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Auditorium Doors Swing Wide at 7 Tonight on America’s First Showing of the New 1913 Automobiles
ATLANTA AUTO SHOW FINEST SOUTH HAS EVER KNOWN
CARS, DECORATIONS
AND LIGHTING BEST
OF MOTOR HISTORY
Presidents. Sales Managers. Engineers, and Factory Glad-
Handers Journey Here to Greet Their Representatives,
Who Are Coming to Show From All Over the South —It
Will Be the Greatest Gathering of the Kind on Record.
Cars Shown Represent All That Is Latest and Best in Motor
Car Construction Trend of the 1913 Models Seems
To Be Toward “Sixes," Long-Stroke, Electric Starting
and Lighting. Left Drive and Luxury.
By Percy 11. Whiting.
Tonight at 7 o'clock the gates
of the Atlanta Aiulitoriuni-
Armory will open wide to reeene
. the tirsl visitors to Atlanta s
third automobile show.
When the doors swing baek<
thev will reveal the most hand
somely' staged show Dixie has
. ever known, the most brilliantly
lighted show in America s his
torv. ami the first showing in
America of the cars that will
make motor history through the
season of 1913.
It will be in'o fl transformed'
Auditorium that visitors will be
ushered. Ihe vast, bleak bar
renness of the interior of this
huge building has been obliterat
ed. Instead, there are new walls,
a new roof, new floor covering,
all in harmoniously blending
shades of pink, green and white.
And exquisitely framed in this
handsome setting ami wonder
fully illuminated and glorilied
are’America’s best automobiles.
It is hard to refrain from superla
, fives. The "1913 show”—for such, in
; effect, it is—ranks so immeasurably
above other Southern shows and other
former Atlanta shows tn the decora
tions and in the Illumination, and the
automobiles shown arc so vastly supe
rior to those ever seen In Atlanta be
fore that a full Websterian assortment
of adjectives would be quite justified.
What to say—where to begin? Those
:,re questions.
The Decorations Satisfy.
The decorations leave little to bo de
«ired. The pink and white sunbursts
at the totp. the panels of the side, the
decorated panel hiding the balcony
produce an amazingly beautiful effect.
Tlie Auditorium lea transformed bulld-
Irg, a huge, unobstructed room of new
:*nd quite unexpected beauty.
The decorations are. as complete as
they are beautiful. In the entrance of
the show building lattice work. South
ern wlfti smllax and pink and white
' draperies produce an attractive effect.
In Taft hall the scheme of decoration
is similar and here are twelve huge
concrete pillars, topped with the largest
of Illuminating globes.
Decorations Fireproof.
In the decorations appear 4,0()0 pink
chrysanthemums, nearly a ton of
Southern wild smllax, nearly two miles
of denim strips three feet wide, nearly
a mile of bunting, and all of It is fire
proof. A match touched to one of the
delicate chrysanthemums or to a tinder
” dry piece of bunting serves only to
chart' it. None of it will burn. The
decorations are as tireprool as tiro con
crete posts.
Nobody can appr« late the illumina
tion who has not s<en It. A million
cubic fee' of g-.s v. ill be burned during
the course of th. show; 260.00a candle
power of light is- being shed all the
time, nearly’ three-quarters of a mile
of piping is used, on which twenty ex
perts worked 36 days to get it in place.
The fixtures are new and were made
especially otbe shown In Atlanta
f Forced pressure street lamps an- being
used for the first time in America; it
new style of Welsbach lamp is tn use
for the first firm ai ywher<. And mote
than $13,000 has been spent for illumi
nation fixtures and their installation,
and more than $l5O is being pal l dally
for the gas used —more than It costs to
furnish light to many a flourishing city.
As For the Automobiles!!!
It may seem incongruous to say so
little of the automobiles and so much
of decorations thus far. The fact is
that volumes and volumes might be
given to the subject of the cars and
then much worth saying would be left
unsaid.
