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THE ATLANTA GEORGIAN AND NEWS.
More Bargains See Our Two-Page Ad in To-day’s Journal.
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Jewelry in the Sale
$3 Cloisonne Enamel Pins 39c.
^2 Watch Folia, men or ladies. 50c
$2 Sterling Silver Waist Rings 98e.
. RICH & BROS. CO.
Stamped Goods Sale
25c to 60o Stamped Waists 19o.
50c Pillow Cases, stamped, 39c. t
25c to 50c Stamped Dresses 15c.
The Great End-of-the-Month Sale
This End-of-the-Month Sale Means That Merchandise Is Not Permitted
to Grow Old Here. The Clearance Sale Current sweeps out all ex
hausted assortments each month. Nothing allowed to linger. Hence
the stock is always new and fresh..
Sale-starts Friday at the opening of the doors; ends Saturday at the tap of the closing
bell.- “Prizes” to early comers.
All charge purchases made during this sale will he
transferred to the June st atenient mailed July 1st.
| All Our $2 Shower-Proof Foulards at
98
c
Silk prices clipped to less than half. ’Tis a fair sample of how we slash
prices in the End-of-the-Month Sale. The saving, moreover, is not on stale,
worn-out silks, but on the staple, spick and span foulards. Every $2 foulard in
stock included; not an inch reserved.
These foulards are all shower-proof. They are 42 inches wide—little is required for a dress. \\ e have
sold them freely at their price of $2 a yard. But color exhaustion and broken lines deplete the price—out they go to-morrow
at 98c. Included are the staple black, browns, navy and Copenhagen blues and greens. Some in solid colors, some with the
floral spaced patterns, some in stripes, some in dots—.just a fair assortment of everything that has been good this season.
Only 98c.
New Silks at Prices to Bid You Pause
Because these are the smart, new. fashionable silks that women will want throughout the summer,
for traveling, for mountain and seashore and street wear we stress in big type the little prices at which
thev are to sell. Look here:
39c
For 59c to 85c
Kimono Silks
10 pieces of tine kimono
silk. Some solid colors,
with borders: others in
the floral, Jap dr char
acteristic kimono pat
terns. About all colors.
22-inob.
$1 Foulards— — c
s.v and $1 fou- bb
lards in about
35 different patterns. All
are proof against spot-
tings. Full range of col
ors.
(Silks. Main Floor—
Left Annex)
49c
For $1.00 to
$1.25 Silks
Here are soft, shimmery
chiffon taffetas to make
the smartest of street
dresses and suits. Solid
colors, and changeables
in about every color on
the card save black and
white. 26-inch. Also
handsome messallnes in
neat stripes and floral
patterns- the identical
styles that sell readily
everywhere at $1 and
$1.25. Only 49c.
59c
For Smart
$1.50 Silks
These are the handsome
Tussah erepe de chines
—soft crinkly crepes
now so much In favor.
We have just eight
pieces left in solid col
or tan. mustard, brown,
Nell rose. Copenhagen,
rose and taupe. Yard
wide. Also at 59c are 24-
inch silk serge suitings
in solid colors and fan
cies and fancy silks in
rather wide variety of
patterns and colors.
95 c
98c
For $2.50 to $3.00 For $1.50 to
Silk Chiffons $3.00 Silks
Silk voiles and chiffons,
loveliest fabrics of the
foreign looms. Street
and evening shades;
some with deep border
of charmeuse stlk. some
with silk stripes, some
bestrewn with flowers.
The silks such as these
are fashionable the year
around. 44 inches wide:
very little is required
for a dress. $2.50 and
$3 qualities for 95c.
Charming Dolly Madison
silks now on sale in the
best stores at $1.50 a
yard. Neat stripes be
strewn with dainty
sprays or flowers. Blue,
grey, Copenhagen, tan.
Also $3 Cloth of Gold
silk at 98c. Also $2.25
oyster white pongee Mo
tor cloth for suits and
coats. Yard wide. Also
$1.50 light blue silk pop
lin. 40-inoh. Also $3
gold and blue silk
changeable serge at 98c.
