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I “I
S® ‘"zi'xX The big secqnd floor, the favorite Ready-
- I )i 0 ' t° ear Rendezvous of Atlanta, is on the
’=—* y Jfljfb ! eve of a complete rehabilitation.
The executive offices, which have oceu-
! pied a considerable portion of the east wing
*"■&.: Xr ! C 2 y i s P ac i° us floor, will shortly be moved
1 *** to the annex, now occupied by the Millinery
TH I section, consigning the entire floor to Ready-
to-Wear for women, misses and children.
Plans for this change have been maturing for some time; architects and
store fixture manufacturers have been developing radical changes for this
floor. By September 1 the installation of the new fixtures will be completed,
and the largest and finest appointed Ready-to-Wear section in Atlanta will
coridally invite your approval. In the meantime, August clearance prices on
"18 the entire second floor have been given another revision downward and you
can find from - one to a dozen needs at and greatly below actual cost of the
goods.
>1 ' "" " ' '
I Tomorrow's Climax Prices in August Clearances!! |
5 11 nil
* >-- Stylish inen an( * P’q ue Dresses!
Absolute Values $0.50 to $12.50==-$3.08
3! JrjT
These specials at the Clearance price puts them in the very
JJB ft A / forefront of “record" ba rg-ai ns In this department for tomor-
SUH I row. Stylishly made and beautifully finished. Colors, solids.
—"kß IMV! 1 \ blue, hello, lavender, brown, tan, old rose with white piping
V■ —white collars and cuffs—pearl button trim down front.
** Authentic values at $6.50 to $3,88
5* sl2 ' 6o ' Now
=5 lfF*W White Pique Dresses!
S BJF / mfl
IvKflJ / M Beautiful quality White Pique Dresses, large pearl button
,_jß I i! and panel back and front effects. Lace trimmed, blue
',!s» AS trimmed collars and cuffs, sailor and Robespierre collars.
.W J 'ii' kS® Splendid values up to $12.50. $3 98
/A; Tomorrow
3 ® Linen and Pique Skirts!
Jfc—# 0-h Here are some of the season’s very best and biggest values
,1W R'Mk in Pique and Linen Skirts. Fresh, crisp, branch new stock.
®8 converted to the price reducing rank and file of the great
—JU AUGUST CLEARANCES. Your opportunity to enjoy prac- I
tically gift prices is rapidly nearing a conclusion. Hadn't
t -j 8 f'TrTT l 'tV you 1,681 come ’ n tomorrow morning and buy a few of these
T 8 / 7 i skirts? They are plain styles and button trimmed, including
J® I (jfelH panel back and front styles. These are all beau- <EI 89
tiful garments. Positive $2.50 and $3.00 values. . .
Second Floor
Millinery Marvels No. 1
2 Great August Clearance in * H 5 /
fc« Untrimmed Hat Shapes
tb wU-. ,«»<<<
Tomorrow will witness the final clearance of all untrimmed 7y 111/’I
Hat shapes. Reasons are obvious. Seasonableness of the / / ,'‘7ll/ 'if »•> 4
sale; splendid values, and scarcely any price! That’s our .-•/ / ,Wi
~JMI iiresistible combination—just the sort of surprise the "BIG ZfT ts;; ’/;. I®/. cii\ Jl"
□M STORE" is capable of springing most any time. These Hats ir.-. ;1T V JilNffi' 'l/ Jl
—are fine quality Hemps and Chips, in all colors and large jlMßpft, 1] in/ll
variety of styles. Absolute values up to $4.00, 28c, 7' -f' A|fl ri >FI
•8 for quick selling tomorrow, only fc<FV f. M LMI
5 FINE MILANS - LEGHORNS AND CHIPS! t 2
22W Here are offerings that will move with rapidity tomorrow I II \ /
Fine Leghorns. Milans in fashionable shapes and all tin /'A ■ ■ | /
ultra-modish colors. Blue. tans, black white and into me c'A fe
diate shades. Absolute values to SIO.OO. To- Cg 5 Vt -
morrow for quick Clearance
2 (SECOND FLOOR.)
