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THE ATHENS BANNER.
TRADE EDITION.
ATHENS, GA., DECEMBER. 1002.
TRADE EDITION.
THE PHENOMENAL ADVANCE IN FIVE YEARS
OF CUT PRICE STORES OF E W. NICHOLES.
Mr. Nicholes Started in Business Here in 1898 With $500 Capital and His Store Occupied 565 Feet of Floor Space He
Now Owns Seven of These Stores, With a Combined Capital of $36,000 and They Require Twenty-Six Thousand
Square Feet of Floor Space. These Stores at Athens, Elberton, Madison, Comer, Carlton, Lexington and
Social Circle Supply Goods to Thousands of People in Their Surrounding Sections.
O-ie of the bout known men in North
east Georgia in Mr. II. W Nloholes
Ho hue achieved hie reputation in thia
eectiou of the mate bv v rlue of hU cot
price atoreft, which are now located in
unveil oitieft and townn in six counties.
These mores have brought all kinds of
articles, both necessaries and luxuries,
within the reach of these who have lit
tie to spend as well as those who have
much, bnt who wish to spend their
money economic illy.
All thiB has been accomplished by Mr.
Nicholes’ splendid knowledge of bis bos
innss and bis ability to snccessfoliy copo
with tho minutest details of his work.
Hiit record has been nothing short of
remarkable. He isja native of Marietta,
Oa., and is only twenty-nine years old.
He osme to Athens about five roars
since and on January 13 1808 opened the
Globe Kacki t Store on Broad street In a
little room llixSfi feet. His stock of
go.xls was worth $.100, the floor space it
occupied wan 665 square feet and one
salesman sufficed to attend to tl e busi
ness.
It was a small beginning, bnt Mr.
Nicholes understood what he was about.
He saw far ahead and knew that soo-
oess would come to him along the line
he intended ft llowing.
Today he is the proprietor of the Globe
Racket Store in this city and of cn
price stores in Elberton. Madison, Oo
mer, Carlton, Social Circle and L-xInt
tm, the combined floor space belnj
twenty six thousand iqnaro feet, th<
oomhiiied oapital $36,600, and the com
blued number of employees thirty aevei
ex iln.ive of Saturdays when twonty
live extra ealeapeople are employed.
Aud the wurk boa not ret stopped.
Whenever Mr. Nicholes sees that he oan
to an advantage establlah one of hia c»t
price stores, he does so and plooes It lu
oharge of an efficient manager, the bus
iness, however, being oonduoted under
his supervision.
At Elberton his store is in charge of
Mr. Oscar Nlohola and Miss Maggie
Niobolt; at Madison, Mr, T, H. Johnson
is manager; at Social Circle, Mr. Pat
Diremus Is In oharge; Mr. Arthur
Thornton Is manager of the store at Lex
lugton ; Mrs. Monroe Thornton, at Curl
ton, and Miss Emmie Loehr at Comer
At the Globe Raoket Store in this city
Messrs T: W. Nicholes and Lee John
son are the floor managers aud Miss
Beriie Meadows ia bead bookkeepi r.
Mr. Niobolea keep*In olose lunch with
all his stores, and the home office in
Athens is in possession at all times ol
oomplete Information as to the affairs
of the six other stores. Mr. Nicholes de-
MR. H. W. NICHOLES.
votes a considerable portion of his time
to a personal Inspection of the six stores
'■ntstde of Athens.
The si oret of his suooeis lies In the
root that be sella absolutely for oash and
bathe misrepresents nothing to his
customers. His oash system enable*
nlm to aeli the different articles at low
figures, and by virtue of the faot that
«eIsjadio.ou*buyer, hols enabled to
plaoe the selling prioe still lower.
Four years ago the annual business of
the Globe Raoket Store was nothing to
o.impare with its present business. The
combined business of Mr. Nloholes
amounts to $300,000 per annum now and
Is steadily Increasing. At the present
rate of lnoreaee It will within the next
few years amount to muoh larger fig
ure!.
A description of the stock carried In
these stores could hardly be made. The
nearest approach to It would be to say
t lal almost anything desired oan be
found in etock, from the smalleet article
to the largest In every department of
trade. It matters not what a purchaser
may dulre, be oan go to these stores
and oall for it and get It.
Take the Globe Raoket Store In this
oity, for Ins tan oe. It is a perfeotly
unique establishment. There Is not an
other like It In the olty. Its system ts
one of 11s own and It works admirably.
There are thousands of dlffenmt kinds
of artioles in stock. Mr. Nloholes and
his salespeople know all these artioles
and the prioe* of them. At wonderful
as It may teem they know not only the
prloea, bnt the exsot places In the (took
where esoh artiole l> to be found. This
lr qolte a task, bnt It la necessary la or
der to faollllate business. The oonte-
quenoo is that no matter how brisk trade
may be they always suooeed in handling
It satisfactorily.
Everything is systematized and the
immense business it conducted smoothly
In all departments. Everyone who vis
its the store is aooorded the most oonrte-
out and prompt attention. It make* no
difference whether the desired artiole
tells for one oent or one dollar, it it all
the tame to the elerk*. As muoh care
is taken in the tale of one artiole at an
other. Upon this line of oondoot the
bntlnest has gained many patrons and
friends.
The people have learned that a dime
saved here and there goeealong way
towards providing oomforts In the home
that otherwise would not be provided.
In every plaoe where he has estab
lished a out prioe store he has received
the plaudits at the people and enjoys
their good wishes.
E. H. DORSEY’S CLOTHING STORE
A LEADER IN THIS SECTION.
4?
MR T E ELDER.
