Newspaper Page Text
LARGER EVERY YEAR
IN ACTIVITIES OF CITY
Value of Products Estimated at ioo
Per Cent Above 1909 Figures—
Buyers F'ind Everything They Want
Right in Atlanta—Rail Facilities Best
K. ORR says Southern
merchants save time and
money by trading in Atlanta,
besides making useful friends.
Economy Constrains Southerners to Trade Here
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Dealers Aided By Close Relations With Makers
The story of how the South fought
the North and Bast and Middle West
for recognition as an industrial and
manufacturing section, and how it
won the fight, is one of romance.
The fight was conducted with At
lanta as one of the strategic point*.
Atlanta’s success was the South’s
success. And here, In the official, un
colored figures of the United States
Census Bureau, is the etory of At*
lanta’s success The bulletin of cen
sus save:
Atlanta, the first city of Georgia,
had in 1909 a value of products 129.1
per cent in excess of the value re
ported for 1899.”
And In 1913 an official estimate
places the value of manufactured
products as nearly 100 per cent in ex
cess of the value for 1909. Atlanta’s
fight, the South’s tight, is worth back
ing.
The bulletin continues:
“There Is a great diversity of
manufacturing industries in Atlanta.
The cotton-goods, fiour and grist
mill, steam railroad repair *»hop, cor
dial and ayrup. and fancy and paper
box industries are important, each
reporting products in 1909 exceeding
$1,000,000 in value. There were many
other industries in the city each of
which had a value of products ex
ceeding $100,000.”
The South’s fight seems won At
lanta’s fight for a foothold as a
manufacturing center certainly is
won, according to the figures In
3899 there were 198 manufacturing
establishment* in the city. In 1904,
294; in 1909, 488; to-day, something
like 660, in which almost every con
ceivable article necessary to the
trade of the South is turned out.
In these figures, the appeal of
Atlanta to Southern merchants i*
made. The appeal probably need not
be repeated with too much force,
because the Southern trade already
has heard it. Of 312,491 merchants
within the scope of Atlanta’s legiti
mate territory—600 miles—more than
200,000 trade in Atlanta.
All this ie the consummation of
the romantic story. The story it
self tells of discouraging starts, grow-
ing out of a necessity for a manu
facturing center in the South. At
lanta. with Its wonderful railroad
facilities, seemed the logical center,
mid the humble beginnings were 1 made
here
"Humble only at first. Atlanta
made good, began to fill the South’s
wants. Now it has the 660 manufac
turing plants, where everything from
railroad spikes to silk kimonos, au
tomobiles and face powder, wagons
and law books, everything, is manu
factured. Of 262 distinct lines of
manufacture known to the world. 283
are followed in Atlanta. The South
ne< d go no further for its purchases.
Atlanta, going in for manufactur
ing. went in with an energy, and on
a scale worth while. No waste was
occasioned by establishments too
small. To quote the census bureau
again:
"The great bulk of the manufac
turing was carried on in establish
ments having a product valued at not
lees than $100,000 ”
Atlanta is ready to handle any de
mand.
The Industries of Atlanta listed
in the census bulletin as the most
productive, are: artificial stone,
bread and bakery products, carriages
wagons, and materials, men s cloth
ing, including shirts, confectionery,
copper, tin, and sheet iron products,
1 foundry- and machine shop products,
furniture and refrigerators, leather
goods, lumber and timber products,
marble and stone work, mattresses
and spring bpds, paint and varnish,
patent medicine and compounds and
druggists’ preparation*, printing and
publishing.
But these are Just a start. A par
tial list of articles bearing the stamp
"Made in Atlanta" is amazing One
such list was compiled by the Cham
ber of Commerce in 1909 (since w hich
time the number of plant* has grown
one half again In size) and bears the
following articles:
A Partis! List.
Abdominal supports, accordion
plaiting, acid phosphate, adjustable
couches, advertising calendars and
novelties, afrl-kola peppe-phate, antl-
oxydizer and flux, appleade, apple
cider, aprons, artificial limbs, asbes
tos roof cement, asphalt paving, au
tomatic thin place preventer, auto
mobile bodies and tops.
Baby-ease, back bands, lodges
(metal and ribbon), badge* an l me
dals, bags, bags (burlap), bags
(cotton), bags (paper flour), bulust-
*ra. bank fixtures; banners, barrel
heads, bedding, bedroom suits, bed
steads (iron), belts, berrybounee,
binders (loose leaf), blank books,
blow piping, boilers, boiler com
pounds, bolsters, bookcases, borders
(cement), bottlers’ supplies, boxes
(paper and board), box (wooden), box
files, bran, brass, plumbers’ fixtures,
brass, water fittings, bruss castings
bread, breakers (clod or tailing),
brick, brick (cement), bronze (srchl-I
tectural), brooms, brushes: sho
clothes, hat, scrub, machine, window, |
horse, dust, brushes (stencil), buckets
well), buggies, building block
(cement), burial robes), burning
brands, buttons.
