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TOT TELLS OF
SOTO SELLING
PROBLEMS
By Cari Bernhardt.
(Advertising Manager Cole Motor Car
Company.)
Are y°u buying a car?
Are you selling a car?
Are you manufacturing a car?
-Have you ever ridden in a car?
If so. y°u are wondering about the
future of the automobile industry.
Tin time has passed when ino
|Hl cars are simply ordered. Today
~s must be sold, not bought. Hun
jre,]s of different sorts of cars are man
ic ( tured. Os the cars on the market —
of them are good. There is a
fl4ht for supremacy going on—and
, ore a lot of bystanders who are
fitting like sparrows on the fence,
watching the show.
A« an indication that the six-cylin
der brained fellows in the automobile
Industry are not asleep, a remarkable
gathering has just been held in In
i' anap dis -to discuss this very thing.
Indianapolis the city, as a gasoline
( liter became tremendously interest
for Indianapolis is one of the two
„. soline centers of the world —and the
, life blood of the town depends on
, solution of this problem.
The big automobile fellows galled it
t sMes convention of automobile deal
, "Joe” Cole acted as chairman—
i ~,, of tin Cole motor. Pelletier was
i ...n from Detitiit. Elbert—yes—Fra
j- ~ r.us—was there, too —-Elbert Hub
j. ,J, of the long hair and long brain.
T r> was a representative from Sys
1. .i and from Opportunity, a man from
1 New York Chamber of Commerce —
y . and Wilbur D. Nesbit, who gets
) Ind' a week writing copy for the
JI,, lin Advertising Company when he
j o i girl o’ my dreaming.
And why did they all come'.
"How To Sell Automobiles.”
T > decide the future of the auto
i: .oil. industry.
They came to decide whether we shall
ride—you and me —or whether we shall
walk. for they came to decide the future
vay of selling automobiles.
It was "Joe” Cole who sprang this
idea originally—that automobiles have
1,, n ordered, delivered but not sold,
as he said:
•It's the man who makes money for
t.< dealer, who saves money for the
man who buys his car. who will make
t\r most money, who will win the race.
"A dealer who actually sells his prod*
r. t does the man to whom he sells a
favor,” was the text of the convention,
The Seaton Wheel Company
Manufacturers of THE WONDERFUL SEATON
SPRING WHEEL are organizing a selling company
for the State of Georgia.
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Interested and responsibile parties who have ability
can obtain details of organization from FACTORY
REPRESENTATIVE, at Room 818 Piedmont Hotel.
Wheel on Exhibition at Auto Show. Demonstrated
with car upon Atlanta Streets.
Ad Men Will Take Over Auto
Show for Big Charity Night
Society night has comt and gone,
with the record of a brilliant success.
Today the scenes are shifted at the
automobile show’ and it is Ad Men’s day
and "Charity day."
The Ad Men’s club of Atlanta-has
pledged itself this yeti to raise a con
siderable sum of money to be used by
the Associated Charities for general
charity work in the city. As one of the
ways of raising money they have in
augurated this Ad Men’s day at the
automobile show. One-half of the
money taken in at the box office to
night will be given to the Associated
Charities.
In order to stir up enthusiasm for the
Charity night the Ad Men will parade
the city and will whoop things up. So
many tickets have. been sold for this
event that it should be a howling suc
cess and should bring the attendance
tonight above what It has been any
night this season.
Tomorrow night will b<- Suffragette
night, and Miss Elizabeth Freeman, the
English speaker. will address the
crowds from the John.»on-Gew inner
space. This will be an excellent chance
to hear this famous speaker and one
which all those interested In the cause
with Cole presiding to pound it in with
his dominant personality.
"If you show a man how wonder
ful his tires are. how wonderful his
gears and transmission, ho ’till not
swear when he has trouble—he will not
have trouble. The future of the au
tomlble industry is therefore the dealer.
“And the manufacturer who gets
these fellows to market his product
will win the race—for such men will
not sell an inferior product.”
The proceedings of this convention
have been edited, and they are on the
press and will be sent out to any dealer
who wants to know what the big fel
lows in the automobile business think
about him.
Will Publish "Whole Outfit.” ,
One of the Indianapolis pen who took
care of the actual details of the sales
convention in Indianapolis is in At
lanta today. When asked about the
handbook for dealers, he said:
"I have just edited the whole out
fit —Pelletier, Elbert Hubbard, Wilbur
D. Nesbit, John Lee Mahin, J. J. Cole,
H. O. Smith, Zimmerman of System
and Opportunity. J. G. Jones of the
Alexander Hamilton institute and New
York Chamber of Commerce. It’s good
stuff. Any man who is interested in
selling, buying or manufacturing any
thing—particularly motor cars—will
enjoy It and make money with it.
