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Men Back of the Exhibition, Which Is To Be Held This Fall, Are Real Workers and Boosters
HOW THE AUTO SHOW WAS MADE POSSIBLE
Here’s a Brief Sidelight on the (
Efforts of Leaders in
City’s Behalf.
By PERCY H. WHITING.
Without the Atlanta Automobile and
Accessory association there would not
be any automobile show in Atlanta this
year. Without George W. Hanson there
would not have been any Automobile
and Accessory association. And there
you are.
If It hadn’t been for Griffin there
might never have been a George Han
son, and hence no A. A. & A. A. and no
show. But in that tight little Georgia
city, the undeserving butt of Atlanta’s
jokes for years, was born some years
ago (but we’re not saying how many) a
lad whose name was Hanson, a name
which was later amplified by his par
ents to George W. Hanson, the “W.”
standing, it Is to be suspected, for
‘.'Washington."
The history of George Hanson's ca
reer reads like that of 10,000 really suc
cessful men in the United States today.
He had only ordinary opportunities in
his early days and his life from boy
hood up could be written in one word:
WORK.
By amazing determination Mr. Han- j
Df. J. Long, Vice Pres. J)
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son worked his way into a tidy bit of
money and such considerable promi
nence that he was elected mayor of his
home city, and that at a time when he
was an extremely young man for an
important political position.
When the automobile business begax
to open up in the South, George Han
son decided that the selling of auto
mobiles was a pursuit that suited his
fancy. So he packed up and came to
Atlanta.
Hanson Grabs the E-M-F.
About that time the E-M-F Company
was electrifying the United States with
its amazing advertisements and its
amazing car and George Hanson de
cided that the E-M-F was undeniably
the c. he wanted to sell.
This once arranged clearly in his
mind, the rest was certain —but far
from easy. The officials of the E-M-F
Company, to whom Hanson applied di
rectly, did not know whether they cared
to risk their business in an Important
state to a man who appeared to them a
raw countryman, with little or no au- ,
tomoblle experience. But they did not 1
realize then what determination they
were up against. Mr. Hanson contin
ued to stick around and present his
case They did not want him, but that
did not in the least interfere with his
plans So he stuck and they put him
off And after awhile the E-M-F Com
pany capitulated, named George W.
Hanson as their Georgia representative
- -and he's been nelling E-M-F’s ever
since Right now he Is the highest paid
automobile man in Atlanta, which un
doubtedly means the highest paid auto
mobile man in all the Routh.
As has been related In a previous
lt«ue, It was George W. Hanson who
saw the need of an automobile asso
ciation In Atlanta, who organised it
Eugene H. Elleby, Secretary and Treasurer T
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| AUTOMOBILE SHOWS STIMULATE BUSINESS
THAT’S the use of having an
V/V' automobile show?” a man
asked a local dealer recent
ly. "Hasn’t about everybody in the
state of Georgia bought automobiles
who’s going to?" The dealer laughed.
"My dear friend,” he said, "please
consider these facts:
“First, that In the state of Georgia
! there is only one car to every 165 of
I its population.
I "Second, that 31 states and the Dis
trict of Columbia have more automo
biles compared with population than
Qeorgta.
“Third, that of the states that bor
der on Georgia and which are served
mainly by distributing stations located
here only one has a greater proportion
of automobiles to population than
Georgia, and most of them have mate
rially legs
"Now, consider what this means,"
added the dealer. "The people of
Georgia and the surrounding states are
about as well able financially to buy
automobiles as those of any state In
the t'nlon, save a few of the wealthy
states of the East. .
The Atlanta Georgian
Automow Department
“Taka Nebraska, for example. In
that state there is one motor car to
every' 45 people. In Georgia there is
one to every 175 people; in Alabama
there is one to every 520 people. Now,
this proportion is all wrong and does
not In the least represent the corre
sponding ability to buy automobiles of
the states named. Os conrse, in the
Southern states, owing to the large ne
gro population, there are not quite the
same possibilities as In some of the
other states. But the difference Is not
material.”
"Well, what has all this to do with
the automobile show?" asked the out
sider.
"Just this,'* said the dealer “We
who are selling cars here In Atlanta
owe It to our factories to stir up
enough Interest so that we can sell the
normal number of cars in this state and
the surrounding states We can sell
from twice to three times as many
cars us have already been wdd and still
not get ii machine Into the hands of
half tin people in this territory who
and who has done most to keep it run
ning.
