Newspaper Page Text
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1250 MIT HONS FOR ATT ANTA Read These Figures-They Are Astounding
I**ll -■ -IX/llkJ 1 k/lX 4* 1 Jjr4*ll 12* Appreciation of value of Peachtree street property directly attributable to opening of auto-
IN MOTOR CAR TR AOF trid B " S mT SiS se^aS salesrooms ’ warehouses for automobiles and by thTUlied
> . ve,,, ’ly rental paid into pockets of Atlantans by automobile and allied trades $312,500
/ total number of people employed in Atlanta in sidling automobiles, accessories and in doin< r
garage and repair work j o-J'l
.■ ■ lotal amount paid each year to people living in Atalnta who are employed in the automo-
' n ' e ,n^ustr . v ’ virtually, all of which money is spent or invested in Atlanta ... . s*’3 - >’ooo
UUiU/lCd Hbuses rented by Atlanta’s automobile folk for the use of themselves and their "fam-
Hl lX|f \ nnf ] Cfc. O XOO Total amount s P® nt .'••Hrly. as an average rental of S3O a month 's•’’Bß 000
M * <*»«* Automobiles in operation in Atlanta "2’480
,W|| ? # • ’ ' . ,o,al « mount spent tor their upkeep each year, considering the average cost of upkeep as
/ -aY A Rents v mo, \ ,h ••,•••/■ $895.20u
X- \ S' < Amount paid into city treasury m taxes $25,000 to $50,000
It «gaK ; 19 s X Amount of money which passes each year through the local banks as a result of the auto*
Run Into mobile business $20,000,(MX
Enormous gBS
W ' \ Fitur “ $312,500 US
'• Each Year
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HK 1 OSSEBIOR J? ; -
1906 1912 1906
KEN EMPI-OY£D PAIb SALARI&S £y AUTO RtNIALS PAID zA ~
AUTO TRADE-A ATLANTA INDUSTRY ZZ2- ATIzANTA ATLANTA INDUSTRY
_ | ;
Southern Branches and Auto Agencies Have Done
Much For Atlanta—-Their Coming Show Will
Do Much For the Trade and the City.
By PERCY H. WHITING.
There will be an automobile show in
Atlanta this fall.
The dates are November 16 to 23.
The place will be the Atlanta Audi
torium-A rmory.
The object will be threefold: (11 To
show pew ear models: (2) to advertise
Atlanta to the South and to the world
as the headquarters of the automobile
business in the South, and (3) to wake
Atlantans up to a realization of what
the automobile business means to At
lanta.
• • •
When the Atlanta Automobile and
Accessory association went before the
"Proper Authorities" last year and
asked for the free use of the Audito
rium for the put pose of giving nn auto
mobile show the "Proper Authorities”
couldn't see it.
"We ought to get SSOO a week for the
use of the building." they said.
Thereupon George W. Hanson, presi
dent of the A. A. and A. A., was threat
ened with hydrophobia.
“Do you gentlemen realize that we
are going into our pockets." he inquired,
“to give a show that will adve'tise At
lanta? And do you realize further that
because of the location in Atlanta of
various automobile branches two mil
lions dollars is spent in this city each
year?"
It was astounding, and the "Propel
Authorities" couldn't grasp it at all.
The truth is, though, that President
Hanson understated the facts.
* • *
Among the mass of figures that tan
be collected showing what the automo
bile business means to Atlanta, two
stand out with stunning distinctness
They ate:
1. That as a result solely of the lota
lion of these automobile blanches in
Atlanta nearly three million dollars is
spent or invested in Atlanta annually.
Not one cent of this money would be
spent in Atlanta if these branches were
located in some other Southern city
2. That largely because of the trans
formation of part of Peachtree street
into Automobile Row real estate values
on that street (between the Aragon and
the Georgian Terrace) have, in the last
four years, appreciated in value three
quarters of a million dollars. Fully
half a million dollars of this appro, ia
tion in value is due to the location of
automobile sales rooms along this sec
tion of Peachtree street.
• * •
The people of Atlanta seem to con
eider that it was divinely given to this
city to be the automobile headriuar tei s
L of the South. They appear to figure
F that the geographical situation of the
Gat<- City is so desirable that no other
city had a chance.
