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IIKARSTX StlNDAY AMERICAN, ATLANTA, OA., SUNDAY. MAY IS, 1913.
5 C
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WHAT ATLANTA MANUFACTURERS AND JOBBERS ARE DOING
ITS HELPERS
Typical Story of James McLean
Smith Illustrates Advantages
of Buying Here.
This is the story of how Atlanta
made a convert.
Atlanta is making converts daiiy.
Southern buyers are learning rapidly
how well it pays to do'their buying in
Atlanta. James McLean Smith, of
Columbus’. Ga., is one of them
James McLean Smith, of Colum
bus, is a fictitious name, but his case
is very real.
Mr. Smith is a jobber. Through his
intimate knowledge of conditions in
his territory, he has been able to build
up a satisfactory trade with small in
terior towns. His* most profitable lin* 3
is farm wagons. He supplies a good
share of the vehicles which bring the
crops of his section to market.
. Some years ago a traveling man out
of Atlanta, when Mr. Smith’s business
was young, made a strong effort to
get an order.
Mr. Smith was courteous but unin
terested.
"You folks in Atlanta may make a
few wagons for the trade in your
immediate territory, but you can’t
compete with Chicago,” he told the
salesman. "I buy all my wagorts in
Chicago. They,give pretty good ser
vice, my trade is satisfied, and the
prices are all right. Sorry, but I can't
afford to fool with little wagon rhops
down South.”
The salesman left. Outwardly he
was polite; inwardly he boiled. He
met the same story nearly every
where. He knew his goods were righi
and his prices below Chicago’s. He
knew many other advantages he could
give the buyer, but it was almost im
possible to overcome the deep-rooted
idea that nothing of consequence
cbuld come out of the South, except
cotton.
Mr. Smith went along in his usual
rut. Rut one season, business in
,the territory contiguous to Chicago
rose to a point where it demanded
the entire output of the Chicago fac
tory. Mr. Smith was “strung along"
until near the opening of the season.
* Delay Succeeded delay.
But he had to get wagons, and
quickly.
In oesperation he turned to At
lanta. He placed a hurry order for a
carload
To his surprise, he was quoted a
price beneath anything Chicago ever
had offered him. And as to quality,
the wagons made in Atlanta were
bached up by the makers’ guarantee.
Besides, the shipment was on the side
> track in Columbus long before he
expected it. He was used to a week’s
delay, but Atlanta was in position to
give him his car in a night.
Further, his freight biU on Chicago
shipments had been an unvarying
amount, $106. When the Atlanta car
lot arrived, he found the freight bill
to be $42—$64 saved right there.
Mr. Smith is a convert. He buys
all his wagons in Atlanta now. He
Raves $64 freight on every car lot;
his customers are better pleased, and
he has developed an intimate rela
tionship with the manufacturer which
he never could have acquired in deal
ing with Chicago.
Freight is one of the greatest items
in any large business. Freight rates
uniformly favor Atlanta. Take wag
ons, for instance, Chicago is a great
center for the manufacture of wagons.
The freight rate on carload lots of
wagons from Chicago to Columbus,
Ga.. is 58 cents per hundredweight,
with a minimum loading of 20,000
pounds—$106 per car. From Atlanta
to Columbus the rate Is 21 cents per
100 pounds—$42 per car.
Then take the freight on stoves.
Louisville, Ky., is one of the great
stove-making centers. The rate from
Louisville to Fitzgerald, Ga.. on car
lot shipments of stoves is 54 cents,
with a minimum of 20,000 pounds,
while from Atlanta to Fitzgerald it
is 25 cents—-a saving of $58 per car.
Take furniture. From Grand Rap
ids, Mich., to Montgomery, Ala., the
rate on car lots of furniture is so
much higher than the rate from At
lanta to Montgomery that the saving
Is $65.80 on every carload.
The saving in time is considerable.
It is possible for Atlanta to ship
to Columbus, Ga.; Fitzgerald, Ga.. and
Montgomery. Ala., in one night. From
Chicago to Columbus, from Grand
Rapids to Montgomery and from
Louisville to Fitzgerald, the best time
will not be less than five days.