8(8 The South's Greatest Corset Department In- 9
~toizy vites Your Participation in Its Great August
Clearance of High-Class Garments. America's
C Best--The “Madame Grace" at Half Price.
, This will be positively your last opportunity this season of buying
X lsL zi the celebrated Madame Grace Corsets at absolutely half price.
<r 'Tta Z $5.00 values at $2.50
SB.OO values ats4.oo
SIO.OO values at $5.00
■< ,y :i $15.00 values ats7.so
’* wli so on up t 0525.00
■?;S 'MSaR - ' SkFb have broken all rules of precedent in reverting to these half
jf ‘ jSity prices again, but to co-operate with the spirit of the great Second
FtilWl Floor Sale tomorrow we will repeat the offer.
W These Corsets are all made of high-class imported Broche, plain
~38 O|sH| and figured Coutil, lace and insertion trimmed, and cool Batiste. These
MlV# OlSj® are all this season's vogue and embody the fine, slender line effects
so muc h in favor in their adaptability to the modes of the moment in
women’s wear. There is to be a sweeping sale of all summer stocks,
ml ill’®! preparatory to the reception of the greatest fail showing the depart-
iW/i-1 U iJI i ment has ever before attempted.
if ® ”1 DAINTILY MADE BRASSIERES.
• A } !' Sheer, fine quality Cambric and Linen, lace insertion and ribbon-run.
trimmed; absolute values SI.OO to $1.50; GQf*
Second Floor. now WCTL-
' » WOMEN’S SUMMER NECKWEAR FICHUS AND COAT SETS AT
' m at and BELOW ACTUAL COST! BELOW ACTUAL COST!
Lace and Lawn. Linen Dutch Col- *
JW lars Tabs and Jabots, Plauen Swiss Embroidery Combination Lin-
* s JBl Collars and Emb. Tabs, Emb. Linen en and Plauen Lace, Lace and Lawn
Collars Linen Coat Sets, and Fancy and Embroidered Linen; new round
Silk Stocks; some slightly soiled; and Quaker shapes; in white, ecru
absolute 50c and $1 values. IQp and black; values “TQgj A . ’W'
Tomorrow 1 ' ZV $1.25 and $3.00... . < r z F
GREAT AUGUST CLEARANCE SALE SILK PARASOLS!
August Clearance Sale of high-class Silk Parasols, containing all the new
est novelty shapes in black and white stripes, black and white effects; nov
elty colored centers with colored borders: solid color centers with flowered # J7
~3#B borders plain pongee; pongee centers with velvet borders, all-over flow- /OT 111
"18 ered effects and embroidered white linen. Most fashionable length han- ’fEW
dies, in novelty designs. Values $2 58 WV*
from $4.50 to $6.00, at. choice »,
(Main Floor, Right.)
E BRILLIANT BARGAINS IN THE CENTER AISLE. WHERE ART WARES AND DOMES-
fcn TIC STAPLES ABOUND! A THOUSAND ITEMS AT THRIFT WISE PRICES!
[ TOOTH BRUSHES AT LESS THAN COST! (MAIN FLOOR—CENTER.;
, mp° rted T° oth Brushes in either celluloid or SALE Ofr SHORT LENGTH GLOVES!
. ivory handles, with good quality of bristles,
some in this lot are worth lOc l,nd ne Tisle 2-clasp Gloves in white,
up to 25c. for . • ■Vv black and all colors. In this lot are Gloves
ciZ? VANITY COIN PURSES AT EXACTLY I that would sell regular at 50c, 75c and SI.OO,
HALF PRICE! I but as the assortment of sizes are broken.
