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AUTOS AGGREGATING 10,000 H.-P. TO BE SHOWN IN ATLANTA
Greatest Exposition of the Kind
in the South to Open Here
November 16.
By GILBERT JOHNSON.
HAD the giant of fairy tale lore,
whose every stride carried him
seven leagues, desired to lay
aside his magic boots for awhile and
travel in twentieth century style, he
might have secured what he wished by
contracting for the total number of
cars to be exhibited at the Atlanta Au
tomobile show.
Facts and figures show that if all tin
motor cars which will be shown, in all
their exquisite luxury and fascinating
beauty, at the Auditorium, were built
into one car equal to the combined size
of the total exhibit, the power of this
gigantic engine would be .a t enough
to pull to the ear th the celebrated Eiffel
tower, and the massive Woolworth and
Singer buildings.
The marvellous performance of the
renowned Samson, of biblical fame,
would have faded into insignificance
before such an exhibition
All of which proves that the Novem
ber show of the local dealers’ associa
tion will be a mammoth exhibition —
one that will go down in the history of
the South as an epoch-making event
Association Works Hard.
Tit the Atlanta Automobile and Ac
cessory association will ao the credit of
this great exposition of motor cars.
This group of hard workers give their
time and money constantly toward the
upbuilding of the automobile industry
tn Atlanta, but in promotlfig the com
ing show they have gone far beyond
any of their former hopes or ambitions
and have made plans to eclipse any
thing of the kind ever held in any city
by local dealers
Selfish reasons, you say'.' Well, of
course, these automobile men ar M plug
ging their own game. Im' consider the
great good that will be done Atlanta
and the South by enlarging and ex-
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pending th> already tremetwiously big
motor ear trade.
The whole population of the Southern
•rates, with Atlanta as the center, will
prosper in proportion as the motor
trade is increased from tens of millions
to hundreds of millions of dollars per
year, and the auto show will assist ma
terially in accomplishing this.
Real estate values will be increased,
rentals will go up. more money will go
to the city in the shape of taxes, etc.,
and mory men will be needed for the
successful operation of the various -s
--tabllshments. These men will rent
homes and become citizens of Atlanta
and the South. Every one. In every
walk of life, will ptpsper—the doctor,
the lawyer, the merchant, the grocer,
the tailor, the shoemaker —every 1 one,
every where, will be benefited by the
growth of the automobile industry.
Detroit —the heart of the auto busi
ness- —was about twelve years ago only |
a small city, unnoticed and unappre
ciated. Today it boasts of more than a
half million population and is known as
the most beautiful and prosperous city
in the country
No one is out of employment in De
troit. At all times the entire populace
is happy and prosperous. They have a
slogan up there. ‘'Elfe is worth living in
Detroit.” and the whole world envies
them. The automobile industry did
this, and Atlanta can prosper in much
the same way by helping the Automo
bile and Accessory association boost
the coming show. It will be a big suc
cess and pave th< way toward making
Atlanta the Detroit of th< South.
Decorations Being Installed
Already the big Auditorium is in the
hands of decorative artists, for it takes
some time to properly install the costly
and necessary scenic and lighting ef
fects the automobile men hay < ob
tained from the gas company. Every
time any one of the committe- in
charge visits the Auditorium he comes
away brimful of added enthusiasm and
optimism.
One can see the artists at wo k de
signing and painting the panels, the
ceiling and preparing the lighting ef
fects and before one's very eyes the
large, bare space of the arena is being
converted into a veritable paradise of
harmonious coloring and soft light.
Ii is estimated the decorations will
cost 116,000. more if necessary. Either
Sousa's or (’restores band will be en
gaged. No expense is to be spared at
any point. This show is certain to be
the greatest attraction of the winter
season.
