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Timeliness and Style In Advertising.
The trite comment npon (access of
any sort that “there is everything in
knowing how” is particularly applicable
to the business of advertising. Mer
chants generally advertise their business,
but not many of them regard advertis
ing as a part of their business', that is,
they do not pet business methods and
business brightness into their advertis
ing. Judicious advertising pays every
time, and he who knows how to adver
tise judiciously is a better equipped busi
ness man than is his merchant neighbor
who does uot know when and how to
advertise.
A striking advertisement will run the
gamut of popular attention and get into
the air liko a popular 6ong. Advertise
ments have becomo as familiar as house
hold words, and remained advertise
ments long after they bad disappeared
from newspaper columns und from ad
vertising billboards. Who will ever
forget the mystic “S. T. 1800 XV’ it can
no longer bo seen in print, nor upon bill
boards, but the name of the compound
it advertised comes to mind with the
legend, and tho advertisement is as
bright as it was twenty-five years ago.
“Yon press the button; wo do the
restl” It is hardly necessary to state
what these words advertise. They have
been so widely read and are so taking
and so suggestive of ability that every
body knows what they refer to. To show
to what extent an advertisement with
brightness in it gets into the publio
mind, the fact may be cited in relation
to the advertisement under comment
that no lew a personage than Channcey
M. Depew, in • speech before the mer
chants of New York at their annual din
ner, closed an interesting statement of
the advantages of reciprocity with the
remark, “As merchants, as bankers and
business men, we Bay to congress in the
language which advertises that most
universal and prodnetive of onr institu
tions, the Kodak, ‘Yon press the bntton;
we will do the rest.’"
If merchants And manufacturers want
to win advertising of this happy kind, all
they have to do is to advertise in the
right way and pnt happy thoughts into
their advertisements.—Milwaukee Wis
consin.
Earnestness.
1 The following extract from one of the
beet stories ever written contains a
valuable; suggestion for everybody, and
especially is it golden advice to every
advertiser. Be earnest Have faith in
your work. Attend to it Be honest;
1 have been very fortunate in worldly
matters; many men have worked mnch
harder and not succeeded half so well,
hat I never could have done what I have
done without the habits of punctuality,
order and diligence, without the deter
mination to concentrate myself on one
object at a time, no matter how quickly
its snooeasor should come upon its heels,
.which 1 then formed. Whatever 1 have
tried to do in life 1 have tried with all
my heart to do well; whatever I have
devoted myself to I have devoted myself
to completely. In great alms and in
small I have always been thoroughly in
earnest Thereisno substitute for thor
oughgoing, ardent and sincere earaeet-
I ness. Never to pnt one hand to anything
on which 1 could throw my whole self,
and neve? to affect depreciation of my
work, whatever it was, I find now to
have been my golden rule#.—David Cop-
perfield.
It Pays, That’s Why.
The advertiser in a small way often
stands aghast at the large nuns of too y
which certain masters of the art are
to spend annually in bridging
their goods beforo tho publio. Having
had experience only within his own nar
row circle he asks in a bewildered way
how it is possible that they can make it
pay. He takes pencil and paper and be
gins to figure it out. Supposing their
profile on a single sole to be so much, he
determines how many sales they would
have to make to cover their entire adver
tising expenditure. About tbo time he
reaches thiajresult he gives up in despair
" * " ' upon the old but safe con-
ion that these princes of advertising
bio conducting their business for the
pnrpose of making money, and that if
they did not find their advertising paid
they would not continue it.—Exchange.
A Common 8cnae Opinion.
The newspaper without any advertise
ments, which Mrs. Jnlia Ward Howe
wants to see, might snit the tastes of
some people, but it would be without a
J interesting feature. The idea that
v the advertisements in a newspaper only
» the counting room unfortunately
lins in some quarters, but to the
(mass of the people they are not
only interesting but useful and iu-
stractivc reading. They are the shop
per^ constant companion, the business
man’s guide and everybody's instructor.
A newspaper without advertising col
umns would fail to accomplish its niis-
• Vsjon. Besides, it would lie about as jioor
as Job’s turkey.—Boston Herald.