Pretty designs In silver-plated Vanity and Iwe offer them at the rldiculouslv 25r*
2jis» Coin Purses. Usually sold at 25c low price, pair fcSJv
BEAUTY" PINS AT HALF PRICE! HIGH-CLASS SOCIETY STATIONERY!
,3* Gold-plated and Cloisonne Enamel Beauty Ricl ,. R Persiall Lawtli llnen finished Station-
Pins that have sold regulat sot lOC , r .v is a quality of Stationerj- you will be
3* RFLTING AT°GIFT PRICES 1 proud to us Each box contains 50 sheet’
’-jjj WASH BELTING AT GIFT PRICES. of paper and 50 envelopes to match. Un-
short lengths and remnants of WMte Wash usu ‘ a |* va!ueP Per
3®B Belting in lengths from 27 to 36 inches tn 4C.&C
\lB Gros Grain, Oxford and fancy weaves. Pieces
in lot have sold for 35c; at, per Qq GENUINE BRISTLE HAIR BRUSHES AT
3 1 * GOLD AND SILVER PICTURE FRAMES! HALF PRICE!
388 Gold and silver-plated Picture Frames, in Al! with good, substantial solid blacks, real
round oval or square all sizes up to the bristle Hair Brushes, mostly imported makes,
j ar _, ’ ca binet size. A large, complete and Indifferent sizes Would be bargaint at 50
artistic assortment Worth regu- 1 CJr» and are ’ therefore, ex- 880
la from 25c to 50c x Tomorrov o ptionally strong values at K-rwr
*
THE ATLANTA GEORGIAN AND NEWS.
“The Real Department Store”
I3BmBaKaB»HMHBHBMMBBaMHnMnnBHMHBMBMMHBM
Great Second Floor Clearance Sale
Dimity and (iingham Dresses,
$6.50 to sls Values; Now Only
$4.45
A splendid collection of these dainty, cool, refreshing and colorful
confections to sweetly accord with the spirit of the season. Made
in panel and button trim front—lace insertion yoke, Dutch style—
Peplum Waist —deep bottom flounces with embroidered bands
around skirt. Most pleasing variety of colors and designs in vari
colored, delicate color blazer and small stripes—blue, pink, laven
der, helio, polka dots, squares and other dainty designs on white
grounds—splendid values at $12.50.
Tomorrow, only
GREAT 2nd FLOOR CLEARANCE SALE
All Fine Lingerie Dresses
Special Note! We* have put some startling replace
ments on all of our Fine Lingerie Marquisette and Net
Dresses. They are Irresistibly attractive, and your especial •
attention Is called to them.
This Is positively the last opportunity that will be of
fered in this Department this season for your indulgence
in these charming toilets at astounding reductions tn prices.
A number of these dresses are from among our season's
most beautiful and highest priced models. Be sure and ask
to be shown these charming confections.
PRETTY WASH FROCKS FOR
LITTLE GIRLS, 2 TO 14
YEARS!
These little garments, for ages 2
to M years, are up-to-date styles,
as pretty as you have ever seen,
and stronger values have never
before been displayed in this de
partment. There are many styles
to select from—all this season’s
ideas—tastefully trimmed, made
of excellent quality Gingham,
Percale and Chambray; figured
effects on light grounds, stripes,
solids with contrasting self-ma
terial trim; value $1.25 @Bc
to $1.50; tomorrow
CHILDREN’S COLORED WASH
DRESSES.
We have upward of 200 of these
styjish little garments, made of
nice quality Ginghams. Cham
bray and other popular washable
fabrics; prettily trimmed and a
variety of designs. They are sot
ages one to five years, and are
absolute val’ues at $1 to $2.50.
Tomorrow’s quick 2Q<*
Clearance Gift price.
(SECOND FLOOR.)
Jaunty Junior Wash Dresses
GINGHAMS, LAWN AND CHAMBRAY DRESSES FOR
GIRLS AND MISSES AT ABSOLUTELY HALF PRICE!