Picture Frames
An Appropriate Set
ting for Beauty or
Brains or Both
Metal picture frames from
cabinet size down. Round,
oval, square and oblong
styles, variously in gold-plat
ed, polished brass, silver-
plated, oxidized and old
brass finished. Divided into
two lots for quick’ felling.
1 formerly 25c to
lUC 50c.
o n formerly T5c, $1 and
39c $i.25.
(Main Floor—Center Aisle.)
Half=Price Sale
of All Toys
All the toys left over from the
holiday selling, together with ac
cumulated odd lots, are grouped
at End-of-the-Month prices:
All velocipedes, all tricycles,
all wagons, rubber balls, train
sundries, mechanical boats, all
hobby horses, all doll go-carts,
all trains, mechanical autos, pic
ture machines, stoves, drums,
etc.
t iH 50c to 65c
Dolls at
19c
Fine kid bodrdolls with bisque
heads. Pitted with shoes and
stockings.
10c
39c
25c to 39c
Dolls at
Full jointed bisque and kid
dolls, completed with slip, shoes
and 'stockings. Closing eyes.
$1 & $1.50
Character Dolls
Splendidly made character
dolls with bisque body, wooden
joints, hand-painted faces. Com
plete with slip.
Every Doll in Stock
from $3 to $7 at Half Price
89q character baby dolls, 39c.
$5 baby dolls, large size. $2.98.
CCONOMT BASFMEKT
Challenge Sale
The greater part o£ the stock
reduced for this sale. Prices
drop to half and more. Wanted
and worthy merchandise—every
bit of it It is a. Challenge Sale
w hereifl »be Economy Basement
proven- by prices it N the
most economical pltHie in which
to trade. §aIf ends Saturday
C
learaway of Fashionable Laces
Former Prices $1, $1.50 & $2 00, now only - 4T^
Chantilly—Macrame—Lierre—Shadow and Venise^J^ C
Laces in bands and edges to match.
The very names tell you these are the most fashionable
laces of the season. You must sec them to judge their
full beauty.
The Chantilly laces are all black; the other laces are
white, ecru and real tints.
The Macrame and Venise laces are 4 to 7 inches wide;
the other laces are 4 to 15 inches.
75c to $1.25 Embroideries 39c
$1.25 white voile flouncing, embroidered in the
daring Bulgarian colors. 45 inches wide
75c and $1 lingerie flouncings in eyelet and shad
ow embroiderv, 27 inches- at
39c
39c
75c and $1 all-over embroideries in da'inty eyelet on
patterns and bold, striking designs, 27-inch, at.. *5 2/C
25c Matched Sets of Embroideries 10c
Dainty matched sets of Swiss and Nainsook embroid
eries, not a yard worth less than 15c, most of it worth 25c.
Choice 10e.
$15 to $18.50 Embroidered Robes $8.95
White lingerie robes embroidered in colors. Consist of 45-iiieh flouncings with
bands to match. All are from regular stock—the styles that have been best this
season. No returns accepted; choose carefully.
Linen & Lingerie Robes Reduced 1-3
All our white batiste and voile robes and all our white and colored linens
now one-third less than the usual prices. Variously embroidered in eyelet, shad
ow and French work.
Were $15 to $60; now $10 to $40.
(Laces—Main' Floor—Right)
Sale of Notions and Dressmakers’ Helps
_ « t « mt n *1 4 A O A If • f> • A 1 A Y“* 1 . •
A “Once-in-a- While” Opportunity to Save Greatly
On Your New Suit, Waist, Coat, Skirt or Dress
just
It’s
Despite the low prices, nearly every garment is spick, span new. Don’t forget that! The buyer is
back from New York—these new garments represent makers’ surplus stocks and overplus lots,
like getting back almost half your purchase price on each transaction:
$5 to $8.50 Dresses ?
Something like 250 in all, in about a dozen
different styles. White piques with colored
stripes, sll-linen dresses.
Pretty white voiles and lingeries, some enriched with a
touch of color, most Af them all white. Dsintily trimmed In
laces anil embroideries.