> sm will r.dl into Atlanta
' u t gi vet
nt their honor. Free oil and gasoline
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| • POINTS ABOUT THE SHOW. •]
• It will be held at the Audito- •
• Hum-Armory. •
• It will open November 16 and •
• close on the 23d. •
• it is estimated that more than •
• 60,000 persons will attend the •
• show. •
• The exhibits will cover 23,000 •
• square feet of floor space. •
• The floor space has already been •
• ov< rsold and still is in demand. •
> • More than 300 ear of all kinds e
• and types will be exhibited. •
• Creature's or Sousa’s band will •
• give concerts . very afternoon and •
• evening during the exposition. •
• All the Amt lean models and •
• acces-ories for 1913 will be dis- •
• played •
• It will bo the greatest autonio- •
• bib show ever held in the South. •
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will be furnished them while in the
city and every possible detail that can
add to their comfort and pleasure will
be planned and carefully executwl.
The Appalachian Good Roads asso
ciation has scheduled a meeting here
for the week of the show and will draw
thousands of people to Atlanta. Low
rates have been secured on the rail
roads and the Gate City will again be a
center of attraction.
Men Behind the Show.
The real workers, the ones who are
putting every ounce of their brains and
energy into the successful promotion
of this proposition, are the members of
the show committee chosen by Presi
dent Hanson. And wisely did he pick
the men for this work. From the chair
man on down through the list of seven
loyal men, they give a large amount of
their time to this show each day.
Wy lie West, chairman, is manager of I
the local branch of the Firestone Tiro i
and Rubber Company. He is full of ,
energy and enthusiasm at all times, j
and, despite the large amount of wot k
due his company, he ke< p up the pres
sure for the show night anil day.
The same is true of each and every
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[ 1 AUTOMOBILE NOTES & |
Among the favorite luncheon baskets
are the dustproof camera-shaped ones.
They are fitted for two. font or six
persons. \\ ith vacuum bottles ami en
amel fittings they carry all that is nec
essary for the light luncheon.
English-two tray willow tea baskets,
fitted complete even to the little stor
age buttery toaster, are exceedingly at
tractive. They come in soft green and
bronze willows.
White chinchilla, to be one of the
leading coat fabrics for fall wear, lends
itself to many trimmings. One stun
ning coat is lined with satin and has a
OAKLAND MOTOR CO.
HAS BIG MEETING OF
DEALERS AT FACTORY
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I. I-’ Smith, manager of the Oakland
Motor Company's Southern branch, re
turned from the factory at Pontiac
Mich., where a convention of the en
tire organization was held He was ac
companied by Sales Manager Remsen,
and speaking of the trip says:
"The automobile buying public is to
have a royal treat when the new Oak
lands arrive. Great things were dis
closed at the meeting. I'pon our ar
rival in Detroit .-e were driven to the
factory at Pontiac, where we met Gen
eral Manager Daniels and Sales Man
ager Eggleston. Gathered together, the
65 branch managers and distributors
discussed the prospects for the coming
year.
That the outlook for the next year is
the brightest in the history of the com
j patty was evidenced by the fact that
the men at the meeting asked for 5,000
more eais than the factory has planned
. to build.
Saturday night President Neal, of
the General Motors Company', was
; toastmaster at the banquet and in his
speech did the tiakland the honor of
I placing it among the leaders of his big
r organizations.
Sunday Barney Oldfield and Ty rus
1 Raymond Cobb examined the new line
and pronounced it the handsomest they
had ever seen.
r I believe heartily in this sort of meet.
1 ing, because it gives the sales forces
(he opportunity of telling the factory
1 officials the demands of the different
e sections of the country.”
The Atlanta Georgian
Automobile Department
[Every American Model For
1913 To Be Exhibited, Along
With Appropriate Ac
cessories.
committeeman. R. S. Abbott, manager
of the Ford Motor Company; L. S.
Crane, of the Pope-Hartford agency:
John E. Smith, of John M. Smith Com
pany; R. N. Reed, the Reed Oil Com
pany; C. L. Klyea, of Elyea-Austeil,
and C. H. Johnson, who sells Steven
Duryeas. all work—work hard and
long, so determined are they to help
make this show the greatest of all
shows.
The association is not asking for
financial aid. That end was never in
doubt one minute, and at present the
23,000 square feet of space has been
oversold. But these men do ask that
every lover of Atlanta and the South
take advantage of every opportunity,
both at home and abroad, to boost the
show, and when a little handful of Citi
zens arc fostering ami promoting so big
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moleskin collar. Nearly all of the new
coats are of semi-raglan model. An
other chinchilla coat is elaborately
trimmed with black satin and lined
with gold satin, making a most strik
ing combination.