A goodly’ proportion of the standard
cars made in Ain. ri. a are represented
in Atlanta. Virtually all of the ears
represented hen are at the show. That
means that it is representative of ill
that is best in automobiles. Tip < <rs
that have won fame- at racing Mar
riott, National, Buick, E-M-F, Popc
liartl'or.l, (.'hahtfors .nd American;
tin- machines that won their spurs in
|Kn h- -A;r-. ' . V.--
’ LIST OF EXHIBITORS ;
: AND THEIR WARES Z
• »
• A correct list, of the exhibitors •
• at till Atlanfi; how and what •
• they will exhibit is here given:
• Studebaker Corporation Th- •
• Studebaker line. •
• Overland Southern Company *
• Overlands, Garfords. *
• Michigan Georgia Motor Com- •
• pany—Michigan 4v’s. •
• The. Locomobile Company of •
• America —Locomobiles. •
• Buick Motor Company -Buicks. «
• C. H. Johnson Stevens-Duryea, •
• Chase trucks. •
• Cole Motor Company < ole, Al- •
• co truck. Federal truck. •
• Atlanta Auto Sales Company ®
• National, Flanders Six. Colonial •
• Electric. Henderson. •
• L. H. Crane I’opi Hartford, •
• Pope Motorcycle: . •
• Firestone - ' 'olunibus Southern *
• Company Fir. stv ■■ - Columbia •
• gasoline .n r, t’oliinibus el.-cttles, •
• Premier Silo.. Company Fr< •
• niters, Baker electrics •
• Velle Motor Vehicle C mu-any •
• Velles •
• Uakli'titl Mot :• <'ompmy —Olik- •
• lands. •
• John M Smith—Fierce-Arrows. ®
• Chalmers. •
• F. B. Stearns Cotttpnnj ■ Stearns. •
• Fulton Vito Supply Company •
• Hudsons, Mnrtnons. ®
• K. <'. H. Corporation- R-C-ll •
• gasoline < ttrs, Hupp-Yeuts dec- •
• tries.
• Fill’ll Motor Company For,ls. •
• Sigma Engineering Company •
• Hm ri. Standard electrics, Cor •
• bitts. •
• Mitchell Motor Company •
• Mitchells. •
• Reed Oil Cunip.iiiy Reed oils. •
• Hteinliam i A- Wight 'nilE.i<•»». •
• H. K. Brown—AccessorWs. •
• International Harvester Compa- •
• ny—lnternationals. •
• Charles E. Miller Acci-ssorie •
• and supplies. •
• 11. ,1. Slcai Warner Auto M< ®
• ters, Vista Electric Lighting Sy.- •
• terns. •
• Elyea-Austell I’ompany—Acees- •
• sories. •
• Alexander-Stcwald Company •
• Accessories. •
• Atlanta Top and Trimming •
• Company—Tops and upholstering. •
• Johnson - Gewinner Company •
• Accessories, supplies, motor ay- •
• imrel and novelties. •
• The Gewinner Company -Aec- •
• sories. •
• Whitman , •
• —American •
• •
the cheap car field —the Ford, the Flan
ders, the H-C-H; the craft that have
long stood for high quality and high
price—notably tin Locomobile; all the
machines. In fact, that stand for big
things and that have di'ne big- things
in tile automobile fluid are then .
1913 Cars Not Radical.
To touch lightly even on their points
of excellence and Interest would lake
volumes. The 1913 models an not as
radical, it may lie. as those of last sea
son; or perhaps It would be more ac
curate to say that features considered
tadienl then p ( rslst now as trad and
proven designing practice. There has
been no receding of the wave of long
stroke popularity. Center drive and
left-hand control have gained more
.supporters. There are again more
sixes than before, and notably some
amazing low-priced sixes. Also there
is a movement in favor of "little sixes,"
cars of great flexibility , but of smaller
cylinder size and of greater economy
in gasoline consumption, tire wear and
the like. S, f-starters are more nu
merous than ever. Few. If any, high
priced cats ar. without them, and they
have begun to prevail even among the
r< asonably ■ >ap a.arl'im-. In motor
cur prices there have been no great
ci anges. Sev-ral firms are out with
lower-priced ears, several others have
1- gun to shea machines of higher price
than ever before; several which have
t<-o . firm unCI his year '"or Idglt
p: ;-'es in mod. hav. :oi l, d lower
pH <1 Ila-., white still ir.ilnt.iining the
higb-prleed ears,
i'm can hot.. but littl- I: f.-ir,-..- .
