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HUIUUL ; . . , Jimi ......
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'SME' MEANS
MH TO AUTO
INDUSTRY
4 r's ERVICE: The performance of
labor for the benefit of others.”
*■' —Noah Webster, his dictionary.
This definition was of about as much
interest to the automobile men of ten
ears ago as that of ten/thousand mis
cellaneous words within tile coniines of
i oionel Webster’s justly celebrated vol
ume.
Now SERVICE stands out as the
i.ig word in the automobile salesman’s
ocabulary.
And it is because of service that the
urehaser of today knows that he will
get full value out of his automobile.
Also because of this "service” At
.mta is an ideal place to buy automo
biles. Fur here are located mon ;al
-ervice plants than in any three othei i
Southern cities rolled together.
In fact, today it is virtually impossi
ble to buy an automobile from a dealer
in Atlanta without being certain of real
rvico. In a service department equip
ped with tools to do the work and
canned by men. who know how.
In the following paragraplu- will be
ound brief descriptions of the class of
-ervice offered by the companies that
are showing at the local exhibition, and
something about their equipment for
carrying out their promises of service.
All Furnish Service.
<’ole Motor Company—Has a
■ twice station located at 239 Peach
> ree street. Harry Knight, the famous
race driver, is in charge of the service
station. To keep all cars sold running
perfectly is the effort of the depart
ment.
Atlanta Auto Stiles Company—
This concern employs as head of
it- service department one of the best
mechanics in Georgia, W. B. McKerell.
A full line of parts for every car in the
line is carried in the basement of the
company’s Peachtree street store. The
repair work is done in a garage 40 by
50 feet, in the rear of the show room.
What “L. S.” Stands For.
I). S. Crane—Mr. Crane alleges that
the ”L. S.” in his name stands "for
Lots of Service —and he gives it. He
has a service station, 50 by 90 feet,
fully equipped. In charge of it is an
old Pope-Hartford race driver, who
knows the cars better than his A. B
C.’s.
Firestone-Columbus Southern Com
pany—This concern has 50 by 125
feet of floor space given over to
the service department. A bountiful
■ upply of parts is kept. The aim of the
company is to. keep the cars of the
Firestone - Columbus and Columbus
makes running at the least possible cost
to the owner.
The Premier Company —Has either
Raj McNamara or Pete Inglehart,;
the former an old race and tour
driver, always on the job. A factory
man is due shortly to assist them. The
Premier Company requests all owners
to bring- their ears to the service de
partment once a month for a thorough
examination. There is no charge for
this service for a year. At present a
basement 30 by 85 feet is used by the j
service department, but an enlargement I
is planned which will give 2.500 square I
feet more. A full supply of parts is I
carried.
Velie Motor Vehicle Company—|
This branch has a factory me
chanic, on the factory pay roll, to look
out for Velies, no matter where they
were bought. O. A, Person is head of
the service department. This depart
ment is installed in the Velie building,
which is 40 by 85 feet. A big stock of
No-Rim-Cut Tires
10% Oversize
Used on 250,000 Cars
The final verdict on tires is told by the
fact that Goodyears outsell all others.
In three years the sales have doubled six
times. And we are doubling our output to
meet next year’s demand. We judge that
these tires are used today on 250,000 cars.
That’s because motorists are now making comparisons.
Most cars now have odometers.
Men see what it means to have tires that can’t rim-cut.
They see what our oversize means.
The mileage figures show that in 13 years we have best
solved the whole tire problem. We’ve cut tire bills in two.
You can see the reason by one glance at these tires.
And men who have tried them—men who know—now buy
on the average 100,000 per month. Come see the tires—
see why men prefer them.
• The Goodyear Tire Book free on application.
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
Tb is Company haw no connection wlmfcter with any other
rubber concern n iiich the Goodyear name
LOCAL BRANCH, 223 PEACHTRBu; STREET
Telephone Bell, Ivy, 915 and 797.
STEVENS PROVES SENSATION
--.•■ - 1 -i
’ •
A- ’ -—-zzzzzzr^S^. l - . -
The new Stevens-Duryea C-Hix. which has attracted and interested numerous visitors al the
show.
parts is carried The Velie aim is to
pay more attention to people after they
purchase than b-fore.
Cover South With Service.
Oakland Motor Company.- The local
branch boasts th: b -st equipped stock
room outside the Oakland factory. The
aim is to give absolute satisfaction —
and not to stop short of that. The
service department is located at 26
James street, where a three-story
building, 50 by 100 feet, is used. <»L.
Allen, who has been with the Oakland
Companj since the first car was built,
is in charge of the service department.
He helped build the first Oakland, and
has been helping ever since. The stock
department is in charge of H. A. Avery.
Parts ordered are always shipped the
day the order is received. Road rep
resentatives travel ten states and do
nothing but keep Oakland cars'tuned
up.
Studebaki r Corporation.—This branch
carries from $35,000 to $40,000 worth
of parts, and a thoroughly equipped
repair shop. E. H. Odom is superin
tendent. The Studebaker people are
strong on service and are justly proud
of promptness in shipping out parts.
The object in the game with the Stude
baker service department is to "keep
’em sold” —and they do.
Stearns —Manager L. E. Bissel be
lieves scrvH-e stands above everything
else today in the automobile business.
Vesta Elec!rlc& Supply Go. OrDl/ipr
Warner Instrument Co. uLUf lUL
Opposite Capital City Club 257 Peachtree St.
Only speed indicator and electric lighting con
cerns maintaining service stations here for cus
tomers’ convenience.
