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THE ATLANTA gT-jV a\ AM) SEWS I’HLSKBDAY, APRIL24,1913.
CHAMBERLlN=j()HNSON=DuROSE CO. Atlanta
NEW VORk
mis CHAMBERLlN=JOHNSON=DuBOSE CO.
This Store Will Be The MostlnterestingSpot In Atlanta To=morrow
Women Will Buy Linen and Silk Dresses Tomorrow!
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We Warrant the Most Value=ful
News of Way’s Paper
Is Right Here
Analyze this advertisement critically—
study it, sense it. It tells of happenings sched
uled for to-morrow; only that, nothing more.
Therein lies its value to every woman it
will reach.
Its news has been carefully edited, it is
authentic. There are no disappointing ex
aggerations. Merchandise up to the standard
of all Chamberlin-Johnson-DuBose Com
pany’s merchandise has been subjected to
very decided reductions, all of which in the
final analysis spells OPPORTUNITY.
For, as you will read, the dresses, the
waists, the undermuslins, the silks, the wash
fabrics, the embroideries, gloves—all—-are
things that women want and need right now.
Such prices as these, then, should set
them at rest as to when and where they
should buy them. They show just as plainly
as could great signposts that the road to
economy leads through this store.
And the Opera Visitors
Because of your unprecedented numbers
we have worked with intensest determination
to make this sale of as great benefit as was
possible. Call it a kind of hospitality if you
will. Certainly you must call it one of the
big events of a most remarkable week.
Turn your trip to profit, share the savings!
Waste No Tiine===Waists Are Priced
Bay them by the half dozens !
Therein lies true economy.
they are waists that women need by the half dozens as the (.lays
grow warmer; the remarkable part is that they should be priced so
right at the beginning of the warmer days.
But that is another matter. They ARE so priced. Here
$1.00 and
V
V
Waists Reduced to
Lingerie waists is the generic term, but it hardly
tells of tlie almost infinite variety of styles you will
find yokes of imitation Irish crochet, bands combined
with Valenciennes, others of daintily patterned em
broideries ven fluffy and summery; other plain
tucked styles with colored rope embroidered bands
down front and on collars. Not all size's in all styles,
and a few of them art* mussed from handling.
$2.50 to $5.50 Waists Reduced to
A liappx collect ion here.
They arc white voile waists ven plain and very
rich with embroidery and laces and with colored col
lars and cuff.s The embroidery is very often in high
colors. Bulgarian colors, on cuffs, collars and forming
little vests. Valenciennes and imitation Irish crochet
laces are very effectively used between tucks.
Choose from those with high collars, low collars
and those without any collar. It would be hard to find
prettier waists at $2.50 to $3.50.
$1.00 and $1.25 House Dresses Reduced to
Figured muslins and embroidered swisscs in navy,
light blue and pink and black, figured and dotted.
Plaited ruffle on solid color collars. Most practical and
serviceable dresses.
It would seem that we were Hying in the face of all precedents with suen a sale as this—but the only precedents
worthy of consideration are those that represent best effort. This-sale shall establish a precedent—
Linen and ratine dresses that we captured for less than worth are priced.
Silk dresses high in style points are priced. ‘ •
We miss our guess if every woman who is planning to own a new dress does not plan to share the benefits of this sale
It would not be unwise to hurry early to-morrow for these.
Values
$6.98 to $7.50
Linen and Ratine Dresses
The linen is either the heavy, open weaves that fashion has marked as her own
this spring, or the crash on it has the smooth soft finish. A wide and choice variety
of styles showing the coat effects, and the very simple and attractive low round col
lars—embroidered in vivid colors and with little velvet bows—more attractive fronts
than we have known for dresses at $5.00. In pink, lavender, Copenhagen, natural
linen shade and white.
Silk Dresses
These are the odd ones and twos of a kind that were selected because of their
style points as best at $21.75 to $29.75. Too many to tell you what you may expect.