The Atlanta Georgian
AUTOMODILf DtPARTMINT
tioii from tach a brief sketch. Wl.nt ,
is necessary is a careful study of the |
show. It will repay it.
Trucks, Electric*. Accessories.
Os course, the showing is not con- I
fined to pleasure, vehicles. At least a 1
liu.l'’ dozen agoneiee or brandies will i
.simw eommeiMui ears, while several I
oiliers v. nieii t’.afidl-s ciitiimereial < a’'s
xvl.i not exhibit them for lack of oom. ■
Afiot, fenmre will be il:e showmg oi '
electrics’. A, hi'st dx different malms I
will 1» exliioi'...l, and thi y represent ;
evi-rj thing from the low-priced ma
chines. jus, beginning to appeal, to tlie
last Word in eleetra; b.rttirj. comfort,
eftielencj. durability and pri< , .
tn addition, tlu-ro will be .diowings j
of accessories, motor wearing apparel, j
oil, epriug v.ls am! electric rpici ii- .
ties.
All iii all. il is a e.mtplei - auto
bill show—-and tar anil away the best |
show put oil by a city of Atlanta's size '
or anywhere near Atlanta's size in ull j
A inerica.
Fifth Rejiment Band Plays.
A feature of lhe show will be the ,
music After scouring- tlie country for
months for available band?, it was dt
termined that the three or four bands
with world-wide reputation Sousa's,
t'r -atore's an 1 the like could not be ,
seemed. They had bookings for show |
week and no amount of money would
induce them to cancel their dates. Os i
the other bands available on the con-,
tinent there seemed none to compare ,
with Atlanta's ovru band, the Fifth reg
iment, best of Southern regimental or
ganizations. 't'hie org mlz .tioi, lias
been for five years under the din etion
of Flinton E. Barber, former master oi
Um Twenty-ninth I nited States Infan
try band. Not in a long time has this
band been heard in Atlanta under most
favorable conditions and with its full
strength. Thirty pieces are included in
the bund for show week, and as an es
pecial attraetlon Leo McConville, an
eleveji-yeur-old cornet aoloist, has been;
engaged. Tlie opinion of musical ex
perts is that the band music will be
one of the greatest of the show mtrac
tions.
Another attraction of considerable
society Interest is the fact that tlie
Daughters of the American Tl-volutlon
will conduct the restaurant throughout
tlm week. Till- part of the building
lias- been decorated mosi hiimlsodnely
for tiie event, and it will provc ota- of
tlie most attractive spots of the show.
Moguls and Dealers Coming.
T ,e Atlanta show this y ear will prove
tin- big meeting ground for Northern
and Eastern manufacturers, Atlanta
branch managers ami dealers through
out the South. There w ill be no other
Dixie show •.oinparable with It In sire
and interest. As a result, the facto
ries repr< setited here have sent their
champion glad-handers to Atlant.",.
They will stay as long as the show
lasts. They will greet dealers, explain
the 1913 machines and entertain.
To meet the factory men and the lo
cal branch managers, dealers ar. . n
lug from as far East as the Atlantic
eoast, as far South as the tip of Flor
ida. as far West as Little Hock and ,i«
far North as the Kentucky line. How
many will come can not he told —and
w ill nev« r tie known. They will be fil
tering in and filtering out again as long
;.s the show lasts. <miy tlie hotel keep
ers have y>-n a faint Idea of the tre
mendous number who will be her- .
What Show Will Do.
Nothing short of an , .irtlaiuiikc that
tumbles dow n the Auditorium can stop
the show now. It is going f-irw.iid to
tin most notabl- sue ■ >s-s, ill tilings |
cimstdered. that an.-’ show eve ■ |
r-cl nil. It will ’-,-j.uit in i:> iui'rr.se'
"! .it.mio'.-ik husines.' den . in th< I
z—X
-aefflF- .W\
S J • ■'F’ x
Bevies of society girls will serve ai the Daughters of tlie A meriean Revolution tea rooms
th Automobile Show. The beautifully d:< orated room has been especially equipped for
slum mid will be one of the most tit tractive features. The tea room will be under the direetii
of Mrs. \V. L. Bed.