The Way to Attract.
Advertisements should he attractive.
First Captivate the eye. The eye is the
sentinel of the will. Captivate the sen-
tinel and yon captivate the will The
{set follow the eyes. It is the untiring,
gunremitted, everlasting, never take-no-
g-an-answer appeal to the eyes of the
i that brings trade.—Exchange.
or Basinesa
'Tentas oo» Ll mournful number.”
M^iai 11 ? doesn't pay,
rortbeP’
Who.
'Life b realfl
And tho man^
Theory and Practice.
Eloquent Philosopher (to assembled
group of contentpor.-irios)—Yes, the true
basis of human happiw-as, you will find,
my fellow philosophers, consists in tha
supremacy of the will ,ver the desires,
and the contempt one learns to feel for
the earth’s greatest dross—riches.
Chorusof Philosophers—Ah, how true!
Eloquent Philosopher ontinuing)—
Now, to illustrate
Club Waiter (picking up a diver piece)
—Which of you gentlemen does this dol
lar i»‘long to?
Philosophers (to a man)—Me!—Kate
Field's Washington.
A Dull Kcnnon.
-»8The Bank of Americus.gt-
Designated Depositary State of Georgia.
Stockholders IndU idually liable.
Capital* - .\ - ftlffO.OOO
Murplun, - - - ftKMMHto
—: PIRKcillORS
VVu ca " nf,w "V WHOLESALE DRUGS, and as an evidence,
'ow^oi “ver fTrocc^Sf r “' eal1 an<1 e ’ tam ‘ n o our Stock and Prices. As to RETAILING DRUGS,
Wfi w ' 11 JPve this department MORE and CLOSER attention than
l:whcau“j!^«“d^gSdif torUw * re ’ Bvcr beforu > *“ nrin g everyone of prompt and competent attention.
w.K. jiurpucy.CMhier. Goods from vs will be delivered to any part of the city, and
free on board the ears.
THE BANK OF SUMTER ~*Z’ * *” *—» - "» «*-*
T. N. IIAWKES, O. A. COLEMAN,
President. Vice-President.
W. C. FURLOW, Cashier.
DIRECTORS-O. A. Coleman, C. 0.
Hawkins, B. L’. Jossey, T. H. liawkcs,
W. C. Furluw, W. II. C. Wheatley, R. S.
I Oliver, H. M. Brown, W. M liawkcs,
Dr. E. T. Mathis, Arthur Rylandcr.
Liberal to its custnmeM, accommoda
ting to tho public and prudent in its
management, tills bank solicits deposits
anil other business in Its line.
- In Patent and Proprietary Medicines.
Perry Davis’ Pain Killer, 3 sizes,
“Why don't you go to work?’
'“There ain’t much doin' at my trade
now."
“What is your trade?"
“Pickin’ flowers off er century plants. ”
-Life.
Bearded the Liou.
Forepangh's traveling circus and men
agerie had been ditched by a railroad
accident on u road in Tennessee, and one
of the lions had escaped from his broken
cage and sought shelter in a log cow pen
near at hand. Onr train was following
the circus and had come to a stop, and
most of ths passengers went forward to
lend tile showrman a helping hand. The
lion was the only animal which got away,
and the men were calling for nets and
ropes and volunteers, when a lanky,
angular native who hadn’t had his hair
cut in a year, and who was riding a
mule even more homely than himself,
reached tho highway crossing and dis
mounted.
“Who's a-lying!" he demanded us he
beard tho men calling to each other.
“A lion has escaped!" replied one.
“Oh, that's it? Whur’s lie gone?"
“Hiding in that shed."
“Wall, why don’t they git him out?"
“We are going to after a while.”
“Seems like a good deal of fussing
overonelion. Lemtne see what I kin do."
He unbuckled the hitching strap from
hie bridle and coolly walked into the
barn, and half a minute later he came
out leading tho beast and saying;
“Tried to skeer me by growling and
showing his old, yaller teeth, but found
it wouldn’t work. Here he is, and now
wbar’ do you want him?*
One of tho showmen told me that he
wouldn't hare gone into the shed after
the beast it a reward of $1,000 had been
offered for so doing. The manager gave
the native a $10 bill for Iris pluck, and as
the man mounted liis mule to ride on he
took another look at the money and said:
“Shoo! That wasn’t nothing! Why,
I'd liev tackled the Onyasticutns fur half
that money, though they do say he’s got
teeth a foot long!’’—Detroit Free Press.