The name of Dorsey i» Inseparably
linked to the history of Atheoft, the
fljjt of that family to come to this city
being Oapt. William H. Doreey, who
was one of our most prominent citizeo*
as far back ai the thirties.
Mr. Edward H. Dorsey, the youngest
son of Oapt. Dorsey, It now one of the
Olastio City’s foremost merchants, hit
clothing establishment on Olayton street
being one of the most complete in Oeor-
Rt»
Mr D Ti-oy in a native Athenian. In
1877,he graduated from the University
of Georgia aud after lookiDg around one
day went to wink for the large dry
goods and clot! I' g establishment of M,
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MR. E. H. DORSEY.
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G. and J Ooben. Thus, wlih the excep
tion of a short time in tho ootton basi
nets, Mr. Dorsey has been In the cloth
ing basinets for the past twenty-five
years.
Ten years of that time was spent in
the service of one of the largest olothiug
faoioiies in New York as travelling
salesman. Backed by this experience
he opened his pres'nt clothing basinets
■n Athens in I8M.
Knowing the best olotblog at sight
aud knowing all the details of purohas
ing stock, It bas been an easy matter ai
*11 times for Mr Dorsey to carry a stock
of otmbiog, hats, gents’ tarnishing
goods, etn , of which any oity double the
•ise of Athens might well feel proud
l he people of Northeast Georgia have
Imriud to regard his statements con
uerolng the goods be carries in stock as
representing just what they contain,
ind for satisfactory treatment they al
•ays go to hit store to make their pur
chase*. This fall and winter the stock
of elothing, hats, furnishings, cto., at
E. H. Dorsey’s is the most fashionable
and the most oomplete ever bronght oat.
The patrons of this establishment live
m every county in this section of Geor
gia. Every suit of olothes sold by Mr
Dorsey, every hat purchased at his
store, every article sold there It an ad
vertiiement for hia business that brings
other purchasers. The quality and style
of all goods handled by E. H. Dorsey
guarantee satisfaction and extend the
reputation of the firm. A large city
irade patronises this s ore, bnt It ie by
no means the largest portion of the
business. Hundreds and hundreds of
farmers In this section have learned by
- xperience that they g> t the lx tt olothea
at the beat bargains at this store, and
they make t heir purchases there accor
tiugly.
Mr. Dirtey bat ala nj a taken a great
interest in college athletics and has for
some time been a member of the Ath-
lotto Council of the University of Gcor-
J. Y. GARITHERS & COMPANY
ENJOY SPLENDID
MR. A. T. CONWAY.
#»■ He was a member of Gov. W. Y.
Atkinson's military staff and is now a
member of Gov Terrell'e staff.
He is secretary and treasurer of the
Athene Building Company, Treasurer of
the First Baptlit churoh and a director
in the Athene Young Men's Christian
Association.
Mr. Alfred T. Conway is .book-keeper
for the establishment and the salesmen,
Messrs. T. E Elder, Austin Comer and
J. N. Booth, arc aa oompetent and
courteous as are to be found anywhere
In Georgia.
The history of the firm shows a con'
stant progress and a deserved euoceti.
MR. J. N. BOOTH.
In the handling cf the Immense oot
ton business of Athens there te no firm
that enjoys a larger or more latiafaotorv
patronage than J. Y. Oaritbers Sc Oo.
They do a warehouse aud commission
business that hat shown a at) ady yearly
Increase ttoce It* esttbUthmeol. Throt
large warehouses on Thomas and Ooooee
trree't furnish room for the storage of
inn thousand bales of ootton, and during
me busy season they are all well filled.
There are few ootton firms In the
•tate that have as ample warehouse
facilities. The big warehouse on Thom
as street is one of the largest In Georgia
The firm Is composed of Messrs. James
Y. Oarithcrs and William T. Bryan
Mr. Carlthers oame to Athens from
Walton oonnly a number of years since,
and for yean was engaged in the car
riage and boggy bnalneei. Then he
went into the cotton business in wbloh
line he bas aobteved great inooeee.
He le one of the most prominent and
pnblio spirited men In Athens, always
at the head of movements to benefit the
city. He we* a leading spirit in the
Northeast Georgia Fair Association in
the eighties, was a dlreotor in the fint
Athena Carnival, was president of the
Elks Carnival this year and is president
of the Northeast Georgia Fair Aiaocia-
tlon that is to give a big agricultural
fair here next year.
While hie money and his energies are
interested In quite a number of enter'
prises, that Wbloh give* him most pleas
ure and pride la the Athena Electrio
Street Rtilway, of whloh he is pres
ident. Tbs story of this magnificent
enterprise Is told elsewhere In this laene,
as well sa the story of the development
of Mitohell’e bridge and Tallataee elto
trio plants, whloh belong to tho Athens
Eieotrio Sirett Railway Company and
wbloh are great factors in the develop
ment of Athene.
Mr. W. T. Bryan, the junior member
of the firm oame to Athens from Union
Point, «*., and for several years was
head bookkeeper for the Reaves Ware-
hoots Oo- He then became a member
MR. J. Y. OARITHERS.
of J. Y. Carithere & Oo. Mr. Bryan
it a young man of marked ability a* a
financier. He It secretary and treasurer
of the Athene Eieotrio Street Railway
Company and for several yean was a
director In the University Bank.
Mr. W. O. Ath, a veteran in the cot
ton business, is with this firm and is •
most valuable assistant, Mr. D. V. MU-
ler ia the street buyer and there Is none
better. Mr. G. R. Nloholson le weigher,
a position he has held for a number of
yean. Mr. John H. Griffeth Is the ef-
(latent bookkeeper.
MR. W. T. BRYAN.
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