Cabinets (filling), cakes, candies,
candy (rack), coating (roof, bridge
and ship), Coca-Cola, chocolates,
cocktail (cherry), coffins, coffin lin- |
ings, coloring (vegetable and artifi
cial), columns, comforts, combina
tion bookcases and desks, commer
cial and bank stationery, concrete
building stone (plain and ornamen
tal), concrete products, corduge, cor
rugated paper, corsets, cots, cots
(woven wire), cotton batting, cotton
choppers, cotton planters, cotton tics,
cotton seed oil mill plants, cotton
seed products, costumers (mission),
touches, couchesC steel), cans (bak
ing powder), cans (coffee), cans
(fruit), cans (grocers ), cans (Jacket),
cons (syrup), cans (vegetable), car
bolic add. earbonators, carbonic acid
gas, carriages, cars (freighi, logging,
mining, cane, hand), caskets, catsup,
cepicnt products. cement (roof),
chairs, chairs (dining), chairs (re
ception), chairs (Homan), chamber
suites, checks (metal), cheese (hogs
head), chiffoniers. China closets, cid
ers, cigarettes, cigars, coal tar, coats
(barber), country ware, clothing,
crackers, cushions (church), cushions
(window-seat).
Davenports (sofa beds), desks (la
dies’ writing), desks (roller top),
desks (fiat top), desks (standing),
disinfectants, dissolved bone, door
frames, double* huller shakers, drays,
dressers, drillings, drummers' sam
ple* trunks, duck (cotton), dump
carts, dust collectors, dust collecting
systems dyeing.
Elevator enclosures, engines, en-
gruving, excelsior, exhaust fans.
Feed mixing machine, fertilizers, j
fertilizer elevators, fertiliser mate
rials, fertilizer mixing machinery,
fibrous packings, fire brick, fire brick
shapes, flro escapes, fish hooks, fix
tures (office), fixtures (mosquito bar),
flavoring extracts, floors (hardwood),
flour, flower pots, flue linings, frames
(hat), fruit juices, furnaces, furni
ture.
Galvanized iron ware, garters, gin
saw filing machines, ginger ale,
ginger ale flavor, ginger ale syrup,
grape juice, grapemist, grate backs,
grates, grile»s, grill work, grits,
gu*no distributors, gummed stickers.
Handkerchiefs, harness and sad-
I "Economy.
"This word, the underlying prin-
< iple of all profitable business, ex
plains why Southern merchants and
jobbers should buy from Atlanta
j manufacturers.”
J. K. Orr, manufacturer of shoes,
| thus expresses his views of why At-
I lanta should attaiu pre-eminence as
j a manufacturing center.
"The Southern merchant who or
ders from Atlanta economizes in
time, and in money,” says Mr. Orr.
"He saves time In sending his order
to tlie manufacturer, for his letter
will reach its destination quicker if
addressed to Atlanta than if address-
dies. hafrows, hats (straw and felt),
heating systems, hop ale, horse col
lars (canvaas), horse collars (cotton),
horse collars (leather), horse covers,
hose reels, hose wagons, hosiery
(ladies’), hosiery’ (men’s), household
goods, hulls (cotton need).
Ice, ice cream and sherberts. in
terior decorations. Interior finish.
Jack Frost, jewels, jewelry, Jute
(picked). #
Kettles (sugar), kimonos (China
and Jap silk). Koca Nola.
Labels, ladies’ underwear, lager
brew, law books, lenses (optical),
level (builders’), level (farm), lime-:
ade, lithographing, loose leaves,
lounges.
Machinery (bottling), machinery
(cotton ginning), machines (special),
magazine stands (missions), mag
nets, mandrels, mantels (wood), mat
tresses, mattresses (excelsior), mat
tresses (cotton), mattresses (excelsior
and cotton), mattresses (felt), mat
tresses (hair), meal, meal (cotton
Heed), medicines, mill work mirrors
(cheval), mosquito bars, mouldings,
mouth wash, mule millinery, mus
tache dye, mustard.
Nails (wire), neckwear, newels.
Office specialties, oil (cotton seed),
oil (creosote), oil mill machinery,
orangette, overalls.
