Newspaper Page Text
AUTOMOBILE NOTES
The real work of the American Automo
bile association transcontinental "path
e.nder" is now under way. for the car has
passed beyond the limitations of any
routes which have been maped or de
scribed in detail for motorists, and is
actually finding a new way across Mon
tana.
\ statistician in one of the trade jour
nals estimates that during the year 1912.
t v a.h00.000 worth of tires will be sold in
• f t’ni’ed States.
He bases his figures on the fact that
• rere are 600,000 automobiles in use in the
rnuntrv. and that each car requires six
The
O akj an d
“The car with a conscience”
WHY USE THE BIG CAR ALWAYS?
»
Think of the pleasure, satisfaction and gain in the possession of a real high-class
runabout.
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The Oakland “Oriole” $1,200
The motor is four cylinder, ‘ L" type. 4-ineh bore by 4-inch stroke; wheel base is
100 inches; tires. 32x3 1-2 inches. Lubrication is by splash system, with positive
force feed, adjustable pump. Oil capacity is 11-2 gallons; transmission is selective
sliding gear type, three speeds forward and reverse clutch, multiple disc, bronze
against steel plates, electrically ground to insure smoothness; adjustable spring ten
sion. ignition is by jump spark ; low tension magneto and batteries. Springs, semi
elliptic in front, and full elliptic in rear; 17-ineh steering wheel; axles, drop, front
I-beam, semi-floating rear; frame pressed steel, channel section 3 1-2-inch drop.
The newest model Oakland “Oriole" is tiow in Atlanta for your inspection. We
will gladly demonstrate all the facts about this car which make it the one best buy
in the roadster class.
The Oakland"Oriole’’-a 30-horsepower runabout—has every requirement you
could wish. It is a ■tmarl runabout- beautiful in design. It has the speed, when
called upon, for it has a track record of sixty-three miles an hour.
See this ear before you buy.
Oakland Motor Company, Atlanta Branch
111 Peachtree Street
SOUTHERN DEALERS
Birmingham Garage Co., Maury Motor Co., W. E. Fenner Auto Co.,
Birmingham, Ala Columbia, Tenn. Rocky Mount, N. C.
J. C. Green Auto Co., J. J. McDonough, Jr., W A. B. Worley,
Chattanooga, Tenn. Savannah. Ga. Jacksonville, Fla.
Gregory Conder Motor Co., Thomasville Motor Co., S. S. Parmalee Co.,
Columbia, S. C. Thomasville, Ga. Macon, Ga.
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VOU want to he sure about two things in buying an automobile;
A you get them both in a Mitchell.
1. A car built, finished and equipped with the best materials that we can buy;
Uour aim is to have the name Mitchell stand for the highest in automobile values.
2. Service to owners; Mitchell service means continued satisfaction. A service
at your command immediately we know anything is wrong.
Mitchell cars are built for the man who can’t afford to make a mistake.
For big value look at the Mitchell 5-passenger, 6-cylinder, 48 horse
power car; 125-inch wheel base, 36-inch wheels; a beauty; $1750.
”t he Mitchell 60 H.-P., 6 cyl., 7 passengers, $2250 The Mitchell 35 H.-P., 4 cyl., 5 passengers, $1350 *
Ths Mitchell 4S H.-P., 6 cyl., 5 passengers, $1 750 The Mitch*!! 30 H.-P., 4 cyl., 4 paesengess, sllsO
The Mitchell 30 H.-P., 4 cylinder, 2 passenger Runabout, without top, $950
Mitchell-Lewis Motor Company
Racine, Wisconsin ,
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Atlanta Branch, 216 Peachtree St. m
ESugl SB
tires, according to the estimate of auto
mobile tire manufacturers. This means
the total output of the entire country will
he 4,0000.000 fires.. Figuring the average
cost, of a tire to the car owner at S3O this
means the American motoring public will
spend on tires alone in 1912 $120,000,000.
A San Francisco physician, Dr. John
Austin, deciares that the Yellowstone park
is the finest touring district in America.
The doctor gets Into the "See America
First" campaign with a venegance. Austin
in a Marion car of 1910 vintage has just
completed the round trip between his city
and the borders of the b'g national re
s4rv%
THE ATLANTA GEORGIAN AND NEWS. SATURDAY. JULY fi, 1912.
The R.-C.-H, corporation has cotnpleetd
arrangements for opening a branch and
service station at San Francisco. The
building secured for this purpose is a
three-story structure in the heart of the
new automobile district. The floor space
of IS.OOO square feet is available for dis
play and parts storage, and will be one
of the best equipped motor ear branch
houses in the West.
Prince Edward Island is probably the
only place in the world where automobiles
are prohibited, except Bermuda While
both of these islands have consistently
kept up the barrier against motor cars.
R-H-C PULLS GRADE WITHOUT CHAINS
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J. D. Palmerlee. branch manager, is shown driving an R. C. H. roadster up a 30 per cent
grade in Atlanta.
there Is prospect of reopening Prince Ed
ward Island. A. R. Brennan, a prominent
citizen and publisher of Sumerside, P E.
