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THE BUTLER HERALD. BUTLER GEORGIA, OCTOBER 15. 1942.
Ulis Amall Warns
Letters Won't Get Jobs;
Personnel To Be Cut
Original Atlantic
Idea Proves Its
Worth In War
Thirty-two years ago the found
ers> of the Atlantic Company be
lieved that they had a good idea.
Thirty-two years of serving the
South through this idea proved it to
were sold down here than any oth
er brand.
Competition was heavy from
Eastern and Midwestern breweries
whos hipped their surplus beer to
this territory, for after the first
rush when beer was legalized, it
became quite plentiful. In the'face
of all competition, Atlantic still
held the lead.
Plants at Capacity
Atlanta, Oct. 10—Job seekers, al
ways a headache for incoming gov
ernors, can t say i that Governor . oouln uiruusu mis iaea proven u io i
Nominate:El|Js Arpall hasn't given be sound and practical. Then camc.L^"^?,^® ™cM? S °'
th ®” 1 /u 1 Y a / n ? g ' tlle Present war and the original At-
At the state democratic conven- lantic idea is nrovlna its worth on u ? ttle caps, deliveries, and la-
tlon In Macon last Wednesday, he doubly in helnine the Victory Drive ! b ° r 'shortages. Most-other brands of
came right out and said: “We are, lui ' beer were wlthrdawn to their home
going to cut personnel to the bone. I mar ke%W ld Atlantic was left with
1 cannot give all of my friends P r ° w v |s the sound nracUMr D /an be lhe » b «• not only the,r
Jobs. I am not going to try to.” hi^fthnAt^ntio iJSnnrt nil? rt regular customers, but of filling in
Other speakers, too, asked Ar- a ‘ f, ^wa^known* until ^t-cntiV! where ot hpB»beers had pulled out.
nail's friends not to embarass him ® he „ thename was shortened"^ Wlth the i lng F alned spirit of serv-
with insistent Patronage requests, jg Atlantic Co . The pi a « Was tor ' ' n „ g 1 1°
And in an address here Friday, pracU cal, economical’operation of
Arnall said J' 1 want to promise pub- a group 0 f strategically-located'Me the -? ob '- Planfs ran to ca P aclt y- An
licly that I do not intend to give out and co i d storage plants to serve the
Jobs to those who undertake a south
high-pressure letter-writing cam
paign.
1 In other parts of the country such
“God willing, we'll pick the right 'Tjf, ald
AM ffti. thn inko nntkae thn M Vinitn thOSGSCCtlOnS tllC bCIlCf it Cl GVCfy
Sen !o[sted e rus r ” ther tha "
Arnnii nirmHu . facture and distribution of ice to
inp ll manv h t r nh« 1V homeS and t0 COnimefclul Users,
mnrp thnn Here ,n the South, with" more
tiTr ?vnr months of warm weather, the adi'
will take office—the war may lian* M 4-n_« eil .u _ ,u«iotAm - .hwe _
ten his burden in this respect some- than* m ^ho' kept the falth> They chose this as
needed even more than in the * u „ ( . t u— „
what.
available storage space was pressed
into service. Men and equipment
worked to deliver at peak perform
ance. All the while Atlantic ale and
beer continued to be brewed care
fully and aged slowly to their mel
low best, but in greatly increased
quantities.
Atlantic met the test, supplied its
own and the former customers of
other breweries. Atlantic again has
John W. Shivers,
Prominent Americus Man,
Is Claimed By Death
Americus, Oct. 8—John W. Shiver
leader in business, civic, and,relig
ious life of this community for more candidates: to qualify. Seeking three
t“ , . northern part of the country.
Indeed, some department heads i , , .
have had difficulty recently in hir-1. The South, being largely a farm-
than 50 years died in his sleep eprly
today following an illness of njorp
than a year. , •, , .
Born in Americus Feb. 26, 1869,
he had spent his entire life here.