To Forget Tragedy
Girl Takes Up Claim
Kindness of the West and Hard
Work and Play Erasing Memory
of Great Sorrow.
nTONEHAM. COL.. May IT.—Be-
. au?:' her fiance, Harold Regeater,
« as: killed two years ago three days
before the date set for their marriage,
tv hen the taxicab in which they were
: idiftg collided with a street car In
Xevt York and she is unable to forget
his tragic death. Miss Belle Sander
son, L'4 and pretty, has taken up a
claim near here and started life anew.
She has a dog, a gun, her violin and
her books for company. These and
hard work are helping her to erase
from memory the dark chapter in her
life.
• The people of the West arc good
and kind and unselfish, so different
from those in it big city,” she said.
and I am glad that I came here. I
am working hard on my place and
expect to prove up on it in a short
time. There is a great deal to be
done, and I find the days ail too shor.,
• Sometimts I go out with Shep and
we get a rabbit or two, and when
winter comes ori and 1 cannoi get out
tn hunt my violin and books keep me
from being lonesome.”
Miss Sanderson is of the blond •
f type and exceedingly attractive. She
’ takes a prominent part in the week!.:
literary society meetings, is a mem
ber of the church and a valuable fid
to the pasto who visits Slonehaoi
oijly once a month.
‘Sherman Aided Atlanta •
When He Burned the City’
“Adversity Inspired Famous Spirit Which Made
Metropolis,” Saj^s W. M. Burke.
“Sherman did Atlanta a favor wh°n
he laid it in ashes fifty- years ago,”
says W. M. Burke, secretary and
manager of the H. H. Whitcomb &
Burke Company, wholesale grocery
brokers.
“I don't know that I ever heard it
expressed in that way, but 1 really
believe it to be true. The burning of
Atlanta, in my opinion, gave*rise to
the ‘Atlanta spirit,’ which is the cause
of all the city’s greatness.
“Birmingham has great natural re
sources—coal and iron. Louisville has
the Ohio River; New Orleans has
the gulf arid the river; Savannah,
Norfolk and Charleston Jiave the
ocean. But not one of “them has
made the progress or displayed the
spunk’ which has put Atlanta in the
front rank.
“These other cities point to their
natural resources, and are content—
Just as a salesman might remark.
The boss is my brother-in-law. I
should worry.’ The salesman who
has no brother-in-law in the firm
knows that he mu^t earn his two
hundred a month, or be fired. At
lanta has no harbor and no river, but
is up here in a range of mountains.
Therefore the early Atlantans, with
their town in ashes and with no
especial favors to expect from nature,
realized that the town could hold
its job. so to speak, only by hust
ling. by doing its work better than
its competitors. That has made the
town a city.
“Why. not to throw rocks at Bir
mingham, but jus*t to point out facts,
the wholesale grocers of Atlanta sell
in Anniston, at Birmingham's very
door. Why? Just because they give
service.
“It is an unwritten rule in every
Atlanta wholesale house that the sun
must not go down on unfilled orders.
That rule obtains in no other South
ern distributing center that I know,
and Atlanta will sell better goods at
as cheap a price.
“The entire tone of business here is
different. Drop into the wholesale
grocery house in most Southern cit
ies and you’ll see the boss in his shirt
sleeves in a dirty little office. That’s
nothing against him, but it doesn't
impress the buyer.
“In Atlanta be will be ushered into
a handsome office and will be met
with a cordiality which makes him
feel he is somebody. That does much,
along with good, snappy service, to
clinohTils trade for Atlanta.
“The result is that there are four
wholesale grocers in Atlanta who,
combined, do $6,000,000 business year
ly. I doubt if another city anywhere
near Atlanta’s s'lze can point to any
such record.
“Our own business is to sell to
these wholesalers. We have to carry
a stock which will enable us to fill
immediately an order for a ton of
lard, for instance, without leaving the
warehouse bare.
“We stand between the. manufac
turer and the wholesaler. The very
nature of our business shows the Im
portance of the city. It could not
be carried on in any small place. And
there are two or hiore other firms In
the city doing the same business on
a similar scale.
“Atlanta undoubtedly Is the New
York of the South. The city Is earn
ing a reputation which brings new
business all the while. For instance,
there are towns 80 and 90 miles from
Jacksonville where the buyers think
they must come to Atlanta to get their
supplies. Service—that's the answer.”