1., has begun an educational campaign to
offset a pronounced feeling against auto
mobiles due to reckless use of them when
first introduced
The first reliability contest in Maine,
consisting of a run of 444 miles through
the Pine Tree state and the White moun
tains of New Hampshire, brpught out an
entry list which has encouraged Maine
motorists to take a more active part on
automobile contests Every feature was
successful and although several cars were
heavily penalized, all finished the run
The road from Jacksonville through his
toric St. Augustine and to Ormond has
been materially improved In recent years.
One tourist reports making the 90-miie.
run in five hours and 20 minutes this
year, while in 1907 the same trip took
three days.
Now that tlie pathfinding trip for the
Four States tour has been finished, those
who will participate in the event, which
will staff from Indianapolis in July, are
laying plans for what they expect will be
the greatest tour ever held in the Oentral
states. Despite the fact that the weather
has not been especially good, the roads
were found by the route-makers to be in
fairly good condition.
What Rim-Cutting
Costs in Tires
An Average Waste of 23 Per Cent
We sent men to a plant which deals with old
rubber. They examined there thousands of ruined
tires, of nearly every make.
And they found that 23 per cent of the old-type
tires—-of the clincher tires—were rim-cut.
Some were slowly wrecked by running soft.
Some were wrecked in a moment by running flat.
They proved that nearly one-fourth of all tire
upkeep was due to rim-cut tires.
All Needless Waste
No-Rim-Cut tires end this loss No-Rim-Cut and oversize—cut the
forever. Out of over 1,250,000 sold average tire bills in two.
not one has ever rim-cut.
All the cost and worry of rim- 700 000 T Lore
cutting is now a needless waste. Vfoci S
In this wav alone these patent Some 200,000 motor car owners
tires afford an average saving of have proved out Goodyear tires.
23 per cent. About one-third of all cars use
them.
1 0 (TvCTßiyc As a result, No-Rim-Cut tires
wvcrsizie now far outsell any other tires.
Then No-Rim-Cut tires - the '£ hc s ? ,e today is 12 tiraes ,ari ? er
new-type tires —are 10 per cent three years ago.
over the rated size. You are paying twice too much
And that 10 per cent oversize, for tires until you U£e this type
under average conditions, adds 25 0,. 1011 t oil ,
per cent to the tire mileage. , , Our 1912 T,re Book-based on
~ .. 13 years of tire making—is filled
That s another saving. with factg you , houl<J know Agk
These two features together— us to mail it to you.
(lOOD>YEAR
AKRON. OHIO
No-Rim-Cut Tires
10% Oversize
W/A or WitAouf Nnn-Shid Tread*
THE GOODYEAR TIRE & RUBBER CO.. Akron, Ohio
Tills Coninnuy has „ o ronnectiou nlmlrvor wllb any other
rubber roureru wlifrb uses the Goodyear iiaute.
Atlanta Branch. 223 Peachtree Street
TELEPHONE RELL IVY 915 AND 797.
j 11“30" Touring Cnr ••
‘ 40” Touring Cnr-lwn sizes
■*FTprjj O” To urin $ Cor - six cyl indcr
Ijl l'fl * * The Whitmpany * *
Mg l -!"IkLaMI !20-a?Mor4«He.st.
OAKLAND MOTOR CO.
LEASES LARGE SITE IN
PEACHTREE STREET
Work of clearing ground for the
election of a $55,000 building at the
corner of Peachtree street and Linden
avenue, to be occupied by the Atlanta
branch of the Oakland Motor Com
pany. was started this morning. The
new building, which will be 225 feet
long and 100 feet wide, facing on
Peachtree street, will be three stories
high, the front 100 feet being planned
of steel and terracotta, and the rear
125 feet of mill construction.
The Interior of the building will be
finished tastily in oak. The show
room, which will be occupied by the
Oakland company, will be terraza til
ing, and the offices will be finished with
hard wood flooring. The portion of the
building facing Peachtree street will
be divided into two stores. The corner
room, 50 feet wide and 100 feet long,
will be leased by the Oakland com
pany. and the entire rear building. 100
feet wide and 125 feet long, will be
given over to garage, repair shop and
storage purposes
H. K Kieklighter & Co., of this city,
will let the contract for the building,
which will be finished and ready for
occupancy October 1. E. C. Wachen
dbrf. of this city, is the architect.
HENDERSON BUILDERS
PAY TRIBUTE TO THE
DAILY NEWSPAPERS
Lucius S. French, advertising manager
of the Henderson Company, said:
"We believe In the newspapers We be
lieve that every successful motor car of
1913 must be extensively advertised in the
newspapers. We have found that there
is no other advertising medium which will
extend the co-operation as much as the
newspapers. Automobile advertising in
tended to make real and immediate sales
should be confined to the sales room zone.
It Is an economic mistake to spend money
on a man on whom your own sys
tem can not call personally Dur appeal
must be made to those within the radius
of our market. Getting the tangible or
ders Is intrusted to the salesmen them
selves. backed up bv the personal Inti
mate appeal of their own daily newspa
pers. While I have.no wish to Indorse
one medium against another. 1 am frank
tn my belief that the most universal ap
peal can be made through the newspa
pers. The Henderson will continue to
advertise In the newspapers exclusively,
thus concentrating our entire efforts on
the particular markets where the Hen
derson is being established.
