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WANT GASOLINE
PRICE LOWERED
New York Garage Owners Meet
and Protest Against High
Price of Fuel.
NEW YORK. Sept. 7.—The garage
proprietors of New York city are up In
amis over the action of the oil com
pan. es in Increasing the wholesale
price of gasoline within the pfl-st year
from 9 to 16 cents a gallon. The rise in
price lias been gradual, and seems to be
confined solely to garages located In
New York city. Garages located out
side of New York city supply gasoline
at from 15 to 20 per cent less than it
can be sold at the metropolitan gar
«<es
garage proprietors In the metro
politan territory are at a loss to ac
count for such discrepancy in price, and
feel that the suburban garage dealer is
either supplying an inferior grade of oil
or that the oij companies are unjustly
discriminating in their prices. It Is felt
that If the New York garage proprie
tors are to continue In business under
th* present conditions the car owners
vd.l be compelled to pay about 30 cents
a gallon for gasoline, instead of the 20
or 25 now charged.
Gasoline is a highly combustible 11-
qutri and must be kept in expensive
vaults, at least six feet under the
ground, and. when carried about the
garage in small quantities, the munici
pal ordinance requires the use of port
able tanks, which cost S2OO apiece. Un
der these conditions ft is almost im
possible to handle gasoline at a profit of
but 3 cents a gallon, especially so since
there Is a large percentage of loss by
evaporation to be considered.
According to statements by the gar
age proprietors, the latter are anxious
to sell gasoline at as low a price as
possible, because he realizes that the
life and growth of the automobile in
dustry depends on the continued rea
sonable charge of fuel. Should the
price be advanced, few cars will be
sold and maintained, and this means
that all persons Interested In the manu
facture and sale of motor cars will be
affected
HANSON’S OLD BULLET
HAS NOW PASSED THE
100,000,000 MILE MARK
More than a year ago the Stude
baker Corporation announced its in
tention to test one of its cars, to de
termine a mileage which might Justly
be staid to limit the life of an automo
bile The car selected for the experi
ment was the "Bullet” Studebaker,
which then had an authentic mileage
of more than 93,000. earned in the
earvlce of the Studebaker Corporation's
brunch at Atlanta.
Through the year of 1911 the “Bul
tet” was kept moving steadily from
erne Studebaker branch to another, in
tbe service of the firm’s traveling men.
It also was raced at a number of state
acid county fatrs.
Early in March “Bullet" was ordered
to South Rend to take part in the cel
•bration of the sixtieth birthday of
the Studebaker Corporation. While
there the "Bullet” passed the 190,000-
mfle mark
yurt how much longer the ‘"Bullet”
!« likely to keep its mechanical in
tegrity nobody about the Studebaker
factories at Detroit, or Its thrifty-elx
branch houses in the country, is bold
enough to guess. Signa at wear are
plentiful, of course, but close scrutiny
fails to show any part of the car to
be anywhere near the breaking point.
▲n Interesting side issue to the ex
periment in longevity is a movement
among Studebaker dealers all over the
country to keep a similar record of the
mileage acquired by their pet cars.
Nearly every enrage boasts a veteran
vehicle that has done duty as demon
strator, racing car, delivery wagon or
tow-boat since the establishment of
the business.
AN OLD CIRCUS TENT
USED AS TEMPORARY
HENDERSON PLANT
Having started shipments of the
1913 cars, anil being crowded for room
to manufacture the Henderson in suf
ficient quantities to meet the urgent
demands. R. P. Henderson, vice presi
dent and general manager of the Hen
derson Motor Car Company, has erect,
ed a huge tent In the factory yard to
facilitate matters.
The big white top. with a diameter
of 80 feet, has a history. For many
moons this canvas housed the mon
strosities of the Barnum-Bailey circus.
It was a side show tent, and from the
entrance that marked the speaking
platform of the “spieler" Henderson
cars are being issued after the first
assembly.
Until the new addition to the fac
tory is ready for occupancy. Septem
ber 15, tiie overflow from the first
assembly will be housed under the
canvas, preparatory’ to the road test.
The cars will then be handled in the
main building, and the finishing
touches necessary to turn out a high
class motor rar added.
The "big top,” which was raised
• on Wednesday morning, hats a capacity
‘ of thirty
He Sells Oaklands |
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LEWIS VAUGHAN.
He Is part of the bang-up sales force
thal Sales Manager Frank Remsen 1b
putting Into the local branch of the
Oakland Motor Company. Mr. Vaughan
has made an enviable record In the
motor oar business in this city by his
connection with the Fulton Auto and
Supply Company, and the Buick and
Ford organizations. He has been en
gaged in the business in Atlanta for
five years and knows every in and out
curve of the competition in the city.
