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FIRST TELEPHONE LOADING
COILS INSTALLED IN ILOfl
The first te, ;■ unc line with
loading coils was pat Into commer
cial use on May 13, li SO, between
Jamaica rinih and Vw.n Newton,
Mass. This was followed on July
2, 1900, with the introduction of the
loading coils on tines connecting
Bedford, N. V., to Buff "do and
Pittsburgh, Pv; on November 3,
1901, on the New York-Chica o
line, and c:i AlignU 13, 11)03, on
the cable line between New York
and Newark.
The loading coils, placed at regu
lar intervals on teh ptione lines,
tend to reduce energy losses and
permit much longer talking dis
tance. In other w'ords, the cc.ls
conserve the electric current, but
they do not amplify the current as
does the telephone i pdater, which
is an invention of more recent
date.
LEAGUE VICTORY SWA3IFS
ST. LCUiS SWITCHBOARDS
When the Cardinals won the Na
tional League pennant, the tele
phone switchboards In St. Louis
were swamped by a Rood of tele
phone calls greater than any event
since the Armistice.
It is estimated that more than
228,000 calls were handled during
the hour following the news of the
victory which brought St. Louis its
flrst pennant in thirty-eight years.
Operators on relief were rushed
to the board and extra girls were
placed to work. Operators not on
duty were summoned from their
homes to aid In the emergency.
At the same time, Long Distance
calls doubled in volume and many
of these were for hotel reserva
tions.
“SEQUENCE” TELEPHONE CALLS HELP TO SELL !
BANANAS, BONDS, FISH, SUGAR AND RUBBER
Buying and Selling by Long Distance Telephone
Has Been Greatly Facilitated by Special
Method of Placing Calls.
By JOHN B. O’BRIEN
Bananas enough to reach around
the world several times are sold
every month —by telephone.
Fish* also, In enormous quanti
ties are sold in the early morning
Jiours before most people are out
of bed or have had their break
lasts to dealers in other cities by
the large fish and produce dealers
of the Fulton Fish Market in New'
York —also by telephone.
In order to facilitate buying and
Belling by long distance telephone,!
a system known as “sequence
calls" has been devised. Such
calls are a series of long distance
telephone calls, filed by business
concerns that desire to talk with
a number of clients or prospects,
with as little delay as possible.
These concerns furnish the tele
phone people with lists of those
with whom they wish to talk more
or less regularly, •'’ickets ar*
made out for «ach name fa ad
vance of the calling, with all the
Information uv.essary, including
the telephone number ot the per
son to be called. When ready to
begin the talk*, Tue firm or indi
vidual calls the “sequence clerk"
at the Long Distance office and
asks to have calls made ei her to 1
those on the entire list or only to
parts of the list. Accordingly, the
calls often are coded by number,
and a request can be made simply
to talk on calls 1,3, 5, 8. 11, etc.
Talking can be started almost im
mediately.
It is about three or four o’clock
In the morning when the large fish
and produce dealers of the Fulton
Fish Maidcet in New York go to
work. Usually it takes until about
6:30 a. m. to determine the amount
of each kind of fish that are avail
able for sale that day. Then the
acquence calls are placed, and if
»ome of the dealers have sold all
Twenty Years Ago
Twenty years ago there were
3,000,000 telephones In the Bell
System. Today there are over
17,000,000 which can be reached
over Bell System lines.
Twenty years ago the number of
daily telephone conversations over
Bell lines was about fifteen mil
lions. Today there are about 52,-
000.000 or over 70,000,000 for the
country as a whole.
Twenty years ago there was less
than 8,000,000 miles of Bell-owned
telephone wire in the country.
There is now about 50,000,000
miles.
Twenty years ago the Bell Sys
tom had a plant investment of
about ,?450,000,000. Today it has
an investment of $2,500,000,000.
