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HANSON TELLS REASONS
FOR BUYING CAR NOW
Bv George W. Hanson.
(Manager Atlanta Branch, The Stude
baker Corporation.)
The automobile season of Dixie,
which begins this year with the At
lanta show, the one big automobile ex
hibition of Dixie
_ >1
Xslf “ ■*
' K 1
IF ■*" ' - "I
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2jeJMk> *
it '
til
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fffl
an d the* one big
gathering of
automobile men in w
the motor capital
of the Southland,
will be the best
f,, r car buying
.hat America has
ever known. And
especially Will it
he a great big
buyers.
v< ;ii fnr SouUierii
In the first
consider the
itomobile valui
that 1- being given
this year and
compare It with
the value that was
TV \
being given a few years ago.
I am not going to talk about my own
Hn. though it nearly chokes me not to.
, ake all first-rate automobiles put
by responsible firms and corpora-
c o ns Compare with what was offer
liere. say, at the first show In At
. ~t ;1 t ] lo so-called National show'.
' ‘.-ill leave it to any one If a dollar
r ,„iav does not buy more than two dol
jars did then.
Nobody wants to spend a dollar and
fifty cents worth. But a lot of
had to do it in the early days of
, maomobile industry. It is not the
.. now. A discriminating buyer can
. '.e tlut of one hundred little round
.r so) every dollar he invests in
~ .Lie. 'biles.
Bottom Prices Reached.
\ ~t tiling about it—you would
- r j.cised at the number of people
, have put off buying .automobiles
grounds that they want to wait
■ ;; tic 5 had shaken down to real
n..-k prices. Well, they’ve shaken.
. ... may be cheaper cars made in
io come, and the prices on some
; , -m.ndard cars may be cut. But
, .foliar bill will buy just as much
.; at., ih right now as it will five
e A ... '.lenvo. Os course, they will keep
. icing improvements. But for com
..i, convenience and real service the
„ ving value of your dollar will not
i, c. a-t for very many years to come.
I ... reason that the buying value Is
rgely at a standstill Is that the big
ai uuies are now on a settled basis,
. machinery has been perfected and
smiciardized. their manufacturing pro
. >e< have mighty near reached per
ii- tion. The same is true with the
< Hing end. Everything Is pretty well
•‘tandardized.
i van say frankly that the man who
going to invest 1n an automobjle
nine time —and it is an investment —
wi ll wait no lunger. He has reached a
cv , when he will get the fullest possi
ble' automobile value for his money.
Dixie Is Prosperous.
Ar.liter reason why this Is a great
year to buy an automobile Is that the
oiintry Is prosperous. It is a real
"i. to travel about the. South and
o m . (hat everybody Is doing well.
il”n y is .-it hand. Cotton is bringing
V ' vl price and is moderately plenti
f, Husi.c < is coming. The result of
.< lection was eminently satisfactory*
' • South. Sum it up any’ way you
mid i in- answer is the same—
Money Is Plentiful.
hi. a onsidei the matter of roads.
■ i - ■ - ago a man who bought an
oi.cibi: knew that the chances of
- it ■ ■ iitinuously were very poor—
' "0 ii rained the. roads would
- |>l uni that at best he didn't have
yowl roads. Conditions are
u'i." <1 cow. The convicts, used for-
AUTOMOBI
I'ru- b. st way to test a spark plug of
: aiu. (-cylinder engine which Is sus-
I' ted of defective is to take it
' 1 xciiange it with another plug
1 "in oiii- of the other cylinders which
11 i know j" working properly. Gener
this is about the last Uilng a per
-■'!l when it really ought to 1 be the
When a cylinder misses, short
nil " ich of the plugs in turn with a
■’driver while the motor is run
-1 to ii cate the misfiring cylinder by
" "hanges in sound.
• l rich mixture Is one in which the
"!■" do of gasoline abnormaHiy ax
" ’ io iinount of air. It may be due
adjustment, of the float or air
'gs in the pipe, dust on the
'■-ii,'leaky float valve, or to
1 i water-logged float, as in the
" s.iggy cork, or punctured me
’>• final.
w no mixture at all when th' 1
' t.lizzie, float valve or feed pipe is
; T when the gasoline tank is
h'' icn there is no air pressure, of
'■ the supply cock is shut off.