He was a son of Capt. John M.
and Anna Hodges Shiver, pioneer
settlers, his father having fought in
the War Between the States.
For 25 years he was a member
of the board of stewards of the First
Methodist churcli and took an act
ive part in religious affairs of the
community. He had served as a
member of the county commission
and as a city councilman and since
J90C had operated a laige lumber
concern bearing his name.
GIRL TESTIFIES MATRON
IN HOME BURNED
HER WIT HCIGARETTE
Atlanta.—Sixteen-year-old Fran
ces White, former resident of the
Community Home for Girls, testified
AMERICUS MAYOR
UNOPPOSED AS FILING
DEADLINE TIME PASSES
i fftjnericus, Oct. 10—Mayor H. O.
Jopcs will have no opposition in his
face ifor the two-year term as the
city's chief executive, the deadline
having expird at noon today for
vacancies on the Aldermanic board
are Will Ho'rife, ’ Lewis Merritt and
Frank D. Stapleton, incumbents and
W. T. Cottrell, retired Seaboard en
glneer, who announced his candi
dacy today. The primary is set for
Oct. 28.
RIVERS, EVANS TRIALS
ARE SLATED, BY JUDGE
Atlanta.—Solicitor General Jno. A
Boykin Thursday announced that
thertrial of former Gov. E. D. Rivers
on charges of embezzlement and
conspiracy to defraud the state has
been scheduled to Start in Fulton
superior court Monday, Nov. 2.
A re-trial of Dr. H. Wesley Eyans
on charges of conspiracy to defraud
the state in the Sale.of "sahd 'As
phalt" has been set for Wednesday
Oct. 21, before Judge Virlyn Moore,
he added.
their market, set themselves up to
serve it, and have proved their | in Fulton'superior court Tuesday
right to serve it. Great as was the that Mrs. Elizabeth Armstrong, ma:
opened opportunities for other high- h° oded market periods, and 'save
er-paying Jobs with private bus!-.* 1 ?? crops for more profitable mar-
ness and the federal government- P erlods > and ® ava tbam ° ut
In Kansas, the secretary to the of aeas ? n « se - Tbe ®? utb " eaded a
governor recently said that many net -work of carefully placed • ice
state jobs, from executives on down plants capable of maklngr.the many
wer going begging. At least so far i ,0 ? a °* * ce needed to ice railroad
as 1 qualified applicants went. The refrigerator cars on their trips
situation in Georgia hasn't reached ™ shln S southern produce to.nor-
that state yet. State Auditor B. E. thern and eastern markets.
, - . caught her smoking.
Atlantic is again glad that they Mrs. Armstrong is charged with
held to the original idea of serving assault and battery,
only the Southeast. Now it is not I The girl told the jury the matron
necessary for them to desert any burned her on the arm “seven or
customers or any territory served eight times” when she discovered
Thrasher said he knew of no va
cancies at'present
Arnall has made no announce
ments yet about whom he will ap-
Serving Seven Southeastern
States
Founders of the Atlantic Company
saw the need, pondered on it, and
point to state jobs and probably then acted. They got together and-
WU1 not until the time for his in- formed this Company. Tl)gy planned
auguration is much nearer. He has carefully. They built sdtfndly.vSus-
said that he intends to retain ef- cess crowned their efforts and.{th<jy
ficient employes not active in poll- bought other well-located p)j£nts /: .
tics. Planning, building anttv.ever-fljeryj:*
M. E. Thompson, former assistant ing the 'seven Southeastern States
-state superintendent of schools, is chosen as their market, the At-
said to be slated for appointment lantic Company continued to._grow.