Sales Manager Remsen’s retail sales
force now presents a most formidable
front to competition on automobile
row, and Mr. Vaughan constitutes what
promises to prove one of the strongest
selling organizations in the city, and
the Oakland cause is bound to get a
hearty boost in the coming season.
FACTORY MAN TELLS
HOW TO ELIMINATE
LARGE REPAIR BILLS
A factory representative in Atlanta
last week offered a few suggestions,
which, if properly carried out, should
minimize ths upkeep cost of automo
biles, He says the best advice he can
give a recent purchaser of an auto
mobile is to learn his car.
Among his suggestions are the fol
lowing:
"See that the gasoline tank con
tains a sufficient quantity of gasoline;
that there is plenty of oil in the crank
case; that the radiator Is filled with
water, and that the tires are properly
inflated.
"Inspect fan belt, cooler hose con
nections, wiring to magneto, coll and
spark plugs. Oil the valve stems and
push rods. Inspect oil pump and fit
tings for possible leaks.
"Screw down grease cups on front
springs and front axle See that the
nuts on the spring bolts are tight.
Keep the spring clip nuts tight. Give
grease cup on steering gears housing
a turn or two.
"Remove floor boards and oil gear
shifting mechanism, clutch and brake
mechanism. Screw down grease cups
on cone sleeves yoke. Inspect clutch
leather and if dry apply neatsfoot oil.
Screw down grease cups over propeller
tread bearing. Oil clevis pins.
"Screw down grease cups on rear
springs and see that spring bolt cnuts
are tight. Inspect transmission and
differential housing for loose nuts or
bolts. Examine the brakes and screw
down grease cups over brake shafts in
rear axle.
"Fill lamps when necessary. In
spect body bolts and fender bolts Fill
grease cups with good grade of me
dium-weight grease Keep the wheel
rims free from mud and sharp edges"
R. C. HUPP SAYS 1913
WILL BE THE SEASON
OF FULL EQUIPMENT
"Enough companies have their 1913
announcements to Justify the naming
1 of the season as a *Full Equipment
Year,'" eald R. C. Huff, president of
the R-C-H Corporation, while discuss
l Ing the trade outlook recently.
''lt is evident that tho time has passed
when a man, purchasing a motor car,
will as a matter of course expect to in
vest anywhere from SIOO to SSOO more
In accessories needful to safety, pleas
, ure or comfort in motoring.
“And more than ever is convenience
■ demanded. It wasn't many years ago
• that a man driving an automobile took
liberal smearings of oil, and walking
. around the car in mud to light up or
! put up curtains as part of the fun, but
; that time has passed. The man who
i drives today hardly expects to get his
t hands soiled, much less his shoes. He
expects to light up without leaving the
■ driving j-eat, and in case of sudden rain
he expects to get his storm curtains up
: without getting out of the ear or dis-
■ turblng other passengers. He wants to
. know what is in back of him without
■ twisting his head, so demands a rear
; view mirror. He doesn't want to en
danger himself or passengers by skid
ding. so he goes strongly for non-skid
; tires.
"And the main point is. he is getting
aU-thls, apd in low priced cam."
The Atlanta Georgian
Automobile Departmlnt
BIG DEMAND FOR
OVERLAND CARS
I
Atlanta Agent Is Kept Busy as
Direct Result of the 1913
Announcement.
As usual, the Willys-Overland Com
pany's annual announcement caused its
customary ripple in the industry and
trade, and those who have digested the
specifications and car as a whole be
lieve that President John N. Willys has
stepped up another rung on his ladder
of success.
That the Overland Company struck
a popular chord in offering a 30-horse
power, five - passenger, completely
equipped touring car for $985 is vividly
demonstrated by the attitude of Over
land dealers in increasing their 1913
allotments from 25 to 100 per cent.
Dealers of the country know the popu
lar pulse beats of the public, so far as
motor car value is concerned, and their
attitude in demanding an increase in
cars is evident that the Overland flor
next season is dollar-for-dollar value.
Among the important improvements
on the 30-horsepower car are improved
brakes, which are larger and more pow
erful; a three-quarter floating rear axle
with Hyatt bearings; lengthening the
wheelbase to 110 inches; lengthening
the engine hood; nickel plating all
bright parts; enameled radiator; larger
tonneau; Timken roller bearings on
front axle, and other refinements which
make for comfort, durability and
■'stand-up-tiveness."
Thomas Smart, local manager of the
Overland, Is loud in his praise of the
South, and. speaking of conditions in
his territory, says, “I am more than
pleased with Atlanta and the South, and
feel that I would like to always make
this section my home. Our company
has done a phenomenal business in the
past few weeks, and the future sales
and popularity of Overlands will un
doubtedly far eclipse that of the past."