In offering you these garments at half price, we are in
viting you to buy this season’s fresh, modish styles, clean,
crisp and desirable. They represent a splendid versatility of
styles in charming effects of color contrast and embellish
ment. Made of splendid quality Lawn, Chambray and Per
cale. in figured effects on light grounds, solids with con
trasting trim of self material and embroidery.
Sizes for Girls and Misses, ages thirteen to seventeen years,
absolute values $2.50 and $3.50;
tomorrow, only
Corset Covers and Combinations
CORSET COVERS WAY BELOW HALF PRICE!
Made of sheer quality Cambtic, daintily lace and embroidery
trimmed. Positive values, SI.OO and $1 50. Oft
Tomorrow, only
COMBINATIONS AT LESS THAN HALF PRICE!
Combination Corset Covers and Skirts, and Corset Cover
and Drawers. Absolute
value, $1.25
(THIRD FLOOR.)
GREAT AUGUST CLEARANCES IN BEAUTIFUL LACES
ANO EMBROIDERIES.
BEAUTIFUL ALL-OVER EMBROIDERIES!
All-over Embroideries in eyelet. French and Irish effects for
Shirtwaists, Dresses and Yoking on Swiss and Nainsook, our
regular SI.OO, $1.25 and $1.50 values 3Gr
for tomorrow for, yard *■*'**'
CHARMING MARQUISETTES!
45-lnch White Marquisette and Voile Embroidery Flouncing
our regular $1.50 and $2.25 yard goods; Q
special for tomorrow, yard!
FRENCH VAL. EDGES.
Round thread and French Vai. Edges and Insertions to
match; value up to SI.OO a bolt: special August Clearance
pritfe. per bolt of 39c
12 yards, tomorrow
NOTTINGHAMS AND SHADOWS.
Nottingham and Shadow Lace All-over, value up to 89c a
yard; August Clearance sale
price, yard.
TORCHONS.
Linen Torchon Laces, from I to 3 inches wide; very extra
special values. August
Clearance price, yard
BEAUTIFUL CLUNY EDGES AND INSERTIONS TO
MATCH.
A fine assortment of Cluny Edges and Insertions to match
especially adaptable for dress trimmings, as well as table and
bed linens; superb values at 25c to 75c yard. iq_
Tomorrow
ODD EMBROIDERY BANDS.
A special lot of odd Embroidery Hands, tn all white and col
ors also in beautiful Persian effects; absolute C 4 IQ
values io $3.50 yard; tomorrow s gift at, yard '*'*•**■'
ODD EMBROIDERY BANDS.
A very special assortment of odd Embroidery Banda in col
ors anil white, positive original price, yard $1.2. 29e
tomorrow’- gift. .ml.
BEAUTIFUL ALL-OVER LACE
AND INSERTION LINGERIE
WAISTS AND PEPLUMS.
As these Waists represent the
positive Clearances of the season,
and will not be brought to your
attention again, the suggestion
to give these bargains early at
tention is well advised. The as
sortment embraces a large varie
ty of designs in all-over lace and
insertion, white lingerie waists,
including many popular Peplum
styles, amongst which are a few
very choice all-lace Peplume.
These are all values up to $6.50
and will prove tfJI Q
quick sellers at
LINGERIE AND AUTO LAWN
WAISTS.
Beautiful, crisp, new stock, In a
charming diversity of designs.
All-over lace, Insertion and em
broidery trimmed.- There’s two
solid months of Lingerie Waist
weather ahead. Replenish your
stock with $1 and $1.25 KOa U
values so
(Second Floor.)