as Arnall's executive secretary. • As the system grew, hew services
Whom he will appoint to the high "'ere added to rounds put a corn-
way board is not known, but the Plate and year-around service. In
democratic platform adopted at the many of the cattle and hog raising
Macon convention urged “a more sections of the South, meat curinjg
representative" board. This was re- the cold storage plants helped-
garded as a tip-off that the board, farmers get a better price for their
now composed of three members, meat and the public to get a better
will be reorganized and expanded meat for the price. The. sale of coil
possibly to include representatives hfil-been added .to rouiid .-p'pt work
of each of the state's ten cofigres? f°P tJlBTTelivery r departjtfeht irffithe
sional districts. winter when ice sales were'’off the
The platform also urged that'’the.summerpeak,
board be composed of "business Growing, building and serving
men who will enjoy the confidence “ ons ' 5240 radio time, $255 typing
of the people." the South in more and better ways
While appointments to executive J ed the Atlantic Company to a need
positions still have to be decided * or further expansion of their ter-
upon, Roy V. Harris of Augusta, in- rit °ry or a more concentrated cover
Produced several legislators at a a /* e , tbe Southeast. They wisely
pre-convention dinneh in Macon as ftuck to their original idea of serv-
offlcers of the next general assem- * ng °” ly se , ven Southeastern States
bly. forgetting the temptation of spread-
A veteran legislator, Harris him- i n E out into other states. They stuck
self was presented as the next , the idea of doing a jam-up job
speaker of the house—a position he ", gat , e . re at . bome -. They followed
held duirng the administration of me original idea: giving the South
and every individual. ; .cprximunity.
Berved by the Atlantic thtf vbry befit
lice. Later the sale of ice refrigera-)
, in ice, cold storage, and coal serv-
j tors was added and. the finest
i modern ice refirgeratofS were sold
i to the public on the easiest of long
, terms.
Atlantic bad le^itied that its pro-
■a , . duct, ice, 1 did the'very finest job
Americus. Oct. 13-Sumter county of refrigerating foods, when used in
cfficers are searchihg for two ne- properly designed .^nd constructed
gro men who swindled a retired ‘nte- refrlgeratoTsi' Research fcwoved ice
gro railroad brakeman out of his refrigeration to be the only kind
life's savings of $1,500, Deputy that would provide foold, moist and
Sheriff Jack McArthur said today. | constantly washed air to preserve
The old pocketbook switch trick foods without loss of weight or coii-
was used, the officer revealed, only tamination from other food odors:
in this instance boxes substituted Following their idea of service tp
for the pocketbook. the South, the Atlantic Company
Alfred Oliver, 70, was victim.Two told their customers about the new
negro men persuaded him to take scientific improvements in home
his savings from the bank on the refrigeration and made it easy, for
claim that the Federal Government them to buy the new equipment,
would next week command that Keeping Faith
deposits cannot be withdrawn from Always keeping faith with.thelr
a bank due to the war. The negro friends, neighbors and customers in
men ljad a box, supposedly filled their own chosen market, ttf£ At'
with money also, and they talked lantic Co., forged ahead and grew
the pooling of resources to enter to be an integral part of the busi*.
business. ness and civic life of more an<J
They allowed Oliver to hold one more cities and towns.
her and a companion smoking.
J. A. McKibbon, superintendent of
detectives, testified JJ/Irs. Armstrong
in a telephone conversation the day
after alleged burning, told him she
"burned the little devils.”
The state presented two former
residents of the Home who testified
they witnessed the incident.
before the persent emergency.
The entire Atlantic organization
is proving its worth in the war
effort. Ice for home use is now
even more necessary that we must
save and preserve food carefully to
avoid any waste. Ice for commer
cial use is more necessary than ever
before to keep foods from spoiling
or shrinking while stored for sale.
The tremendous cold storage
plants of Atlantic are bulging with laxation and enjoyment at the end
stores of food for the armed forces 0 f the steeped-up work day of all
and the public. Coal for the public in those trying times,
assumes a more important role | i n every way the original idea of
with the shortage of other, -fuel, the Atlantic Co. of doing a superb
Even the brewing end of the Atlan-! job in every community it serves
tic Co. serves more and better since is proving its worth. As ever, At-
a glass of ale or beer provides re- j lantic has kept the faith
fn*
INVITATION TO
FOOT BEAUTY
'll v ‘i r-
The simplicity of this Suede Pump with its chic scroll
bow is an invitation to foot beauty. It's elasticized for
added comfort and the heel is sensibly low.