Automobile Purchasers Today
Demand VALUE-and Lots of It
By Thomas 11. Smart,
Overland Smit hern Company.
I’hitnk.s io tin? extensive advertising of the leading autoiimbile
i:iiio»f;ictiirors. the prospective, automobile buyer of today is far bet
ii'i' informed as lo just tvhat tb expect and demand tor his money than
a great ninny people, both in arid out of the trade.
imagine. /i
lml.it the imin who is in tlm markm tor ;> z' - kJ ,
car noi milt 1-mutts what he wants, but insists
upon receiving tlm automobile value a certain sum
represents now, not what it may have represented
last season, or the season before that.
Despit” any tiowery elocution the salesman
may Imnd him, the present-day purchaser de
mands value received
The bulk of the sales closed during the pres
ent Automobile show will be by the representa
tives of the factories that have been in the busi
ness long enough to know just what eonsHtutes
an automobile, and'“not only have the knowledge,
mu the financial backing to make effective itse
of that knowledge.
Also the ability of the local agency to take
care of tlm cars after they are sold has come in
more and more for serious consideration, until
today the agency that does not look after its customer's cars ami
that has not a complete stock of repair parts on hand at all times, is
going to find itself passed up very quickly by the “man in the
market."
A Boost For Center Control.
The buyer of 1913 cars insists mi
being able to get from the driver’s seat
to tlie sidewalk without having to get
out in the stri-t and walk around the
front or rear of the ear. and it is tliis
fact that has made the placing of the
el’.inge gear lever and the etneTgeney
brake lever in the center of the ear so
popul i.' of. late. With the levers in the
eenti r and a door mi each side, ths
drivel is able to step from his seat to
tin- sidewalk the unpleasantness of
having to get out in the mud is elimi
nated.
The agent whose ear is not priced
i:id sold fully equipped X ry rooii finds
■ nt he cun not any longer get away
v, itli his old gag, fm the buyer of 1913
'ar.- demands a good, serviceable top
and storm ciirtains. an adjustable wind
shield and a good, high-grade speedom
i-t< r to register the mileage covered,
tmi sm-b necessities as tire irons and
foot and robe rail are considered a part
of the car Itself.
Good Brakes Demanded.
When it comes to the mechanical
construction of a car, a majority of'
th" prospective purchasers are as well
informed along tin s - lines as some of
th.- s th smen themselves, and about the
first question is. ‘What kind of brakes
hav.- you on that Car?" and the agent
■ho has m>: huge, s* rvic< able brakes
that ar< ».-i! • utalized and smooth in
operation .--or finds he has an awful
job mi his hands trying to explain
"why." Win It comes to the road
test of brakes, tile buyer has loa-ned
that mie of the inos-t effective tests is i
to lake tile ear to a good, steep hill, I
and allow- it to roll backward; then
piosperity of the ihakv's. in tlie pleas
ure of tb< pur.•*,a- but especially it ;
will serve to a i'iiii. olis'.i its particular i
object - that of impn .-sing on the na-I
tfon the fact that Atlanta is an i al
wax i.US! 1,1 tin- IX. a: e.-nier and the'
- -m.. u.i- hi .. i.-s’i; i i-'i-lributing i -
• z " * ;
V . .. ■
V'
the brake that does not stop and hold
the ear w ithout chattering or grabbing
is mighty soon scratched from the com
petitive list in his mind.
Wheels Must Be Strong.
The wheels of the cars are also be
ing far more closely examined than
heretofore. The wheels must have
heavy spokes, with a large flange and
a good, heavy bolt t< . aeh spoke, to
meet w ith the approval of trie 1913 buy
er, as he lias learned from experience
what a short time flimsy wheels will
stand the rough road shocks to which
they are subjected every day while in
use over country roads.
The demand is for a simple, neat, ef
fective motor, witli three points suspen
sion to the frame, which is now almost
universally used on all high-grade ears.
The system of lubrication must be ef
ficient and positive in its action.