Any one can have, one by writing to
J. J. Cole, chairman of the General
Sales > Association of Automobiles,. In
dianapolis.”
THE ATLANTA GEORGIAN AND NEWS.THURSDAY, NOVEMBER 21. 1912.
•••••••••••••••••••••••••*
S HERE IS CENSUS OF •
: MOTOR CARS TO BE J
: SEEN AT THE SHOW :
» _2 *
® Total number of cars shown -104 •
• Roadste s 12 •
• Tombing cars 53 •
• Limousines 5 •
• Gasoline coupes 3 •
• Electrics 10 •
• Trucks 8 •
• Light delivery wagons ... ... 3 •
• Chassis 7 •
• High wheel vehicles 2 •
••••••••••••••••••••••••a®
of woman’s suffrage will avail them
selves of.
Saturday night will be closing night,
but a special inducement of some sort
will be offered for that occasion. Sat
urday is always "Sales day” at the
show and a number of deals that have
been hanging fire will be closed up that
day.
The sales thus far have been entirely
satisfactory. The loesft branches have
gotten in touch with hundreds of their
dealers in this territory and the local
sales forces have done big business.
WALTER E. FLANDERS
EXPLAINS PLANS OF
U. S. MOTOR COMPANY
.
As there seems to be a general misun
derstanding and considerable misappre
hension among dealers handling the va
rious lines—Stoddard. Maxwell. Flanders,
etc.—as to just what w’ill happen when
Walter E. Flanders takes hold of the reins
of the reorganized United States, Mr.
Flanders has made the following state
ment :
“While J am not yet ready, and it would
be premature, to announce the new sales
policy in detail. I will say that the general
policy will be to leave matters just as
they are so far as dealers are concerned.
That Is to say. those dealers who have
been handling Maxwell or Stoddard cars,
will continue to enjoy those agencies un
disturbed. And dealers who are handling
the Flanders Sixes will also continue to
handle that line undisturbed. The sales,
like themanufacturing policy, will be one
of expansion, not of contraction.
“I have never seen any great success
achieved by cutting down. The way to
make profits is to Increase output. And,
that being our plan, it goes without say
ing that we will need every’ good, every
competent man the old organization,
whether in the field or in the factories.
“It seems to me logical that men who
have been trained to sell Maxwell or
Stoddard cars in the field, who are imbued
with loyalty and enthusiasm for that
product, are the ones to continue to rep-,
resent those lines. And that will be the
policy.
“And while the general administration
offices will be moved to Detroit, our New
York office will continue to be an im
portant one.”
|
MOTOR SHOW
! HAPPENINGS
: R. H. Williams, sales manager of the
I F. B. Stearns Company, is in Atlanta for
I a couple of days.
According to the Southern states field
manager of the Premier Motor Manufac
turing Company, J. E. Levi, the Premier
Company during the month of October
manufactured more cars than they’ ever
produced in any one month in their his
tory.
In October the company shipped more
ears than it had ever shipped in any one
month in the history’ of the company.
The total sales for October w T ere much
reater than in any other month,
and November thus far is’equally promis
ing.
In October and November, 1911. the
Premier Company did an excellent busi
ness. yet the, same period of this year
shows that more than twice the business
done last October and November has al
ready’ been done.
This Is hie night oj the badger fight
given by the Johnson-Gewinner Company
for a number of invited guests.
Six fighting bulldogs have been secured
to meet the badger. This beast, shipped
. here from Mexico, has been in a num
ber of fights and has on at least one oc
casion bested five Mexican dogs. This is
the first time he has ever been sent
against six. He will undoubtedly do some
. vigorous scrapping.
N. M. Rogers, of Birmingham, drove to
Atlanta in his Pope-Hartford to see the
, show.
• • •
® B. Morris, circulation representative
or Ihe Automobile and Motor Age. at
the show, says that this is the first exhibit
he has ever attended where nobody lias
asked him what time the races begin
M hen they ask,” says. Mr. Morris, “I
always tell them that they start at 10-30,
as soon as the floor is cleared off. but I
always advise them not to wait.”
He states also that this is the onlv
show on record where coat hangers and
cigar ligifters were not given away at
some exhibit. He says the popular coat
hanger is a nail and the popular cigar
lighter is a match.
♦ • ♦
The Premier ocean-to-ocean prairie
schooner will travel South after the
show, visiting Macon, Jacksonville and
many points in Florida.
