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- The Lyons Progress -
The Official Organ of Toombs County.
OFFICE PHONE NO. 19.
C. T. DARLEY Editor and Business Manager
N. C. NAPIER - Owner
Entered at the post office at Lyons, Ga., as second-class
mail matter.
SUBSCRIPTION RATSS:
One Year SI.OO
Six Months 50°
All legal advertisements are payable strictly in advance.
Address all communication and make all remittances to
THE LYONS PROGRESS.
All legal and political advertising payable in advance
The right is reserved to edit or rearrange copy.
No responsibility is assumed for opinions expressed
by correspondents or contributors.
Legal Advertising: $4.00 per hundred words, or
fraction thereof. Legal advertisements are payable in
• advance and The Lyons Progress will not accept them
unless accompained by the money.
EDITOR C. T. DARLEY
i
(From Georgia Publisher)
A short time ago Editor C. T.
Darley of the Lyons Progress was
stricken with a severe illness and died
almost immediately, and less than
two weeks later, Mr. N. C. Napier,
the owner of the paper, succumbed
to pneumajnia. This is truly a lam
entable coincidence.
News of the death of Editor C. T.
Darley, of the Lyons Progress, which
occurred on the night of December
sth, was received with profound re
gret by the many friends of the fam
ily throughout the State. Under the ,
able management of Editor Darley j
The Progress seemed to be enjoying
unprecedented patronage, and his
death was a distinct loss to the com
. munity in which he lived and the
press of the state.
The death of Editor C. T. Darley
of the Lyons Progress was a sad one
and is deplored by all of his friends
and acquaintances. He never at
tended many meetings of the Geor
gia Press Association, but was popu
lar with all who knew him. We un
derstand that his son will continue
the publication of the Progress. We
wish him much success.
o
A HAPPY NEW YEAR
The Progress wishes a happy and
prosperous New r Year to all its read-
[ Education bring* u» better light to see better ways and find the 1
finer values. |
| How The Billboards Fail ~~|
The same principles apply in selling a cake of soap, a
phonograph or a sewing machine as apply in selling the
League of Nations or any idea calculated to affect foreign or
domestic legislation. The people must be told about the
article, they must be convinced that it is worthy, they must
be stimulated to interest and moved to a determination to
buy or to demand action.
In these days the recognized principle factor in selling is
advertising. It is the only means of reaching the people.
All of which brings us to the question of the kind of adver
tising that is most effective. Os course, there always will
be some difference in opinion, but it is enlightening to note
that the strong advocates of billboard appeal run to cover
quickly when they have a desire actually to sell.
Quite apart from the unsightly aspect of the billboard, it
seems strange that when its supporters wish to sell the peo
ple an idea with a view to bringing about beneficial legisla
tion they see at a glance the billboard is a failure.» W hen
the large corporations want to really sell an idea they pro
ceed as a rule to engage a press agent, or a “director of pub
lic relations.” * Then a drive is made to get their story
before the public through-the news columns of the newspa
pers. This is not always attempted because the corporation
likes to get advertising without paying for it. The policy
often is adopted because the corporation realizes that only
newspaper advertising has a definite selling power.
The people to whom the corporations wish to sell their
ideas are the same people to whom the corporations wish to
sell their merchandise, and the same selling principles apply.
Is it not strange that thinking men should in such circum
stances adopt rules of advertising so diametrically opposed
as the newspaper and the billboard ?
The more thoughtfully conducted corporations tell their
stories over their signatures in paid advertising appeal,
recognizing the force of frank and open statement that can
stand the light of public investigation. There are enough
of the others left, however, who still cling to the old time
poster idea of advertising, just as there are homes today
that resent the installation of modem plumbing and hang
on to the old time pump and bucket.
The billboard is an economic waste. It is thrust under
the nose of a suffering public with its garish designs and
half finished message. Instead of being taken into the
home as a friend it is resented as an intrusion on public
privacy and a menace to the public landscape. Newspaper
advertising will stand the acid test as against the billboards
any day in the week for any purpose.
