mer
chant is constantly on the jump to
maintain wanted goods for his
trade, and the time element has
loomed to the front in a major
way. . The term prompt delivery
once meant two to three weeks, but
today, prompt means on the sales
floor, ready for shipment today, to
arrive at the customers door to
morrow in order to avoid missing
sales. .
So this is the main answer to
“WHY ATLANTA?”. Atlanta has
the goods, and the facilities for
getting them to retail merchants in
a hurry, for Atlanta is overnight
from any point in the southeast. .
As an example, Atlanta has some
t w enty ready-to-wear concerns,
their prices ranging from $49.96
gowns to 49c house aprons, all of
whom carry immediate floor stocks,
complete in sizes, color and style.
Millinery is represented by a
strong array of concerns, who both
manufacture and carry nationally-
known hats of all price ranges. Dry
goods and notions are featured by
several strong concerns who carry
complete assortments of all popu
lar priced merchandise. Shoes in
all sizes and price ranges are both
distributed and manufactured by
several Atlanta Shoe Houses.
Briefly, the Atlanta Market is
complete. Toys, lingerie, shirts, un
derwear, hardware, candy, birthday
cards, and refrigerators are but
a few of the hundreds of lines rep
resented and stocked. Cosmetics
and fiy screens are widely separ
ated articles, but they are essential
items in a complete market, and
both of them are manufactured and
sold in Atlanta on a large scale.
A shrewd merchant, realizing
that rapid turnover is the basis of
profit, can make Atlanta his stock-
room, a source of supply that will
reduce his own stock investment to
a profitable basis by offering him
a wide selection of saleable mer
chandise literally at his back door.
The Atlanta manufacturers and
distributors are anxious to coope
rate with the merchants of the
Southeast. There is little lost play
in Atlanta’s ability to distribute
and it is a logical market for the
merchants of Georgia and the sur
rounding states. So whether it is
pins or Parisian gowns, come to At
lanta, meet Atlanta’s manufactur
ers and distributors and give them
an opportunity to answer^the ques-
Southern Israelite
The Millinery Market
iff
*By C. A. KITCHINGS
Pres., M. Kutz Company
When Sherman marched to the
-ea. back in the “60’s,” he devoted
considerable time and effort tow
ards burning and destroying At
lanta, then Marthasville. . Realiz
ing its natural position as the cen
ter of rail and highway transporta
tion in the southeast, he wiped the
\ illage out in a most efficient and
businesslike manner. . However, he
could not change the map nor the
lay of the land, and Atlanta, purely
on account of its location, began
with its ashes, and sprang over
night into a thriving little city.
What was true of the “60’s” is
more than true today . . With the
advancement of transportation, At
lanta has advanced, and today is
the hub of a vast system of rail,
truck and airlines, serving as a
clearinghouse for the southeast of
mail and telegraph facilities, and
as the finance capitol of the south.
Business locates where business
thrives, and as a result, Atlanta to
day has more than 1,500 branch
houses or offices, representing the
cream of American manufacturers.
. . As a market, no point south of
New York can offer the variety of
merchandise obtainable in Atlanta,
and, as a point of record, Atlanta
prices compare favorably with any
point in the country. Competition
attends to that. So boiling it down,
the question, “WHY ATLANTA?"
has a multitude of answers, in fact,
many more than I can offer in this
limited space.
In the first place, business has
changed. . In the good old times
gone by, a good merchant bought
his fall goods in the spring and his
spring goods in the fall. Styles
were dormant, and a change in
mid-season was unheard of. Fill-in
orders were frowned upon, and the
common practise was to buy
» nough in a semi-annual bill to run
through that season. . As a result,
distance was no factor, and New
York or Baltimore was just as ac
cessible as a nearer central point.
Merchants looked upon telegrams
as harbingers of ill news, and long
distance was a fad that would soon
play out. . If one ran out of some
desirable merchandise that was
.-elling like hot cakes, he stayed
out, and attempted to sell what he an op 1 TA*’
had, and the customer usually‘tion “WHY ATLANTA.
C. A. KITCHINGS
| In the phenomenal growth of At
lanta, M. Kutz Company has con
tributed for a period of fifty-three
years to its reputation as a style
and market center.
| From its beginning here, Kutz
has made every effort to maintain
such an organization as vyould in
sure giving to its customers the
best at all times. In its personnel,
a careful selection of men and
women with training and experi
ence was made. A staff of com
petent buyers search the style cen
ters of the world to secure the new
est and best of raw materials and
manufactured goods, in order that
the retailer may be assured of a
wide variety of merchandise that
will meet with a ready and profit
able sale.
The factory is modernly equip
ped, and contains machinery of the
newest type to assure the highest
standards of production.