It happens that Mr. Hanson is only
indirectly responsible for the holding
of last year’s show. The idea origi
nated in the mind of Manager Moore,
of the Velie Company, and he set the
ball rolling, seconded heartily by
George Hanson, in his capacity of pres
ident of the Atlanta Automobile and
Accessory association. And when Mr.
Moore left Atlanta Mr. Hanson was
named to take his place as manager of
the show committee, in which position
he served most acceptably and effi
ciently last year.
This year Mr. Hanson has turned his
position of show committee chairman
over to Wylie West, but he has re
mained in active touch and is one of
the show’s most enthusiastic boosters
Frank Long a Veteran.
The vice president of the A. A. & A.
A. and a man who has had much to do
with the upbuilding of the automobile
trade in Atlanta, Georgia and the entire
Southeast is Frank J. Long. A native
of North Carolina. Mr. Long has long
been connected with the vehicle busi
ness in the South, though at first it
was not the motor vehicle, but the
horse-drawn vehicle, that attracted Mr.
Long's talents. For years he traveled
the South as the representative of the
Anchor Buggy Company, of Cincinnati,
and later he was president of the At
lanta Buggy Company.
When the automobile Industry began
. to work its way into the South, Mr.
Long was one of the first to recognize
can afford them. That’s what the
show will help us do.
"A show is a big publicity affair for
the automobile game. It does good for
everybody connected with the industry.
There may be a few who do not sell
enough cars at the show to pay the
expenses. But if they don’t, they will
get enough advertising out of ft to pay
them a dozen times over.
"And when the statistics are made
out next year you can take my word
for it that Georgia will not be so near
the bottom in the table of automobile
distribution. And the show will be the
reason."
The constantly downward tendency
in the matter of price Is helping in the
thorough distribution of the machines.
From statistics, It appears that the
nigh water murk of values wus reached
in 1907, when the average ear sold for
12.137.56; next year th'- average price
dropped tn $1.926 94. In 1909 It wus
$1,719.92, In 1910, $1,492 96. In 1911,
$1,246.99, and this year it was only
SI,MIIO.
its possibilities and he soon took up the
work. He first came into prominence
in Atlanta when he was engaged as one
of the two Southern managers of the
Buick company, with headquarters in
Atlanta. Later he resigned from that
company and went with the Olds-Oak
land company. Later still he organ
ized the Cole Motor Company of
Georgia, and has since been connected
with that organization, of which he is
president.
1 Mr. Long has been an enthusiastic
booster and a tireless worker for the
show.
The Man Who Does the Work.
i The man on whom a vast deal of the
1 burden and very little of the publicity
, connected with the local association
and its show Is E. H. Elleby, secretary
and treasurer of the A. A. and A. A.
and assistant manager of the Atlanta
Firestone branch house. Mr. Elleby is
’ an Atlantan, born and raised, and for
* some years was connected with the
■ Southern Cotton Oil Company. When
? the Corker Motor Car Company was
; organized to handle Haynes and Math-
- eson ears, Mr. Elleby went with that
t company. Later he was engaged by
? Wylie West and he has since been
. connected with the Firestone branch.
I Mr. Elleby is a tremendous worker
e and in handling the detail work of the
, organization he has always had plenty
- to do. He has proved most efficient
and doubtless deserves as much credit
i for the good work of the association
-. and the success of the shows as any
e other man, with a couple of exceptions.
It should he understood, however,
that, as the cost of an automobile has
gone steadily downward the efficiency
and durability of the machine has dou
bled and trebled and more. The
thousand-dollar machine of today Is su
perior in every way to the car that cost
three, four and often five times as
much six or seven years ago.
Where prices of standard makeshave
not decreased —and perhaps increased
-in the last few years, it has been due
in every case to putting more and more
money Into the manufacture of the car
—better material, more equipment,
finer upholstery, more powerful me
chanical plants and bigger and better
cars generally.
The great proportion of cars sold,
naturally, are low and medium priced.
Reduction In coat has been brought
about bv manufacturing in tremendous
quantities, the standardization of many
pni-ts. the reduction of overhead ex
pense and the cheapening in cost of
extras such thing- as magnetos
which tin average automobile builder
dues hot make himself.
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OPEN NEW SUPPLY HOUSE
Large Accessory and Motor
Apparel Establishment on
Peachtree.