SEATTLE INSTALLS ITS
ICG,COCT| TELEPHONE
Seattle Installed its one hundred
thousandth telephone the other
day. Seattle is the first city west
of Minneapolis inn! north of Snn
Francisco to have 100,000 tele
phones. It is interesting to note
that Seattle alone now has more
telephones than there were in all
the United States in 1532. It i 3
likewise of interest that the ono
hundred thousandth telephone in
the H;v was placed in the home of
R. 1. Denny, who is one of the
few men living whose actual life
time in the community spans the
entire period from the landing of
the first settlers in 1851 unto no
present dato.
they have to offer to the first few
customers, they cancel the rest of
the sequence calls. Other dealers,
however, follow' the plan of distrib
uting what they have to sell as
evenly as possible among all their
customers.
Sometimes the same customer is
on more than one list. Some of
these dealers have as many as fif
ty-six prospects on their lists, but
by the time most people are ready
to start for work —or before —the
day’s catch has been sold —via se
quence method.
Among others who make exten
sive use of this unique service are
bond houses and dealers in stocks
and other securities, who employ
it in reaching their regular cus
tomers. One large firm of sugar
brokers has a code list of 314
names. When the market is about
to change it is imperative that
•.be-'- »*«’.;*• their agents with the
grertest pvssible speed and the se
quence method enables them to
do this. Three of the large rubber
brokers use the sequence calls sys
tern on their lists of 63, 125 and 88
names. When the market is fluc
tuating very rapidly oi when a
break comes, then it is that the
brokers find the greatest use for
the sequence method of placing
calls.
When a big foreign government
bond issue is floated by one of the
large investment brokers, it is a«-
complished usually by means ot se
quence calls. At such times calls
are placed for the presidents of
the larger banks and trust com
panies all the way from Portland,
Me., to Portland, Ore., and as far
south as Texas. Soon the an
nouncement is made that “So
and-so in-New York is calling you.”
the proposition is explained and
the necessary arrangements com
pleted almost before announce
ments of the loan are printed in the
THE VIDALIA ADVANCE
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Colonial Theatre
December 23, 24. 25
That Settles It
Silence la golden and women, being
naturally thrifty, hate to make use of
anything so expensive.—Duluth Her
aid.
New York newspapers. In bring
ing out a new bond issue one mid
western financial house recently
filed 47 calls. Os this number 45
were talked on, resulting in over
852.000 worth of securities sold.
Some business houses, while not
regular users of sequence calls
service, conduct periodical sales
campaigns by long distance, using
sequence lists made up for each
particular campaign. An automo
bile manufacturing company has
a list of 110 branch offices which
they frequently reach in this way,
while a match company recently
placed seventy-five calls from New
York to points in Virginia, West
Virginia and Pennsylvania, at a
cost of less than 8200 and at a
saving of two weeks of traveling
and a considerable amount of
money. These calls were all com
pleted in less than six and a half
hours.
One of the most consistent users
of ihe sequence method of calling
is the publisher of a financial pub
lication. It is necessary for him
to have up-to-the-minute data re
garding conditions and to obtain
such information ho places regu
larly from 100 to 150 calls daily,
even on Sundays and holidays, to
points all over the country.
The sequence method also aids
in speeding up long distance serv
ice in that it acquaints the calling
party with the telephone number
of the subscriber desired. The re
sult is that should he at any time
desire to call any particular party
with whom he has talked previous
ly via the sequence lists he can
refer to the card records of such
lists, on which he will find the
number recorded. Calling long
distance by number rather than bj
name always saves time, and also
saves the celling party money, as
the station-Co-station rate is lower
than the particular party rate.
