Newspaper Page Text
^knowledge;.
INTELLIGENCE
THK (7KORC1 IAN’S NEWS BRIEFS.
TREATING DISEASES BY MAIL
An Interesting Statement
II Is written: "Tliere an nbna ao
blind aa thoae who have ayes and aea
not.” Tbla la an aga of progress, and
all thoae who allow prejudice to pre
vent them from seeing the true light of
progress are blind Indeed. Soma yearn
ago undoubtedly then waa much ad
vertising dona of a questionable kind.
Fake mining schemes, with hardly ao
much aa a hole In the ground for a
mine; oil lands aa dry and barren aa
the desert; medicines that wen adver.
Used almoat to* wake the dead. But
that waa years ago. A newspaper pub
lisher today prides himself on the fact
that hla columns an guarded ao that
the unreliable can not creep In. As
a consequence, the old-fashioned idea
that a physician who advertises Is not
'ethical” Is npldly passing away. And
rightly so.
Advertising really la merely telling
the public things they ought to know
and can not learn In any other way.
Did It ever occur to you that we ahould
be absolutely In the dark as to all mat
ters re! 'led In the Bible; or concerning
the discovery of our country, or of the
flrst locomotive, or the thrashing ma
chine, or of the laws of science, or of
medicine, or of the laws of our coun
try, or of flying machines, unless some-
ops had been bold enough to announce
these things? Call It advertising If you
want to, and condemn It accordingly,
but. In truth, we really ought to wor
ship at tha shrine of one who does
something for the good of humanity.
There are many opinions about med
ical advertising. When a young doctor
graduates naturally he wanta everyone
In hlS community to . know It. But
some of the older (selfish and preju
diced) associates tell him that It Is not
"Ton are not curing tbs sick by our
standard of ethics.”
Does the ethical doctor never adver
tise?
Let us seat Bare you ever been to
church or the lodge and heard an usher
call out doctor “So and So” la wanted
at tha telephone? All fixed up before-
1 Another 'ethical* doctor hap
pens to be nearest an automobile acci
dent. renders prompt help; and sees to
It that' the reporter who writes up the
accident mentions the attending doc
tor's name very prominently.
Another way Is Cor the progressiva
physician to send his announcement to
the newspaper, and pay the price Uke a
man. a method tar more open, manly
patient toll and study in hla chosen
Held, he finds that “ethics” (a kind of
false standard created by somo one
else) Is sometimes a ’farce. He may
specialise. He takea up new studies
and davelops new lines of thought
while hla older associates remain old
fogies. He succeeds In cases where
others fail. Nevertheless, they tell him.
TBttTMtkT
AND
56 PAGE
ILLUSTRATED
BOOK
upon a doctor who Is bold enough to
announce his ability to curs certain dis
eases os performing a great service to
society. .
Henry Ward Beecher, the eminent
divine; had the right Idea when he
wrote:
”1 am glad the doctor cured my
friend. I am glad that the doctor put
INDICATE ''ll
YOUR 1
St H PTGMi
HE.RE
f!
\U or
-FREE
DIAGNOSIS
C*» Omt mm* mrnm TM> Cmmpmm TMv
I wlkfc to bull >1 of jomr oftmr t« > proof tmtmntfrannl
Usl It la my ow sees, l have pUcwd a cm— X
■ftiwnti for wbteh I droiro trroftnrot ■ndTXUfomn
tsas
If You Are Sick Let Me Help You
Just mark with a crossX in the coupon below any of the different symp
toms you have and send it to me, and 1 will send you the Trsstmsnt
Fr*e so you may make a personal test of just what my special medicine
will do.
This Treatment Will B« Delivered By MAIL POSTAGE PAID, Right
to Your Own Door Without One Csnt of Expense to Yow
This offer is made to any person who sincerely wants to be cured of •
Kidney and Bladder Ailments, Rheumatism, Stomach, Liver and Bowel
Disorders, Heart Trouble, Nervous Weakness, Catarrh and all other
diseases arising from impure blood. Uric Acid conditions, Etc.
SEND NO MONEY Simply put a cross X mark before the symp-
toms that you have, cut out the coupon,
sign your name in full and complete address, and I v9 do the rest.
TU. To Provo My Claims IT1 Send a
Treatment Froo to Tost
I want you to try at tny expense,
not ycura. All I want to know is
what you want to be cured oL I
kaee made it coneenient for you to
tdl n»e this by simple putting a
cross X mark before the symptoms
yon have on the attached coupon or
write roe a letter in your own words
about anything of a private nature
(man or woman) that you want me
to know. I realize that 1 roust
help yon and get your good will if
I expect you to recommend me to
And you roust be!