NEW PLANT SHOWS
CITY’S ADVMI
E
I
E FRAME MONEY LAW
Factory Meets With Success From
Start, and Attributes It to
Pre-eminence of Atlanta.
Severn traveling men on the road;
resident agents in Boston, Washing
ton, Philadelphia, Richmond, Kansas
City and Norfolk; its present ware
house already overcrowded and its
manufacturing plant overrun with
ofder.M —and only two months old.
This is the history of the Amber
Chemical Company, Atlanta's newest
manufacturing industry. It is related
here as an excellent illustration of
the advantages * Atlanta enjoys as a
manufacturing and distributing cen
ter, and of bow quickly these favora
ble conditions are converted into tan
gible results.
The Amber Chemical Company is
manufacturing a varnish which can
be applied by unskilled hands with
cheesecloth and wliich creates on au
tomobiles. doors, floors, furniture—
any painted or varnished surface—
the original finish, waterproof, heat
proof and dustproof.
A. B. Newlands. of Los Angeles,
Cal, invented the formula. When he
had tested his product thoroughly he
set out to get it financed.
His first idea was to establish him
self in Philadelphia. On his way to
the Quaker City he stopped off in At
lanta and was pleased with the re
ception accorded him. So when the
Philadelphians seemed to him to be
endeavoring to get the best of the
deal, on the usual lines of everything
for the capitalist and nothing for the
inventor, he retraced his route to At
lanta and found the financial backing
he wanted.
The Amber Chemical Company was
organlEed, with S. A. Pegram as man
ager. Mr. Newlands took up his res
idence here and the factory began
turning out its varnish, christened
“Tacco.”
From the start it has been a suc
cess Mr. Pegram relates w’lth sat
isfaction how the business has grown,
how many thousands of dollars in
sales have been made and how’ “re
peat orders” came rolling in.
Naturally, he attributes this first to
the product, but he gives full credit
to Atlanta.
“We discussed the advantages of
every manufacturing and jobbing
center in the country.” says Mr. Pe
gram, “and we decided that the rail
road facilities, the freight rates and
all other vital considerations made
Atlanta the place for our business.
Our judgment is being supported by
splendid results, which would not
have come as quickly in any o.her
city, we feel sure.”
Atlanta Itself has taken kindly to
the product and city sales have done
much- to convince others of the mer
its of Tacco.
Content Themselves With Urging
Congress to Take Action as
Early as Possible.
Bankers of the nation will do all
in their power to assist Congress in
enacting currency and banking re
form legislation, but they will not at
tempt to suggest what form the leg
islation-shall take.
This is the attitude of the Amer
ican Bankers’ Association, as devel-
opend at the meeting of the Exe
cutive XTouncil at Briarcliff. N. Y.
Joseph A. McCord of the Third Na
tional Bank and John K. Ottley of
the Fourth National Bank, Atlanta,
attended the sessions of the Execu
tive Council.
They agree thoroughly with the
Association’s idea that the adminis
tration should be allowed to tackle
the big subject in any way it sees
fit, without the interference, real of
seeming, of the banking world. They
believe, though, that Congress should
have the benefit of the best advice
available, and they believe the bank
ers of the nation will stand ready to
co-operate in this way.
The only action the Council took
on the matter was to call the at
tention of Congress through resolu
tions, to the imperative need of an
early remedy. ,
“Under our system, the little mer
chant leans on the little bank; the
little bank leans on the bank in cit-
ise the size of Atlanta; while the At
lanta bank leans on the New' York
bakn. The New York bank must
stand alone. Under normal condi
tions, this Is all right, and everything
is lovely. In 'abnormal periods, it
does not answer our needs. The so
lution must be governmental reliet
for the New York bank.”
Thus Mr. Ottley sums up the sit -
uatton.
It developed at the session that ac
tive work is being done by commit
tees in 19 States to interest he
farming community in the improve
ment of agricultural conditions and
in establishing closer and more
friendly relations between the farm
ers and the banking interests. At
the autumn meeting of the associa
tion half a day is to be devoted to
the reports and discussions on the
subject of agricultural progress and
development.