■vei-rich mixture will cause a
to overheat and thereby give rise
■' number of troubles, such as pre
.‘loii. accumulation of carbon on the
luHons and cylinder heads, steaming
r w.i!tor and loss of power.
' poor mixture will make the motor
when running idle or at slow
’ ' 's. and at high speeds it will not
' ! t cause misfiring, but the missing
''i be accompanied by copghing and
k’l'l'ing in the carburetor.
■ - an excellent plan to occasionally
J ”i out the radiators. This is done,
■eeause the radiator may be in need
this flushing out. but on general
iples. It is a wdll known fact that
operators of motor cars are not al
as careful as they should he tn
dshing th' water supply of the
. I'onsi.-qututly •..••cumnmtions of
•••••••••«••••••••••••••••
: FIVE REASONS FOR •
: buying 1913 cars:
» •
• 1. The South is prosperous. •
• More people can afford cars than •
• ever before. o
a 2. The roads are good. Never •
® before have the roads equalled •
• their present state of perfection. 9
• 3. Service departments look out •
9 for your cars. , •
• 4. Cars are no longer an experi- •
• ment—are complete and depend- *
9 able. •
0 5. The automobile has become a •
• business necessity. •
merly in most Southern states by les-
sees for private gain, are on the roads.
The entire South has awakened to its
need. The states are building good
roads. They have a long ways to go
yet. The country is big and not well
settled. It is not rich, in proportion to
the East, for example. But the roads
are coming and some of them are won
ders—the gravel roads of Savannah, the
various paved roads around Atlanta,
the sand clay roads of south Georgia,
the shell roads of Florida and around
New Orleans are as good as the world
possesses.
As roads improve, the owning of an
automobile becomes better and better
worth while. A man who owns a car
now knows that he can have continuous
use of it the year round. Some roads
will always be good enough for 'use.
And no road that will let a horse drawn
vehicle get through is too bad for a
modern automobile.
Real “Service” Has Come.
' Another point I should like to call at
tention to is that people who sell auto
mobiles are taking better care of their
customers than ever before. The word
“service,” almost unknown in the auto,
mobile business- a decade ago, is the
all-important one now. Responsible
branches and dealers are making great
er and greater provisions’ for looking
out for cars bought from them. We
are getting better repair men, getting
larger stock of parts and doing work
free now that used to cost money. Be
tween the improved cars and the bet
ter service given a man who buys an
automobile today can count on less
than half the trouble he experienced
three or four y ears ago, a fiftieth of the
trouble he experienced ten years back.
Cars are being looked out for. They
need a lot less looking after—and they
get a good deal more. ’
With all these reasons why the 1913
selling season will be a big one, I don’t
think there is the slightest question
but’ that it will set new marks. The
new year will be a big season for com
mercial cars; it will be a big season
for six-cylinder ca/s—and in general it
will be a big season for all automobiles.
Manufacturers are making tremendous
preparations for supplying the demand
that has already’ been indicated. They’
will make more cars this year than
they ever made before. And they will
sell them. too.
Looks Good For Atlanta.
For Atlanta a fine season can safely
be predicted. This city is the only
logical center for the automobile busi
ness in the South. In the long run
more automobile business will bo done
here than in any other three Southern
cities put together.
In this connection, I hope nobody will
overlook the part the Atlanta Automo
bile and Accessory association has
played in building the city up as an au
tomobile center. This body of Atlanta
dealers and branches has fought ad
verse laws, has worked for good roads,
for road signs, for better business
methods, and has promoted two shows
that have done vastly more than any-,
thing else to put Atlanta on the auto
mobile map to stay.
LE NOTES
dirt and sediment therein often occur,
which give rise to overheating and
other troubles, due thereto. It is ad
visable to start flushing a radiator with
the water entering in the opposite di
rection from which it usually enters the
radiator. The object of this is to loosen
up all particles of dirt and scale that
may be jammed in between the tubes or
cells in such away that only a reversed
flow of water through the radiator will
loosen them.
High tension cables from the coils to
the plugs should be inspected at fre
quent Intervals to insure that they are
not touching some metal portion of the
engine. Should they be found to sag or
come in contact with any metal, they
should be wrapped with lire tape, or
better, a small block of wood or fiber
wrapped to the cable so that the wood
or fiber will come in contact with the
metal and act as an insulator. x
The Omaha \>to-Motor club anti the
Omaha Commercial club have combined
to stir up Interest in the Improvement of
the highways near Omaha and through
Nebraska, and to increase interest in
travel over Nebraska pikes. They have
outlined a series of three cross-country
tours, and a half dozen of Omaha's best
hosiers will go along each time.
