Newspaper Page Text
PAGE SIX
AUTO FACTORIES
Will TRAIN MEN
Scarcity of Trained Mechanics
Causes Mitchell Motor Co. to
Organize School.
Years ago in the development of the i
electrical industry the manufacturing
interests encountered a simii.i r condi
tion to that which prevail- today in the
automobile industry. namely, a scarcity
of trained meehanit ■ for shops and field
work and in recruiting; the ranks of the
sales department
While it is possible for a layman,
possessed of a glib tongue, to sell in
tricate mechanisms, the really .■success
ful salesman should possess a knowl
edge of the product he sells that will en
able him to talk intelligently upon any
phase of its construction Besides this,
snjch a knowledge frequently proves of
untold value In being able to quickly
fathom stirh Il's as all mechanisms are
heir to. Such salesmen, strictly speak
ing. "sales engineers." raise the level of
a selling force to such an extent that
it instill* greater confidence In the buy
er because he feels that such a concern
knows Its business and he will secure
real 'service" after be has swapped
cash for goods.
Hundreds of gradutes from the va
rious technical schools of the country
are annually enrolled in the electrical
industry for a three years post-gradu
ate shop course At the end of this
period many are assigned to responsi
ble shop positions and others are sent
to The fi“ld force.
Recognizing these facts the makers
of the Mitchell motor cat are consid
ering the inauguration of a simitar
plan to develop trained men for re
sponsible positions in their rapidly
growing plant and extensive field force.
The course will probably require three
years under contract. Roys entertaing
under this agreement will be given
service in evert department, commenc.
ing with the simple operations of man
ufacture and going on through to the
"Anal testing" department. where the
stamp of approval is given to the cars.
EVERITT TO REMAIN
UNCHANGED. STATES
MANAGER P. SMITH ,
In connection w ith the remit
changes in the fortunes of the Everitt ,
Motor Car t’ompanv through the alii- ,
an. e of what is known in automobile i
trade circles as the Elanders Group, ,
many weird tales hate been circulated,
some of wih' h were true and other- of |
which have been mi•• hievonn in their
effect. I
In speaking of this. Sales Manager |
Paul Smith of the Everitt company
said: "No tittle consternation has been
caused by the report 'hat new Evm-in ,
models v.ere to come out w ithin a ,-hort
time to take the place of the pres, nt 3u >
and 36. I wish to make an emphatic
dental of this No new models are < on
templated not any changes .yen tin .
•lightest. will be made, either In the
mechanical features, prices or in any I
other way No other eats enjoy gr. at
er popularity than the Everitt ."it's and
.IS s and they hat. proven so uniform
ly’ satisfactory to buyers that our en
gineers could find no opportunity for
Improvement. There is no logical rest - ,
son for any change save such little per
factions ns have recently been mule (
and are embodied in the cars now being
delivered.
"The advent of the Flanders Group
in the Everitt company simply means
♦ hat the capita! has been increased
from $1.00(1,000 to $3,000,000. and this
mean* three times the factory capacity
•nd three times the output. In short,
it wil] relieve any condition which has
confronted our dealers everywhere and
will enable them to meet more nearly
the demand for Everitt cats than they
have been able to do In tit. past."
Tn South American countries custom:
regulation’ are very strict Each car
must be properly marked, its weight care
fully noted, and so on Inspectors at the
piers of these ports watch all shipments
Closely , and if they do not meet with their
approval, the shipper Is subject to “heavy
fines A knowledge of all the require
ments of such shipping is therefore ah I
■clutch necessary
-——-- . ■ I ,
Listen ! You can scarcely
hear the Eords go by—though
you see thousands of them,
h's the perfect balance and
adjustment of its simple and
wonderful mechanism that
makes the Ford the car you
hear the least—and the most
about.
More than 75.000 npw Eords into service
♦ hisseason -proof that they must be right.
Three passenger Roadster $590 five
passenger touring car SK9O- delivery ear
I s7oo—f. o. b. Detroit, with all equipment.