X bare perhaps .the roost successful afford this ’ expense of advertisipgr
method yet derUmdtmr thepenns* ^ T|)lt B ^ orUy #r pstlfaU I Treat
i 1 i Xi not Art These whs Bars rails* With
_ joa to iSTSpi-d £uS! . OU.rI„M«.U
I am a Epvcialiw am! 1 do set ksv* '“ *■*
one remedy that carte everythin?; count ol pau
no patent medicine*; no “dope.” Hr lemea .may have
apccial treatmenta ate aals up of
my own private pretcnpltosa per
fected alter ye,re of successful prac
tice. My great aucceu it due to
knowing what remedies _c«re
treating my
I Want to Prara to These Prop!# at *J
Own KipoaaeTkat 1 Bara tka
ease incurable—but thit docs
cannot help you
i you. The wont
My tnatumn,
my expense. You have nothing to li
Accept My Liberal Offer!
It Place# You Under No Obligation Whatever To Me
I repeat—you are under no obligation to accept this free offer. No contracts;
no express charges. I will pay the postage royscii and lallMT the treatment
rigu to your own door without one cent of expmus to you. Do not delay;
do not argue. Just say to yourself If Dr. Jiroch has so much confidence in
tut ability and his treatment to go to all this expense I am going to let him
try.” Put m cross X mark before the symptoms you have; sign yonr name
end address to the attached coupon, cut it out and mail it to me to-day. It
will obligate you to nothing. Just let roc try to h*lp you. Address,
Dr, Fa W, Jiroch, iuokTw—ia*. Chicago, 111.
It In tbs paper that be coaid care him,
and It any doctor la aura that be can
cor. snob a disease and does not pat It
In tbs paper I am sorry. What a pity
It would have been had this doctor,
with bis wealth of science and expe
rience. left him uncured. What a pity
It would have been if the afflicted man
had been so prejudiced against adver
tising aa to read tbs responsible cer
tificate of tbs doctor and yet give him
tbo go-by. What are the newspapers
tor If not to circulate Information?
What mors valuable Information can n
newspaper give than to ten a tick man
where be can be cured? If a man has
devoted bis Ilfs and labor to tbs study
of a special class of diseases, tbs neces
sity of hla saying so bocomcs all tha
more pressing. Hla duty to advertise
becomes Imperious. To remedy for ly
ing advertisements of quacks Is for
honest men to tell the truth. A really
able man. whatever may be bis gifts,
makes a great mistake If be falls to use
those gifts through want of advertis
ing.” _ ,
in treating disease by rasll It Is truly
remarkable how successfully a
sick person Is taken care of, al
though living hundreds of miles
away from the doctor. By means
of question lists, symptom blanks
and the patient's own description
an almost perfect pen picture of
the ailment Is given. Nor la there
anything embarrassing to a timid
woman or bashful man as in the
egoe of a personal visit. A doc
tor who treats by mall has per
fected his plan, keeps his records
accurately, and selects his medi
cine accordingly, and can furnish
more for the money. Because his
valuable time Is not wasted by
patients who sit around hla office
talking about the weather or their
private affairs. The doctor must
be polite: consequently these
matters not directly concerned
with his work limit the number
of patients be can receive or call
on.
Bat when you write a doctor
who treats by mall you mark
yonr symptoms and answer cer
tain questions The doctor then
has the Important facts of your
esse before him for study and
consideration. He can take care
of many more cases In this way
than one who must sea his pa
tients in person, and, therefore,
makes his charge correspondingly
lower. Then the medicines must
be thought of. Because the re
covery of a patient often de
pends on how the medicines are
compounded, their freshness, etc.
While some druggists are honest
sod do not substitute If they have
not what Is called for. still lots of
others are not so particular. It is
a well known fact that doctors
have failed and patients have
died because some other drug
was substituted In a prescription.
A doctor who sends bis own med
icine by mail knows that the sick
one will get exactly what Is need
ed ; he can vouch tor Its freshness
and purity- •
Much of the disease that saps
the life of humanity Is due to
neglect. Neglect because people
don't realise bow serious the flrst
! symptoms are. Neglect, because
; of consultation expense. And
; here Is where Dr. F. W. Jiroch.
' the well known specialist of Chi
cago. whose announcement ap
pears on this page and who of
fers his adylce and consultation
tree, renders a service to hu
manity that Is gratefully accepted
by Intelligent people to tho num
ber of thousands of men and
women who owe their lives to
help received in this way. QalcU
mall deliveries now bring tha
special services of Dr. Jiroch al
most directly to the door of tha
suffering patient,—Ads, - — -