Newspaper Page Text
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Spelman Spotlight October 17. 1979.Page 3
7 aV v z.
City and National News
Business Is Most Popular Among Black College Students
A new trend is emerging at
predominantly black colleges and
universities which will significan
tly increase the number of black
college graduates qualified for
jobs in the business sector.
The 1979 Annual Statistical
Report just released by the
United Negro college Fund, Inc.
reports that business is the most
popular field of study at the UN-
CF’s forty-one private,
predominantly black colleges.
Business majors accounted for
almost one quarter of the degrees
granted in 1978, a dramatic in
crease over a decade ago when
less than 7 % of the graduates
received business degrees.
“Our students are looking at
opportunities in the job market
and are making very
sophisticated choices about their
future," said Christopher F.
Edley, Executive Director of the
United Negro College Fund.
“Business recruiters are con
firming the wisdom of these
choices because they hire a large
number of UNCF graduates right
out of School.”
The Annual Statistical Report
is produced by the United Negro
College Fund’s Director of
Research, Alan Kirschner.
Only 10 years ago, the most
sought-after major at private
black colleges was education
(over 40% of all baccalaureate
degrees in 1969-70). By 1978,
teaching had dropped to second
place behind business. Other
majors quickly popularity, repor
ts the study, are engineering
(through 26 dual-degree
programs), health and medicine,
chemistry and communications.
Providing facilities,
publications, and faculty for
these newly popular majors has
not been easy. The financial
resources necessary to create or
transform academic department
in a short amount of time are
scarce at private black colleges.
According to the UNCF report,
the average revenue for a private
black college in 1977-78 was
lightly over $6.2 million. But UN
CF schools had to rely on sources
other than tuition for the bulk of
that income.
“In 1975-76, the most recent
year for which data are available,
the nation’s small private colleges
received 63% of their revenue
from tuition. In comparison, the
largest share of tuition revenue at
private black colleges in recent
was 37.8% in 1977-78” the report
explained.
Tuition resources at UNCF
schools are low because the
financial resources of their
students are minimal. For in
stance, in 1978, over half the ap
plicants to UNCF colleges came
“from families whose annual
parental incomes were less than
S9.000, compared to only 13. 7 %
of college-bound seniors
nationally.” Only 5% of prospec
tive UNCF freshmen come from
families with annual incomes of
S30.000 or more.
Even more to the point, the
median expected parental con
tribution of prospective UNCF
freshmen was $380” in 1978 com
pared with college bound seniors
nationally, whose median paren
tal contribution was expected to
be $1,140.
The results of this inequity is
that UNCF colleges and univer
sities rely more on private con
tributions to balance their
budgets than to small private
colleges nationally. In 1977-78,
private gifts and grants ac
counted for 19.1% of total
revenues at the private
predominantly-black colleges. In
1975-76 (the latest year for which
figures are available), only 16%
of revenues at small private
colleges nationally were derived
from similar gifts. The millions of
dollars raised annually by the
United Negro College Fund is
one of the sources providing
predominantly-black colleges
with these important private
funds.
Another way in which UNCF
colleges and universities are
trying to achieve parity with
small colleges nationally is
through increasing endowment
funds.
“Between 1971-72 and 1977-78
endowments have risen from
$81,767,768 to $118.C.5.773—a
44.3% increase. However, en
dowment perstudent for the last
academic year studied was $2,540
at UNCF schools, less than half
the national figure of $4,958 in
1975-76 (the most recent figure
available).
NAACP Awards Dinner Held
By Torri C. Brown
It was an evening for the stars
when the 22nd Annual Freedom
Fund Awards Dinner of the
National Association for the Ad
vancement of Colored People
took place. On September 28 in
the Peachtree Plaza Hotel, the
organization, dedicated to the
pursuit of civil and human rights,
honored some pioneers who
helped in the front to end racial
segregation.
The star-studded affair began
at 7:00 pm with entertainment
from new Atlantan vocalist
Yvonne Brown, as she made her
debut. Shortly following, Chair
person Billye Aaron, Isaac
Hayes, Mrs. Linda Gulley and
NAACP President J ulian Bond,
greeted the guests.
A total of nine awards were
presented ranging from the C. L.
Harper Award to the NAACP
Grand Jubilee Award which was
given to internationally famed
opera star Leontyne Price. The
Walter White Award was named
for the native Atlantan who
became the Executive Secretary
of the NAACP. This award was
presented to Public Correspon
dent Charlene Hunter-Gualt. In a
touching acceptance speech Mrs.
Hunter-Gault said, “I will do
everything in my power to make
sure that the generation behind
me understands how beautiful it
is, how wonderful it is and how
necessary it is to continue the
struggle.”
Another captivating ac
ceptance speech came from Mr.