10,7c?.000 FAMILIES
TELEPHONE USERS
About two-thirds, or 11/.00.000,
of the total number of telephones j
in the Bell System iri the United
Spates are residence telephones. J
These 11,4 n 000 n -i ' ac , or an ■
they are some*:mo;; <•: "»rl. “hem ’
telephoned, serve a->uror •■•.•iy t
10,700 000 families. T.a excess >f !
rcsidf nee telephones over .'.a i
number of families having tele- !
phones i;< hie. in large part. to »&3
use o? e: tension str sms. Mora j
a- 1 ranre the average home i 3
b-' , ns-equipped with <' ten ion tei- j
epliorus so ;l t weary hour •wives
win rot h'v«- i \.**j!*? way upstairs
or all th<» -v • down w iir-j, in ore •
to an we-r ti r : pn.,. or to pot
i n a < all.
ion l-.is n direct*
od *o* developing a sty'". ~f ■ ype or
telephone directories "mt r.rovfoes
tb highest degree of log iy .of
a given size;
CHRISTMAS SEALS ARE
NOW ON SALE HERE
r 1926 c
The Woman’s Auxiliary of the Med
ical Society with Mrs. C. D. Williams
as Chairman, announces that the
Christmas seals, which for several
years have been sold to aid in the
fight against tuberculosis, are here
now and can be bought from she or
any of the commitee.
Buy these seals and help prevent
and cure tuberculosis.
NOTICE
All parties indebted to the
Georgia State Bank, Vidalia,
Georgia, will please call at
the bank and pay their obli
gations. By so doing, you
will enable the Committee,
who have taken over the af
fairs of the bank to be liqui
dated for the benefit of the
depositors, in paying to the
depositors money due them
by the bank, and in many
instances, the depositors are
very much in need of their
money.
J. F. Darby,
Chairman Liquidating Com.
Georgia State Bank
Vidalia, Ga. I
I Mrs. J. E. THOMPSON I
I MILLINERY |
9 NOTIONS—READY-TO-WEAR I
I TO MY CUSTOMERS: M
|I In the past, as a great many know, we have given away each
?! season, two hats, but our business has increased to such an ex- B
H tent we now want to show our appreciatioon for your patronage B
c in a larger way than we have in the past seasons. WE APPRE
f CIATE YOUR VISITS TO OUR STORE and the fact that you se- B
4 lected merchandise from our store. We appreciate the fact also
that we have been able to serve you with the lines that we select
s'?! ed for you; therefore, we have another plan whereby we will give 4*
moore this seasoon than in past seasons, and invite yoou to our
J| store than you may learn the plan.
Hj I have a complete line of Christmas Toys for the small girl and §
H boy and for the larger boys and girls. Come and see these be- g
For the grown ups we have many beautiful and useful gifts in B
1 SPECIAL FOR THIS WEEK B
I Mrs. J. E. THOMSPON I
I MILLINERY I
I NOTIONS—READY-TO-WEAR I
M ik
Doubtful Record
The greatest age at which a man Is
■aid to have become a father Is om
hundred and two This was stated to
be the age of Thomas Beatty of Drum
eondra, near Dublin, when hts youn*
est-born came into the world.
NOTICE
In Case of Fire
After you have given
THE ALARM
Call
1 5 0
Day Or Night
Giving the location of the fire.
* This will help the Fire Depart
| ment to get there promptly.
I— PERSONAL ENGRAVED—
BUY CHRISTMAS CARDS
Should be ordered now. We are showing a
complete and artistic line of exclusive, beau*
gy _ w-k *-*, tiful designs to be engraved for your perso
-1 *L\ IHfr I 1 na l use. We urge early selection before the
rush days of December.
THE VIDALIA ADVANCE
|\|f}WY Phone 23
■■ • Call To See Our Samples
*
I PERSONAL I
1 STATIONERY I
I NEATLY PRINTED I
ON
I BEST GRADE PAPER I
100 Sheets of Paper I
50 Envelopes If
PACKED IN ATTRACTIVE I
ONLY SLOP |
You pay $1.50 and $2.00 for the same
Stationery without the printing at the fi
other stationery houses
TELEPHONE I
for Samples 1
THE VIDALIA i
ADVANCE I
WANTED
Three Horse Rentor
or
Share Cropper
with own feed
Extra Good Land; Close to
Vidalia; Good School; Good
Houses.
J. B. BREWTON
Vidalia, Ga.