I Catalogue from Eord Motor (’nmpanv.
| I 311 Peachtree Street. Atlanta, or direct
. i from Detroit t.ict-nv
—MAGAZINE SECTTON
NEW AUTO FIRM
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M *»*•!
fir
-«4L
□ ■ II
r/ “ fl
■I - - fl
■'me
1
< fJ)
M. Xubors rind R. M. Northcutt
s lire the Aleo, Cole, and Fed
eral.
A new addition to the ranks of the
rapidly growing automobile colony is
the .firm composed of M. Nabors and
R M. North' utt. who have acquired the
retail salts department of the <'ole and
Alio pleasure cars anti the Alco and
Federal trucks.
Both Nabors and Northcutt arc ex
perienced automobile men, widely
known and well liked throughout At
inta ind th. South, and. with the
i qui-ition of this strong line of cars
they will undoubtedly take a prominent
position in the motor world of the
Sout it.
Tile fit tn w ill occupy sales rooms at
I’, a. ht ree street, with a service I
tivp.ii tment operated in connection.
CADILLAQUA PARADE
IN DETROIT WILL BE
FEATURE OF WEEK
A great automobile parade Is to be
hi id in Detroit during the last week
of July. ,e- nit' of tin features of the
great <Mdilltiuua celebration which is
destined become a yearly event
In this paratie. more cars will have
been assembled in one place than ever
before in the history of the automobile
Industry It is estimated that more
than $25,01'0,000 worth of machines
will take place in this procession, head
ed by a "Detroiter" .“nr donated by the
Briggs-Detroiter Company, as a prize
to the Individual who secure the
greatest number of subscriptions to
the Cudilla.pm fund. Behind this ear
will follow thousands upon thousands
of otliers, making a procession mile:’
in length, which will require several
hours m pass any given point.
It has been estimated that when the
parade Is over, the speedometers of
th* various cars will have added an
averag ■ of 105.000 miles. To make this
II journey 5,000 gallons of gasoline and
the equivalent of 20 complete sets of
tires will be used by the automobiles.
THE ATLANTA GEORGIAN’ AND NEWS. SATURDAY. TLLY 6. 1912.
SECURING OF CAPABLE
DRIVERS IS PROBLEM
TRUCK OWNERS FACE
The motor truck is no longer an ex
periment. The only problem in this
connection which confronts the busi
ness man is the problem of securing
capable drivers. The benefits from a
truck service can he counterbalanced
by the wear and tear on a car in the
hands of the driver who has the speed
craze.
Commenting on this fact, the local
manager of th* solid tire departmen’
of the United States Tire Company,
says:
; "Beyond any question of doubt the
peed maniac is a nieuace to the truck
industry. Putting aside every other
consideration wear and tear on ma
chinery, endangering the lives of pe
destrians and violation of sane traffic
rules—the speeder Is an undesirable
party for the reason that he coate hie
employer a great deal of unnecessary
money
"It makes no difference how well
solid tires are made, or to whot ex
tremes the manufacturer goes to for
tify them against the incessant knocks
R=C=H Announcement 1913
- I 1
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X > jn* Sr. / .dUMUML, /
R=C=H “Twenty=Five”
W e are determined to build the best all-round five-passenger touring
car in the world and sell it, completely equipped, for
S9OO
f. O. b. DETROIT
The Car The Equipment
Wheelbase —llO inches. Tread 56 inches and 60 inches. Nnn-skid tirps---32x3 1-2
Motor—Long-stroke; 4 cylinders east en bloc; 3 1-4 inch bore, . ’ ,
5-ineh stroke. Two-bearing crank shaft. Timing gears and 12-inch Bullet electric head lights with double
valves inclosed. Three-point suspension. parabolic lens.
