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WAYCROSS EVENING HEttALP
TOE EVENING HERALD
Published By
THE HERALD PUBLISHING
A. P. Perham, Sr.
A. P. Perham, Jr.
Editors and Proprletcrs.
Miss Carrie Ptrham :
Personal, Society and Local.
The Waycross Herald founded in
1885. The Dally Herald founded In
1802 by A. P. Perham, Sr.
Telephones
Di'SlntJi Office 25
Editorial Offle 25
Residence 2C8.
Every Afternoon tixeept 8unday.
Entered ut the Waycross, Ga.. Post-
office as second class mall matter.
Office No. 8 Jane Street.
RATES OF SUBSCRIPTION.
Month f
Months 11.25
Months $2.60
Year
SPECIAL NOTICE
All obituary notices, cards of thanks,
resolutions and notices of entertain
ments, where charges are made, will
be charged nt advertising rates of 5
cents a line.
NOTICE TO 8UB9CRIBER8
Subscribers to The Herald that do
Dot receive the paper promptly and
early will please ring up the Circula
tion Manager and report the trouble
to him, aa this is the only mean.! that
we can assure you prompt and early
delivery.
THE HERALD 13 THE
Official Organ of the United States
Court of the Southern District of
Georgia.
WAYCROSS, GA., APRIL 3, 1911.
BROADSIDE, NOT POST-CARD,
PUBLICITY!
The hoard of trade of Waycross is
endeavoring to enlist Hi** co-operation
Of the commercial organizations and
railroads n Georgia in a “postcard
day."
The plan Is that on May 5 one mil
lion post-carda, advertising Georgia,
frh/ill he sent to hnuicHcnkcru In ev
ery portion of the country.
Publicity of any unture Is liclpfm.
To that extcnl, the movement of
flit Waycriss Hoard of Trade ,1a com
mendable.
Hut tlio development of the south
£ntnlls, not post card, hut broadside
publicity!
And the great southern railroads
Are the factors that should bring the
tucutest strength and direction to
•urh a campaign.
The predominant keynote of the
recent Soul hern Commercial Con-
C**ess was the demonstration of tho
Heed of publicity—systematic, intel
ligent and < oiitliiuous-that the
•outIi might come Into its own.
tcc-n bidding for more traffic by en
couraging the ingress of healthy Am-
oilcan settlers.
The trouble with many of the south
«rn railroads is that they too often
appear to reason simply In the terms
at today.
Ii la essential to reason in the
i< rim of tomorrow!
The successful business man Is
one with a tinge of Imagination, a
smattering of prophecy.
He secs not only the profit of the
immediate moment, hut the Infinite
ly larger profit that lies In the fu
ture, but to which he must energet
ic !y work If he would gain his share.
Far-reaching vision is more Indis
pensable In the railroad than in the
business man.
The railroad that realizes the enor
mous. hut dorinnat, possibilities of
its territory, and brings In settlers
to develop them, in bidding for an in
crease in dividends.
The most direct and effectual way
tc Induce the right kind of set! era
Is publicity.
The best brand of publicity Is
found In persistent newspaper cru
ALCOHOL 3 PE It CKKT.
AVcSclaWePrqmiinnrT.t
sunllaiiiid incFood-Tmiric^
I inj» Uie SKM2acfi3 oocUJuttcis J
ForlnfentsandChildren.
The Kind You Have
Always Bought
Bears the
PramoicsDigesItonOimM
ncssarJIfesaontainsotittir
i Mum.Murphiiie nor Mianal.
1 or Narcotic.
/ ,/ii Sn J-
' ■\ Ifrwa *
MJUUtf
J*ktSu4 +
udes.
>t her
of the
notably In the western states, the Im
portant carrier/ have recognized the
value of advertising as nn adjunct to
development.
The -greet western railroads have
suent hundreds of thousands of dol
lars in southern newspapers. In an
effort to Induce the people of this
territory to settle in the middle and
The Constitution canot he charged
with selfishness In thus urging a
per policy on tho railroads. We
cr ntending with them to spend mon
eny In western, not southern papers.
A million post-cards sent out, once,
to bomeaeekers everywhero would
undoubtedly, bo of perceptible value
in advertising Georgia.
Hut a day-ln-and-day-out, year by
year, hammering policy of publicity
—publicity that bits not one©, but
constantly, and that Intelligently fol*
i up Inquiries—is the forco most
required.
And It is this sort of publicity that
the great southern railroads are best
equipped, by co-operation or other
wise, to handle.—Constitution.
OBSERVATIONS OF
HAREM.
Hut fashions have often made fools
of really‘wise women—all but.
Only a pretty girl has any chance
of looking (It In the things, hut any
old girl has a chance of being looked
nt as she passes. j
—Florida Imcs-Union.
fin
stn
being driven
the disappear-
11 the enhance-
Tho southern railroads have done
practically nothing to counterbalance
tMs drain.
Their logical rout so w ould have
been to spend reasonable sums In
papers nf western .circulation, with a
view to attracting to tho south tho
westerners who a
from that section
•mice of free lands
meat of laud values.
Such expenditures should have
been as much n part of their fiscal
program ns appropriations for up
keep and expansion.
Even In those ’utter directions,
they have been strangely remiss.
Such international railroad experts
J. T O’Dell and John F. Wallace
J.avo declared that failure on part of
tbi southern railroads to provide for
the present and. the future Increase
of southern business positively Irn
peded development in this section.
If any good effects have so far
been accomplished by the mobiliza
tion folly they aro not apparent to
the naked eye. What hns followed
of Injury, however. Is quite plain.