Numerous committee reports sub
mitted indicated the prosperous state
of the association. It now' has a
membership of 13,677, an addition of
1.481 since May 1, 1912. The work
In protecting members from losses by
burglary and other means has been
very effective.
WOODRUFF MACHINERY MFG. CO,
Factory, WINDER, GA.
Office and Salesrooms, 70 South Forsyth St., Atlanta
GRAIN SEPARATORS
GASOLINE ENGINES
FRUIT JARS, ETC.
AT LOWEST PRICES TO
RETAIL MERCHANTS
Our traveling men are now showing, among other good things,
-.8 beat makes of Fruit Jars. Jell' Glasses. Fruit Jar Rubbers, etc
r very attractive prices to the trade W e sper.a .ze #r. E z. ^ea.
at very attractive p
and Queen Fruit Jars.
Wholesale Showrooms
57 North Pryor Street
DOBBS & WEY CO.
r—
T
HUT WIDELY
Fruit Exchange Looks for Crop
of 1,750 Cars—Two Authori
ties Expect 2,500 Cars.
South Slack Cooperage Center;
Georgia Is a Leading Producer
Authorities vary widely on their
estimate of the Georgian peach crop.
The Fruit Growers’ Exchange places
the crop at 1,750 cars. The Fruit
Growers’ Express estimates 2,500
car6. J. D. Hendrickson, regarded
as one of the best informed men In
the trade, after a trip through the
State coincides with the 2,500, accord
ing to an interview he gave out af
ter his return to Philadelphia. *
Manager Marks, of the Exchange,
sent inquiries to all Georgia growers
immediately following the April
freeze. About, 50 per cent, replied.
From these reports he estimates that
the crop will be 1,750 cars or better,
and will consist chiefly of Georgia
Belles and Highley Belles. GroNvers
merely reported the output of their
own orchards and in Very few in
stances that of the station, hence
reports have been too scattering to
give more than a general Idea of con
ditions.
The Exchange management be
lieves, that the bulk of the crop will
be sold in New York and there will
be no need of going into new mar
kets. It had been planned to seek
new markets in the New England
States, but this plan has been aban
doned.
PHILADELPHIA. May 17.--J. D.
Hendrickson has just returned from
a trip through the Georgia peach sec
tion.
He says:
“From my observation, notwith
standing reports given out by Mr.
Marks of the Georgia Fruit Exchange
I am not willing to believe that it
will not exceed 2,500 cars. All grow
ers of importance have sprayed their
frurt. The weather has been fine
and fruit haj$ been making good
growth. The Lee Pope.orchards have
been sprayed twice since the bloom
and from my judgment the yield
will be twice*as many cars, at least,
ns it has been credited with by some
of the estimators.
“All our varieties, excepting Elber-
tas. show' a good crop, and these are
shy in most orchards, although some
young orchards of Elbertas are prom
ising a good yield. Upo£ the whole
they will be the shortest variety.
“Peaches Imye grown very fa^t
during the -last ffoy. weffis, but the
growth will He checked during the
hardening of the pit, at which time
there is usually a drop., which in
Georgia is called the May drop. This
drop, rum indications now will rfpt
be .heavy; * in fact, you cEvn almost
locate all the imperfect peaches that
are going to fall.”
WASHINGTON, May 17.— Slack
cooperage stock production, an Indus
try in which the South Is pre-emi
nent. is the subject of a comprehen
sive bulletin by the Census Bureau.
Georgia ranks ninth in the list of
States as a producer of headings,
with 3,981,000 sets. Among South
ern States, It is excelled by Arkan
sas and Virginia.
The production of slack cooperage
stock reported in 1911 by 1,182 mills
amounted to 1,328,968,000 staves, 106-
407,000 sets of heading, and 353,215,-
000 hoops, as compared with 1,460,-
878,000 staves. 97,037.000 sets of head
ing. and 295,712,000 hoops reported by
1,298 establishments in 1910. These
figures represent a decrease of 9 p^r
cent. In production of staves and In
creases of 9.7 per cent, and 19.4 per
cent., respectively, in production of
heading and of hoops.
Has Many Uaas.