Forty thousand cars have been regis
tered In New Jersey as against 25,878 for
the corresponding period last year.
Traction engines are being utilized in
Winona county. Minn., to drag twelve
miles of rough and uneven road, with the
result that a fine highway is being cre
ated.
The Automobile Club of Kenosha, Wls.,
is showing its mettle by bringing suits
against farmers for placing speed trans
in tlie form of bumps across the main
traveled highways.
The difference in the requirements of
centrifugal governors a dings to
whether they are used for regulating
speed or mrasurlng si>.'..' form.' a sub
ject, at |>r» -ent deopl-. 'l'-t'.'i! ’••I in ':• i -
man. 1
THE ATLANTA GEORGIAN AND NEWS. SATURDAY, NOVEMBER 16, 1912.
Motor Cars Judged by
Equipment These Days,
Says Overland Expert
Os Course, That’s Not the Only
Thing- Buyers Look For, But
It Influences Them.
By C. S. Jameson.
(Assistant Sales Manager, Willys-
Overland Company.)
THE subject of automobile equip
ment would have admitted of
more argument several years ago
than it can possibly do today. Custom
and demand have settled any question,
and beyond any doubt. Full equipment
must be furnished by the manufacturer.
When the atuomobile was in its in
fancy. naturally cars were not equal to
those of today in any respect, and the
prospective customer had not become
motor-wise as he has at this time. Now,
full equipment is expected and de
manded, and why not?
Certainty. the prospective purchaser
has learned, either by’ experience or
through a friend, that equipment Is a
necessity, and that the pays whether it
be on the car when he buys It or at
an additional cost. He further appre
ciates that if equipment is Supplied at
the factory and by’ the manufacturer it
will mean better material, better work,
manship, more effective devices and a
more harmonious whole.
He knows that the maker of a car can
not afford to jeopardize his reputation
by supplying ineffective devices or ma
teria! of questionable quality; hence,
the fully equipped product has the ad
vantage to start with.
Cheaper Car. Cheaper Equipment.
The purchaser of a car at SI,OOO
should not look for the more expensive
equipment, and that which would be
out of proportion in comparison with
cost or selling price. Still, the evidence
is strong that.' regardless of what the
prospective purchaser may be able to
pay. he looks not' only for such equip
ment —which might hi- termed a neces
sity—but also for that which repre
sents labor-saving devices and com
fort.
Manufacturers of medium—and in
niany cases loiter —priced automobiles
have shown willingness to furnish full
equipment, and the builders of the
higit' i -priced cars have, from necessity,
been obliged to follow suit.
The c "eater margin of profit on high
priced cars lias permitti of more com
plete equipment, and occasionally ex
travagance is shown. The future will
see ev<n more attention given to the
subject of equipment, which will rep
resent a logical and common sense rea
son for the difference in price.
Money’s Worth Is Demanded.
A certain percentage of buyers, at
least, will pay high prices tor equip
ment de luxe, as they’ will pay high
prices for luxurious hotel, steamboat,
train and other accommodations. How
ever. most buyers are looking for their
moneq's worth, and a wide-awake
builder of automobiles will, by’ ingenui
ty’ or through the result of volume pro
duction, obtain the desired result, and
at the same time keep within his class
as to cost and selling price.
It must be conceded that the cost of
equipment will be reduced as the de
mand increases, product becomes larg
er and use more general. As the sell
ing price of (he automobile advances,
the demand i- more limited and the
purchaser more exacting.
The medium-priced product has
reached the stage where full equipment
today is required, and the car selling at
present for $2,500. or above, must be
fully equipped. The manufacturer who
tails to realize this should not wonder
why his dealers lack enthusiasm, and
sales drop off.
“Man Wants But Little."
The purchaser of an automobile is a
progressive, and demands up-to-the
minute ideas that add to his protection
and comfort. He must be shielded from
the inclemency of the weather. He
must be permitted to rtde on and on
without worry and inconvenience.
The automobile without a top may
be compared to a- house without a roof.