The spirit of enterprise that prompts gg-~
the great Second Floor Sale tomorrow, is ff \ 0 M|?
simply history of the ' Big Store” repeating
itself. Another tribute ro the merchandising 88?*
possibilities of the ‘ Rich” organization. The // n//Ypp'Ar/o y *8
characteristic note of enthusiasm in our ad-
vertising gets direct stimulation from the. gg* :
genuineness of the values offered; making gg?
sincerity the slogan of our messages to the
buyer. This fact will be found well authenticated in the scores of items gotten ML
together for your approval tomorrow, not alone on the second floor, for other
departments have swung into line, with nountiful offerings of ‘‘needs of the
now” at tremendously small prices—increasing the strength of every value
II advertised—making an irresistible bid for your prompt response to this adver
tisemenf. You can not count yourself loyal to your own best interests unless
you make this sale tomorrow your red letter shopping day of the season.
LINEN COAT SUITS A g
A good assortment of these sty'ish a,nd seasonable staples VA jelX
that carry gift prices for quick clearance to- ®1 AQ '''!
morrow. Absolute values $5 to $6.50 Sf;
LINEN COAT SUITS |j
We have a few very choice Linen Coat Sults that bore the /v A
price of $16.75 to $25.00 as tin original selling figures. To- A BCZ
morrow you can select one at the “7 SS
small price of 4? W. / w mW sSW
Serge, Voile and Panama Skirts //mWi ®
Th. re' 1 ! he n rapid • u-.tiam-e ..f ihoc staple x.iiie s tomor- MK .Ss 'J y» *tti- 1 ■ViMBEBb
row. Th< > are fa sai na 13 v mad. ~f .-x, i> i quality Voile. ■.’vaSl
Panama and Serge. There are three different ~ ua llt ies at ■< ; ' ,
following prices: 11A ‘V •
$12.50 to $lB Garments. gg '»».}• WgR A
SIO.OO and $11.75 Garments, $3 50
I 5 1 ’ A • a* ’'7 l
$5.00 to $9.50 Garments, O QC
now I • iJ 31
PIQUE SKIRTS 1W §
A splendid assortment, plain anti button OQr* I Vili
trimmed Positive values. SI.OO and $l5O OWV I ,(i
NORFOLK PIQUE SUITS V S
A few of these stylish and popular models; values®* O QQ S’ 3 *!
$8.50 to $11.75. Tomorrow, quick selling ... * Va
(SECOND FLOOR.)
I Millinery Marvels No. 2
| Beautiful Rose Clusters, Blossoms
’ 3 I Sprays
AxT i ’V§SU- 9 offer fnr ,nmorro ' v biggest values, and choicest col-
t A Zz \'l VIS' 1 ' S lection of Rose Clusters and miscellaneous Flower Sprays
t/ \\ ■ vt >u have ever been invited to approve. Quick response to
» A ft 9 tllis ad is the only I ,osßible hope of ever getting in reach of
A 9 these beautiful bargains Absolute values, QQa fIT
Vatwi UttT .$ I 9 Bc t 0 tomorrow’s clearance OWO gj
/ | S we ll Panamas at Half Price
zV 9 "« e are asain able to gladden the hearts of the "Panama
'Wr 1 9 Girl8 ’’ who haven’t as yet taken advantage of one of our
zz " ■ Half-Price Panama Sales. Tomorrow we offer another lot
■ of these genuine South American Beauties.
S Regular SIO.OO values at
(SECOND FLOOR.) iPO.UU
RECORD MARK VALUES IN
Silk Hosiery , S 6
ABSOLUTE VALUES 75c TO 85c49c 'alffST. Tfljjm ~~ <-«- SG
We can not recall in the history of the Hosiery sales of this BEk mB \ 5-s
store a bargain in Silk Hose that could be suggested as a HK&' .: A / BBUJ-
parallel to these 75c and 85c values we are going to close IffiW / A bCJ
out quickly tomorrow morning at 49c i*ifr There are 10U Tj \> / Z
dozen In this August Clearance offering. There will be scores '' .W -1 \ Z /X
of Atlanta women who will enrich themselves with a dozen
pairs each. We know it. One look at these values vividly I^/
reveals the origin of our enthusiasm in advertising them dtisi* 'I ME?-
as super-remarkable bargains. Absolute 75c ■' 11 S'?