It is here that the nationally fa
mous Nannetta Chapeau and the
Kutz Trimmed Hats are fashioned
and manufactured. The reputation
of its Btaff of designers in success
fully creating “The Hat of the
Hour" is known from coast to
coast. Not onlv are these hats su
perbly designed, but they are made
from the best materials and fash
ioned by the most skillful milliners.
A representative line for all re-
J uirements may be had from the
actory.
In addition to the large quantity
of well styled numbers made in its
own factory, Kutz maintains a dis
tribution department for the serv
ice of its customers. It has the ex
clusive agency for the Slocum, Ar-
thene and Moonbeam hats, nation
ally advertised and known as mer
chandise that meets no sales re
sistance. The stock of this depart
ment is expertly selected and only
the outstanding numbers are placed
on sale.
Kutz has remembered the “Wee
Miss,” too. It has the exclusive
handling in the South of the well
known Shirley Temple hats for the
little Miss. These hats are to be
had in the same materials and col
ors as the hats worn by the famous
little actress in her pictures.
Throughout the years, Kutz has
stressed a complete service for the
customer—a service that is gra
ciously rendered by courteous, at
tentive, and capable salespeople.
These salespeople, through years
of training, know the needs of each
customer, and delight to serve not
only personally, but through mail
or telephone orders. It is a matter
of pride to get orders filled and de
livered with accuracy and speed.
Kutz takes pleasure in rendering
a complete and satisfactory service.
Upon that spirit, it hus grown with
Atlanta, and helped create the mil
linery market of the Southeast.
NEW BACKGROUND COLORS
WIN FAVOR IN CHINESE
MOTIFS
Supplementary colors in prints
now winning favor are Chinese
Blue, a fairly strong greenish shade
of blue subtly grayed so that it has
a new look, a rosy cast of henna,
violine casts of purple and dark
tones of green.
With the exception of greens,
these colors are often backgrounds
for designs based on Chinese mo
tifs.
MILLINERS PREDICT SMALL
HAT POPULARITY
“Fantastic” hats, smaller than at
any time since the revolutionary
Paris dictum, will continue in favor
this season, 'despite a return to
large hats, it is predicted by mil
liners returning from Paris.
Preparing for Spring
By I. D. WEITZ
Pres., New York Stock House
I. D. WEITZ
he high optimism which is be-
felt generally throughout the
ntry has contributed largely to
trends in women’s wear for
ing. There can be no better bar-
>ter of the spirits of a people
n the clothes which they wear.
lively colors and patterns of
ing wear are based on a bright-
outlook—a brighter frame of
id—which exerts through the
hion centers of the world a
siderable influence.
Because of this optimism, many
thrilling surprises are in store for
visitors to Style and Market Week.
Smartness and color are the key
notes of the new fabrics and styles
for Spring wear. Never before have
the Atlanta markets customers
been offered such an array of beau
tiful merchandise from which to
choose.
Bearing in mind the slogan,
“The best is none too good for our
customers,” the New York buyers
of the New York Stock House have
been thoroughly scouring the mar
kets for the past two or three
weeks. They have succeeded in as
sembling a collection of merchan
dise never before equalled in the
history of €he New York Stock
House.
It has been our policy to keep at
all times a full and complete stock
of the newest in all types of ready-
to-wear. Today, even more so than
ever, our racks are filled with all
the women’s wear that will be most
fashionable—and most m demand—
this season.
Our large staff of salespeople, all
of them familiar with up-to-the-
minute styles, will be on hand to
serve you, to welcome old friends
and greet new faces during Style
and Market Week.
Visiting Merchants Welcome To Our Factory
HY-QUALITY FOOTWEAR
MANUFACTURING COMPANY
T*he fastest growing factory in the
country making an outstanding line
of American Welts for growing
girls and young women. ,
$1.95
Sport Oxfords and Straps
Goodyear Stitched American Welts
In Stock
FAST PATTERNS that are selling
. and repeating from coast to coast.
DROP IN and see our new patterns
if you have bought our spring line.
WE WILL J3E GLAD to show visiting merchants the most mod
ern equipment and production system in the country for making
sport oxfords and the new buckle strap patterns.
LINE UP WITH US and you will have the sport oxfords that
walk right out. They fit and have Armour’s Flexible Soles
that wear.
ALSO SEE our Lightweight Summer Sport Oxfords and Slacks.
Hy-Quality Footwear Manufacturing Company
A. B. Tenenbaum, Pres.
377 Whitehall St. Atlanta, Ga.
Easter Novelties
Toys
and
Baskets
c. E. ALLEN & CO
236 Mitchell St., S. W.
Near Terminal Station WA. 9590 Atlanta, Ga