Somewhere we have read that If poverty is the mother of crime,
want of sense is the father. Whether this be true or false, certain it is
that the offspring is illegitimate and uncomfortable.
S «
Doctors don’t advertise. Ethics prohibit, and leave the field open
for the quacks to unload fake nostrums on the suffering public. No
wonder th* Frenchman asked what is an ethic? ‘ “T -
|
, ers.
I A happy and prosperous New
I Year to all the officials of Toombs
county. Great things are planned
for the county, for the building of
highways, for the improvement of
our county schools, and we hope
1924 will see many of the plans of
our officials carried to a successful
consummation.
A happy New Year to Mayor Mc-
Bride, city officials and the citizens
of Lyons. We’ve got the best town
of its size in the state; in 1924 let
us see well started the work of beau
tifying it. Let us all unite, improve
the different places of the city,
plant a beautiful avenue of trees
from the court house to the city and
a park along the railroad tracks
through the heart of the city. The
Progress feels that this is a duty we
owe to ourselves as well as to the
people of the county who have plac
ed their county s««at here. And if
we do this during 1924 we will all be
prouder of our town than we are
now, and this awakened civic pride
will mean a great deal for the pro
gress of our town in other respects.
The Progress wishes a happy ana
prosperous New Year to all the men
and women of the county back of
every good move for the upbuilding
of the county. We assure them
during the coming year of our co
operation in every possible way and
of our desire to make this paper be
of genuine service to the people of
Toombs county.
THE LYONS PROGRESS, LYONS, GEORGIA.
Rheumatism
in wrists
obstinate as it is, does yield to
Sloan’s. Apply gently without rub
bing. You feel the effect at once
in a comforting glow spreading
through the aching joints and
I muscles. The pain eases off—is
gone! Get a bottle from your
druggist today —35 cents.
Sloan's Liniment —kills pain!
Helps Those Hard Coughs
The danger of “flu” is its tendency
to develop pleurisy and pneumonia.
Stop your cold before it reaches this
danger point, and for the cough, and
painful wheezy breathing, take
Chamberlain’s Cough Remedy. Fine
also for bronchial coughs, tightness
in chest and troublesome night
coughs.
CHEST COLDS
may mean weak kings and
need more thorough treat
ment than mere syrups,
physics or stimulants.
scorn
ENVISION
helps chest colds by giving
strength to the blood and heat
to the body. It is famous with
physicians for hard coughs
and weak lungs, throat
• and bronchial troubles. * TW
Scott & Bowne, Bloom 17-32
666 quickly relieves Colds and La-
Grippe, Constipation, BIUon v ness and
Headaches.
h j ljj Ij v
■ remedies can equal the H
0 value of Pe-ru-na for ca-
I At this season it is esrti- B
I person is more or less fl
I BE READY I
Relieve* Indigestion, CLassjr P»ins
Why suffer with indigestion and
those gassy pains that crowd the
heart, when Chamberlain’s Tablets
will relieve you? They cost but
little, only 25c. They are good, too,
for biliousness and constipation.
666
is n Prescription for Colds, Fever and
LaGrlppe.. .It’s the most speedy rem
edy we know, preventing Pnen m onia.
CASTOR IA
For Infants and Children
In Use For Over 30 Years
Signature of WcS S'CUcJUAL
Cures Malaria, Chills
■ 100 an<l FeTer » Dengue or
Bilious Fever,
Grove’s Tasteless chill Tonic
destroy* tn: jjaional germs which are transmitted
to the blood by the Malaria Mosau'" ?. Price 80c
HOW’S THIS?
HALL’S CATARRH MEDICINE
T. ill do what we claim for it—
cure Catarrh or Deafness caused by
Catarrh. We do not claim to cure
anv other disease.
HALL’S CATARRH MEDICINE
is a liquid, taken internally, and
ac:„s through the blood upon the
mucous surfaces of the system, thus
redac’ng the inflammation and re
storing normal conditions.
Ail Druggists. Circulars free.