Pads (pot), pads (couch), palls,
pails (candy), paint (roof and
bridge), paint (roofing), pajamas,
pants, paper boxes, parasols, parlor
suites, passenger coaches, paving tile
(cement), peachnip, pencils, pepper
sauce, pews (church), photographic
mounts, pickles, pillows, pillows (cot
ton), pillows (sofa), pinning clamps,
pipe (sewer), pitch (roofing and pav
ing), plaster (wood fibre wall), plas
ter work, plaster work (interior fin
ish), plate ice. plows (cast), plows
(chilled), plows (steel), plow shapes,
plow stocks, pneumatic system gin
neries, porch furniture (missions),
poster muslin, press cloth (camel’s
hair), pressed brick, printing, pul
leys.
Hacks (hat), railing (balcony*,
railings (bank and office), rails (T
rails), rails (light steel), ranges,
reels, regalias, road carts, rockers,
rollers (printers’), roofing (corru
gated iron), roofing (felt), roofing
(gravel), root beer, rope, rope (cot
ton), royal steam washer, runaboirs.
Sample cases, sanitary bands, Sara
toga chips, sash, doors and blinds,
sauce (tobasco), sauce (Worcester
shire*), sauer kraut, sausage, saws
(circular), saw bits, saw collars, saw
recutting machinery, saw tools, school
furniture, scrapes (plow), seals, se
cret order jewels, seed cleaners, set
tees, sheeting, sheet metal work, sheet
iron work, ship-stuff, shirts, shod
dies, shoes (infants’), shoes (ladles’),
shoes (men’s), show cases, show
cards, sideboards, siding (imitation
brick), sizing, skirts (ladies’ and
misses’), smokestacks, soaps, sola
water extracts and syrups, spectacle
ed to some Northern or Eastern city.
He saves time in delivery, for with
Atlanta’s railroad facilities, the
chances are his shipment will move
over only one line, Instead of being
interchanged. He saves money. His
freight bill will be less, and In all
probability, he will be surprised at
finding Atlanta prices below those at
points which he mistakenly has
thought excelled Atlanta as manufac
turing centers.
"Economy is the prime considera
tion. But there is another thing to
be «#nsidered w hich carries more
weight than usually accorded it.
That is, the close relationships which
the Southern (jealer can cultivate
with the manufacturer if he trades in
Atlanta.
"The manufacturer, instead of be
ing an impersonal, far-off factor,
about as responsive as one of his own
machines, can become a real friend
if he is close enough to home.
“The dealer who buys from Atlanta
manufacturers will find the maker of
goods studying his needs, responding
to the peculiar demands of his cus
tomers-, befriending him in times of
stress if lie is worthy, and in general
co-operating in a way impossible to
the Eastern or Northern factory
owner, who is entirely out of touch
with Southern customers and South
ern conditions"
Loyalty to South
Should be Reason
To Stock up Here
A. M. Robinson Tells of the Things
Which in His Opinion Favor
the “Gate City.”
frames, aplkes (railroad), speens
(medicine), springbeds, spring mat
tresses (wire), stamp ink and pads,
stamps (rubber), stands (letter
press), stationery, steel, steel hoops,
steel bars, steel bands, steel rounds,
steel squares, steel wire, steel dies,
steel tanks, stencil brushes and
paints, stencils, stock powders, store
fixtures, stoves, stove wire. stre.it
car signs, structured steel work, suits
(ladles' and misses’), suit cases, sul
phuric acid, sun bonnets, surreys, sus
penders, sweat pads.
Tables, tables (center), tables
(desk), tabourettes, tanks (galvan
ized Iron), tar concrete, tarpaulins,
tarred felts, tents, terra cotta, tile,
tinware, tinware (Japanned house
hold), tinware (pieced), tinware
stamped), trucks (heavy), trunks,
tubs (galvanized), tweezers, twine.
Umbrellas, undertakers' supplies,
underwear (athletic), underwear
(gentlemens'), universal separators.
Ventilating systems, vinegar (ap
ple), vinegar (distilled), viva.
Wagons, walking canes, walks (ce
ment), wardrobes, wardrobe box
couches, washing powders, wash-
stands, water tanks (cypress),
weatherboard siding, wheels (Iron
car), wheels (steel car), wheel
wright’s tools, wicker works, wick
ets. window frames, window guards,
wiping rags, wire, wire backets, wood
wool, woolen rags, writing tables.
Yarn (white cotton), yarn (col
ored!, yarns (novelty).. '
Mr. Southern Merchant, If you
don’t see here what you want, ash
for It. Because, you know, this is
labeled “a partial list.” And It doss
not include the tremendous oppor
tunities offered Southern merchants
by Atlanta jobbers.
Atlanta is the foremost distribut
ing point of the South, for products
manufactured In other sections. Its
position here is made possible by the
unique railroad advantages. Four
teen lines, radiating from the city
as spokes from the hub of a wheel,
penetrate every section of the South.
