Newspaper Page Text
PAGE SIX
-MAGAZINE bSCTION
TOURING SEASON
IS BEST KNOWN
Autoists Take Long Journeys
Over Roads of Many States
in Studebaker Cars.
From present indications, the season
•f 1912 bids fair to go down into motor
ng annals as distinguished beyond all
its predecessors for the amazing
amount of touring by owner-drivers of
light cars
During Jun- Manufacturer- the
Studebaker Corporation- received news
of no les- than seven parties then en
route on trips of IJIOO miles or more in
cars of the E-M-F "30” and Flanders!
“20" tvriea Nor did this include the]
big Studebak, r tout from Phoenix to :
Grand Canyon, in w liieh more than 10(1 -
owners and th-ir friends took part,
without the loss en rout, of a single
car.
The motorists and their itineraries
follow:
C F. Blumberg, in Texas "Long
Horn". Studebaker "30;’' Seguin. Texas,
to Detroit.
C. H Owen. in Studebaker "30;”
Ixidi. Cal., to Portland, Maine.
Lou Weston Beck. In Studebaker
"20." Pasadena. Cal., through Groat
American desert and return.
Messrs. Beaupre and Albert and
wives, in Studebaker ”20;" Detroit to
Au Sauble Fork. N Y . to Hood Biver
Valley, Or.-g.
Petet Peterson and farntlt. in Stude- |
baker ”30;" Tampa. Fla.. to Gordon,
Nebr.
A. P Bohme.r and E. 1. Howard, in
Speedster Studebaker ’20." Louise file
to Detroit. Buffalo. New York. Phila
delphia. Pittsburg and Louisville, with
two weeks time limit.
Lawrence Wood and H. A. Clark. In
Studebaker "30;" Denver to Detroit and
return, in advance of Denver C. of C.
tour.
Veterans of the automobile industry
recall the days, not so long past, when
any one of these trips would have been
considered hazardous, even when at
tempted by factory owned cars in
charge of skilled mechanics Yet so
marked has been the Improvement of
recent years in motor car reliability
that school boys now pilot their- own
cars on such trips, without difficulty of
any sort Even in case of accident, the
novice of today Is far better off than
the factory expert of the glacial epotfh
of motoring. A Studebaker service
station, thoroughly equipped with re
pair parts for all Studebaker cars, is
always within reach, and he is able to
resume his journey with but a short in
terruption in eases where the tourist of
five or six years ago would have had to
lay up his car perhaps for weeks before
supplies could arrive from the factory.
THIRTY NEU 7 PLANTS
MAKE MOTOR WAGONS
TO MEET THE DEMAND
Concrete evidence of the tremenlous
boom In the motor truck business is af
forded by the significant fact that 30
new manufacturing companies came
Into existence during the month of
Juntp or an average of exactly one per
day. These companies, says The Power
Wagon, are for the most part backed
by reputable and reliable business men.
and affiliated Interests will absorb the
products of the new factories for many
months to come.
This great and growing movement is
not local in character. It Is almost as
pervasive as road transportation itself.
California. Illinois, Indiana. lowa, Kan
sas, Kentucky, Maine, Maryland, Mas
sachusetts. Michigan, New Jersey, New
_____
z WI i 1
Up and in—not “down and
out”-—is he who conserves
his resources We are selling
thousands ol Fordis to men
who could own many more
expensive cars, but who pre
fer the Ford because of its
lightness, its get-about-abili
ty and its economy.
More Ilian 7.>.000 new Cords into service
t his season-proof 1 hat they must lie right.
Three passenger Roadster ss9o—five
passenger touring ear SO9O- delivery car
s7oo—f. o. h. Detroit, with all equipment.
Catalogue from Cord Motor Company,
311 Peachtree Street, Atlanta, or direct
from Detroit factory.
■ “30" Touring Car ”
‘“40” Touring Car -two sizes
“60” Touring Car*six cylinder
*'* The White Company ’ T
120*22 Morictta.St.
HOWARD E. COFFIN
AND 48 ENGINEERS
BUILD HUDSON “37”
Tip first composite motor ear In the
I history of the automobile lias been
I built.
Official announcement of this re
markable idea for building motor cars
* was made today by J. W. Goldsmith,
the Atlanta Hudson dealer, when he
promulgated the rn-ws of the birth of
the New Hudson ”37."