S. MONTGOMERY, Prut. j. C. RONEY, Vic. Prut.
JN0, WINDSOR. C’r. LESTER WINDSOR Aut. C’r.
E. A. HAWKINS, Attorney,
NO. 2889.
THE
Peoples’ National Bank
Of Americas.
Capital, *00,000. Surplus, *25,000
ORGANIZED 1883.
II. C. Vaolev, Pres. W. E. Hawkins, Sec. & Tr,
Americas Investment Co.
Investment Securities.
Paid up Capital, $1,000,000.
ISurplus, $250,000.
DIUECTOl’.S:
H C Bagloy, W E Hawkins, S W Coney,
W S Gillls, J W Sheffield, P C Clegg,
W M liawkcs, 1) F Mathews. G M Byne,
W E Murpliey, S Montgomery, J II Pharr.
B. P. Hollis.
gjfo from Drowning.
Winter Visitor (in Florida)—1 should
love dearly to go sailing, but it looks
vet y dangerous. Do not people often get
drowned in this bay?
Waterman—No, indeed, mum. The
slarks never lets anybody drown.—New
York Weekly.
tl-fore uu Old Muster.
Mr. Gaswel (in an art store)—Seems
to me thatjMi awful price to pay for an
old picMJK^SWtbah
[he picture Is rather old,
le is new.—New
H. H. ».
P. P. P.
13. TE3. 13.
c. c. c.
R. R. R.
w. w. c.
D. 33.
G.
Scott’s Emulsion,
Brown’s Iron Bitters,
Bearsfoot and Sarstnarilla,
Lemon Elixir, 2 sixes,
In Rubber Goods.
Fountain Syringes holding from pint to I Water Bottles holding pint to half gal.
one-half gallon, 1-Nipples.
A Good Family Syringe, from 75c. to Nursing Bottle Fittings.
In Perfumery.
Lazzcll's Odors,
Persian Bouquet Special.
Crab Apple Blossom.
LaBello Cologne.
Lunborg’s Perfumes.
Edelna.
Swiss Lilac.
Goya Lily. .
Soaps.
A very Large Assortment of Pears’ and Fel’a Toilet Soaps.
Thermometers.
Fever Thermometers, Urinometers, Lactometers, “Old Probabilities."
* Bank of Sonthfestern Georgia. *
M. SPEER, J. W. WHEATLEY,
President. Vice President,
W. H. C. DUDLEY, A. W. SMITH,
Cashier. Assistant Cashier,
DIRECTORS l i
J. W, Wheatley, E. J. Eldridge,
C. A. Huntington, H. R. Johnson,
R. J. Perry, J. C, Nicholson,
A. W. Smith, W. H. C, Dudloy,
M. Speer.
E. Burr,|Jr,, Pres. H. M. Knapp, V. P.
|O a A. Cushman, See, * Treas,
Georgia Loan&Tnjst Co.
Negotiates Loans on improved
Farm and City Property.
Garden Seed.
Field and Flower Seed.
Mixed Paints.
White Lead, Linseed Oils, Varnishes, Colors in Oil, Paint Brushes.
Toilet Articles.
Combs, Brushes, Tooth Brushes, Nail Brushes, Face Powders.
Pocket Knives, Scissors, Eye-Glasses.
B P Hollis,
Attorney.
W. D. HURRAY, PRESIDENT.
J E Bivins.
Land Examiuer,
J. L CURL CASHIER
DAVENPORT D^UG CO.,
322 Camar St,, 318 Jackson St.
What Will ths End He?
It would seem os though the stupid
and pointless joke ubont the large feet'
of Chicago women will never loee its
piquancy with curtain people. For
months it has lain quiescent; bnt now
comes a circumstantial story about a
Nevada girl with phenomenally large
feet, exhibiting herself in u museum us
a Chicago girl. This coming to the notice
of several Chicago heiresses, they paid
the girl $I,UU0 to say Hhe was from St.