"The newspapers have proven that they
will co-operate. No more concrete exam
ple of their co-operation could he cited
than the mountains of agency applications
we are receiving daily as a result of the
advertising of our car in their col
umns."
No motor car has ever been ushered
into existence that has caused the imme
diate furore which has characterized the
coming of the Henderson. Making its
initial appearance on May 29,. the day be
fore the 500-mile rave, it attracted world
wide attention immediately. This inter
est in the new car has grown until it
assumes unprecedented proportions.
Many of the unusual luxury features in
culcated in the Henderson have never
before been seen or even expeted in a"
popular pried car. The Henderson exec
utives attribute the Immediate springing
into prominence of the Henderson to the
co-operation of the daily newspapers.
BIG REDUCTION
ON ~
Standard Automobile
Supplies
Regula l " Special
Price. Price,
Jones Speedometers $25.00 320.00
Pitnei Pumps 5.00 3.50
Ideal Pumps 5.00 3.50
Chicago Jacks 6.00 4.00
Tiro Chains all
sizes 25 per cent off
Rain Coats 5.50 4.00
Dover Funnels.
Folding Buckets.
and all sizes Lamp
Covets 20 per cent off
Dash Auto Lighters. 30.00 25.00
Folding Chairs 5.00 2.75
Valve Lifting Tools. . LOO, .50
Filers. Wrenches and
all other tools 25 per epnt off
• apt- all sizes 25 per cent off
Windshields 30 per cent off
Manhattan f’at< h<’s.. I no 75
Auto Trunks 15.00 7,50
King’s Brass Polish 3.00 1,75
A L. A. M. Nuts
and Screws 20 per cent off
Electric Horns .. ... 25 00 12.50
Portable Garage and
Trouble Lamps ?oa 1.25
Head Lamps 10,00 *o S3O per pair 33 1-3 pe r cent off
Side Lamps . 33 1-3 per cent off
Tire Lons 7.00 4.50
Spark Plugs. Goggles.
Ammeters. Gas
Burners. Grinding
Compound 25 to 35 per cent off
Give us a call.
Everything in connection with the Automobile at big rp.
ductiens.
Fulton Auto Supply Co.
227 Peachtree St, Atlanta, Ga.
PAGE SEVEN
MAGAZINE SECTION
WOR CAR TRIPS
CUREFORGLOOMS
Atlanta Auto Manager Tells of
the Many Joys To Be Found
in Country Runs.
"You don't need to go abroad to see
new land and unusual scenes,” says L.
F. Smith, of the Oakland Motor Com
pany. “There are just as worth while
places to visit within a radius of 100
or 2QO miles of this city as you will
find anywhere in the world. If people
only realized what they miss by not
exploring the scenes at their own door
there would be less regrets over a trip
to Europe.
“J will confess that I myself had no
idea of the beauties of my own coun
try until I explored them in a motor
car. Il is this great invention which
has opened up new scenes to people
who live in cities.
"It is surprising what an entire
change of scene and atmosphere one
will experience in a few hours’ ride
out into the country. Take any road
you will and follow Its course; you
are soon In a new land. Every turn
of the road reveals some unknown
wonder of nature. There jg an inde
scribable pleasure in riding along—not
caring where you may land—only sen
sible of the joy of life and motion.
"If riding with a horse and buggy
were a pleasure, how much more en
joyable is it to travel swiftly along the
road in' a motor- ear. Then a day's trip
was only 30 miles at the most; now in
an afternoon's auto ride you can cover
100 miles easily.
"one of the most enjoyable things
about a motor tour is the different at
mosphere it brings to you. I’ takes
you back to your boyhood days, when
you lived in the country, and what man
with real blood in him doesn’t love the.
country ?
"You breathe the fragrant, pure air
and drink in the beauties of nature.
Ahead of you looms a steep hill, bor
dered on one side by heavy woods, on
the other by broad meadows. You
know not what lies beyond that hill.
You forge to the top and see an even
more beautiSul vista of water and
green fields before you. And so the
road goes on each scene more at
tractive than the last.
You see the farmer on his land, till
ing ills field and bearing the air of
indejiendence that his isolated, outdoor
life gives him. Ht- waves you a hearty
greeting and you feel as if he has
grasped your hand in friendliness.
"The great surprise is that more
people do not take these motoring
tours. An automobile is worth having
if for nothing else than an experience
such as this.”
A company is being organized, under
the title of the Richmond-Washington
Highwax Corporation, capitalized at $150.-
000. to build a memorial highway, in
memory of the Confederate generals, be
tween Washington and Richmond, byway
of Fredericksburg The route will be 135
miles long, and will offer opportunities
for an ideal tour. This road, and its ter
minal. Richmond, are peculiarly rich in
historic Interest. And from Richmond
short trips are possible to Fortress Mon
roe. Newport New-s. Norfolk and other
points of historic and scenic Interest.