For two years Howard S. Coffin and
43 designers of international fame rep
resenting each automobile building na
tion have worked on a composite car,
the completion of the New Hudson "37"
marking the new way for building cars.
Because this is the first composite
automobile ever built the news of its
birth* is considered one of the most
important motor car announcements in
the past five years.
The New Hudson “37" Is a large car.
developing 41 1-2 horsepower on the
brake test. It has a long stroke motor
of extraordinary strength and previous
- to its announcement had performed re
! markable feats in the Allegheny moun
i tains and over the worst roads in the
(Tilted States—a 60-mlle stretch b<-
I tween Toledo. Ohio, and Detroit, Mich
Among the experts who took part in
building their composite masterpiece
is a former Fiat engineer who was later
with the DeDion-Houton and Berjiet,
j the. latter two cars being French auto
mobiles.
Another Is an English engineer who
has tested and experimented in France,
Italy. Spain England and America. An
other engineer has been the the Da
racq, Mercedes, English Napier, Bel
den and Thomas At one time he was
a very successful racing driver. Aus
tria contributes to the composite car
with th.- services or a leading designer
of that country, a specialist in motor
i ilesign. Still another is a man who
j designed four cars and after whom a
motor car company was named.
Another was a Cadillac designer; an
other with the Packard Still another
was with the Olds and E. R. Thomas.
Others had a band in building equally
famous cars of high price. Howard E.
Coffin, their chief, has himself built six
famous cars. All 48 are noted engi
neers ami each has an enviable career.
They are great specialists of the motor
car industry and they worked jointly
In creating the first composite automo
bile built. They learned that plan was
more successful than the usual system
of having one man create the entire
car. These 48 engineers in addition to
their chief Mr. Coffin have had a
hand in building 97 different makes of
cars, over 200,000 motor cars.
Photographs of their new creation
show it to be a beauty —a large, hand
some car, with a wheel base of 118
inches.
There Is nothing to do about the car
that can not be done from the driver's
seat, for the car is electric lighted and
electric self-cranking. It is equipped
with a rain vision wind shield, uphol
stering twelve inches deep, oil and
gasoline gauges on the dash and every
convenience possible upon an automo
bile.
Regarding Its mechanical efficiency It
was tested 20.000 miles in the Alleghe
nies, over fierce roads at a mile-a
ininute speed in the effort to break the
car to pieces, if that were possible
The test was equal to 40.000 miles or
dinary driving because, Instead of try
ing to give the car treatment, the ef
fort was to give It the greatest possi
ble abuse. Yet the 20,000 miles show
ed not a single basic defect of design,
illustrating that mistakes are practical
ly Impossible under the composite plan,
York. Ohio, Oklahoma. Pennsylvania,
i'tah and Wisconsin are each represent
ed by one or more new companies. The
new capital thus brought into the pow -
er wagon business Is upward of $lO,-
000,000, and the factories, when com
pleted, will augment the producing fa
cilities of the industry by 9,000 or more
machines a year, representing $20..-
00,000 in output.
Considering this expansion of just
one month, it will not he difficult to be
lieve Walter Waldrop's prediction, made
a few months ago. that well within ten
' years from now the annual production
of power wagons In this country will
I reach the 200,000 mark.
HIE ATLANTA GEORGIAN AND NEWS. SATURDAY, JULY 13. iaiz.
AUTO PRESIDENT
DONS OVERALLS
R. C. Hupp Works Regular
Hours in Factory Superin
tending Car Construction.
The president, of one of the largest
motor car companies leaving his desk,
taking off his coat and going into the
factory to personally superintend the
construction of his company's first 1913
cars is a striking instance in the R-C-H
Corporation’s record-breaking produc
tion of new models. When the first
R-C-H cars of the new type, with their
1 complete equipment of electric lights,
non-skid tires, Warner auto meter, jif
fy curtains, top slip cover, w ind shield,
robe rail, rear vision mirror and de
mountable rims, with one extra rim,
were ready, dealers immediately pro
ceeded to swamp the corporation with
orders.
