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— l ——‘i’ l . .
W BUICK HOI
LARGEST IN U.S.
Solid Concrete Structure for
Atlanta Branch Is Nearing
Completion.
The new home of the Atlanta branch
f * of the Buick Motor Company, now in
course of construction at Peachtree anil
Harris streets, will without doubt be the
finest in the world, according to the
statement of Malcolm G. Porter, an In-
R-’ r dlanapolis visitor at the Atlanta auto
-1 mobile show, whose travels have taken
him all over the universe, and who is
an authority on this wubject.
"Atlanta and Georgia should feel
proud of the Buick branch in this city."
said Mrs. Porter, as it will be bigger
and more important than a majority of
th® motor car factories throughout the
country. I have investigated motor «ar
conditions In every important city In
1. the country- and never before, have 1
come across such a pretentious branch."
Th® new permanent home of the
Buick In Atlanta is to be ready for oc
| cupaney next month. It has 26.200
square feet of floor space, is of solid
concrete and fireproof and modern In
every detail. The frontage on Peach
tree street shows four stories above the
street surface, but the steep grade on
which the structure stands gives it five
full stories at the side and in the rear.
Buick radiator designs in zine and huge
Buick script, with a myriad of electric
lights, will make that corner one of the
most attractive in the business section
i' of Atlanta
Passenger and freight elevator serv
ice will make all of the floors easily ac
cessible, and under the one roof will be
found the entire Atlanta Buick organ
ization. Included will be the offices and
sales rooms, the service and parts de
partments, and the storage rooms for
new cars. There will be floor space for
500 new cars. The service and parts
departments will be the most complete
W in the United States, according to the
T statement of 11. H. Losey, new mana
ger of the Atlanta branch of the Buick
® Company.
“It is our intention to keen on hand al
all times a supply of parts sufficient to
meet the demands of nil owners," said
Mr. Losey, "and the mechanical force
in tlie service department will be com
posed of the best experts obtainable.
Our interest in Buick drivers only be
gins when we sell Buick cars, and It
is our intention to conduct our parts
and service departments In such away
as to keep our owners satisfied "
The Atlanta Buick bran, b will be the
biggest thing the Buick Company lias,
outside of its gigantic factory at Flint,
Mich., which Is the biggest in the world.
• The Buick plant has 84 acres of floor
space and lias a capacity for 75,000 cars
annually. No attempt lias ever been
made to operate at full capacity, how
ever, for tlie stated reasons that ship
ping facilities an inadequate and the
impossibility of obtaining enough work
men whose abilities are up to the re
quired standard. At the present time
the Buick factory is shipping 100 cars a
week, and It expects to maintain tins
schedule until June 1. Hundreds of
these ears will come to Atlanta for dis
tribution in tlie Atlanta territory .
And it Delivered
\ WKS®- the Goods
\ \\ J J If. ' \ Over boulevarded highways in the East it sped}
\\. U z through sand two feet deep in Ohio ; across track-
\ v— al. I Zs less prairies in Illinois, with the heat of a sizzling
SUn beatin K down. It crashed through weak
\ - t ■> ‘ - - bridges in lowa and conquered roads of gumbo.
"s' w~rduNc'C— Thp allc “l' mud of Colorado was no barrier ; its
x 5 progress was not checked by cloudbursts in
X? Wyoming, by steep-sided gullies, by deep ruts,
Lj JF A by roads submerged.
S f , < u ’ " " ew roa dway over the broad expanse
I ,n I * a h ’ crosse d the Great Salt Lake Desert,
~~ —. N. la I °ft en miles from habitation; battled with
lalcol
\ Motor Trucks
"* COAST * OB o I° n 3 l ” I° n 2 ton I
fc. ' I \ \ hailstorms, rainstorms, and snowstorms in Ne-
\ vada; climbed the tall peaks of the Sierras that
' seemed to mount to the skies.
*Z i '’ ■' ' \ At last into California!
JBC \ It pressed onward to San Francisco; then 35
'''Cafe \ | miles to the north. And the first load of goods
1 vY eTcr delivered across the continent by motor
rTA ’"’‘X truck had reached its destination.