Johnson-Gewinner Company is open
ing the most complete establishment
for automobile supplies in the South at
124 Peachtree and 83-85 North Forsyth
streets. Their three stores contain 7,-
000 square feet of floor space, and will
be divided into four separate depart
ments, covering every possible phase of
the automobile accessory and supply
business.
The Peachtree store will be the ap
parel and millinery department, carry
ing the latest ideas and models in au
tomobile apparel, besides a most inter
esting assortment of novelties, com
forts and conceptions for the roadster,
touring ear and limousine. This de
partment will specialize on chauffeur
livery to meet the desire of owners to
appropriately clothe their chauffeurs.
At 8 North Forsyth street will be
the supply department. A complete
stock of mechanical supplies will be
carried. Special effort has been made
to stock automobile hardware, such as
caps, screws, nuts, taps, dies, etc., In
every known thread and size. The oil
and grease department will also be in
this store. Different cars need differ
ent oils, and their stock consists of
every well known make.
The Bosch Magneto department will
be at 85 North Forsyth street. .John
son-Gewinner Company will represent
the Bosch magneto in seven Southern
states and will conduct a shop espe
cially equipped with machinery for
making all repairs to Bosch magnetos.
This will be in charge of a Bosch spe
cialist.
Johnson-Gewinner Company have es
tablished their enterprise and progres
siveness in securing the Bosch magneto
account. Realizing the need for some
responsible place for magneto troubles,
Gewinner went to New York and show
ed the Bosch Magneto Company, in a
most convincing manner, the necessity
of a Bosch branch in Atlanta. In ad
dition to the expert repair department,
they will carry a complete stock of all
parts and the different types of Bosch
magnetos.
The door of their 85 North Forsyth
street store is being widened to admit
cars driven from the street. This will
also facilitate all kinds of special work,
such as putting on speedometers, bump
ers. carburetors, etc.
Messrs. Johnson and Gewinner de
serve the approval and patronage of
the automobile public for bringing to
Atlanta the most complete store of its
kind. The Southern branch of the
Bosch Magneto and Bosch service sta
tion will prove of inestimable value
and convenience to the large army of
Bosch magneto users throughout the
seven Southern states.
J. K. Gewinner, president and gen-
AUTOMOBILE NOTES
Brakes not properly adjusted are the
cause of many casings wearing out pre
maturely.
One drum is sometimes tighter than
the other, placing most of the strain on
one tire.
Danville, 111., placed a new wheel tax
in effect October 1, and as It affects
motor cars, many owners are protest
ing.
Nothing gives more confidence when
far away from home in a hilly country
and on bad roads than the knowledge
that there is plenty of gasoline in the
tank.
It is well to carry an extra gallon or
two of good cylinder oil in cans strap
ped on the running board, as the oil
vou obtain in small towns is not al-
Don’t let the fumes of burn
ing money spoil the pleasure
of the ride. The economi
cal Ford will take you there
a* minimum cost. And its
purchase price won’t punc
ture your pocketbook be
yond repair.
Runabout - - - - $525
Touring Car - - - 600
Town Car .... 800
These new prices, f. n. b. Detroit, with all
equipment. An early order will mean
an early delivery. Get particulars from
Ford Motor Company, 311 Peachtree
street, Atlanta, or direct from Detroit
factory.
Marshall Johnson, See. and Treas
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John K. Gewinner, President.
eral manager, is well known in At
lanta automobile circles. Marshall C.
Johnson, secretary and treasurer, while
a newcomer in automobile circles, is
well known in Atlanta and has a host
of friends. His long experience in the
banking business and marked ability as
a financial man make him a very val
uable asset to the new firm.
ways the best, and often, when out of
oil you will find yourself beyond even a
small town.
Construction work nas started on the
public highways radiating from Sher
man, Texas. Good roads bonds to the
amount of $400,000 were voted on re
cently for these improvements. The
city will also start work within the next
few weeks on street paving, on which
$300,000 will be exceeded.
Because motor cars pass her prop
erty too frequently, and in one Sunday
recently 4,700 cars swept along past the
door, Miss Kate Cary, of New York, one
of the heirs of Mrs. Hartman Kuhn, of
Boston, is to move Butternut cottage
in Lenox, built in 1770, to a new loca
tion further back from the highway.
The noise and the dust are too much for
comfort and convenience.