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Jft THE FIRST BREATH OF SPRING®
Finds every department of our big store chock full of bright, new authentic Spring Merchandise —the kind that
the great style creators have pronounced correct for the coming season. Our assortments are as comprehen
sive as most of those found in the big city stores and at prices much lower. Rents, lights, taxes, insurance and
general expenses are much cheaper, and then we are satisfied with much smaller profits. We give you the saving.
Every article sold over our counters is the highest class that is possible for us to get at the price we put on that
particular piece of merchandise. We want every reader ol this edition to make it a point to visit our store when in
need of anything for any member of the family. You'll find us prepared to furnish it, and that the very best. Our
buying staff went East instructed to procure the very best lines for theif respective department, ever shown in
Northeast Georgia and we sincerely believe that they have carried out these instructions. We extend to you a
cordial invitation to make our store headquarters when in Gainesville, assuring courteous attention no matter
how small or large the purchase you may wish to make. Kindly read this entire ad for we can only hint at a few
of the many things we have to offer you.
You will readily see that our stocks are so complete and so varied that you can get just what you want
and at saving prices. Dry Goods, Clothing, Ready-to-wear, Shoes, Millinery and accessory lines carried. 310
days of values giving in every department, every year, for everybody.
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DRY GOODS,
Silks and Accessories
This department is unsurpassed for the great lines carried for the beau
ty of texture, coloring and general dependability of the fabrics. For
the exquisite beauty of the trimmings that go to match each color
and fabric. The new silks are here in great abundance.
Crepe de Chines. Crepe Meteors’ Foulards Charm ease, Plain and
brocaded Poplins,Brocaded Crepe de Chines, printed Crepe de Chines,
Cl ift'ou, Taffetas, Oriental Printed Fleur de Jeunesse, with plain cloth
to match. New Woolens, a great assortment. Plain and Fancy Silk
uud W 00l Crepes, Brocaded Crepes,French Serges.
Cotton Suitings, special)’ good for suits this spring in all the combina
tion colorings.
Plain and Fancy Ratines, Cotton Crept's in all Plain Colors and
Figured.
NFW LACKS -The greatest line of Gold, Silver and Silk Shadow Luces
and All Overs.
NEW RIBBONS -In all the plain and fancy colorings.
SILK HOSE- The best line ever shown.
Daintiest Neck Fixings and Rushings.
Jewelry and Beads of all Kinds.
American Lady Corsets, *I.OO to *5.00 The Corset Without an Fqual.
Newman, Frierson, HcEver Cos.
Gainesville, Georgia.
"MAIL ORDERS CAREFULLY FILLED” "SAMPLES SENT ON REQUEST’’
BAMBS COUNT! JOURNAL HOMER, GA., MARCH 19 1914
Ladies Ready TO
Wear
The garments coming by every
day’s express are particularly
pleasing to the lover of good
clothes that at the same time are
smart looking.
Our suite, dresses, etc., are not
only smart looking, but they arc
made to give absolute satisfaction
to the wearer. Not only satis
faction, but every garment you
set) here is one of the authentic
styles for Spring.
Not only authentic, but the only
one of its kind to be found in the
city, (living you a smart looking,
satisfactory wearing, authentic
style, individual garment all in
one, and so moderately priced.
Come look them over; you’ll
like them even better than we do,
and that’s “going some.”
Cloth Suite *IO.OO to *35.00
Silk Suite *27.50 to $40.00
Silk Dresses *IO.OO. to $30.00
Wool Dresses *0 oo to $20.00
Cotton Dresses *I.OO to *IO.OO
Children’s Dresses 50c to $2.50
Petticoats *I.OO to *5.00
Full Line Muslin Cuderwear
Millinery.
i
A department without an equal
in North Last Georgia. You’ll
find every shape, color and price.
No matter what you may want
in Millinery, we have it. Our
Pattern Hals reflect every smart
style shown this season.
Our own creations are unsur
passed for style, Ireauty and gen
eral excellence.
The Smart Sailor shapes, the
Narrow Brim Mats. Close Fitting
Turbans arc here in a great variety
of the newest and best shades with
the neatestand most alluring trims!
either very high or very low.
We have or can make for you
just exactly the kind of a hat you
want.
Men’s Clothing and
Boys' Clothing
Our Clothing Department is
ready with the largest and Is-st of
Men’s and Boys, Clothing and
Furnishings outside the
largest cities and at prices the
cities cannot meet. Dependable
merchandise, the kind that maiks
the good dresser—that’s the kind
we handle and that only.
Hart Schaffner A Marx Clothes,
*18.50 to *25.00. The Brand oth
ers trv to equal.
HenrySenuehanneClothes, *IO.OO
to *17.50.
Great Line of Suits, *5.00 to
$8.50.
Jno l>. Stetson and Maxim Hats
and all grades Men’s and Boys’
cheaper Hats
< arhart s Ovrhalls and Jump
ers.
Dnokhead Overalls
Shirts, Collars, Hosiery,
Ties and Underwear,
The proper Kind for Every Season
and < >ceasion.
SHOES
For Men, Women and Children
The stocks are so large and so well selected that we can fit any foot,
and when wesay lit we mean a sureeuough fit. The width,the length,
the leather must be just the kind that your individual feet need to
give them the most comfort and wear.
Boyden Oxfords, in the New English Models - *6.00
W alkoter Oxfords, in all the New Lasts and Leathers, *3.50 to *5.00
Howard A Foster Oxfords, " >' * 4.00 t 05.00
X. F. McE. Cos Special ” ” ” 2.00 to 3.50
Best Line Plow Shoes in Northeast Ga. *i .50 to *2.00
Boys s Shoes and Oxfords, all sizes and
leathers, - • - *1.25 to *3.50
1). Armstrong and Yal Duttonhoffer
Pumps and Oxfords $3.00 to *5.00
The Xew Colonial Pumps with Louis XIV Heels are especially
smart this season.
Good Lines Ladies’ Oxfords and Pumps, *1.50 to *3 00
Great Line Misses A Chiluren’s Oxfords A Pumps. 75c to *2.00.
FITFORM