' HARRY COHEN TELLS
L HOW EASILY ONE CAN
SELL AUTOMOBILES
i
That a man can be a race driver and
! still shine as an automobile salesman
was demonstrated by Harry Cohen, the
popular Atlanta race driver of the
Studebaker Corporation. In the past
few weeks Harry placed a dozen Stude
bakers on the streets of Rome, Ga.,
causing quite a sensation in the north
. Georgia town.
, "It’s a cinch," said Harry, when he
dropped into the Atlanta offices, ac
companied by three or four citizens of
Rome, who had come down to drive
I their cars home. “All you have to do
I is to convince the customer that you
have the car at the price and you close
the deal." That's expert advice on suc
t cessful salesmanship, all right.
N. Bates Ackley, assistant audlto'
' and for 27 years in the emifloy of the
; Michigan Central railroad, has joined
• the Studebaker Corporation’s automo
■ Mie division as assistant treasurer and
s will be In charge of the finances of the
< big Studebaker motor car plants In De
i trott.
“Naked truth’’ must compel
the conviction that it is the
height of extravagance to
drive a heavy car at a cost of
forty cents a mile—when a
Ford will take you “yonder”
and back as quickly and com
fortably—and at less than I
one-tenth the cost.
75.000 Ford cars already sold this season I
one-third of America's product. Four I
different bodies—all built on the one
Ford chassis—five passenger touring ear
torpedo runabout-—delivery ear and |
town ear. Get catalogue from Ford Mo
tor Company. 311 Peachtree St., Atlanta.
? or direct from Detroit Factory. | |
Simple Engine* Acce-s-sible • Economical
* v DQniAna’tralia/r
The Company ‘ ’
AUTOMOBILE NOTES
Fifty motorcycles have been ordered
■ by the forestry department of Pennsyl
vania for the use of rangers on the re
serves of that state.
As the result of the harvesting of
| wonderful potato crops in the famous
tuber belt of Wisconsin, nearly every
farmer in Portage county has purchas
ed an automobile this year. In Al
mond township alone 43 potato grow
ers have purchased cars since March.
There are 32,000 electric pleasure ve
hicles in the country. New York is still
, the leading state, having approximately
6,000 of them in use.
Mechanical or electrical horns are of
ficially tabooed in Maryland during the
, hours between sunset and sunrise, but
the old reed horn, operated by the hand
bulb, can still be used in the hours
when the moon is making her noctur
nal trip across the heavens.
The thriving town of Dayton, Oreg.,
located 53 miles southwest of Portland,
has recently established what is said to
be the first automobile street car serv
; ice in the state of Oregon.
J. R. Kilt and E. C. VanAuken, of
Colesville, N. Y., accompanied by their
1 wives, have completed a transcontinental
■ trip to San Francisco over the northern
i route in a Maxwell car. They will spend
. a few weeks touring In southern Califor
nia and then drive home byway of the
southern route.
i
I Prejudice against the American auto
mobile, one of the greatest obstacles to
, success in exporting cars, has been al
’ most completely broken down.
; A Marmon car driven by John Fawkes,
I of Minneapolis, has just completed the
. fourth annual reliability tour of the
, Minnesota State Automobile association
with a perfect score, thereby winning the
1 tour and possession of the costly Mlnne
-1 apolls Journal trophy. The route cov
ered by the tour was from Minneapolis,
• Minn., to Winnipeg, Manitoba, and re
, turn, a distance of 1,095 miles
1 That the good roads movement has hit
1 Minnesota with all the force of a Kansas
1 cyclone is attested by A. L. Westgard,
? field representative of the American Auto
, mobile association and United States gov
, ernment, who is engaged in laying out
three transcontinental routes In one sea
s son In a Pathfinder ”40’ touring car.
A worthy forerunner to the American
victories In the athletic world at Stock
holm was the performance of the "white
squadron” in the motor vehicle trials con
ducted by the Russian war office dnring
the month of June. To determine the
, adaptability of motor vehicles for army
) service hi ell of Its branches, the Russian
government held a reliability run which
d for difficulty and exacting conditions has
n never been approached.
e Luncheon baskets fitted with the light
c enamel ware are very easily handled, the
t only weight being the vacuum bottles and
. salad carrier. There Is so little to break
about tljem that they are quite a comfort
’ on a long trip.
A new and swagger coat, suggestive of
e early fall, is of white chinchilla. It Is
. lined with white satin, the cuffs and col
j lar are of black velvet and white satin
striped material. While the buttons are
e of black and white horn. It is In the drop
1 sleeve model and is three-quarter length
u A real nevelty just freed of its ocean
e covering Is the chinchilla Dutch hood, in
gray, brown, blues and white It ties
coming, much prettier than the worsted
hood of last season.