The individual who travels in his resi
dence from one floor to another by sim
ply stepping into an elevator and press
ing a button will not accept an old
style of equipment, nor the lack of it
which requires the cranking of an au
tomobile engine on a hot morning in
summer, or a cold one in winter.
The man who has electric lights in
his home from cellar to attic will not be
subjected to the use of kerosene lamps,
with their dirt, oil and smut, and this
same man will Insist on knowing how
far and how fast he is traveling, wheth
er it be by automobile or train.
A Chance to Get Rich.
The demountable rim helps to remove
one of the great drawbacks to motor
ing. It is becoming more- and more in
demand each minute: but it remains
for some fertile brain to give us an ac
ceptable substitute for the pneumatic
tire, something with which the words
puncture and blow-out have no con
nection. Ha who can do this wilt sur
pass Edison in fame and Rockefeller in
wealth.
One of the strongest arguments in
favor of full equipment by the manu
facturer is presented in the cheaply
constructed top, top boot, and similar
accessories made to sell to the dealer,
or purchaser, of the unequipped car at
a price. The question of quality never
enters into equipment of this nature;
neither does the matter of'finish, de
sign nor conformation to the lines of
the car receive any consideration. A
car of quality may become a subject of
criticism and a discredit to its maker
through the ill-fitting, poorly propor
tioned’ and cheaply made top and top
boot.
In some instances dealers have pur
chased tops other than that of the car
manufacturers’ make, and of Inferior
d'.'ign and material, and tiles.■ have
been -old i" tin- customer .is tile f: t'cy
ji 'dcle. vioiiiesi ioi)"bly njiqinc thr-
■. u. i ui - i• p i'at ion.
BENZOL BEING TRIED AS
CAR-PROPELLING MEDIUM
SYRACUSE, N. Y., Nov. 16.—1 t re
mained for the Semet-Solvay Com
pany, of Syracuse, N. Y., to introduce
benzol, a by-product of coal tar oil, as
a substitute for gasoline. Though
known to Europeans, and in use to
some extent over there for four years,
it was only introduced on this side a
month ago by’ the Semet-Solvay’ Com
pany. It is obtained from its coke re
tort ovens. As the only' refining plant
is in Solvay, near Syracuse, car owners
of this city have the first chance to ex
periment with the new propelling me
dium.
g3i irk i I •“ fi-i
America’s Greatest Touring Car
The First Exhibition of the Newest Premiers which
Established a New Price Basis for
High-Grade Automobiles
-.AI SO
s ’ OMKSfrws,
an Bnlntation |
TH E PR EM iER SALES COMPANY invites those interested in ' -T
the modern motor car to take into consideration the follow- Os®®’’? 'T’
THE MAJORITY OF MANUFACTURERS ARE THIS YEAR S
TURNING THEIR EFFORTS TOWARD SIX-CYLINDER CARS. lu
THE HIGH-PRICED MANUFACTURERS ARE THIS YEAR
DROPPING FOUR-CYLINDER CARS ALTOGETHER AND ARE
BUILDING SIX-CYLINDER CARS EXCLUSIVELY. ’A
THS LOW-PRICED MAKERS ARE EITHER MAKING A ‘
SIX NOW, OR WILL SOON HAVE THEIR SIXES READY
FOR MARKET.
THIS IS PROOF CONCLUSIVE THAT THE SIX-CYLIN-
DER CAR IS THE ACKNOWLEDGED STANDARD OF MOTOR I
CAR PERFECTION. [
THE PREMIER HAVE SUCCESSFULLY BUILT SIX-CYL f“y F?/
INDERCARSSINCEI9O6. CjjT*' ’ A -* f--1
THE 1913 PREMIER SIX IS NO EXPERIMENT. -w*’ ■**
The PREMIER have built a car of quality since 1902. They ' f
have never built an automobile of low grade. io'LJ-j'w
The Premier organization know nothing but quality in work- 3 r " c
manship and material. The majority of manufacturers who are K-.
building sixes today have built nothing but medium • priced auto- €</ ii '
mobiles, and in the majority of cases this is their first or experi- it| ’?
mental year in building six-cylinder cars !ifc 4 , ■?*.
Premier are offering a high-qrade six-cylinder' car of proven .X W
value for $2,735. They are the first of the Five Leaders to offer a sSfe; f j ffilaKSg-al
highgrade six at this price. Other manufacturers who have been
building f our ■cy 11 nder cars at an average price of $l.bCO to SI,BOO
are now offering for $2,500 to $2,700 a six •cy I inder car of unproven | {jr ' 'F
value. Why take the chance of buying the unproven car when the i ' i
Premier, backed with a record which proves it to be America's
greatest touring car, can be purchased for $2,735?