T- ) Tt completed the journey of 4.145 miles in 41 ? hours of actvl’rnn-
I n " l,r titne - Across 15 states it hauled a 3-ton load of Parrot Brand
Olive Silk Soap, the product of its owners. Charles W. Young A Com
patiy. from Philadelphia to a customer in Petaluma. Cal. It faced the
A most terrific conditions ever forced upon a motor truck; received
the most gruelling tests yet suppliedfin business service.
But it delivered the goods!
< xlco truck simply punctuates the strongest claim we have ever made, simply
onions, ates «hv other Meo trucks are serving and saving for leaders in more than a hundred lines of
usim ss m Aim riea, m the tropics, in \laska, in Canada, in the Philippine Islands and so on.
Write for information ilanit Meo trucks in your line of business.
LOLI MOTOR COMPANY OF GEORGIA B 2 iY^N T r^Y ST / 99
ors Also of Alco Motor Trucks. Alco Motor Cars and Alco Taxicabs.
Movers of the World's Goods since 1835. Capital. $50,000,000
MBMHHRRIBMBBS ««■■■ -w mm..
STUDEBAKER DINES •
SOUTHERN DEALERS
Manager George Hanson, of the
Studebaker Atlanta branch, added an
other item to his long list of achieve
ments Thursday when he entertained
the Studebaker dealers of the South at
a mid-day luncheon In the Transporta
tion club rooms.
The Studebaker company Is always
anxious to bring its dealers together
and discuss policies for the betterment
of the factory- and for the good of the
dealers On numerous occasions dur
ing each year Hanson makes plans to
hold some kind of dealers convention
and the one held this week was particu
larly opportune, coming as It did dur
ing show week and just when the new
Studebaker cars had been formally an
nounced to the public.
Factory Officials Here.
This meeting was of exceptional ben
efit to the dealers for the reason that by
some stroke of ingenious manipulation
Hanson bad secured the permission of
General Manager Gunn to have as his
guests James 11. Hazelett, chief engi
neer of the Studebaker Detroit facto
ries; V J. Philip, assistant general
.-ahs manager, and Orin S. Wilson.
Eastern district sales manager. With
these officials right at their elbow, the
dealers were afforded the exceptional
opportunity of discussing the new cars
and getting valuable pointers that will
mean much to them during the 1913
season.
Hanson Talks.
In an unusually interesting manner
Hanson told of the difficulties he met
in Detroit, whin he first planned to get
the factory men to leave their work
right in the midst of their heavy pro
duction season and how he finally man
aged to get the consent of the big
bosses to come down and meet the
Southern dealers at the Atlanta show.
He told of the Studebaker policies and
the future plans of the corporation,
touching strongly upon the co-opera
tion of Sales Manager Benson with the
branch managers and dealers.
Introduced by Hanson, the factory
men made talks to the dealers and as
sured them of their pleasure in being
allowed to meet them and telling them
interesting facts about the new line of
Studebaker cars.
Dealers From Four States.
Nearly all the South was well repre
sented and the salesmen were all in a
happy and optimistic mood, so en
thused were they over the new Stude
bakers. Those present were J. C.
Sprane, of Anniston Hardware Com
pany, Anniston, Ala.; F. A. Roberts, of
Robert. Motor Car Company, Jackson
ville, Fla.; C. H. Sams, New Smyrna.
Fla.; L. C. Kyle, Gadsden, Ala., K. E.
Auto and Electric Company; Harry-
Hopkins. Gadsden, Ala., K. E. Auto
and Electric Company ; E. G. Barnett.
Athens, Ga.; F. L. Martin, Carlton,
Ga.; F. E. Besson, Dublin, Ga.; Harry
House, St. Augustine Machine Com
pany. St. Augustine. Fla,; T. N. Hen
derson, Tampa Harness and Wagon
Company, Tampa, Fla.; H. L. Beeman.
San Juan Garage, Orlando, Fla.; J. K
Dorn, .Miami, Fla.; F. D. Smith, Carl
ton. Ga.; Frank Mallard, Brunswick.