When it became evident that the
flood promised to increase as the buy
ing public became better acquainted
with the car. extreme measures were in
order. But R-C-H dealers wanted the
new cars, and they wanted them im
mediately, so President R. C. Hupp got
into action himself, donned his overalls
again and went back to work in the
factory, superintending the work of
building these cars.
At the time the first 1913 cars were
finished, shipment within three days of
nearly 200 cars had been promised by
the sales department. Mr. Hupp went
CADILLAC
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
Simple Engine * Accessible * Economical
’ <«LrA foi*
The
120-22-Marietta, -St. __
FULTON AUTO SUPPLY CO.
249 Peachtree Street
Automobile supplies of every kind. Mail order given
prompt attention. Lowest prices obtainable. Write for cata
log. Make your car complete.
What Overloading
Does to Tires
How 200,000 Avoid It
Makers of cars figure passengers at 150 pounds
each.
They figure the weight of the car as they sell it,
without any extras added.
But nine cars in ten have extras. And passengers
often weigh more than 150 pounds.
So most tires at times are vastly overloaded. And
the frequent result is a blow-out. This adds im
mensely to one’s tire expense.
Tires 10 Per Cent Oversize
No-Rim-Ciit tires—our patent But of all the ruined clincher
type —are 10 per cent over the tires, statistics show that 23 per
rated size. cent are rim-cut.
That means 10 per cent more
air-10 per cent added carrying SaVC 48 Per Cent
capacity. And that takes care of
your extras. So No-Rim-Cut tires save 25,
This 10 percent oversize, under plus 23 percent.
average conditions, adds 25 per This has been proved by tens of
cent to the tire mileage. thousands of users. As a result,
No-Ritn-Cut tires now far outsell
M FS • ..• anv other tire in existence.
No Rim-Cutting nrt the sale of these tires
These patent tires are also proof doubles every eight months, be
against rim-cutting. cause of what users tell others -
Over 1,250,0000 f these tires have „ —• n i l j
been used, on some 200,000 cars. Our 191 * T,re Bo l ok ba "‘ d
In all this experience there has *3 yean of tire making is filled
never been a single instanceof rim- you »hould know. A«k
cutting with this new-type tire. u» to mail it to you.
(jOOD>YEAR
AKRON. OHIO
No-Rim-Cut Tires
10% Oversize
With or Without Non-Skid Treadn
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
I hl* I ompatiy hr* no connection whatever with any other
rubber coucern which uses the Goodyear name. (TIT)
Atlanta Branch, 223 Preachtree St.
1 elephone Bell Ivy 915 and 797
GOODYEAR TIRE CO.
ADDS NEW BUILDING
TO AKRON FACTORY
Excavations are being made for an
other monster building at the Goodyear
Tire and Rubber Company's plant. Ak
on. bhio. Tills addition to the pres
ent great factory group will be 400 feet
long and 80 feet wide. It will be six
stories high, with basement, and will
be made as nearly fireproof as possible.
The Goodyear company Is also adding
two stories to two of the present build
ings. Each of these buildings is 450
feet long
buildings and the two new stories will
give the plant additional floor space of
266,000 feet, making in all a total floor
space of 1,266,000 square feet.
The additions and the new building
are being erected for the purpose of
taking care of the increase of the au
tomobile tire business, and the enor
mous output of Goodyear No-Rim-Cut
Tires, and other popular lines. At the
present time the Goodyear Tire and
Rubber Company is turning out 5,000
tires a day; the new buildings will en
able the company to turn out 8,000 a
day.
The company employs 5,000 men. but
when the new buildings are completed,
employment will be found for 2,000 ad
ditional hands.
out to make good these promises. He
worked regular factory hours, getting
right in with th* men. He delivered
those cars and a few more and within
ten days after the first 1913 cars were
shipped an average of 60 ears a day
was attained.
This remarkable shift stands out
strfklngly among automobile manufac
turing achievements. Usually at the
time of changing It Is a case of drop
back to a few' cars per day until the
factory organization becomes accus
tomed to the new condition of affairs,
ft Is often months before new models
can be gotten through smoothly and
ears supplied to dealers with any regu
larity
The good roads movement has taken
on a wonderful vitality in some of the
middle Western states since the estab
lishment of a transcontinental highway
has assumed tangible form. Especially
is this true in the northern Illinois
counties that will be traversed by this
road.