$3.85
Clearaway of Ratine Suits
All the ratine suits including special purcahes and
regular stock now to go at reduced prices. Cutaway and
Blouse styles, plain or fancil.v tailored in while, (an, gray,
blue, rose. AH
$35 suits $25. $19.75 suits ai $14.75.
$25 to $29.50 suits at $19.75.
Royal Society Co/s Finished Art Pieces
$7.50 to $10 Finished Art Pieces 0
Finished pillow tops, centerpieces, scarfs, ba- *r
by pillows and many odds and ends. Made
of fine lawns, linens and other materials.
Beautifully hand-embroidered.
$12 to $17 Finished Art Pieces
Among these are some of the handsomest
pieces the Royal Society Company pro
duce. There are white and colored 36-inch
centerpieces, colored library table pieces,
scarfs, etc. (Art Needlework, Main Floor, Center Aisle.)
2.98
5.98
OQ- for 50c white ivory
AioV combs; all coarse teeth
or coarse and fine combinations.
19c
3c
rnbhe> coni
bs. -
for 5c and 10c bristle 1 nail
brushes with wood liacks.
1 A- for 25c manicure outfits,
S I/C including file, pincers,
emery boards and manicure
sticks.
1 Q _ for 25c to 50c wood
A I/C back buffers with de
tachable chamois covers.
Q „ for 15c Nadinola talcum
OC jiowder.
A O _ for 50c Madame Isbell's
face powder, all colors.
4 0- for 50c Madame IsIm-II’s
*“C Turkish bath oil.
for 25c ‘'Spiro" powder.
Prevents odor from per-
17c
spirntion.
12c
for 25c Sanitol Tooth
Powder or Paste
19c
for 25c Wright’s or
Shinon silver cleanser.
C_ for 10c and loo Celluloid
DC baby Rattlers. White, pink
or blue.
C for 25c Celluloid back
DC tooth brushes, our own im
portation. but not up to standard.
Will give service for a month or
so. after which bristles 1 login to
i-ome out.
15c
29c
for 25c Rich's Rosetta
face powder.
for 65c Rich's violet
toilet water.
1 O — for 25c Pivers’ import-
( >d talcum powder.
1 A— for 25c Celluloid man!
i DC cure cases with i-ellu
loid handled buffers. Case also
contains ivory sticks and nail
enamel.
5c Braids lc
Mercerized lingerie
braids in white, pink
or blue. 6 yards to
piece for lc.
Three 5c Slip-out collar
25c Braids 10c
Scalloping braids ,6
yards to bolt. All
white or white with
colored edge,
supporters, 4 on card
20c Hair Pins 9c
English hair pins, cabinet
size; 200 black hair pins
to cabinet.
10c Elastic 5c No Moths Will Stay Where
Cotton elastic in al) widths.
White or black. Always
10c; for 5c.
von place a small chunk of this lump-packing cam
phor. In large tin boxes:
10c size 5c.. 20e size 10c.
$8.50 to $12.50 Dresses
$5.85
Choose from dainty crepe dresses bestrewn
with colored flowers, “composed” one-piece
dresses, pretty ratines.in solid colors, pure
linens in natural, blue and white, and captivating lingerie
dresses in white voile and lingerie. Charming styles, severely
and elaborately trimmed. Also “composed’’ one-piece linene
dresses, the skirt of white linene, the “coat” of brown, blue,
red, pink, etc.
$15 to $23.50 Ratine Dresses
Smart styles in the fashionable Bedford
cords and ratines. Some are severely tai
lored for simple street wear: others are
rather “dressy" with ln.-e and embroidered trimmings, lead
ing colors, black and white.
$15 to $18.75 Wool Dresses
“Plums” here for the woman who needs a
wool dress for present or future street wear.
, Smartly developed serge and Bedford dresses
in fashionable one-piece models. Black, navy blue, gray,
tan, brown.
$25 to $29.50 Summer Dresses
$9.85
$9.95
A small lot from a maker, plus the odds
and ends from stock. Variously in ratine
and linen, very stylish ; cleverly tailored
and trimmed.