Slack cooperage, includes the mate
rials essential to the manufacture of
barrels for all purposes other than
for containers of liquids. Semitlght
cooperage stock used for making ves
sels required for butter, lard, paste,
paint and mincemeat, and also pack
ages called w’oodenware. such as can
dy and tobacco pails, buckets, tubs,
firkins, and churns, are included, to
gether with barrels generally consid
ered slack cooperage, containing such
solid and powdery substances as dried
fish, leaf tobactfo, evident, lime, pow
der, paints, hardware, chemicals,
flour, meal, sugar, crackers, starch,
resin, salts, cranberries, and vegeta
bles.
Red gum Is pre-eminently the lead
ing stave wood and has bold first
place In production since 1907. Red
gum staves are shipped far and wide
and are put to a greater number of
uses than those made from any other
wood. In the South this timber is
practically the only wood used for
molasses and sugar barrels.
Production by States. #
This table gives the 1911 heading
and hoop production, In Southern
States:
Headings Hoops,
(sets)
United State* .'106,407,000
LOST MARRIAGE LICENSE
RECOVERED BY TORNADO
OMAHA, NEB., May 17.—The re-
rent tornado hunted up and brought
back the marriage certificate issued
to George E. Ritchie and Anna M.
Smith of Kansas City, November 16,
1907. when they were united In mar
riage in this city by the Rev. Charles
W. Savldge. Where the certificate
has been hiding during the past five
years no one knows.
Shortly after the marriage Mr. and
Mrs. Ritchie told Mr. Savldge that
they had lost their certificate and re
quested a duplicate, this was sent,
and nothing more was thought of the
matter until this week, when Mrs. W.
N. Dorward called on the Rev. Mr.
Savldge and handed him the original
certificate.
A day or so after the tornado she
found the document in the back yard,
mixed in with a lot of debris blown
thefe by the wind. .
Country Clearing
House Helps City
An evidence of the progressive
spirit which has made Atlanta great
and one of the many seemingly small
factors which all go to enable Jobbers
and manufacturers here to give the
best possible service, is the system
used by the Atlanta Clearing House
In collecting country checks.
The plan originated in Boston and
was quickly seized by Atlanta. Since
that time Kansas City and Nashville**
after seeing the advantages of the
Atlanta way. have adopted the sys
tem and, within a short time. St.
Louis is expected to fall in line.
The plan Is simplicity itself. Iii
fact, It la a wonder that every large
city In the United States does not
adopt It. The checks on country
banks in three contiguous States ar®
cleared the same as city checks.
Alabama
Arkansas
Florida . .
Georgia
Kentucky
Louisiana
Mississippi
North Carolina
South Carolina
Tennessee ....
Texas
Virginia
3,623,000
15,352,000
3,487.000
3,981,000
2.963,000
2,733,000
580,000
3,353,000
29.000
1.544,000
78,000
6,784,000
353.215,000
96,000
30,219,000
610,000
332,000
20,600,000
9.021,000
80,000
70,000
19,771,000
150,000
115,000
South’s New Enterprises
Employing Much Capital
The Arkansas and Memphis Rail
way Bridge and Terminal Company
plans a freight and teaming yard at
Memphis and a bridge across the
Mississippi River^fthe yard to cover
about 20 acres. Plans for ultimate
development provide for two freight
houses, each 800 feet long; platforms
for machinery; 20 tracks, aggregating
more than four miles; paved drive
ways and subways. The bridge will
carry two railroad tracks and a road
way. with provision for future electric
railway tracks. The estimated cost of
development of the yards is $1,200,000,
two-thirds to be expended this year.
The estimated rest of the bridge and
approaches is $600,000.
George B. McCormack and Ersklne
Ramsey, of Birmingham, and asso
ciates will construct a by-product
coke oven plant, daily capacity 1,000
tons, at an estimated cost of $1,500,-
000. ,
The Atlantic Compress Company,
Atlanta, Ga., will build a cotton com
press at Savannah] Ga.. the main
building to be of frame construction
with fire walls*, sheds 800 feet long
and 200 feet wide, storage for 10,000
bales of cotton. The present com
press machinery of 2,000 tons capacity
will be removed to the new structure;
estimated cost. $70,000.
The Kelley Company, Birmingham.
Ala., plans to construct a $250,000
electric power plant for a proposed
17-mile railway.