BRITISH MOTOR MAKERS
PLAN SMALL-CAR RACES
LONDON, Nov Hl.—The outcome of the
recent controversy between champion
low-priced American and British automo
biles, according to an announcement of
the ifon. Arthur Stanley, yr p . Ht n hlln .
quet of tlie British Society of Motor man
ufacturers at the Savoy hotel last night,
will t.e races of low-priced automobiles
next si-ring under the auspices of the
lloyal Automobile club, Amerb-an manu
facturers will be invited to compete so us
to settle the question of supremacy.
NEW ORLEANS PLANS
BIG MOTOR PARKWAY
NEW < fitLI*..,NS. Nov. fit.—-By pur
chasing a very few blocks of residential
property in .New Orleans it will be pos
sible to have a parkway extending diag
onally across tie- city from th.- Mississip
pi river at Audubon park to I.ake roni
•hartrair. a distance of 17 miles. The
motor speedways in the various parks
that thus will be < onneeted will I?e
ill ... 1,. ■>
UL ■
'Die Automobile Business Is j
Great and Prosperous—
But Just Beginning
•.Tnsi——ii ..uiiiii rm iihi— ■iifiin—■■ ■ nr. -;. —r nr—nn——r ~rnt snagsmsiraHav^rMMMHßMMßL smkmmcmmmmm
Few men know wiiat a wonderful, big industry the automobile
manufacturing is in his country, how it has grown, what it amounts tn
And still tower understand what a small thing the automobile j s
compared to what it will lie ten years front now.
leu years ago it was almost nothing.
Ten years from today the makers of automobil“s nil] |<><
to our day with pity.
Ami those who noxv think that we have done wonders in mu,,,
mobile making will realize ten years from now that we have Lire!,-
begdn.
This country last year used up only a little more than 1 lo.ut;u
new automobiles. That sounds like a great many, but it isn't. ()i !r
hundred and forty thousand new automobiles among nearly <m,
hundred million of human beings is very few.
There are in this country four millions of farmers, ami twu t ii].
liens of them at least ought to have had a new automobile last war
and they probably would have had it if the right*kind of autmn’nbile
had been put before them by the right kind of man.
To one class of our population alone—the farmer clas.- th,
makers of buggies in tins country sell almost a million and it halt'm
buggies yearly. These are mere or less flimsy and feeble. And weak
or strong, as buggies go. they are altogether too slow tor the fartm-i
of today. x.
In the West the up-to-date fanner has his machine: in the Ea?>l
some of the farmers haw machines. In a short time jtraeticallv al]
of the farmers will have machines. And by that time the aut'mnii
bile business will be on a basis of making and selling over a millioi,
new machines every year.
The question is, wiio xvill be the lirst to put this great industry
on a sensible, economical, permanent basis, yvith all nonsense about
particular years and particular frills wiped out i
Wonderful things have been achieved in automobile rmistr,;.-
lion. The car that breaks down is the exception. The automobil-.
i.Wiier yvho is not enthusiastic am! convinced that be has the mi|-,
good machine is th? exeejition—which means that very many lifi'
ent machines are extremely good.
The men that, went into this business had to take risks, it,ad te
borrow money under difficulties ami al extortionate rates of inc
cat, ami though their credit should have stood above that o' snttn
banks that lent to them, they bad difficulty in getting ; -as iti.-;l !,
accommodation.
Prices that have been charged hitherto and llml arc i- 1 at". :
nityy are not excessive now.
But 1 hose prices will be excessive wry soon. And the man who
i.s to be the big automobile man of the future is he yvho yvill wttiiz
that the time is pretty near when instead of selling a thousand auto
mobiles with sso<> profit on each, the thing to'do is to s'll D"»j <t
automobiles with SSO profit cm each.
Within ten years some firm will be selling lliO.UO't mo.similes
a year, ami probably more. A modest profit on such a mm liim
profit that no one would object to. a profit that would seton con
temptible tmla> v onid mean a profit of 0-t ;n-
Today s prices are lair enough, but today ’s price ', ;|| m,i b’ fail'
tomorrow: that price won i last beyond tomorrow, and tie' man who
tries to charge :* will go overboard -as other men yveut overlio.n'i
yvheii they tried to keep the price of a bicycle above a hundred doll;,'
she lime is nearly gone by tor permitting it to he <aid trit!)
that it costs as much to.sell machine as it does to make it.