Carl Holman, former Clark
College and Atlanta University
professor, who was also the foun
ding editor and publisher of the
“Atlanta Inquirer.” When
art. “All I can bring to you this
evening is what I am, though I am
not everything that I want to be,”
Ms. White tearfully concluded in
her strong, articulate voice.
Also honored were Attorneys
Donald Hollowell ajid Isabel
Gates Webster, recipients of the
Roy Wilkens Award and the C. L.
Harper Award. A very
meaningful statement came from
Clarence Coleman, the new Dean
receiving the W.E.B. DuBois
Award Mr. Holman stated, “It
concerns me somewhat when I
talk to young Black people and
many of them have never heard
of him (DuBois).” The celebraties
revealed many personal feelings
during this glamorous affair,
which promoted a sense of
oneness in the plaza ballroom.
Special tribute was also presen
ted to musical genious, Quincy
jones. Jones, a seven time uram-
my winning producer conductor
and composer, was awarded the
James Weldon Award. “The 70’s
were the ‘me’ generation and I
believe the 80’s will be the ‘caring
and action generation’,” stated
Jones. Jones generously donated
fiv- thousands dollars to the
NAaCP.
The Jubilee Awards were
presented to three notables: ac
tress Ms. Jane White, the disco
recorder Brick and Atlanta jazz
musician Paul Mitchell. The
packed ballroom of at least a
thousand people, grew silent
when recipient Jane White of
“Search for Tomorrow” accepted
with, as she put it, “a great deal of
humility." When referring to the
theater, Ms. White said that she
entered the profession to be as
wonderful as she could possibly
be and perhaps a young child
would experience a better future
through her contribution to the
of the Atlanta University
Graduate School of Social Work.
When accepting the Special
Business Award, Mr. Coleman
concluded that he looked for
ward to the day when there will
be no need to award people
striving for such deserved rights
as racial equality.
An evening well spent ended in
benediction by Rev. Barbara
King and “He’s Got The Whole
World In His Hands,” sung by
Mrs. Y vonne Brown.
west ENd maII* AiiANTA,qA. a (404) 7554875
Writers Conference to be Held at Clark
By Pamela D. Moore
October 19 through Sunday,
October 21, the Southern Collec
tive of African Writers (SCAAW)
will host its second annual con
ference at Clark College.
SCAAW is a regional service
organization that was established
in the fall of 1978 here in Atlanta.
The organization encourages and
equips writers, editors, and
publishers to utilize their skills
and talents to serve the com
munity.
According to Alice Lovelace,
coordinator of the conference’s
activities, “we took a corn-
year’s conference—and we had
over 126 people there—the com
mitment became stronger. This
year we expect 300 people to
register and attend the
workshops.”
A special highlight of the con
ference activities include a
benefit dinner hosting Haki
Madhabuti (Don L. Lee). Tickets
for the dinner for students are
five dollars. Students registration
at the conference is also five
dollars.
mitment on ourselves to make an
attempt to bring the black writers
together to form a guild or a ser
vice institution that would speak
to our multiple needs. After last
Marketing/Communications Competition for Students
New York, N.Y., September,
1979—Philip Morris Incorporated
has announced its eleventh an
nual Marketing/Communications
Competition for Students. The
competition is designed to
provide an opportunity for
students nationwide to sharpen
their marketing and com
munications skills.
A first place award of $2,000, a
second place award of $1,000,
and a third place award of $500
will be presented to the winning
teams in both the graduate and
undergraduate categories. In ad
dition, student representatives
and faculty advisors will be in
vited to corporate headquarters
in New York City or another cor
porate location to discuss their
proposals with Philip Morris
executives.
Students are invited to develop
a marketing/communications
project related to Philip Morris
Incorporated or any of its non
tobacco products and operations.
A distinguished committee of
marketing products and
Students are invited to develop
a marketing/communication
project related to Philip Morris
Incorporated or any of its non
tobacco products and operations.
A distinguished committee of
marketing/communications exp
erts will judge selected entries.
They are: Louis T. Hagopian,
Chairmn, N W Ayer ABH In
ternational; Mary Wells Law
rence, Chairman, Wells Rich,
Greene; Arjay Miller, Dean
Emeritus, Stanford Business
School; William Ruder,
President, Ruder & Finn; J ames
C. Bowling, Senior Vice
President and Assistant to the
Chairman of the Board, Philip
Morris Incorporated; J ohn T.
Landry,. Senior Vice President
and Director of Marketing, Philip
Morris Incorporated.
The competition is divided into
graduate and undergraduate
categories, and is open to studen
ts currently enrolled in any ac
credited college or university.
Undergraduate students must
work in groups of three or more,
and graduate students in groups
of two or more, both under the
counsel of a full-time faculty
member. (For additional in
formation about the competition,
please contact Gerry Rizzo, Com
petition Coordinator. Philip
Morris Incorporated, 100 Park
Avenue, New York, New York
10017.)