Ga.; T. A. Bryson, Savannah. Ga.;
Morris Ilaym, Savannah, Ga.; John A.
Bririe, Lake City, Fla.; Henry Davis,
The Atlanta Georgian
Automobile Department
•
• OFFICIALS PRESENT. •
* *
• A. J. Phil, assistant general sales •
• manager. •
• James H. Hazelett, chief etjgi- •
• neer. *
• Orin S. Wilson, Eastern district •
• sales manager. •
• O. C. Reed, Birmingham branch •
• manager. •
• H. L. Smith, Charlotte branch •
• manager. •
• C. M. Love, Florida representa- •
• five. •
• G. A. Moore, Georgia represen- •
• tative. •
• A. R. Thomas. Athens sales •
• force. •
• George W. Hanson, Atlanta •
• branch manager. •
• Harry Cohen, salesman, Atlanta •
• branch. •
• J. L. Hixon, salesman, Atlanta •
• branch. •
Gainesville, Fla.; J. Reeves Gambro,
Barnesville, Ga.; S. L. Mitchell. Chta
tanooga, Tenn.; B. A. Tyler, Dalton,
Ga.; Walter Rylander. Americus, Ga.;
O. P. Woodcock. Jacksonville, Fla.;
VV. M. Johnston, Lithonia, Ga.; R. M.
Tribble, Lithonia, Ga.; Judge Dan
Green, Birmingham, Ala.; Will Sum
mers, Gainesville Auto Company,
Gainesville, Ga.; H. K. McClendon. Mc-
Clendon Auto Company, Valdosta, Ga.;
R. E. McKnight, McKnight Bros. Motor
Company, Senoia, Ga.; George W. Hill.
Christie & Hill, Cornelia, Ga.; Hamp
ton Rowland. Athens. Ga.; J. H. Lester
(auto company), Sheffield, Ala.; F. J.
Sesler (motor company), Mobile, Ala.
CHASE PRODUCES NEW
LIGHT DELIVERY CAR
FOR FAST CITY WORK
The latest addition to the line of
commercial vehicles manufactured by
the Chase Motor Truck Company, Syr
acuse, N. Y., is that of a 500-pound ca
pacity delivery t -ck, brought out to
meet the demand for a low-priced light
delivery vehicle. The general design is
similar to the design of other models
made by the Chase company, which
builds vehicles with both right and left
control and two and three-cylinder en
gines. The new model has a two-cylin
der engine of the conventional Chase
type, and the left side control and steer.
Tlie speed of the truck is twelve miles
an hour on high and four miles an hour
on low gear. The price of the vehicle
equipped with an express body is SSOO
and SBOO when fitted with a panel top.
The loading platform is 58.5 inches in
length and 40 inches in width and over
hangs the rear axle by 20.5 inches.
When the truck is loaded the height of
the loading platform above the ground
is 31 inches and this distance is 33
Inches when the truck is empty.
The truck can be turned in a' circle
having a diameter of 30 feet.
The total over-all length of the ve
hicle is 10 feet 6 inches on an Bu-ineh
wheel base. The distance from the
dasli to the front, of the seat Is 22 inches
and tlie distance from the front of the
seat to the back of the body is 8 Inches.
The weight of the vehicle Is 1,500
pounds.
BUILDS AUTOMOBILE,
PUTS IT AWAY AND
HOPES IT REMAINS
Few people would invest $2,000 in tlie
building of a vehicle and then store it
away, new. with the devout hope that it
might never be used. But this is just
what President John N. \\ lllys, of the
Willys-Overland Company of Toledo,
Ohio, has done. And, furthermore,
nothing would make the big automo
bile manufacturer hapiper than to
know that there was never to be any
use for the conveyance. For the ve
hicle in question is the Overland am
bulance.
Several months ago, when the change
in models made caused a temporary
slack-up in tlie rush of the Toledo
plant, a number of employees were put
to work on the Overland ambulance.
One of the best chassis made by the
company was fitted with the mosj mod
ern ambulance body made, with special
upholstery, spring seats and cots,
stretchers and complete cabinet of
"first aid" remedies and appliances.