and 85c values; now ,
WOMEN'S LACE AND EM- CHILDREN'S SILK LISLE W W
BROIDERY LISLE HOSIE- SOX! W
RY—GIFT PRICES! Jg
This is a Hosiery bargain A hlg variety of splendid IT z 1
rarely heralded by any De- , |U;i litv Children's Lisle Sox, JU-JR: it
partment Store anywhere. V ari-colored tops, plaids and 8C
They are a fine quality of lr.ee stripes red skv, pink, brown. <7
lisle in all-over and boot navy . in 4 bl ac k. Value 25c:
length patterns. black and tomorrow's IQ C ▼
colors Absolute values .11 50c special ’wV
and 75c: for tomor- 1
row's selling, pairl wv (Main Floor, Right.)
| Great Special August Sale J*
if il Men’s and Women’s Handkerchiefs
X / ' A ■s. Our Annual Midsummer Handkerchief Sale Is always "Impressive”
Gk ( $z _j e ., folks don't forget the splendid values this great event pro-
TO"vides.’ And, very naturally, it doesn’t require any very persuasive ad-
vertisinw to stimulate the proverbial enthusiasm shown each season
Svur in th'es. very popular Handkerchief sales. Come tomorrow and get
'iiVu your allotment. MC
REAL ARMENIANS. PRETTY GLOVE HAND- PRETTY INITIAL HAND-
r rCo n..inn« 25 C KERCHIEFS. KERCHIEFS. "G,
Copies of 50c Designs, 25c. sheer and Fine at 25<; Each six so| _ On|y 39c _
This is a genuine hand jj. l( j t .|ra hand-scallop- Splendid value for Girls’ 81?
made article, and the linen Is eii g| ov <> size, on fine sheer School Handkerchiefs. They MT?
of a very sheer, superior grade ijn’ea Brett- little Glove are the, regular size ajid come
It's a i'»py of the best 50c Handkerchiefs, with fine. dain. In all initials.
number. (y one-corner work. MEN’S INITIAL HANDKER- RL,
HAND -EM BROIDER ED. Men’s and Women's Pure Lin. CHIEFS. 88?
35c Values at 25c. en Handkerchiefs at Half Price Six for Only 89c. Mt?
New goods, just arrived, and Men’s and Women’s tine, Absolutely the best value gg'"*.
we promise you these are the Pure Linen Handkerchiefs, the ever put in our stock. They
prettiest anil finest we ever sample line of a large Bel- are all linen and if you look at
sold at tliw money. Real value fast manufacturer, at abso- the ordinary 25c Handkerchief BlLi
350 lately HALF PRICE. you’ll see.
(MAIN FLOOR—LEFT.) g£J
GREAT MID-SUMMER SALE OF BLANKETS,
Your opportunity to buy Blankets all you need —of all kinds, and at all prices, was 8|?
never mor.- propitious than the offerings embraced in this August, 1912, clearance.
Read the following and note the tremendous savings:
COTTON FILLED COMFORTS! SPECIAL ALL-WOOL PLAID BLANKETS 8E
THEY ARE WARRANTED PURE WHITE AUTIFU L COMBINATIONS OF
COTTON FILLED P W’-il'-4. size Qixß6 inches, for double jg
Special No. I—<2xß4-m. Silkollne < over. hpds R egu lar seffing price, pair, $5.00. Sum-
$1.69 JX S *": $3.98
Special No. 2—72x84-in. Silkoline I'ovei Aith Euclid —11-4, size 66x80 Inches, for double gg?
sateen border. Regular $3.50. 8t 2 beds. Regular selling price, pair, $6.00.
Summer Sale Summer Sab. Csii Q 8
(Main Floor, Left.) pair