E. M. Tucker, of Tampa. Fla., left
that city July 6 for a long trip North
in a Hupmobile which he has been
driving during the past year. In un
dertaking this trip, Mr. Tucker demon
strates his absolute confidence in the
Here Is a Touring Car of Real Worth
And a Real Beauty For Only $1,200.00 |
The New Model “30" OAKLAND ==The Average Man’s Car
The man with a family wants a car that is safe and comfortable. He
wants the car to loolc well and act well. In the OAKLAND “30” we have
striven for simplicity and accessibility. The motor is a Unit Power Plant.
4-cylinders. Not only are the valves inclosed, but also the entire Power
Plant is inclosed, making it dust proof, which materially adds to the life of
the car. This is a silent running car. The tonneau is roomy, and it is a
car that will serve you and your family right. Price $1,200.
Most Beautifully Finished Car on the Market
When you purchase an OAKLAND “30” none of your neighbors will
have a more attractive car than yours, even though they pay twice as
much for some other make. This car takes 17 coats of finest paint, and the
battleship gray body and black wheels and chassis are wonderfully beauti
ful. Also, we finish this car in golden brown throughout, with black striping.
WE WANT YOU TO SEE THIS CAR TODAY
OAKLAND MOTOR COMPANY
Atlanta Branch, 141 Peachtree Street
SOUTHERN DEALERS ;
Birmingham Garage Co., Maury Motor Co., W. E. Fenner Auto Co.,
Birmingham, Ala. Columbia, Tenn. Rocky Mount, N. C.
J. C. Green Auto Co., J. J. McDonough, Jr., W. A. B. Worley,
Chattanooga, Tenn. Savannah, Ga. Jacksonville, Fla.
Gregory Conder Motor Co., Thomasville Motor Co., S. S. Parmalee Co.,
Columbia, S. C. Thomasville, Ga. Macon, Ga.
o\l \ \ 0
S
YOU can buy a powerful 6 cylinder, 48 H.-P. Mitchell car for
$1750; smooth running, easy riding—with its 125-inch wheel base and 36-inch
wheels —simple in construction; little trouble to care for and economical to oper
ate. High prices for automobiles are relics of the days when manufacturers were
making expensive experiments, and buyers were bidding high for cars that would
1 come back as far as they would go out.
Mitchell cars today will go as fast, as far and as comfortably as cars that cost three times as much;
they are beautiful in appearance and are built for the man who can’t afford to make a mistake.
Make a list of the things you want in a car, and see if you don’t find all of them in a Mitchell.
For 77 years our vehicles have given satisfaction; they’ll continue to do so for another 77 years.
Ruvtng a Mitchell means knowing what you are getting.
The Mitchell 60 H.-P., 6 cyl., 7 passengers, $2250 The Mitchell 35 H.-P., 4 cyl., 5 passengers, $1350
The Mitchell <8 H.-P.. 6 cyl., 5 passengers, $1750 The Mitchell 30 H.-P., 4 cyl., 4 passengers, sllsO
The Mitchell 30 H.-P., 4 cylinder, 2 passenger Runabout, without top. $950
Mitchell-Lewis Motor Company
! Racine, Wisconsin L
o ATLANTA BRANCH (
M 216 Peachtree Street
Lbx E=3 F— T ESI &
AUTOMOBILE NOTES
Hupmobile to take him anywhere, as he
is a helpless cripple and is unable to
walk without the aid of crutches. Mr.
Tucker expects to reach Detroit in
about a month; and, in view of his
physical disabilities, his tour will stand
out as something unique.
All the sweet girl gradutes of the
Trenton (N. J. High school envy Miss
Rose Kohn, one of their number. When
Miss Kohn finished her course in June
her father’s commencement present was
a. Studebaker “20” autpmobile, which
she is now piloting on the Trenton
streets and the fine highways of "Jer
sey.”
Indiana claims the oldest and young
est active motorists. John L. and
Meedy Blish, aged, respectively, eleven
and nine, recently drove their Stude
baker “20” roadster from their home in
Seymour to Indianapolis and back itj
miles —in a day. For several miles they
had an exciting race with a Studebaker
”30” coupe, driven and owned by W H
Moore, of Kokomo, aged 88, who has
toured all over the Hoosier State and
never lets any one else help him in tak
ing care of his car.