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HEAItST'S SUNDAY Ail ERIC'AX, ATLANTA, GA., SUNDAY, MAY 4. 1913
ATEST DECREE
BY EVELYN WREN
NTER this si ore, l»uy a hat and y r o away satisfied.
With 1 lit 1 approach of warm weather, millinery is holding first place in
he hearts of Atlanta women, and a becoming stylish hat is <d paramount
interest.
SMITH & HIGGINS
254 Peters Street
B
u
UY your becoming hat, but do not forget that a hat a lone cannot makea
well-dressed woman.
Your hat will not prove a pleasure unless you have a suit to accord
with it. The hat may be the latest French model, but it will not show
to the best advantage unless the suit with which it is worn conforms to
style and good taste.
There is an individuality about a tailored suit which can not be obtained
in ready-to-wear garments. The mode of the moment is realized with all ex
treme and transitory touches replaced by the personal touches as prompted by
the good taste of the wearer.
A suit tailored by Hays fairly breathes the individuality of the wearer.
The materials this summer show some of the old favorites and some new
colorings. Bengalines, horizontal weaves, brocades, eponge, serges, basket
cloth and ratines are used in the many tones of the popular blues, purples
and yellows.
Stylo that is what W. C. Hays guarantees—and. with the style, entire satisfaction.
Ask a Hays customer. Take her opinion and then go to Mr. Hays prepared to take
advantage of the special price he is offering. During the summer season, from the tirst of
Mar, a special rate vvill he made. Those who know the quality of a Hays suit can appre
ciate what a splendid opportunity this is to get an indispensable garment.
A Hays suit always looks well and gives to the wearer that pleasant, sanguine feel
ing of always appearing at her best. It is the pride of the owner, and wins for her so much
sincere admiration that she firmly resolves never to let any one but \Y. 0. Hays make her
suits in the future.
And slu 1 usually keeps her resolve—for once you have worn a Hays suit you are
a Hays adherent for all tailoring.
Tailored suits are indispensable at all seasons of the year, but never more so than
during the summer season. A vacation trip demands a stylish suit, many afternoon affairs
can not be attended so appropriately in any other costume and a woman is at her sartorial
best in a well-fitted, becoming suit.
A Hays suit meets every demand. A Hays suit is a lasting satisfaction to the wearer.
•p HE little French Shop, in F rench gray and old rose, contains hats
for the artistic woman. The new colors are just* a bit more attrac
tively used, the latest flowers are given the prettiest position and the
feathers are placed just so that they seem most feathery. At least
that is the opinion of a woman who buys all her hats from Ann de Leisz.
Paris hats made bv a Paris
j
milliner is what Atlanta has ready
to offer at 1 67 Peachtree Street.
Ann de Leisz
167 PEACHTREE STREET
Large hats trimmed charmingly and made too fascinating tor the average
woman to resist—tailored hats for the busy woman—hats for every Atlanta wom
an—they are all at Smith A- Higgins’.
A sale of white heron aigrettes will prove a decided advantage to the wom
en who appreciate the artistic fashionable value of these dainty feathers. 1 hey
are popular, becoming and beautiful, a trio of qualities which is irresistible.
Now Is the lime to Get Ready for the Summer
The early spring styles have given wav to the more picturesque summer style and large
hats have replaced the early small models.
A large stock of leghorns, hemps, milans, Italian straws, peanut braids and panamas in
the latest shapes and sizes gives opportunity for satisfactory selection. The beautiful flow
ers, perfect representations of those picked in the woods or garden, the soft velvets in a
great variety of colors, the unusually pretty ribbons in modish tones and the more than ever
fashionable ostrich feathers make a becoming hat an undoubted consummation.
Tt is no longer that women desire a mere head covering—they demand hats that will
bring out their best characteristics and suit their tastes as well as their requirements. Hence
they must he given an opportunity for selection.
White, blue, pink, any of the fashionable colors—hemp, leghorn or milan flowers, rib
bon or feat hers—they are all here ready for your interested inspection and ultimate selection.
If you come, you will purchase. If you wish a pretty hat to wear with this summer’s
dainty gowns or the stylish tailored suits, come.
It’s easy to buy a hat. if you just know how. Now that you know, the pretty hat is almost
yonrs. All that remains for you to do is to select the one that pleases you superlatively best.
