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THE DALTON CITIZEN,
Here’s why CAMELS
R. J. REYNOLDS TOBACCO COMPANY, Wimton-Salem, N.'C,
THREE CARS OF APPLES.
G. C. Starcher, Professor of Horti.
culture, Auburn, Ala.
The subject I am to discuss is
rather unusual, I am sure, and con
veys no definite idea of the subject
matter. I live in Auburn, Ala., a vil
lage of two thousand population and
a student body of another thousand.
Near Auburn is the city of Opelika
with perhaps eight thousand resi
dents. The colored population* of
both towns is about one-half the
total, and both white and colored
possess very modest means. During
my four years residence at Auburn,
I have felt that the prices we paid
at retail for apples were too high,
often reaching $20 per barrel at re
tail, and that if only a reasonable
price was charged the consumption
of this delicious-fruit would easily
be doubled. I have made similar
observations in many other sou
thern communities.
Being interested in large commer
cial apple orchards in both Ohio
and West Virginia, I decided to give
my theories a trial. The Ohio or
chard consists of Rome Beauties and
Ben Davis. Owing to a shortage of
barrels our Rome Beauties were
falling from the trees with no pack
ages in which to store them. I,
therefore, ordered a car ojfthe drop
ped apples shipped in bulk.. The
orchard is in sod so the fruit ar
rived in better condition than ap
ples that are carelessly picked and
packed. The first car came to Au
burn. They made the trip so quick
ly, nearly a thousand miles in five
days by freight, that I had not time
to advertise or sell them in advance.
The notice that they had been ship
ped arrived two days before the
car came. . s
I immediately prepared a mimeo
graph notice aS follows and sent it
to every Auburn telephone sub
scriber of whom there were about
one hundred and fifty.
Notice.
“Your Christmas apples are at the
depot. Big delicious Rome Beauties.
Buy a bushel, wrap them in paper
and you can keep them till Christ
mas. Price two, two and a quarter
and two and a half dollars per
bushel.’
I then went to the merchants in
town and fold them I had the car on
the track. One of them said “you
will have to keep them quite a while
won’t you?” “I don’t know,” I re
plied. “Say, how long do you think
it will take this town to eat a car
of apples?” he then asked. “I
don’t know; how long do you think
it will take?” “It will take at least
three months.”
I felt rather disconcerted to say
the least, but I opened the car and
started to rfieasure out the apples in
every sized lot from a nickle to two
barrels. To make a tedious story
short I sold five hundred bushels in
five aays or nearly a peck for every
man, woman, and child in the place.
I was so encouraged that I imme
diately ordered a car of fancy bar
relled Rome Beauties from the Ohio
orchard shipped to Opelika and a
car of York Imperial, Stark, and Ga-
n<T in baskets shipped from West
Virginia to the same place. In the
meantime I had rented a store in
the heart of the town and announc
ed I would open an “Apple Store.”
In six weeks I had sold a car and
a half of these apples in Opelika and
had transferred a half car_ to Au
burn and sold them at a stand I
established under a big live oak tree
on a corner near the college en
trance. In other words, I had sold
three cars of apples in competition
with thirty stores, fruit stands and
restaurants in sixty days in two
towns of less than a total population
of ten thousand. The total returns
were about three thousand seven
hundred dollars.
Some of the lessons I learned and
some of the conclusions I have
drawn from this experience:
l.-I lost money on all the poor
quality and poor graded apples. One
cannot pay 1 present freight and hand-
L.A. PROUTY SODA FOUNTAIN
BEST MADE IN AMERICA
If interested, let us know and we will mail you catalogue
and photographs. We also carry-a complete line of Soda
Fountain Supplies. Distributors for J. Hungerford Smith,
Concentrated Syrups and Crushed Fruits.
KOLMAN FOUNTAIN SUPPLY CO.
302-4 Bryan Street, West, P- O. Box 1273, Savannah, Ga.