/ X DLLIVEHY
CAR
800
iw j i J, \ $ w
Yes, Sending Them Right Up!
Do you know of a bfctter answer to a good customer than 14 Sending Them
Right Up”? Goodrcu&orners, Mr. Merchant, demand good service. And
because they knoJ when they get it, a Studebaker “20” delivery car will
prove invaluable in your business.
The Studebaker “20” is to order delivery what your telephone is to
order taking. Botl mean promptness, the life of modern retailing.
There is not a on your books who will not be gratified to
know of your purchase of a Studebaker “20 ’ delivery car. It repre
sents you well. It Eaturally pleases your customers to have their goods
delivered in so smaKt and good looking a car as the Studebaker “ 20,
and on the streets it is everywhere a advertisement of your
enterprise and up-to-date business
More merchandise, to mfrse wider territory, in less time,
at less cost this is the
merchants are seeing the n6int every day.
With the Studebaker "20 ' delivery car wu take no chances. Many '
are already in use in this city and the clajms we make for the car are
daily being substantiated. We can show/ou precisely what the Stude
baker "20" is doing for other merchants nere and what it costs them.
Before you buy you can be absolutely sure what you will get. •
Our customers will tell you that Studehpker service to owners of Stude
baker cars is precisely what you have a rigljt to expect from the Studebaker In'
organization. It is a fact, not a promise. lAnd it means that your Stude- \ \ L -
baker “20” will constantly be ready to me« the exacting demands of your WU
trade. Some of our cars are actually being Vised over 100 hours per week,
As a business man you owe it to your&elf to investigate. Our
representative will be brief. Send for ux '
Price complete, SBOO fo.b. Detroit
For Tank and Speedometer, V)
The Studebaker Corporation, Deloit, Mich. 2
ATLANTA BRANCH X
114 Auburn Ave. G. W. Hanson, Mgr. t
According to advices received by C.
A. Gilbert, Western district manager
of the United States Tire Company, all
of the United States Tire Company's
factories will be operated during the
coming winter on full summer sched
ule. This means that they will be run
night and day, three shifts of work
men being employed.
The decision to continue this plan,
begun last year, was reached at a con
ference in New York last week between
General Manager J. M. Gilbert and the
company’s factory managers
Drivers of automobiles registered out
side the state of New xork will in the
future be arrested and lodged in a po
lice station for violation of traffic or
dinances, instead of being summoned
for a hearing.
Foreign drivers heretofore when ap
prehended by officers have been given
the privilege extended by magistrates
to state drivers to appear in court in
AUTOMOBILE NOTES
response to summons without arrest.
Because so many have ignored such
summonses, tlie magistrates have de
termined to take away tin privilege.
The success of tlie British cars in
the recent French Grand Prix has re
sulted in concentrating attention once
more to the question of road racing in
England and a general movement has
been started to revive the races which
were formerly held on the Isle of Man.
It is denied that when racing was
abandoned it was due to the opposition
of the late King Edward VII, to whose
attention the matter was never brought,
it is claimed.
The last large ear to be announced is
the National. This Indianapolis com
pany does not build yearly models, but
offers its cars to the public on the se
ries basis. The new series is called the
Improved Series V. and has five regu
lar models,, one more than last year.
rs
These models are: Seini-racing road
ster, speedway roadster, toy tonm.au
five and seven-passenger touring car-
In this line are also included limousine?
coupes and sedans.
As a Vital step in a persistent ca a
palgn being carried on by tlie Denver
Chamber of Commerce, the Denve 1
Motor club, the Colorado state high
waj - commission and Other organiza
tions. to have that city placed upon a
great transcontinental highway, a. trip
to mark out the Denver-Salt Lake City
section of the projected Midland Trans
continental route has been made by
Charles M. Kittredge, Jr., assistant sec
retary of the Chamber of Commerce,'
and A. L. Westgard, official map maker
for the American Automobile associa
tion, New Jork city. Kittredge acted
as official representative of both the
Chamber of Commerce and the Motor
club.