The valleys, longitudinal with the
Allegheny Mountains, plunge toward
Atlanta, and offer a natural road
way. As if by fate, railroads lead to
Atlanta naturally. The heavens con
spired, it would sepm, toward At
lanta's greatness as a railroad and
shipping center. And man has
helped with advantageous freight
rates.
The low freight rate on coal and
Iron, little more tran {1 a ton on each
commodity, gives Atlanta a tremend
ous advantage over other cities as a
manufacturing center. The raw prod
ucts are at hand.
Atlanta's blessings are the South's.
The city is the South's pride, an<^ the
Southern merchant’s best friend. Ho
need go no further.
Why trade in Atlanta?
Hardheaded business men of the
South have a right to the question.
All things else being equal, why
trade In Atlanta rather than any
where else?
Because there is an element of sen
timent and sectional pride in the
proposition thqt Atlanta offers, de
clares A. M. Robinson, olothlng man
ufacturer of Atlanta The pride
should And exemplification In patron
age of Atlanta houses by Southern
merchants.
This is why, he said.
"Atlanta is yours; you helped to
make her what she is. And then,
there's not a loyal Southern heart to
day that does not love and point with
pride to her. Like magic her vast
manufacturing plants continue to
spring up from month to month, from
year to year, until to-day she tosses
from her own machinery nearly
everything required by the trade of
the South, Southeast, and West, , At
lanta has a greater number of fac
tories making deverslfied lines than
any city south of New York.
“A wealthy New York manufactur
er remarked of Atlanta a fiw days
ago:
“Put her down as the .wonder of
thp ages,
“Atlanta hurls from her machinery
to-day to shrewd buyers her finished
products from Maine to California,
from Vermont to Cuba. No longer
need you Incur the expense of an
Eastern trip. We have whatever
you want at your door as good and
as cheap as anywhere on earth. Think •
of the saving in freight! The little
things of life count big. You can buy
in small quantities and often, avoid
ing overstocking and depreciation. So
near are we that in a mojpent we can
chat pleasantly over a 'phone, and
in a few moments your goods are
packed and rushed to you. My ob
servation is, and I’ve watched It
closely: that man who knows the
value of merchandise and with whom
nothing counts but valqe. is more and
more learning to love and to appre
ciate Atlanta manufacturers and job
bers.
CD I TIT 1 I ADC DTP at lowest prices to
rKUl I JAKo, Lit. retail merchants
h1 thing*,’
bi*r»,
E Z Seal
DOBBS & WEY CO.
Our traveling men are now showing, among other good thing*,
the best makes of Fruit Jars, Jelly Glasses, Fruit Jar Rubb*— - -
at very attractive prices to the trade. We specialize on
and Queen Fruit Jars.
Wholesale Showrooms
57 North Pryor Street
AFreeTrip
to Atlanta is
available to the
merchant who
buys an ade
quate bill from
the members of
the Merchants’
Association.
Write to
H. T. MOORE,
Secretary
Rhodes Building Atlanta
SHIRTS, PANTS, OVERALLS
Bearing This Brand
Cannot be excelled. We make them in our own fac
tories. We are also distributors of Dry Got ids, No
tions, Men’s Furnishings—all unsurpassed lines.
A. M. ROBINSON CO. Atlanta.
ATLANTA MADE
A Varnish Applied with a Cloth.
Makes Old Furniture Look Like New.
Our Demonstrator will call to see you. She has something
to show you for your benefit.
Varnish Your Auto
Varnish Your Office
Varnish Your Furniture Varnish Everything
WATER-PROOF DUST-PROOF HEAT-PROOF
No Brush Marks. Dries in five hours. Anyone can use Tacco.
Put on the same as furniture polish.
THE AMBER CHEMICAL CO.,
Office, 603-4 Forsyth Bldg. Phone, Ivy 3131.
Laboratories, 91 Piedmont Avenue.
For Sale by
Alexander Seewald Co. and King Hardware Co.
ATLANTA, GEORGIA
WHERE LOCATION COUNTS
Somewhere the other day we
saw this bit of wisdom: “A boil
doesn’t have to be very big if it’s
well located.”
We thought this a very good
way, in a negative sense, to show
the value of location.
Now, we haven’t the biggest
shoe factory in the world, but we
have a thoroughly efficient factory
in the best location for serving
the merchants of the South.
Its use will mean for you--
Quick Shipments, Low Freights,
the best advertised line in the
South.
Postal brings catalog or sales
man without obligation.
J. K. ORR SHOE COMPANY
RED SEAL SHOE FACTORY
ATLANTA, GEORGIA
Mail Orders on Way Same Day
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