Just get on the Walker Street ear and step off right in front of the door, 254 Peters
Street. Your.hat is there.
A Tour of the
Fashionable Shops
/ T is interesting to see how At
lanta has become ft veritable
fashion tenter, a little Paris as
to style. There’s a reason for
everything, and J was determined
to find the reason for this.
Womanlike, 1 began my investi
gation with hats and nearly con
fined myself to the pleasure of see
ing the alluring beauties which are
shown In some of the Atlanta mil
linery shops.
Many times have I passed the lit
tle gray shop on Peachtree Street
and wished that my day's work had
not made the hour too late for any
thing but a glimpse at the hats
through the glass. Finally I made
up my mind I would look within
and satisfy my longing for an ar
tistic hat.
The little gray shop is presided
over by Miss Ann De Deisz. French
. by birth and French in her artistic
feeling. Her hats show her person
ality better than words could de
scribe it. The hats are charming—
need I say more?
Gentlewomen patronize MIps De
Leisz and appreciate the quiet, ar
tistic utmosphere as well as the
pretty hate.
I visited a rather unobtrusive
shop, just above the Southern Suit
and Skirt Company. If you are not
very careful you may pas9 by and
that would not be fair to yourself.
But there is the little doorway at
43 1-2 Whitehall Street, and up a
few stairs you climb, little dream
ing of what a feast your eyes are to
behold.
It is the personal interest Mrs.
Dobbins takes in her work which
makes her hats desirable. They
have the added attraction of being
extremely reasonable in price. The
ostrich plumes are in profusion and
the eyes wander from one beautiful
feather to another, ready to decide
that there is nothing prettier than
the graceful, Huffy plumes so fa
vored this season. Mrs. Dobbins uses
only the best flowers, probably be
cause she so enjoys nature that she
feels that she must have the finest
representation.
The Kutz shop is near by, and
here the air of refinement is evi
dent. The hat^ bear the stamp of
refinement, and the gentlewomen
who assist you In your purchases
do so in the most helpful manner
possible.
The midsummer bats have the
usual Kutz style—the style which
has made this store so popular
with the well-dressed womeifl of
Atlanta. This pretty shop at 38
Whitehall Street is the best friend
of many women who appreciate
modish headwear.
To enter her bower of loveliness
is the most pleasant rest from the
trials of a busy, hurried day.- The
purchasing of a hat becomes the
most delightful, thrilling act of your
life.
It Is a good thing for Atlanta
that 1 am not in charge of the
Buchanan shop. I would never,
never sell one of those beautiful
creations. I would selfishly keep
each and every one to wear .myself,
to look at as a work of art or to
hand down to future generations
to show what was accomplished in
the year 1913.
All the best dressed women of
Atlanta have probably either pat
ronized W. C. Flays. 712 Grand
Building, or planned to patronize
him in the near future. He has
many friends. for each time he
finishes a suit he turns an ac
quaintance into an enthusiastic
friend.
His suits this season are made
with the same care and the usual
good style. Needless to say, they
give the satisfaction which only a
Hays suit can give.
You see I feel that I can speak
with more or less authority in re
gard to a Hays suit. 1 wear one.
When 1 have donned that suit I
feel equal to the Princess Louise of
Germany. That’s a mighty nice
-feeling to have and I surely appre
ciate that Hays suit.
Mrs. C. H. Smith is at 115 Peach
tree Street, but that is by no means
all I have to say about her.
The new saffron yellow is dis
played in several of the new r est
hats. This color is cleverly com
bined with black to make stunning
models. There seems to be a huge
task In front of me when I try to
describe the pretty hats I saw here.
There are so many of them that my
vision did not remain very clear and
specific. T remember well that all
the new unusual colorings, shapes
and trimmings are in evidence.
Smith & Higgins is a little far
ther away, but you are compensated
for the short trip on the Walker
Street car. T find the hats which
await me so fascinating that I re
joice In having taken just a few
minutes' more time. It was at
Smith & Higgins’ that I saw the
prettiest white heron aigrettes. I
set their value at about $15. hut the
price is much lower I shall not
even so much as whisper it here,
for I fear you might be inclined to
doubt my word. Perhaps the rea
sonable price of all the hats is what
would appeal first. It is astonish
ing to see the splendid values which
are given. There is no need of
wearing an unfashionable hat when
Smith & Higgins have so large a
stock from which to select.