Louis, and the end is not yet.—New York
Tribune.
Trumped Over Him.
One of the officials on an estate comes
to the owner with some complaint of the
peasants, and makes so long a story of it
that the lord, weary with so much use
less talk, asks.
“Why did the people send yon? Had
they no cleverer man they could send?"
“Oh, yes, my lord, they had lots of
cleverer men in tho village than 1, bnt
they thought I was clever enough for
you.”—Fliegende Blatter.
Planters’ Bank of Ellaviille,
Ellavillo, Georgia.
PAID UP CAPITAL, - - 835,000
Collections a Specialty.
Liberal to ita customers, accommodating to
the publio and prudent in its management, this
bank solicits deposits and other business in its
line. janS-d&wly.
LOANS.
Saw Mil! Men, Attention!
Are you In need of machinery of any description? If so, write us your wants,
stating just what you desire and we will make you low prices. Our’ special busi
ness Is hear)’ machinery such as K3B as... r.-Istat—v
ENGINES, , BOILERS, SAW MILLS, AND W00D-W0RI1NG MACHINERY,
Loans negotiated at LOWEST RATES.
Easy payments, on city or farm lands.
J. J. HANESLEY,
oct ft ly. Amerious. Georgia.
-THE-
A Hard Job.
Miss De Plain—You promised Ui paint
my portrait for $500, bnt you have
charged $5,000.
Great Artist—You forget, madam, that
after I fixed the price for tho portrait
vou added that you wished it idealized.
—Good News.
East Tennessee,
Virginia and
Georgia R’y
System.
-M THE ONLY—
Short and Direct Lice to the North, East or
West.
Thin line Is conceded to he the beat equipped
and runs- the finest Pullman Sleeping Car* in
the South.
E*cguilt Pullman Sleeping Cars, between
Jacksonville and Cincinnati,
Titusville and Cincinnati,
Brunswick .and Louisville,
Chattanooga and Washington,
Memphis and Sew York,
Philadelphia and New Oileans,
Chattanooga and Mobile,
Atlanta and Chattanooga,
Without Change.
For any information address
B. W. WRENS, Gan. Past, and Ticket Agt.
Knoxville, Tenn.
C. W. KNIGHT, Ass’t Gtn. Pass. Agt.
Atlanta, Georgia.
Perkins Machinery Company,
67 SOOTH BROAD STREET,
Mention Th* Times When You Write.
ATLANTA, GA.
june24-d&wlyear
Capital and Experience
GIVIS
-:!»!iti*eiig£tli. - mid - Hecurity:-
1 represent the following Insurance Companies, which are among the
best In (lie business;
WESTCHESTER of Now York, NATIONAL of Hartford,
UNITED UNDERWRITERS, of Atlanta, NIAGARA of Now York,
LONDON and LANCASHIRE, Liverpool, PENNSYLVANIA, Phila:
AMERICAN ACCIDENT, of Louisville.
1 will he pleased to carry some of your insurance.
LOTT WARREN.
feci,, 13anlt of Sumter Building's
Bftvjacvs
914 Walnut street, Philadelphia, Pa.
Income to Jan. 1,1801, including
ha ittlieu $416,759.30
DUburn* uivnty for Loimcn and Ex-
eiiMMif Management 49(,800.11
INVESTED ASSETS.
C ah in office, itanks
und 1 ru-t Co. 22151.00
Bills Receivable, Ledg-
Contingent Assets .
Total Assets..,
... 755JM9 01
,.*1,098,180,35
AfUK-rtnined f.labl Itlea,$ 12,012. S 1
Contingent Liabilities, 83,5U0.IV
$96,112.81
INSURANCE IN FORCE.
Jan. 1,1891,12,176 Policies, repre-
King’s Discovery, 2 sizes,
Simmons’ Liver Regulator,
Cuticurn Remedies,
Tutt’s Pills,
Carter’s Little Liver Pills,
Derma Lotion, 2 sizes,
Stone’s Cod Liver Oil,
I losford’s Acid Phosphate, J
Barker’s Ilerso and Cattle Powders,
Warner’s Safe Cure,
King’s Royal Germatuer.