The materials are charmeuse, crepe de chine, poplin and messaline, in shades of blue
—Copenhagen, navy—old rose, Nell rose, violet and tan. Shadow laces on collars
and cuffs; waists overlaid with chiffon and touched with braids and embroidery—
now and then a charming vest effect—in Bulgarian colors—is seen. Plain and draped
skirts.
A Busy Day in the Junior Department With Coats
and Dresses Priced as These
“■Third Floor
The sale in the .1 uiiior Department amounts to just this—it is as happy an occasion as one could want for tlie se- J
lection of a spring weight and most attractive style, a Junior dress, a beautiful new linen or ratine dress or a little
wash dress for the young Miss.
They are all priced, priced in a way to convince one's sense of economy.
1 lore—
Junior Coats
$ 12‘ 5 ° Were $16.50 to $18.50
And to tell the whole truth, ;i number of them until now have worn $21.50 and
$22.50 price tickets! In all, perhaps the choicest Junior coats in the department—
as new as the morning, and as bright. They come under the head of novelties—a
vivid green, wide-wale serge trimmed with shepherd checks is very attractive—
others of covert cloth, of mixture weaves, of wide-striped serges, trimmed in novel
ways with diagonal stripes and odd buttons, and showing satin and faille collars.
Junior Dresses
Were $13.75 to $16.50
Now for the young woman's “dress-up" dresses.
These are the dresses proclaimed the novelties of the season—many of the
styles originated right in Paris—they are from a maker who considers nothing of
greater importance than junior dress—of ratine and linens, plain French linen
and liuon crash. Coat effects are prominent, often worked out in a different color
from the skirt. But there are too many features to begin any one—suffice it. they
show collectively about all the style points—in white and colors.
Junior Coats
$ 5' 95 Were $10.0# and $12.50
Coats made for long and useful service, and not
without the distinguishing touches that mark them a>.
out of the ordinary. Trim little styles worked out in
solid colored serges and mixture weaves and plaids—
n» question you will like them, no question that the
force of the new price will strike you—and on these we
must withdraw the usual privilege of return a::d ex
change.
Girls’ Dresses
$ ] 19 They Were $1.50
Sizes six to fourteen years.
Mothers will buy them eagerly, daughters will
wear them in the same fashion.
And when one considers the number of such little
dresses necessary for the summer, the saving amounts
to a worth-while sum.
Ginghams and percales a little different in pattern
and color from the usual kinds. Plaited skirts, long
waisted.
Toilet Accessories—Many Under Price
Bulgarian Hearts, a large
sachet tilled with hun
dreds of exquisite blos
soms to perfume boudoir
or parlor. Friday only
at 95c
Lavender Pillows, the
sweet old-time sachet for
linen chest or dresser
drawers 50c
Coty's L’Origan Perfume,
ounce $2.25
Coty's Jacqueminot Lose,
ounce $2.25
1 loubigant's
fume, ounce
Houbigant’s
Jeannette !
ounce
Mar
Idea
rer-
$1.75
Coeur de
e r f u m e,
$1.75
Garden Perfume.
ounce $1.75
Mary Garden Toilet Wa
ter $3.25
“Re-Nu” imparts life and
lustre to false hair.
box 50c
“Soptul.” an antiseptic
hnir cleanser 50c
Gardenia T o i 1 e t Wa
ter . . . 75c
Mimosa de Caron, the
daintiest of perfumes, in
exquisite eases $3.50
Mimosa Pace Powder,
box $1.75
“La Darine,” compact
powder and rouge, in
white ivory mirror-top
box 50c
Toilet Court P 1 a s t e r,
‘•Beauty Spots” 25c
Lip Sticks in gold jeweled
ease $1.00
Veda Rose Rouge, exceed
ingly natural 50c
Orchid Beauty Cream for
face, neck and arms $1.00
Pate Houbigant, an exqui
site toilet paste for cleans
ing and whitening the
skin $1.00
Luxuria, a face cream of
delightful and soothing
qualities .. 50c and $1.00
Chamberlin- John son -E>uBose Company