EAGLE“MIKADQ’
M IKADC
For Sale at your Dealer Made in five *radc»
ASK FOR THE YELLOW PENCIL WITH THE RED BAND
EAGLE MIKADO
EAGLE PENCIL COMPANY, NEW YORK
J
A DRY SHINGLE ROOF
AND A SPARK
from your kitchen flue are a
dangerous combination and
result in the loss of your
property. We recommend
composition roofs on account
of safety and lower insurance
rates, but still write insurance
on shingle-roofed dwellings,etc.
Can You Stand Your Loss-
Especially Nou)?
F
ORNISHES CURE nROTECTION
S URE p
X i
ruden
Phones-49 and 407.
United States Tires
United States ^ Rubber Company
HILL’S GARAGE - ■
SMITH MANUFACTURING CO.
DALTON, GA.
DALTON, GA.
THE
U. S. USCO TREAD
Here is the U. S. Usco
Tread, with a long-estab
lished standard of service
among motorists who have
an eye to value, as well as
to price. While selling for
less than the other tires in the
U. S. Fabric line, the Usco
has earned a reputation for
quality and dependable econ
omy which is not exceeded
by any tire in its class.
States Tires
are Good Tires
S. USCO TREAD
U.S. CHAIN TREAD
S. NOBBY TREAD
U. S. ROYAL CORD
RED & GREY TUBES
P EOPLE used to be se
cretly envious of the
young fellow who came
tearing up the street and
stopped his car with a jerk.
Now they are inclined to
criticise such abuse of tires.
A mark of the growing con
sciousness about tires—
their service, their work,
their value.
This same respect for a good
tire is the reason why the four
square tire dealer has passed up
odds and ends, “job lots”, “sec
onds”, “cut prices”—and come
out squarely with the standard
quality service of U. S. Tires.
He is getting a
bigger, and also bet
ter, tire business than
he ever had .before.
He is dealing now
with his own kind
of people. The substantial cit
izen. The man who knows
that you can’t get something
for nothing. The steady cus
tomer—not the bargain hunter.
• * *
To die man who has not yet
learned the standard tire serv
ice he is entitled to we say—
Go to the dealer in U. S. Tires
and make him show you.
Here is a man in close touch
with one of the 92 U.S. Factory
Branches—a constant supply of
fresh, live U. S. Tires.
The U. S. Tire you buy is a tire
built for current demands. No
overproduction. No piling up of
stock. No Ices of mileage by
hanging around on
the dealer’s racks.
Every way you
look at it, a par qual
ity tire at a net
price.
“Here ia a man in close touch with one
of the 92 U. S. Factory Branches''
m
PAGE THREE
CAUSE we put the utmost quality into this
one Brand. Camels are as good as it’s pos
sible for skill, money and lifelong knowledge of
fine tobaccos to make a cigarette.
Nothing is too good for Camels. And bear this
in mind! Everything is done to make Camels the
best cigarette it’s possible to buy. Nothing is done
•simply for show.
Take the Camel package for instance. It’s the
most perfect packing science can devise to pro
tect cigarettes and keep them fresh. Heavy paper
—secure foil wrapping—revenue stamp to seal
the fold and make the package air-tight.- But
there’s nothing flashy about it. You’ll find no
extra wrappers. No frills or furbelows.
. \ »
Such things do not improve the smoke any more
than premiums or coupons. And remember—you
must pay their extra cost or get lowered quality.
If you want the smoothest, mellowest, mildest
cigarette you can imagine—and one entirely free
“ from cigaretty aftertaste,
It’s Camels for you.
ling charges on call apples, and no
one wants them anyway. They pre
fer good apples at a fair price.
2. The York Imperial proved a
general favorite but many liked the
Rome Beauty better than the York.
The Stark and Gano sold at a low
price and 'very slowly. ' Those who
were fortunate enough to taste a
few King David went wild over
them. Quality will sell.