Somehow this doesn't seem to be the
• ♦ •
A few yea s ago Atlanta was Inc
"whole show.” Then came the first
and only automobile show and it fizzled.
Pr.tty soon Atlanta's automobile busi
ness began to be given to other cities.
Atlanta branches through which the
whole South were served were cut down
to mere Georgia branches.
And it didn't take very long for At
lanta automobile folks to find out that |
Atlanta was the Southern center of the
automobile world largely by chance and
that unless there was hustling done
other' Southern -ities would take At
lanta s auto business away from her.
I ast year's show was one effort to
keep Atlanta's prestige above that of
other Southern cities. This year's show
will be another- effort.
But in the meantime Atlanta is wak
ing up to a realization that the auto
mobile business is a big thing—a tre
mendously big thing.
♦ ♦ ♦
Rut at that. Atlantans have a lot of
realization yet (tuning to them.
For instance, awhile back, in an es- i
fort to guarantee the success of a rate
meet, which was not to - he run- for 1
profit, certain members of the Auto
mobile and Accessory association went
to certain prominent Atlantans, me’- 1
chants and capitalists, and asked them >
to put a little financial backing behind
the meet. But they wouldn't do it. 1
Th.y couldn't see wlvie the autorno-,
bil.- business was doing anything in
particular for Atlanta.
They overlooked tile fact that this ;
Ver v automobile business has (in efTecr) ;
tmt into tire pockets of Pea.-litree street ,
proner ty owners a matter of a half mil- |
lion dollars in four years. And doubt- r
less the\ didn't take Into consideration
that the location in Atlanta of the au- .
tomobib- trade results in the spending ,
of over two million dollars in salaries
(raid to employees, which salaries are in ,
turn spirit in Atlanta. ,
* <
A half million in four years in real ,
estate appreciation and three million a (
year in money spent!
Hut let's look at the figures in detail. ’
• ♦ •
At rar-sent not less than 125 business
houses in Atlanta are occupied by firms
directly in the automobile, accessory or
garage business or in some kindred
business. This estimate is modest. In
the Atlanta Automobile and Accessory
association there are now 66 members.
And there are at least as many more
The Atlanta Georgian
Automobile Departmint
interested in the automobile business
in some of its branches.
What They Spend in Rents.
These 125 individuals and firms and
corporations in the automobile business
spend $312,500 yearly for rentals.
Does that seem large?
VVell, it isn't.
In the automobile business it is nec
essary to put up a good front and to oc
cupy expensive locations. You are doing
business with people of means, and if
doesn't pay to occupy cheap locations.
Automobile folks know that—and it has
made Peachtree street in that section
which used to be the "boarding house
district." but which is now automobile
r ow .
Locations on Peachtree street come
high. It is reported that the Buick
Company will pay SIO,OOO a year for
the handsome new building it is having
frrected. At least four other companies
—Studebaker. Ford. Mitchell and L'nited
States Motors —pay $6,000 to SB,OOO a
year. So it would be moderate indeed
to say that the average yearly rental
paid by every concern in the automobile
business is $2,500. Multiply this by 12a
concerns, and see what you get.
The Matter of Salaries.
The 125 automobile concerns in At
lanta employ, on an average, ten men
each. That makes a total of 1,250 per
sons employed in Atlanta. The yearly
payroll that goes into the pockets of
these men is two and a third million
dollars —virtually every cent of which is
spent in Atlanta or invested here.
It is doubtful if 1,250 will begin to
cover the number of people employed
in Atlanta in the automobile business.
Rut estimating ten employees to each
concern, which would be liberal for
some and only represent a small pro
portion of those actually employed by
others, we reach figures that are not
far fr<mi neeura.le.