Drive—Left Side. Irreversible worm gear. 16-inch steer- n 11 • 1 1 • -j -u i_ • 1 ~
ing wheel. Spark ami throttle control on steering column. o-inch DUliet electric side lights with parabolic
Control—Center Lever operated through H-plate inte- lens.
gral with universal joint housing just below. Hand-lever emer- Rrvenk
gency brake at driver's right, ('hitch pedal operated by left
foot. Service break operated by right foot. Foot accelerator Warner Auto-Meter.
in connection with hand throttle. p. . .
Springs — Front, semi-elliptic; rear, full eliptic and mount- Demountable rims.
ed on swivel seats. Extra rim and holders.
Frame Pressed steel channel. Til L k
Axles— Front. I-Beam, drop forged; rear, semi-floating type. ally ho horn.
Transmission 3 speeds forward and reverse; sliding gear. Jiffy curtains—up or down instantaneously,
seleftr/e type. t J «. J
Construction Drop-forgings wherever practicable; chrome lop and top cover<
ni<-kel steel used throughout all shafts and gears in the trans- Windshield,
mission and rear axle; high carbon maganese steel in all parts 0
requiring special stiffness. Rear view mirror.
Body- full 5-passenger En C lish type, extra wide seats; 10- Tool Kit, Jack, Tire Repair Kit, Pump.
inch seat cushions specially upholstered. v
Wheels —Artillery type Robe Rail.
See the Car at the Nearest R-C-H Dealer or Branch
R-C-H CORPORATION, Detroit, Michigan
Atlanta Branch, 548 Peachtree St. Phone Ivy 477.
J. D. FALMERLEE, Dist. Sales Mgr. Q. C. DREW, Jr., Retail Sales Mgr.
of road travel, they will not withstand
the abuses >f the speed maniac. Speed
ing is an evil that can result in but
one thing—.decrease tire mileage and
increased tire expense. And the par
ticularly aggravating feature of this is
that it is a matter that can not be
regulated unless a driver obeys in
structions end sends the truck along
at a moderate pace. Reliable drivers
do this, but there is always the other
fellow, who, as soon as he is out of
sight of the boss, throws open the
throttle and burns up the pavement.
Such a man is decidedly expensive to
the truck owner."
Although Egypt can boast of but few
cars, those that are in use there are
either of English or French make Cairo
and Alexandria are practically the only
Egyptian cities in which the automobile
finds any favor at all. the unsuitable
road conditions elsewhere in the country
being responsible.
Manila is, well supplied with automo
biles. and in the Philippine islands as a
whole American machines are dominant.
Many cars are owmed in the other large
places in addition to Manila. This con
dition. however, is not due to good roads,
many of which are exceedingly poor. At
present there are between 5.000 anJ 6.000
automobiles, principally American, in use
In the Philippines.
DESIRE TO BECOME
RACE DRIVER SPURS
YOUTH TO SUCCESS
Ambition makes men masters in
their chosen spheres. To excel as
driver of a motor car is the germ of
discontent that has spurred "Heinie”
Scholler to.seek a career in the realm
of the automobile. "Heinie" is now
guiding the Pathfinder ”40” touring
car which left New York June 11, on
its triple transcontinental land voyage
in the laying out of three charted high
ways between New York and cities
along the Pacific coast.
Scholler formerly was a mechanic
for Joe Dawson, the famous racing
driver, and he aided the international
sweepstakes winner materially in
bringing home the bacon in the mem
orable road races held at Elgin. 111,,
in 1910. After the Elgin rafes Daw
son predicted a great future for the
little mechanic and "Heinie’s" perform
ance with the Pathfinder thus far on
the transcontinental trek bears out
Joe’s opinion of his former aide.
The average prices of imported auto
mobiles sold in England for the last fnur
years were as follows: In 1908. $1,815;
1909. $1,665: 1910, $1,595; .1911, $1,265.
CADILLAC
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
1 */2 •* 3 and 5T lon capacities.
Simple Engine * Accessible * Economical
» The * w ’
FULTON AUTO SUPPLY CO?
249 Peachtree Street
Automobile supplies of every kind. Mail order given
prompt attention. Lowest prices obtainable. Write for cati
log. Make your car complete.