The Universal Ice Company, Sa
vannah. Ga., was incorporated with
capital stock of $100,000 to manufac
ture ice; it will establish a plant of j)
tons daily capacity.
The Lucas B. Moore Stave Cornpa
ny, of New* Orleans, La., and New
York, will erect a stave plant at Mo
bile. Ala., of 75,000 staves daily ca
pacity.
The Oneonta Oil and Fertiizer Com
pany, of Oneonta. Ala., was organized
with capital stock of $50,000. It has
purchased a site and will erect a
building for a cotton seed oil mill
and fertilizer factory.
White City Park Now Open
MADE IN ATLANTA
VARNISH APPLIED WITH A CLOTH
Let our demonstrator show you. No hard work to apply. Only use a
cloth. Runs to a free surface. A VARNISH, not a POLISH.
Varnish, Not Polish
Varnish With a Cloth
Income Tax Strikes
Foreign Investors
Bill So Worded as to Force Them
to Pay Toll Both Here and to
Own Nations.
Critics of the income tax now' take
up a new point. According to Lon
don’s belief, the statute is so worded
that foreign holders of American se
curities will have to pay the tax.
unless they hold exempted oonds.
As they must pay an income tax
on the same revenue in their own
country, they will be doubly taxed.
1 England already does this in the
case of foreigners who hold console,
which is one of the reasons advanced
for their decline in recent years. The
practice, however, always has been
regarded as of doubtful propriety.
Any such provision in the income
tax bill will' prevent to a large ex
tent foreign investment in American
development enterprises, it is believ
ed.
| TRADE. MARK ■
mo
BRAND
AFreeTrip
.1
Varnish With a Cloth
Varnish, Not Polish
WATER-PROOF
DUST-PROOF
HEAT-PROOF
No brush marks. Dries in five hours. TACCO will make your furniture
look like NEW. Don’t have to rub off.
THE AMBER CHEMICAL CO.
Office: 603-4 Forsyth Building. Phone 3131 Ivy
Laboratories: 91 Piedmont Avenue.
For sale by Alexander-Seewald Company and King Hardware Company.
THE RIGHT THING
AT THE RIGHT TIME
Ever notice how often, after
getting the worst of some friendly
argument, you afterward think of
the brightest kind of retort when it’s
too late to do any good?
It has happened to all of us
hundreds of times.
Now, some shoe merchants let
the same thing happen to their busi
ness. They don’t get the new,
snappy styles till the keenness of
the demand has worn off.
Or maybe they put them in
stock and then fail to keep them
properly sized up during the season,
which is almost as costly.
The RED SEAL Shoe Fac
tory right here in Georgia is prov
ing a big help to thousands of the
best merchants in the South in
keeping their stock attractive and
efficient throughout the selling
season.
It stands for QUICK SHIP
MENTS and LOW FREIGHTS.
Its use will mean for you a
bigger, better shoe business on a
smaller stock without any accumu
lation of dead styles. Isn’t it worth
your consideration? \
Postal brings catalog or sales
man.
Mail orders on way same day.
J. K. ORR SHOE COMPANY
Red Seal Shoe Factory
Atlanta, Ga.
to Atlanta is
available to the
merchant who
buys an ade
quate bill from
the members of
the Merchants’
Association.
Write to
H.
T. MOORE
Secretary
Rhodes Building Atlanta
J
As the hot summer sun pours down its merciless rays on tired, weary and worn
i
humanity, the mind turns to vacation days.
Where can I go for rest, recreation and pleasure, where the expense will not be
greater than I can afford? ^
A half million persons read Hearst's Sunday American and Atlanta Georgian
every day.
A summer resort, hotel or hoarding house catering to this trade overlooks a great
opportunity for big business when they fail to place an advertisement in these great
newspapers.
You can reach the .very ones you want through these papers at a nominal cost, un
der the headings, “Summer Resorts,” “Hotels,” “Summer Boarding” and “Suburban
Boa rding.”
The following rates will be charged for advertising under the above headings:
One insertion, 10 cents a line; three insertions, 6 cents a line; seven insertions, 5
cents a line; thirty insertions, 4V 2 cents a line; ninety insertions, 4 cents a line.