It is possible to estimate very close
ly the money paid these men At least
50 to 75 of them receive an average of
$3,000 a year. They are branch mana
gers heads of emieerns, and the like. Al
!e;-t one branch manager in Atlanta is
taking down $15,000 a year. Another
will (lean up SIO,OOO. There are a
slather In the $6,000 to SB,OOO class. So
it is fair to estimate that there are 60
who receive $3,000 a year. The rest of
them ate estimated at 3150 a month av
erage. Os course, several bundled re
ceive sums vastly in excess of this. On
the other hand, there are plenty of ne
gro garage helpers and minor clerks
CADILLAC
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
• Atlanta Third as •
Distributing Center •
• Atlanta is the third automobile •
• distributing center of the l'nited •
• States. It is ranked only by (Til- •
• eago and New York. •
• It is favored by its central geo- •
• graphical location. •
• It is even more favored by ils •
• railioad facilities. •
• To hold Its place in the automo- • ,
• mile world it must give each year • '
• a show that will stand out above • ;
• every automobile show in the •
• South. It is making plans to give •
• such a, show November 16 to 23. •
•••••••••••••••••••••••••»
who receive only a fraction of that sum
Considering the high wages paid to em
ployees engaged in the mechanical par'
of the work and the high class of men
employed as salesmen, these figures are
moderate indeed. And they total $2,-
322.000 a year—all spent in Atlanta.
They Rent Residences, Too.
The location in Atlanta of the best
part of the Southern automobile busi
ness means more to the real estate men
than merely the renting of a lot of
sales looms, garages and the like.
For the 1.250 persons connected with
these automobile concerns occupy some
thing like 800 dwellings of various .sorts.
Taking the average rental of these
dwellings at S3O a month - and any
body who has evi i rented a dwelling in
Atlanta knows that is reasonable
enough -it runs up to the tidy sum of
$288,000 a year paid into the pockets of
Atlanta real estate owners. Attd not
one-tenth of it would be turned loose
if Atlanta were not the automobile
headquarters of the South.
Twenty Millions For the Banks.
Another thing the location of the big
automobile business of the South in At
lanta means is that $20,000,(100 a year
goes through the Atlanta banks on this
one account. And, If the truth yamid •
be ascertained, the sum would be mon |
likely to run 50 per cent higher than:
10 per cen' lower. In the tire business
alone, $5,000,000 a year changes hands,
and that sum all goes through Atlanta
banks. If Birmingham or Nashville
were the automobile headquarters, in
stead of Atlanta, this sum would be < ut
to a half-million or so.
The coming auto exhibit, set for No.
vemoer 16 to 23, will be a big thing. It
will be the first auto show of the year
where 1913 models will be shown. It
will be held In Atlanta's vast Audi
torium-Armory. The decorations and
illumination will cost $16,000. The best
band that money will hire .will be
bi ought here—Sousa, if he can break
some present engagements; if not. then
perhaps .Creatore’s. At any rate, it
will be the best band that is available
at that time. Money will not stand in
JS New HUDSON “37”
Furnished Complete—No Extras to buy
Which Shall It Be?
• refrr nn old car, slowly and gradually improved, or a new car built upon the experience of 46
engineers in 97 factories—Such a car is the HUDSON “37.” 9
Two kinds of car? arc on the market thin vear,
both <•! which types should receive .our careful
consideration
One has keen slowlv developed from th»
models of years ago. It has been improved an
improvements have been made in* motor car
designing The valves have been enclosed.
Self-starters have been added; electric lights
included upholstering made deeper, probable
the wheel base lengthened. But usually the
car is as it was with all of the value and inanj of
the shortcomings of the cars of earlier date
Refinements have been brought to a high
degree in cars of that type They give good
sat sfaction They are dependable up to a
<er ain point Bat they lark manv of the
things that have b*’<n learned in motor car
building because it lias been impossible to in
corporate all of tin- new ideas into the design of
other cars
This New Car Without Such Faults
Ihe other tvpr of car is the one that han lx*en
designed with a definite purpose of iniorpotatiug
only the good things that have been learned in
I
Electric Self-Cranking Electrically Lighted
What Should a Good Car Coat?