3. The consumption of apples in
the South could be quadrupled if we
could get apples direct from the pro
ducer to the consumer with the ter
rible freight and package costs re
duced to a fair figure. The railroad
received approximately fifty dollars
for each day’s haul of the first Ohio
car, $255. The one hundred and
eighty barrels I used at the orchard
to pack the car of fancy Rome Beau
ty in, cost me $234 and the freight
on the weight of the barrels $34
more. How to cut these costs and
eliminate the excessive charges of
all kinds between the producer and
the distant customer is a problem
that should engage the attention of
both parties.
Before stating my conclusions I
want to add one other experience.
Last February, Mr. F. D. Garrison,
Field Agent of the Tennessee Horti
cultural Society, and I rented a
badly neglected orchard ten miles
out in the country from Huntsville,
Ala. In spite of a terrible season for
spraying we succeeded in harvest
ing six cars of early apples and some
twenty-five hundred bushels of va
rious grades of winter apples. The
remarkable thing about the trans
action was that we sold four thous
and dollars worth of winter apples
at the orchard before Christmas.
Only forty packages were shipped
from the orchard.
In conclusion, I would say that
since I have sold nearly four thous
and dollars worth of apples near
Auburn in sixty days and a like sum
was received for the apples near
Huntsville, and since it has recently
been conclusively proved that there
are a great many towns in Alabama,
Georgia and Tennessee near which
successful commercial - apple soils
are found, there is a great oppor
tunity for the development of hun
dreds of commercial orchards thru
out our southland, whose sole pur
pose is to supply the home demand.
Apple exhibits held in the three
states mentioned since intelligent
spraying has been put into practice,
have proved the utter fallacy of the
belief that all our apples had to be
grown north of Tennessee and North
Carolina. The man who will de
velop a good commercial apple and
peach orchard of reasonable size
near any southern town of a thous
and or more population can laugh at
the price of cotton, corn, ana hogs,
freight, express, and package costs.
FARMER SAYS THAT BOOKKEEP
ING IS JUST‘AS IMPORTANT ON
FARM AS IN ANY OTHER
LINE OF BUSINESS
Farm bookkeeping has been an
eye-opener for many Tennessee
farmers. It has enabled .them to see
many things usually overlooked and
which make a big difference in their
final balance. One prominent Ten
nessee farmer recently said that
•without record of what “my net
profits or net losses are I wouldn’t
know how to plan my work ahead
for another year.”
Howard Clark, a successful farm
er of Hamblen county is a great be
liever in farm bookkeeping. He
says, “The value of bookkeeping on
the farms is just as important as in
any other business and after prac
ticing it for a few years I have been
able to stop the many little leaks
that otherwise would go unnoticed
and soon* rob me of my profits which
I think I am entitled to and after
findmg I do not let them happen
again.
“The biggest word in the English
language is ‘conditions’ when you
sit down to make money in agricul
ture or animal husbandry. Because
no two farms have the same peculiar
‘conditions’ which will work out on
the right side of the ledger unless
you do some figuring and bookkeep
ing.
“Too many farmers listen to the
general opinion which very often is
misleading because your business
may be so different from yotfr neigh
bors that what pays him may lose
you money.
—After keeping records for a few
years I have become a strong advo-
After You Have Bought and
Paid For it, What Then?
If
. /
\ •
you buy it of us you will remember
the quality long, after you have for
gotten the price and you get service
on everything you buy. We are
not satisfied, until you are.
Look this List Over:
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Make Our Store Your Headquarters
The Dalton Buggy Co. Ev T ,n8
We Sell You
What
We TeM You
Telephone 71
Dalton, Georgia
Wheels
• J
cate of the balanced rations for live
stock, coupled with good sires and
careful study of times to market the
farm produce, which will most al
ways return a profit.
“The man who stays with his
farm, reads the best farm literature
and figures carefully as to his way
of producing what the other fellow
wants; will always be an optimist.
The man who listens to the average
gossiper will be a pessimist.”