F. J. Cheney & Co.. Toledo, Ohio.
_____________________________
To Cure a Cold in One Day
Cake LAXATIVE EROMO QUININE (Tablets.) It
-tops the Cough and Headache and works off tfci
Cold. E. V/. GROVE'S signature on each box 30c.
jX tonic
Grove’s Tasteless chill Tonic restores
Energy and Vitality by Purifying and
Enriching the P'.jod. When you feel its
strengthening. Invigorating effect, see how
it brings color to the cheeks and how
it improves the appetite, you will then
appreciate its true tonic value.
Grove’s Tasteless chill Tonic is simply
Iron and Quinine suspended in syrup. Se
pleasant even children like it. The blood
needs QUININE to Purify it and IRON to
Enrich it. Destroys Malarial and
Grip germs by its Strengthening, Invigor
ating Effect. 60c
Plies Cured in 6 to 14 Days
Druggists refund money if PA2O OINTMENT fails
to cure lulling. Blind, Bleeding or Protruding Pits
Instantljr relieves Itching Piles, and you can g*.-i
restful sleep after the first eonnea'.iin. Pricr“o
t ,
(<i
1 “Feeling • |
1 Fine!” |
Jffl "I was pale and thin, hardly Jp
able to go,” says Mrs. Bessie
’w Bearden, of Central, S. C. “I
M would suffer, when I stood on (Eh
my feet, with bearing-down J|
W pains in my sides and the lower V
M part of my body. 1 did not rest @
well and didn’t want anything
W tout. My color was bad and
1 felt miserable. A friend of {S
<|k mine told me of
iCARDUIi
I Tha Woman’s Tonic i
and I then remembered my vP
mother used to take it.. . After
the first bottle I was better. I X
W began to fleshen up and 1 re- W
gained my strength and good, m
healthy color. lam feeling fine. X
W 1 took twelve bottles (of Cardui) W
and haven't had a bit of trouble (jp
W Thousands of other women W
(m have had similar experiences in ftg
the use of Cardui, which has X
W brought relief where other
'mt medicines had failed. (&P
M If you suffer from female ail- X
ments, take Cardui. It is a
woman’s medicine. It may be (m
just what you need.
W At your druggist's or dealer’s.
To Stop a Cough Quick
tak* HAYES’ HEALING HONEY* a
cough medicine which stops the cough by
healing the inflamed and irritated tissues.
A box of GROVE’S O-PEN-TRATE
SALVE for Chest Colds, Head Colds and
Croup is enclosed with every bottle of
HAYES’ HEALING HONEY. The salve
should be rubbed on the chest and throat
of children suffering from or Croup.
The healing effect of Hayes’ Healing Honey in
side the throat combined with the healing effect of
Grove'* O-Pen-Trate Salve through the pores of
the skin soon stops a cough.
Both remedies are packed tn one carton and the
cost of the combined treatment is 35c. £ *
•Just ask your druggist for HAYES’
HEALING HONEY.
k \ 1
I
A Striking Value—at *295 I
Considering the improved creasing its cost to the I
appearance of the new purchaser. 1
Ford Touring Car, one comparison extending 3
would naturally expect a over a long period of years 1
proportionate advance in will reveal the fact that jj
p r j ce> the present price is actu
ally the lowest at which
Larger scale production, the five-passenger open I
however, has made it pos- car has Wn 9olA I
sible to incorporate in this The Ford Touring Car §
new type touring car a stands today, as it always 1
number of decided im- has, a most remarkable HI
j provements without in- value in the motor car field. |j|
This Car can be obtained through the Ford Weekly Purchase Plan j] j
i j*||g
Lyons Motor Co. I
c/&r?cl
Uli TXUCU TXACTOM
Jee/ p
Give yourself a treat! Get into an ®
Overland Sedan and “step on it”!
The sensation of power is wonder•
ful. The bigger new engine makes
you master of traffic and hills I
And the Triplex springs (Patented)
give the road comfort of a long,
heavy car. Before buying any car,
find out how much better you will
like an Overland. The price has
just been reduced. Ask us for a
demonstration.
§
LYONS OVERLAND COMPANY