J' ill' thr cheapest car? giving the best equipment, one is liable to be
fonfu-ed a, to what pne uj. necessary to pj: for a «Jod car he vert
'J!' of course, are not to be had at a low price Hr'ins cost
laXr rar^m»ke a . u“-' "oikrnanship is an item that eve,, in the
all ana (> ?' P ' > h' R,v " ”,'" ali G "‘-'t will stand under
?"(! safe In ,hl rdu rIJT' d *’ irr Q ' i»" finish luv.rv
■no aatety. in the in l>-'>\ [, combined all of these feature* at
the lowest price at which it Is possible to furnish them
tin and dol in', '*•'*' automobile yoll have in mind
that it ha. al?Of Ihi r. s' I '' "'.J’""? '”" r ron< ' i "''o" ineviiabh be
tost Is low. h feature. that the costliest car possesses And yet the
See the Triangle on the Radiator
FULTON AUTO SUPPLY COMPANY
J. W. GOLDSMITH, JR., Manager, 221 Peachtree Street Phone Ivy ! 117
XzA/' J W
the way. it will be merely a matter of
selecting the best band that has open
dates at that time.
The show Is being financed by the
I local dealers' association. They have
asked no financial support from any
body. Thanks to a meeting here at a
fortunate time of a convention of the
Appalachian Good Roads association,
excursion rates have been arranged.
All the Atlanta Automobile and Ac
cessory. association asks of Atlantans
’ th* past ten years of motor car building None
of the old faults were included Simplicity was
mad* possible by this form of construction.
hen this car was started. 48 expert engineers,
gathered from 97 factories trained in (>rmanv,
Italv France, England. Belgium and .Austria,
combined what they knew in the perfection of
the one car It is riieir four-cylinder master
piece and is th* HUDSON "37 "
Worked Under Howard E. Coffin
The*,* men were guided in their work by
Howard b ( oflin. Americas foremost automo
bile engineer. He had built six cars, all of them
■♦'!< < His work is known to every motorist
H.e cars have been the stepping stone* in auto
mobile development I ndei him these 4 7 sn
gineers w*re tupable of doing greater work
bee. him* of hit inspiration atxi the rivalry of
♦•at h uiun with his ass<A idler ft* using tiieir
experience on one car
I his is the type of tar we ask you to see when
you investigate the HUDSON "37 "
"Dice 48 Men Have Dona
It J."’- ’J' DS ?° N J 3 Z ?*?' ,ri< -' al| v self-cranking and electrically lighted,
motor which'dS P li < ’ : h ® J "-'?; in I . ch “Pho's'erj . top. rain vision windahfeM a
wheel. 1 iK h < , d K 43 ho ™'‘P o '7 r ' speedometer, clock. 36 I 4 Inch
wheel., 1 18-mch wheel Iwse tools and other equipment
Therefore it has the best quality we know how to produce Every
detail Os luxury la developed to the highest degree The car is entirely
, >r*ra’ed from the drivers seat, l ights are controlled from the dash.
AH oiling places are conveniently located.
The price of either the Five-Passenger Touring Car, the Torpedo or
Roadster models is SIS7S, f o. b. Detroit.
is that they make every effort to get
visitors from out of town here for that
week. If the visitors come, the A. A.
A A. A. will see to it that they have
a big time.
And by helping to get the crowds
here Atlantans will be fostering and
encouraging a business that is epending
its millions yearly with Atlanta’s real
estate men and merchants and is
sending its score or more of millions
each year through the Atlanta banks.
Don’t Buy a Car Beeauae of
Equipment
Yet the HUDSON "37" is as fully equipped
as it is possiblp to furnish an automobile
The < ustotn now of fully equipping an
mobile is liable to cause some to misjudge values
Ue can advise against your choosing a motor
car because of its equipment for the very reason
that Hi DSON cars are fully furnished with the
best equipment obtainable.
But in other cars jou might be deceived as to
value Equipment does not indicate value
Furnishing a speedometer, demountable rims,
windshield, clock. e(c., or giving a self-starting
device, has no important bearing upon the char
acter of the car They are desirable on an
automobile but they do not affect the power.
Bpred or lornfort or the easy riding qualities of
the car. They have nothing to do with the
stamina of the car They do not affect the
simplkity of the design. They do not guarantee
the perfectly operating motor, all of which
are more essential to your motor car satisfaction
than is the (tosseNfdon of all the equipment that
is pm on even the highest priced cart.