Members In 12 Ye,
1,027,2.6.70
The annual expense dues arc limit d to
|l peril,000 IribUiance '».nd tlie mortality
savings ihe first five vests, hs again--1 an
average expense coftt about $11 in old line
companies.
The new bu*in“fts In ISN) cost the Floellty
$12.91 per $1,000 Insurance, us against au
average cost of over $4n in old line compan
ies.
The cash assets of the Fidelity are twen
ty-eight times its ascertained liabilities, as
acainsta raiioof $l,l2io each $1 liability In
Id line companies.
The Floellty has already saved to Its
pollcv holde sin twelve years,us compar
ed with old line £ premiums, over three
million dollars.
Its policies are plain, nntachnlcal, and
re guaranteed on iho same principal that
Government Loads are guaranteed.
L. G. Fousk President.
DUNN & LOYLESS, Managers
d-tf AMBBICCB, GA.
J.W. MIZE,
SOLEACENT
E. J
O'CONNOti'S l
SPECIAL BRANDS.
As follows:
RED TAPE,
OLD SPECIAL,
AND CENTURY
PURE RYE WHISKIES.
Theeearetbe puiestandbest Rye
Whiskies sold tu the United Sta’es,
and none can dispute these facts.
When you waut something good
give Mr. Mize a call and you will
receive the kindest and moBt
prompt attention.
E. J. O’Connor, of Augusta, Ga.,
Is general agent for H. A H. W.
Catherwood’e
We bottle largely Cologne, Castor Oil, Turpentine, Bateman’s Drops, Paregoric,
Laudanum, Spirits Camphor, Extract Lemon, Extract Vanilla (from best Beans)
and many other preparations. We solicit patronage.
RETAIL. WHOLESALE.
Respectfully,
Buy these goods and you
best In tb. world
and for first-class machinery, wo defy competition. Wo are general agents for
H. B. SMITH MACHINE CO.’S celebrated Wood-working machines, and can dis-
. -count factory prices. Be sure to write for circular of “Farmers’ Favorite” saw
mill; It is the best on tho market Second-hand machinery constantly on hand.
Write for prices and see if we cannot save you money. -
For Sale.
A VALUABLE FARM, formerly known
the Robt. Hodges plantation,situated eight
miles northeast of Americus and two miles
southeast of Anderson vl lie, containing
fourteen hundred acres of land; six hun
dred of which Is In a high stato of cult va-
jtlvation, the balance, or eight hundred
acres, inorlglnal timber, consisting of Oak
hickory and pine. About three fourths o
this laud lies level, while the balance is
■lightly underlying. It is well wuteied by
branches and springs. It i« healthy,fertile
aud productive. Tite farm house la a two
atory frame utructure, containing »even
rooms. Tenant houses and neat frame
cabins of sufficient number to comlortably
house the necessary labor lor working the
farm. Being convenient to market,schools
and churches, and in nn Intelligent and
thickly settled neighliorhood, this farm
offers superior inducements to any one
deslrtrg a country home. For additional
Information, apply to
J. B. FELDER,
DEALER IN
REAL ESTATE.
ton
ladies
1- ATLANTA. CA
J. p. MoVHlf, proprotor,
Msnnfsctorer of Krary Variety of 8awt and dsakr
BAWMOASUPPLIES. Bpoetalsttsation(Inn
to Repairing. Agent forW.L. Power et
Co.’t CUebrwsd.
Wood Working Machinery.
Large and Weil Selected Stock ready for shipment
Price, low. Liberal terms. Write for catalogue.
ATLANTA, -GEORGriA
» SHOE is&HEs;
"eoldhy
THORNTON WHEATLEY
Amerious, - . Georgs
Alton irr.cT.
SUFFERERS
Lost
etc.,
by atid|
Virgin
ithful Errors
anhood, Early Drc.y, etc.,
u swure a both* Urm ire free
dug a fellow oujterer. C,
P. O. Box 816, 'Roanoke,