The Studebaker Six, the first ever
shown in the South, reached the Atlanta
i show Tuesday night, after a wonderful
run from Detroit. This ear was sent
. down by road instead of by train in order
to demonstrate its roadability. Factory
officials traveled with the ear and for the
first time saw it put to as gruelling a
test as a car is likely’ to experience. The
car came through from Detroit in less
than five running days, with everything
ship-shape and in perfect condition. The
engine worked like a clock from start to
finish.
This new Studebaker Six is a sensa
tional offering at the price and is destined
to be immensely popular in the South,
where "six” strength is needed to nego
tiate bad roads and where the flexibility
is highly valued.
* * «
The Seaton wheel continues to be one
of the points of Interest of the show.
The demonstrating car has been in con
stant service and equipped with the Sea
ton wheel and solid tires it rides as
smoothly as any pneumatic tired car.
, Progress Is being made in organizing a
Georgia sales company which will mar
ket the device in this state.
Praise for the Fifth Regiment band
continues to be heard as the show pro
gresses. It has proved itself to be a fine
organization of real musicians. Its music
Is up-to-date and tuneful and it Is all
. well performed. So well has this band
satisfied everybody that it is doubtful If
ever in the future anybody who desires
. a top notch band in Atlanta will go out-
I side the city to get one.
The Atalanta Spring Wheel, invented
I by Frederic W. Brown, continues to at-
I tract attention. The theory of the device
Is excellent ami it has proved itself in re
peated trials. The fact hat it does away
entirely w’ith the expensive and trouble
some pneumatic tires makes it a hit with
believers in motor economy.
TWO WEEKS FOR BOSTON.
March 8 to 2t> is the time set for Bos
ton’s 1913 motor car show. The pleasure
vehicle will hold sway during the first
wee.k of this time, while the last week
will be given up to the motor business
wagons.
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The tre<t)d that makes
Afflfiiwj * he br ± efl T c ! iv !
ii iil lESiroklf mM\\ v ® n srtwatKms litre this, your safety depends
V upon the co-operation between your brakes
JJTI | e treac * s °f y° ur tires.
fiflfifi I N° matter how good your brakes are you don*t stop if the
TTITF s I I ■ I } treads of your tires don't respond by gripping the road. “All
jJTJ’J I ' Ity WtWl b r ak e8 ’* re w >th you” when your car is equipped with
SO* Goodrich
raflr ™£Tlres
“ Best in tl »e Short Stop”
The Safety Tread takes orders from the brakes This new Safety Tread tire solves the skid
-j* 3 /• ?. et ® busy and brings the car up standing, by removing the cause. It is a Goodrich
* "' e rs t to touch the street pashes Tire tSru and thru. It has Goodrich Quality,
the ooze out of the way, and keeps it away Goc.drich Unit Construction and Goodrich
t while the other bars get a good grip on the Tough Tread—only more of it. It delivers
clean spot under the tire. milcage in Goodrich heaping measure.
100 branches and service stations and innumerable dealers everywhere can
now supply you with this new Safety Tread, tn any size and to fit any rim.
The B. b. Goodrich Company, Akron, O. Largest in the Word
Atlanta Branch 2.5 Houston St
GAS ON LITTLE FARM
MAKES FARMER RICH
KT. CLAIRS VILLE, OHIO. Nov. 2>.
John RotLgeb was making ?2.t>B a day as
a miner until gas was discovered on his
seventeen-acre farm. Now his income is
SIOO a day.
njmrn
4/ IFtTHL -
/>/ Pope-Hartford Model 31, jit
fe/ 4-Cylinder Limousine, 40- ’ll
SI horse power, long stroke 181
SI motor, Gray & Davis electric IBj
starter, electric dynamo light- j|y
ISI . Completely equipped. lEI
/f/ $3,250 ||l
JK L OTS OF S. ERV,CF CRANE 1
30 and 32 James Street
-A J -Wjz
wwirjinwl’ ”W«*vr: irti*** a
The gas fixtures lighting the main Audi
torium and Courtland street were designed
and manufactured by General-Gas Light Com
pany for the National Commercial Gas Asso
ciation Show, and are used for Automobile
Show.
■ - i
ANOTHER "WOODROW WILSON.”
MONTGOMERY, ALA., Nov. 21.
Woodrow Wilson Bailey, a two-day-old
baby boy, has the distinction of being the
first child In Montgomery to be named
for the president-elect. Be is the son of
Mr. and Mrs. M. J. Bailey.
CHILD R0 r ” ! WITH FULL
GROW OF GRAY HAIR
WHITES3I-BG. KY.. Nov. 2L—Pin®
Creek farming community Is agog over
the birth of a baby boy with a full
growth of gray hair. Mrs. John H. Craft,
wife of a farmer, is the mother.
7