For comparison, the usual high-grade watch of standard I I P j £■
make sells from $35.00 to $60.00. You can buy a low-grade time- 1 I
piece for $7.00 or SB.OO. Should the manufacturer of the standard 8 ’
high-grade watch build and offer a STANDARD MODEL at $25.00 u\
and the maker of the low-grade timepiece build and offer a NEW t.AtwOjM MOTH*
MODEL at $20.00. why take the chance of buying the unproven
low-grade time-piece, when the high-grade watch of standard xW-*"
make and p'oven value can be purchased for $25 00? In other X : ”
words if you can buy a Premier Chr, with what is in aP' emierCar, ! ’LI i f CT
for $2,735, why consider an unknown and an untried product. , IZ c ' ''’'i
The Premier cars are on exhibition at the Automobile Show. ~ '■ * Aefc
PREMIER FEATURES.
PREMIER STARTER —Will spin your motor. "-qf
TIRE INFLATOR —Throw away your hand pump. < .\s»’ ”?*•?
ELECTRIC LIGHTS, HEAD. SIDE AND TAlL—Current by v
independent generator.
LIBERAL SIZED TlßES—Means low tire cost—36x4 1-2 and o———
37x5 on demountable rims. Sa'jffir
LUXURIOUS UPHOLSTERING—Deep cushions of hand 4v/M w'YGjY
buffed leather and best grade curled hair. Appointments and ”
details are not surpassed by any car at any price. '— '&Z
, IMPORTED HIGH TENSION MAGNETO—Top, with side and 4 ”
quarter curtains, windshield, speedometer, tire carriers on rear.
shock absorbers, rebound straps, rubber .bumpers, robe rail. Foot
rail, electric horn and full equipment of tools, etc.
Big Six HO $4,000
Little Six 6=48 $2,735
PREMIER SALES COMPANY
Southern Headquarters 45! PEACHTREE Southern Headquarters
Premier Motor Mfg. Co. Phone Ivy 639 Baker Motor Vehicle Co
UPHOLSTERY IS EASY TO
CLEAN IF YOU KNOWHOW
Os course, every motorist knows the
standard recipe for cleaning and re
newing leather upholstery, but It is
good erfotigh to bear repeating. Raw
linseed oil and turpentine mixed in
proportions of two of the former to one
of the latter, is the time-honored form
ula. For cleansing cloth upholstery use
clear water ( and a mixture of 3-4 of an
ounce of common salt and two ounces
of either grain or wood alcohol, simply
rubbing the cloth w’ith a sponge damp
ened in the above mixture.
PENN'S REGISTRATION BIG.
PHILADELPHIA, Nov. 16.—The
number of cars registered in Pennsyl
vania for 1912 is 58,540, the greatest
ever known in the state.
DON’T EXPLODE GAS IN
MUFFLER TO CLEAN IT
After a car has been running for sev
eral months the muffler collects a de
posit of soot and carbon that some
.tfmes partially stops the gas passages.
To remove this is somewhat of a prob
lem. The best way to clean the muffler
is probably to disassemble it and to
scrape the plates clean by hand or to
burn the deposit off in a forge.
If the encrustation Is not heavy it
may usually be removed by washing in
gasoline. The method often used for
cleaning out the muffler by exploding a
charge of gas in it, is probably the
poorest way of dealing with the matter,
and if great care is not exercised, may
result in a shattered muffler at the first
discharge.
LACK OF RAIN IN LA.
HELPS ROAD BUILDERS
NEW ORLEANS, Nov. 16.—Rainfall
in Louisiana during the past twelve
months has been unusually light. Com
ing just at this time-when the good
roads work is so active, it has been
most fortunate for the motor car in
dustry. Road building has gone for
ward with much greater rapidity than
ever before and dirt roads previously
impassable to cars have been used reg.
ularly, thereby creating a demand for
roads that will be passable even in wet
seasons.
GRIND WITH CHARCOAL.
If you are fond of your valves and
want tft give them a treat in grinding,
try plain, ordinary charcoal. Naturally
this substance cuts very slowly, but It
makes the finest finish imaginable.