R. J. SLEAR, Mgr.
The Atlanta Georgian
Automobiie Dipartmint
To make good his claims for Stearns
service, he has F. W. Herat for 18 years
with the Stearns ’< 'ompany, in charge of
, his service department, with Martin
Stanko as his assistant. More than
$7,000 worth of parts are always car
ried on hand.
Fulton Auto Supply Company.—Su
perintendent Holtzmiller has charge of
the Mannon service work, while Leo
Sherrod is the Hudson expert. Both
are factory men. A space 100 bj - 100
is given over to service. An SB,OOO
stock of parts is carried. Everything
sold by the company is guaranteed for
a year, barring actual smash-ups.
R-C-H Corporation.—The service de
partment is in charge of H. G. Labree.
A full supply of parts is carried.
- 60 Cars in Parts.
Ford Branch.—A stock of parts
worth more than SIOO,OOO is constantly
carried. It would be possible to assem
ble nearly 60 complete cars, all but the
frames, out of the parts carried. A
half-dozen men are employed in the
service department, which is installed
in a room 75 by 200 feet. The parts
ere carried in a room of similar size.
Sigma Engineering Company—Hal
Koerner is in charge of the department.
He is from the HayneS factory. A
room 50 by lot) is given over to the
service work. A big supply of parts is
carried.
Mitchel) Motor Company—This is a
direct factory branch and service is
Treads With a
Bull-Dog Grip
Here is the very last word in a
winter tread. It solves the skidding
question as was never done before.
It is an extra tread, made of very
tough rubber, vulcanized on to the
regular. Thus it gives you a double
thick tread.
The blocks are deep-cut, so they
last for thousands of miles. They
present to the road surface countless
edges and angles.
Each block widens out at the base,
so the strain is distributed. Without
this, a non-skid proves very short
lived.
Vou can see in a moment that this
tread meets all your ideals in non
skids.
Goodyear
AKRON, OtIIO
No-Rim-Cut Tires
With or Without
Non-Skid Treads
emphasized. Cars are guaranteed for a
year. A full line of parts is carried.
A room 50 bj- 150 feet is used by the
service department and it is well
equipped with machinery.
What Overland Company Has.
Overland Southern Company—A
building 60 by 150 feet is given over to
g|g| WHITE TOWN CARS IE
a||mMjb Built Particularly For Women pL
’T’KE White Forty Coupe is the pioneer woman’s K y
gasoline car, To the woman who drives, it offers Jw&J.
the touring radius and flexible speed of the gasoline J
roadster, combined with the comfort, safety, and ease M
of operation of the electric brougham,
The left-side drive admits of easy access to the
driving wheel from the curb. The White Electrical Allll
|hjf Starter, positive under all conditions, not only is oper-
ated one simple motion from the seat, but also
i nders impossible the inconvenience of the engine BpO?
being accidentally stalled. The lighting of the car,
electric throughout, is likewise controlled from the WW
w3|l The hrst °f i* s kind, the White Coupe is the recog- J
f? nition of woman’s demand for a clean, safe motor car
riage for town and suburban use, having the grace,
speed, and radius of travel which only a gasoline car
can & v e, White Coupes are built in Thirty, Forty,
IS®? and Sixty horsepower models. <4=||
-WA .A
|< *> The White "iMr
U 8 MARIETTA STREET.
. & «jij ■| | lL[lj I Trucks and Taxicabs.
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the service department of the Overland
Companj. Only Overland cars are re
paired there. A $26,000 stock of parts
is carried. Any working part of any
Overland machine can he replaced on
one minute’s notice. Edgar Halley is
in charge of the department, with seven
mechanics under him.
The Michigan Company—This com
pany is just established here, but will
soon have its service station running
full blast. A model shop and a. com
plete line of parts will contribute to
ward tile sc: vice. Factory experts will
handle the work. Au minor adjust
ments are made free.
Locomobile Branch When the new
building at 469 Peachtree street is com
pleted a big service and parts depart
ment will be maintained. The uphols
tering and repair depaitment will be in
charge of a factory expert. Road serv
ice men and "trouble" ; men will be
available at all times.
Buick Well Equipped.
Buick Branch This companj has an
. xe< well equipped shop now
and Will soon move into the finest auto
mobile building in the South. Manager
Losey's motto is “Satisfy purchasers."
and with that precept in mind the
service depaitinent will be conducted.
< . H. Johnson—About 40u square feet
of shop room are used for Stevens-
Duryea service. W. H. Hull is in charge
of the department. No charge is made
for anything but big repair work and
supplying new parts
White Branch —This companj has
one of the largest service departments
in the South and one of the most com
plete stock rooms. "White service" is
proverbial in consequence.
A driver, ready for instant duty, day
or night, rain or shine, was assigned to
the car and he has orders to respond to
every call made on htm by Overland
employees or their relatives. Any em
ployee or any of his relatives who finds
an ambulance necessary has only to
notify the driver and the tine big car is
at his disposal.
I, * \
}
cy
Over the hills and far away—-
on high speed and with
power to spare—the Vana
dium built Ford will take
you at lowest cost. It holds
the world’s hill climbing
record—and bests all records
for economy in first and
after costs.
Every third car a Ford —-and every Ford
user a Ford “ booster. New prices—•
runabout s.'>25 —touring car S6O0 —deliv-
ery car $625 —town ear SBOO- with all
equipment. I', o. b. Detroit. Get particu
lars I’rom Ford Motor Company. 311
Peachtree street, Atlanta, or direot I’rom
Detroit factory.
Read for Profit. Use for Results
GEORGIAN WANT ADS