A striking motor hat is one following
the Egyptian model head dress, with
the veil falling from under one of the
soft silken coils of tin crown, drooping
over the face and falling full enough
in the back to cross and tie under the
chin.
Soft white felt hats are exceedingly
popular with the white coats or those
of color. They are trimmed w ith bands
of fur finished yvith a head or bands of
pheasant breast or binds of silk fin-
Pile five big men into a Ford
and you have a fair load.
But many a heavy car un
loaded has more weight to
carry—and no more power to
carry it. The low priced
Vanadium built F ord is
minimumly light and maxi
mumly powerful.
75.000 Ford ears already sold this season
one-third of America's product. Four
different bodies —all built on the one
Ford chassis—five passenger touring car
torpedo runabout—delivery car and
town ear. Get catalogue from Ford Mo
tor Company. 311 Peachtree St.. Allanta,
or direct from Detroit Factory.
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a proposition, without financial aid
from any one, it's up to Atlanta to rally
around the Hag and help make this
show one long, lasting triumph—a
never-to-be-forgotten event in the city's
history. By so doing they can give to
Atlanta the place she deserves in the
motor ear world.
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ished with feather buckles. The stitch
ed hats to match the wool coats are
also much worn.
In the champagne foot rest the new
models have a quart bottle at either
side and a pint at the top and bottom
of the center space, leaving room for
the tumblers between It has a rubber
covering, the same as the ordinary rests.
A very pretty coat for calling or
evening wear is of taupe velvet cut in
Empire model, lined and trimmed with
taupe satin, with jetted girdle with long
silk tassels knotted in front. It is fin
ished at the throat with a Robespierre
collar of the satin, yvith jetted points.
An excellent traveling bag has a .box
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case bottom which unlocks and turns
back, show ing- all the toilet articles and
having space for jewelry and other lit
tle accessories. The soft top of the bag
is quite roomy.
Rainproofed satin coats are popular
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1 T F y° u have studied automobiles you know there are three things 1
' ie T s vvant strength, power, good appearance; the three strong points
11 of the Mitchell.
Strength in every.piecc of material; carefully selected and tested; nothing but
the best will do.
i. n motor; fitted and adjusted for smooth, steady, quiet running, with
2 full force in every stroke.
Designed on graceful, smart lines; a thing of beauty.; that you’ll be proud of.
The Mitchell 5-passenger, 6-cylmdcr, 48 horse-power car; with 125-inch wheel base;
36-mch wheels; is a fine example of strength, power and good design; $1750.
, B Mitchell cars are built for the man who can’t afford to make a mistake. .
The Mitchell 60 H.-P., 6 cyl., 7 passengers. $2250 The Mitchell 35T1.-P., 4 eyl.. 5 passengers. $1350
U* be Mitchell 4N H.-P.. 6 cyl.. 5 passengers. $1750 The Mitchell 30 H.-P., 4 cyl., 4 passengers. sllsO
The Mitchell 30 H.-P., 4 cylinder, 2 passenger Runabout, without top, $950
Mitchell-Lewis Motor Company
Racine, Wisconsin a
£ MITCHELL MOTOR CO. of Atlanta J VsXSstree.
, in—
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for fall yvear, as they have quite a
little yvarmth' and do not require a
coat underneath.
It is astonishing how far the life of
the steering gear depends on the skill
The total horsepow
er of the automobiles
to be exhibited at the
November Auto Show
will be more than
10,000.
If combined into
one gigantic car and
the force exerted in
one quick, strong pull,
the strength would be
sufficient to upset the
lofty Eiffel Tower of
France and the mas
sive Woolworth and
sturdy Singer build
ings of New York.
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of the driver. A heedless or nervous op
erator usually yanks the steering wheel
unnecessarily, bringing severe strains on
the connections and causing needless
wear on the front tires. It pays to learn
to drive skillfully, even though not pur
sued as a means of livelihood.