Atlanta has her Hetty Green in
the person of Mrs. Sarah S. Frye,
who has for 25 years been quietly
amassing a small fortune on what
is known as the Frye corner, in the
S. S. Frye Millinery Company, Ma
rietta and Spring Streets.
She came to Atlanta equipped
with only a desire for a chance to
learn things. How well and truly
she has applied herself to the les
sons she found day by day is most
clearly shown by the name she is
often called—Hetty Green. This
name stands for her success and ef
forts to help young women to help
themselves. She has radiated help
and upbuilt all around her. Mrs.
Frye is now turning her attention
to a farm for boys who lack suitable
homes. With 300 acres in Rabun
County, in the midst of the United
States forest preserves, she is
working out a plan for mutual in
terest with boys who need a good
chance. Asked for her plans, she
states that they are immature, but
she hopes to establish shops for
the manufacture of wooden ware
and under competent teachers un
dertake stock farming and garden
ing. Mrs. Frye Intends to make of
her boys men that will make the
State of Georgia proud.
RS. E. M. BUCHAN AN’S millinery shop is a cool, summery
bower of immaculate aspect.
The hats! Beautiful, fascinating and becoming---the ^rW that
thrill a Woman s heart with delight and envy. Hats which arouse
artistic feeling and a craving for the beautiful.
A Beautiful Woman Needs a Beautiful Hat.
A Buchanan hat would make any woman beautiful. It would be suited to her type, gracefully becom
ing and a delight to the beholder.
The imported models are chic and novel. The Buchanan models rival them in dainty, unusual touches
and in the artistic adaptation to the piquant beauty of Atlanta’s women.
.Picturesqueness is the noticeable feature of the lovely midsummer hats. The graceful drapings of rib
bon, lace, chiffon and velvet, the charming little nosegays of dainty flowers or the artistic placing of a single
large rose revive memories of cherished old family portraits or Watteau groups.
Even the price is suited to the strong appeal Buchanan hats make to the delighted observer. For the
midsummer season the prices are lowered so that every woman may enjoy the Buchanan hat which she most
admires.
MRS. E. M. BUCHANAN
342 EDGEWOOD
AVENUE
c
9
HIC millinery—Kutz. The synonym has become popular in the
minds of Atlanta women.
There is. a woman in Atlanta who is often called “The Beautiful Lady,” with justice, by
those who do not know her name. This lady when asked by an intimate friend for a secret of
beauty said, “Hats.” Her hats', may it be said, are always fashionable, always becoming and always ad
mired. “When I desire a hat which looks Parisian, feels Parisian, yet lacks the Parisian price, I go to the
Kutz shop. Therefore, I patronize the Kutz shop exclusively.”
This is the advice of one of Atlanta’s finest women to her most intimate friend. This she says is her
only secret of beauty,—a becoming hat. Yet she is universally admired, and many envious eyes follow her
when she enters the Whitehall shops or attends a Peachtree social function.
The Kutz millinery shop is keeping up its reputation, even adding to it, if that is possible, this summer.
The midsummer hats have the Kutz touch, the Parisian touch, the quality touch, which all Kutz hats bear.
Quality hats-—Kutz Hats—Enough said ?
KUTZ
38 WHITEHALL
STREET
T
2
HIS is the cosy shop filled with beauty. As one of the enthusiastic little saleswomen says, “They are
the prettiest hats that ever were.”-
Don’t take this for granted. Go and see the pretty hats that fill the shop to overflowing, for prep
aration is made for women of every type and taste.
The hats are chic, charming and delightful—just the kind we can not resist buying and which
we enjoy wearing.
All the new shapes, shades and trimmings are shown. There is a wide choice, and choice is
made more difficult by the rivalry of the hats in beauty and becomingness.
When in doubt, go to Mrs. C. H. Smith and procure a hat which is unequaled.
I
MRS. C. H. SMITH
115 Peachtree
Street
' \
Fine Showing of
Advance Midsummer Styles
Ostrich Plumes a Specialty
MRS. W. S. DOBBINS
43j ^ATltehall St-, Upstairs, Over Southern Suit fe? Shirt Ci