Another sign of fall’s approach Is the
prevalence of piaid soft hats in shades to
f go with the tweed coats. Despite tl.eir
<1 ugliness they seem to be popular wit!:
- many women.
Ranks of Southern motorists hav
“ been increased in number by the addi-
- tion of 48 local managers for the Bel 1
Telephone Company. The parent cor-
I poration has bought for eacjj of them a
. handsome new Studebaker car.
One of the novelties of the season for
women is the oiled silk coat to wear over
evening gowns at night as a guard against
f dampness and dust. They button close
5 to the throat and fall to the hem of the
. gown. They are in loose raglan model
and come in three or four colors.
Tan pongee dusters with white ratine
collar and cuffs and big white pearl but
tons are worn with bonnets to match and
tan or white moire face veils.
Willow ice boxes come in three sizes
! and are really very convenient, only one
has to watch and see that the water is
.drawn of very often so that the goodies
carried therein are nt>t submerged.
The Victoria jewel case, while not ab
solutely new, comes in several colored
leathers and in three sizes. It has three
trays and four little drawers, locks se
curely and Is altogether a satisfactory
i carrier.
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V/ X L or T™cLs j
The Energy a
Fifty per cent of energy lost Horse Loses
In hauling a load even in carry- with his feet actually on tiie ground
ing himself—a horse wastes a great and fifty with his feet off the ground,
dealof energy. This means a fired horse. ,
t or this lost energy every horse
Stop and look at a horse moving owner pays—and gets no results,
along. Note that two of his feet are . rl . , , „■ . x , ~
ii a ,i x i i. there is no lost effort in the Alco
in the air all the time. See that half , x i .
♦k- ♦ : *»• k" r x motor truck, the wheels are round
the horse s effort is in getting his feet ~
forward and the ener^ y a PPhed from the motor
revolves them—“rolling rubber feet.”
He picks up his feet, shoves them T , , .
forw.rd-it is all lost effort. cver .'’ dro P of ™
results —and results convince.
In other words half his energy is r „, , . . . . ,
expanded with no results. ' ' l,e ,"' l ° the
motor truck is to call Columbus 5300
I Assume that, every horse possesses and ask to have an Alco Transporta-
one hundred working units. Out of t ion Expert call on you. No obligation
one hundred units fifty are expended to you.
COLE MOTOR COMPANY OF GEORGIA
239 Peachtree Street Phone Ivy 799
Bndgepnrt. I onn. Erwin M. Jenmngi. "77 Fairflet i Ave. Asbury Park. N. J.. Mark Guv. •! Main St'eri
Mover* of the WotW» Goods ince 1335 T Capitol, $50,000,000 -ifidor Trv. I: »•«. Horse—
.lrg zmtnt .Vo. t
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Man.’rwMM* ■ ww »--r* wir —» i -«.■ ram eraw -Mrnvanr r«au- > U-. wstußarau ~ ... ..., aMMMWUMn -iiiiim mho.—ii—in ~ni »iw. i .„I_U-_lj ni-m-i-Ui uu_
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IF you have studied automobiles you know there are three things
owners most want —strength, power, good appearance; the three strong points
|| of the Mitchell. 6
Strength in every piece of material; carefully selected and tested; nothing but
11 the best u ill do.
Power in the motor; fitted and adjusted for smooth, steady, quiet running, with
JJ full force in every stroke.
Designed on graceful, smart lines; a thing of beauty; that you’ll be proud of.
I The Mitchell 5-pas»enger, b-cylinder, 48 horae-power car; with 125-inch wheel bate;
36-inch wheels; is a fine example of strength, power and design; £1750’
£ Mitchell cars are built for the man who can’t afford to make a mistake.
nTh. Mkohoil 60 H. F., 6 eyl.. 7 p-eagera. $2250 The Zditchell 35 8.-P„ 4 cyl., 5 p—eaecrw, 51359
The MitoheM 48 H.-P., 6 eyl., 5 pcecengerz. $1750 The Mitchell 30 H. P., 4 cyl., 4 pameagera. *llsO
Tb. Mitehefl 30 H.-P., 4 cyttoder. 2 pesaeager Ruaehaat, wittorat top, $950
Mitchell-Lewis Motor Company
I Reciae, Wieaansia
MITCHELL MOTOR CO. of Atlanta J
-4,i? /<?:•-/ ua
■I “30” Touring Car ”
“40” Touring Cnr*lwo sizes
“CO” Touring Car-six cylinder *
I ” The
120-22 MaricltOeSn
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CADI LLAC
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
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