Who is going to be the really big man in the business.' Who i
going to be she tive-niillion dollar-a-year or the ten-million-dollai-a
year man; making a gigantic fortune for himself and his a-s-oci.r
and conferring a gigantic benefit upon the people or th I'nited
States?
Who will turn out th" ‘'all-steel ear - the ear that will be jits'
as modern ten years after it is built as the first year.'
Mho will give io the people of this country a strong, iciiabl.-.
sane. REALLX LOW-I’R ICED CAR. a car that cun be used as a de
livery wagon in the week days and that can take tin? family >■- "i
Sunday, with an extra seat in the back .’
W ho will make every farmer and truck gardener, and pluiubei
and carpenter, ami electrician, and first-class mechanic a man "lll'\
[lls OW \ MACHINE. ' running it for the sake of his v ork.
his business, his trade in the week days and for the pleasure -- ' his
family, his wife and his children and Ins friends on Sunday VI I’ll
NO POOR. OLD HORSE TORTFRED WITH SEVEN DAYS \V< O.’K
A WEEK.
There is a big chance for a big man in tin- automobile fi< m.
And there are many good, big men IN that field. Which of ih<
is io be the REAL big one. the man that will,do the biggest mi
and who yvill change the automobile business so that it will
’oftgi r first cousin to the champagne business, but brother to th? pl
ousiness and successor to the old business of making bitggi ■- by ih
hundreds of thousands .’ There is a new kind of a big man ,iu< umb'i
the surface. When will Im come up ami produce everybod. - s-m
mobile. Fimn the Editorial Page of Hearst's New Tori Y
•lournal.
COTTON AND PROSPERITY
HAND IM HAND AS USUAL
NI-. W ORLEANS, Nov. til. Snies in
New Orleans during October and Novem
ber have exceeded th<>.“<> of any corre
sponding period in the history of the In
dustry.
A large cotton crop Is the basis of
tlie genend prosperity which tlie South Is
enjoying.
The growth of the trucking business ,
within a radius of 100 miles of ti e city is I
proving a great source of wealth and
is having a direct influence on the motor ■
car industry, as many of the owners of
truck farms live in the city and have to
make frequent trips to and from the
properti -s.
MOTORISTS WILL HELP
TO CATCH SPEED BUGS
BIRMINGHAM. Nov. 16.—T0 prelent
speeding within tlie city limits, a vigi
lance < mimitteo lias been formed by citi
zens Tie majority of th is
composed of owners of moi- r curs.
This m tloti has been taken after Ho
appeals t<> iln polici department li-ive I
not caused such action as promises to I
b< effeetivi Members of the committee I
w ill so arrange tl-.eir hours hat sevend j
watchers will b._ on duty night and day.
WISCONSIN MAY ADOPT
CONCRETE ROADWAYS
To lake advantage of every
ty at hand to promote the f -
movement, the Kenosha Autoni' b' l, - ?
of Kenosha. W’is.. has arranged ’ : '
to Milwaukee for members of th"
and of ti c county board of super' ■
well as city officials, to in--;.'■
miles of concrete road built in 51il"
kee county this year.
i one object of the trip was ' ' ’ '
Imine upon some continuous high' 1
item between Milwaukee and Ker.'
I arrange to build roads uniformly >
gurds width and material.
The Kenosha club is pushing
as the only road material tl-.ai " .1.,
flee for the sandy soil along tl ■ ■ ■
of I.ake Michigan, and the M i"
view made a favorable Impre
thc county board.
TRUCKS FOR ITALIANS
Tin Italian government has
Idered another hundred trucks
j believing that if only m-'t--"
| enough are on hand the "Ter; .
j mils’ Pc borne down by slicer
SHOW AT FAIR GROUND
The annual motor car sh”" .
Dliaiinpdis Automobile Trade \ •
I Will be held March 24 to 29. : r
(will be held at tlie t'cli’''-' '
’ate fair grounds, north >f b ' ' '