Hostility for Americans has been giv
en a fresh impetus In all the parties
In Mexico and severe treatment of
\merlrnn citizens Is threatened by
l at country. Diaz has declared mnr
ial law and tho summary execution
*i captives and riot and turmoil on
ho border continues to increase. Tho
mvnl patrol, because of Mexican pro
test, has been abandoned, European
nations distrust our motives and the
Canadian enemies of reciprocity hnv
been given an added weapon by thu
demonstrations on tho International
boundary, which, they say, might
icry well be repeated along the Ca
nadian Ihio. The whole proceeding
re far ns the appenrance of n costly
and colossal blunder.
Aperfal Remedy for Consu
lt on , Sour Slomach.Dlantoei
Worms ,Coiwn!sions.Feveris!t
ness awlLoss OF SLEEP.
Use
For Over
a ranted! u
Exact Copy of Wrapper.
Thirty Years
GASTORIA
NOTICE TO 8UB3CRIBER8!
>’e would appreciate it a favor If
f:ny of our subscribers who fail to get
their *paper regularly, WOULD AT
ONCE, let us know, either by card
or phone No. 25, ami we *11! Jrnmo-
diatoly Investigate and try to reme
dy It. In view of our rapidly Increas
ing circulation and the big Issue we
now send out daily, this is the only
wey we can know whether our car
rier hoys aro doing their duty, and
we are very anxious that every NEW
and OLD subscriber should get their
paper with utmost regularity for their
CLEAN CUT
In appearance are our patrons be-
sakes and our own. Aa we know j cause they always wear the finest
what It means to miss to read The laundered linen. No tears, smudges
Herald If only for one day. i
28 3t Tho Circulation Manager.
«*> "fringes" on the laundry work that
v ® send home. But there IS always
u fine gloss and a brilliant whiteness
thnt pleases every patron. And our
6 or 6 doses “666” will cure any
cnae of Chill, and Fever. Price 25 rt « ,uta,lon for " romi,t dellver ^ caer
cents.
FOR LAGRIPPE COUGHS
AND STUFFY COLDS.
Take Foley’a Honey and Tar. II
gives quick relief and orpels tho cold
from your system. It contains no
opiates, is safe and aura. Gem Phar
macy.
21 tf ,n tho handling and positive economy
las made this laundry the most pop-
ular in town.
Wilson
STEAM LAUNDRY
Tho Hritish government has appar
or.tly decided to "Jump on those Mor
mons. who^have no friends.”
*
I HALF PRICE FOR GUARANTEED
PLANTS.
We will ship Express Charges Pre
paid to your nearest express office
and Guarantee good order delivery
Frost Proof Cabbage Plants, at the
following prices: 500 for 75c, 1000 for
05c, 2000 or more at 85c per 1000, pro
viding this card and caah Is sent with
order, not otherwise. The cold and
Such shortsightedness seems to be Jury weather In Jan. and Feb. hat dos-
only part of the general policy thaf [ treyed about half of the cabbage crop
does not recognize the incomparable
destiny of the south, and the respon
sible role of the railroads In Its ma*
terialiratic i.
Had the tiunk lines of the south
bx.cn conduo'.'d upon the broad piano
character!rin p thos-e of the weet. It
In the Southern States. Plants act
now to mature after your earlier plan
!ngs are harvested, will certainly be
j rofitahlo.
Yours very truly.
William c. Croaty Co.,
The Cabb*** Plant Men
U eafe assertion that not only would | Yongee Island, 8. C., March 27. 1311
southern railroads have been In bet- 28 6t
tv position to Beet the demands of.
traffic, but, at well, they wool* have ADVERTISE IN THE HERALD.
After March tenth, 1911, this company will sell Incandescent
Electric Lamps at cost to us, which Is as follows, upon the erturu
of the old lamps:
'7*3
CARBON LAMP8:
8 Candle Power, 30 watt 15c each
1C Candle Power, 60 watt 15c each
32 Candle Power 120 watt 25c each
GEM (Metalized Filament) LAMPS:
20 Candle Power, 50 watt 20c each
32 Candle Power, 80 watt 30c each
40 Caudle Power, 100 watt 30c each
MAZDA (Tungsten) LAMPS:
20 Candle Power, 25 watt 60c each
32 Candle Power, 40 watt 65c each
48 Candle Power, 60 watt 90c each
80 Candle Power, 100 Watt $1.20 each
We recommend the use of the “GEM” to replace the common
carbon lamp, as It Is more economical in the consumption of cur
rent and more efficient In the production of light, without being
as fragile as the MAZDA or Tungsten Lamp.
The Ware County
Light and Power
Company.
}«oooooooooooo<x><x>oooooo<x>oooooooo<x>
"WE HAVE THEM”
HOUSE
LETTER LOCK BOXES
With Clip For Papers.
The very thing you have been wanting for
years; fastens on the house. The mail
carrier will always have a place to put
your letters and papers.
Prices Are Reasonable 'W
75c, $1.00, $1.25, $1.50
Watt Hardware Co.
>0000000000000000© 00000000000000000
OT the old fashioned heavy,
cumbersome, drudgery kind
that makes your arms ache
and your back tired and have driv
en many a boy from the farm, but
the light, strong, sharp, steel kind
that make gardening the pleasure
it should be.
r PHERE is usually a good garden where
A- there are good garden tools. Buy
them NOW and get the full use of them
this season.
P. N. Harley Hardware Co.
44 Plan^Ave. Phone 186
W. H. ULMER,
Wheelwright and Blacksmith,
Horseshoeing A Specialty:
Next to Wilson Laundry, justiin rear of
Singleton iFurniture'C^mpany.
Satisfaction Guaranteed.
| PARK PLACE
I
l
High class Subdivis*
ion for white people
only, on easy terms,
close to AC. L. Shops.
yp
W. D. Morton, Agt.
ROOM NO. I
Sratheni Hotel Bis?