Try it and you'll never take it off.
In black suede or black crushed leather.
$2.69
DREIZIN’S DRYGOODS STORE
BUTLER, GEORGIA
former Gov. E. D. Rivers.
Aged Americus Negro
Swindled Of Savings
Of Lifetime By Trick
box. But after they had left, he
opened this and found it stuffed
with newspaper clippings.
TWO YOUNG NEGRO BOYS,
CHARGE DWITH ASSAULT.
LYNCHED IN MISSISSIPPI
Shubuta, Miss.—The bodies
two 14-year-old negro boys were
found Monday swinging from a rail
road bridge under which they al
legedly attacked ,a 13-yean-pld
white girl last week.
Sheriff Lloyd McNeal of Clarke
county, investigating reports qf.the
absence of the youths from 1 the
With the repeal of prohibition, the
Atlantic Company looked around.
and found that, while other sections
of the' country were pretty well
supplied with breweries, the South
had few of them. Still following the
idea of concentrating in the 'south
east and serving it well, the Atlan-
of J tic Company set up brewihg opera-
' tions in five strategic locations.
Five Modem Breweries
To serve their customers jvith
brewery-fresh beer and to ‘prevent
long and costly hauling, the brew
eries were located at Norfolk, Val,
Charlotte, N. C., Chattanooga,
Tenn., Atlanta, Ga., and plWndo|.
Fla. Thus the entire Atlantic ter
ritory could be served quickly and
Quitman jail where they were held,
* oand ° f Charlie L ang | economically so Atlantic Ale and
and Ernest Gr en. t<11 . |Beer could be sold at the most
Th^ had been arrested last week I populal . price . Careful brewing, with
and pleaded guilty to attempted" the h i gh est quality ingredients
rape of the girl, who was waylaid vvith the best of skilled, hxe.wmas-
nn her way home front school.
The sheriff said a mob of un
identified men overpowered the
ters and fine equipment, made At
lantic Beverage so good that they
quickly won their way into leader
jailer Sunday, locked him in a cell s jji p in the entire Southeast and
and proceeded with the lynching. | soon more Atlantic Ale and Beer
9W ,.DJi
tri') rf<
31M boilHJoi
oJ hoorfbUrt)
Our boys are fighting on the battle
fronts of the world. Wherever our
Army, Navy or Marine CorRS go into
.action, Southerners are iit the middle
of the fight. 1
e
Here at home Southerners are
carrying on in defense work of every
description with the same enthusiasm
our boys are showing on the fighting
fronts. Every defense plant in the South
has had to overcome tremendous prob
lems in bringing their production to
the record peak necessary to supply the
ever-increasing demands of war.'
Here in the Atlantic Company we
too are meeting the problems brought
on by the war in the traditional South
ern spirit.
Shortages of metal for bottle caps,
restrictions on deliveries to conserve
rubber and gasoline, shortage of man
power due to enlistments of personnel
in the Armed forces—and faced with
unprecedented demand, we have in
creased our production to the limit of
our capacity without sacrificing quality
one iota, in order to take care of the
business that has formerly gone to
competitors who have abandoned this
market and are now devoting all their
efforts to serving their own home com
munities.
Realizing that the demands of the
wartime job create strain and tension
which make all the more vital the need
for a relaxing glass of good Ale or Beer
occasionally, we pledge ourselves to
make every effort humanly possible to
insure both our customers and trade
alike against any avoidable shortage of
Good Old Atlantic Ale and' Beer. *'•
Jf
.r
Atlantic Co. Brewarlea In Atlanta, Charlotte, Norfolk, Orlando