$19.75
$6.50 Norfolk Jackets
Misses' and women's Norfolk coats for cool
morning, outing and traveling wear. I»e
veloped of a superior qualify bright red
$3.85
English flannel in thp characteristic Norfolk style
few blues. All sizes up to 36.
New $15 Ratine Suits
Also a
Ratinp requires clever tailoring, and these
suits show it in every graceful line. Simple
styles, so smart for daily street wear.
White, pink or gray.
$7.85
$25 to $35 Wool Suits at
$12.85
Whosoevfer needs s suit for traveling,
seashore, mountain or present street
wear can have choice here of some
thing like one hundred in the. season’s approved styles.
A beautiful Bedford Cord is beautifully tailored in a
dashing cutaway style, handsomely silk lined throughout.
Tans, blues or grays. Actual value $35. for $12.85.
A host of white Bedford Cords with black or colored
hairline stripes arc shown in various styles. Usual prices $25
and $30, for $12.85.
Ratines, serges, Bedford Cords and suitings make up the.
rest of the assortment. Chiefly in the solid color black or
navy blues. Former prices $23.50 to $20.75. Now st $12.85.
HomeSewers Couldn’t Hope To
Duplicate These Dresses
For Much More Money
3 00 fresh-, attractive
dresses are grouped for the
End-of-the-Month Sale at
prices that force attention.
Every one of the 300 dresses
is spick, span new. The materials
are fast color, tub-proof percales,
ginghams, linens, chambravs anil
piques. Every snia'rt style is rep- -\it
resented—including Norfolk ami
two-piece dresses. Solid colors,
sirifies, plaids and checks. Some
trimmed in bands, some embroid
ered, some trimmed with laces.
Belts, buttons, braids are also fea
tures. Any little girl from 2 to 14
years can surely be fitted,
100 Dresses, Formerly QO
$1 and $1.25, to sell at ODC
100 Dresses, Formerly 1 .18
$1.50 to $2, to sell at y*
100 Dresses, Formerly <t* 1 *98
$2.50 to $3.50, now at y*
(Dresses, Second Floor)
5c
cards for 10c.
Three 5c Warren's collar foundations, wthite or
black net or chiffon, for 10c.
25c Nickel skirt markers and hem gauge combined,
Ladies’ seamless sanitary napkins, 3 for 10c.
5c lisle Corset laces, 3 for 10c.
5c brass safety pins, all sizes, assorted on card, 3
cards for 10c.
10
9c
and colors.
for 15c silk seam binding;
9-yard pieces. Black, white
15c
8c
25c
for ladies’ 25c "SUW
ON" hose supporters,
for 15c ladies' sanitary
belts.
for ladies' sanitary dress
protectors.
O for 5c handy pin sheets.
jC Jet heads, white or black.
I fov darning cotton lsoiledl,
C plain or mercerized.
for 5c mercerized crochet
cotton, black or nsvv blue.
18c
39c
17c
for West’s 25c electric
curlers. 5 on card.
for one dozen ladles' seam
less sanitary napkins.
for 2oc ladies' adjustable
sanitary girdle.
A Wash Goods Clean-Up
lc
6c
pink or bine.
for 10c mercerized lingerie
tape, 10-yard pieces; white.
for 26c Ginghams—Fine quality imported zephyr
ginghams, 32 inches wide.
for 25c Dimities—Dainty dimities and flaxons, in
neat floral and figured patterns,
for 50c Shirtings—These qre the famous David &
John Anderson zephyr shirtings, which retail the
country over at 50c.
10c
10c
25c
to trade. * ___
|m. rich & bros. co. mmmmmmmmrmmmmmmm 52-54 Whitehall st. tmfmmmmmmnmm EICH & BB0S -°°- w
Little Prices that Rule Solely
Because of the End-of-Month Sate
45-inch lingerie batiste, full yarn,
mercerized. A clean-up of our entire
stock: many good colors. Regular price
50c yard.
Ten pieces plain color sheer linens, and
36-inch linen shirtings, neat stripe designs. \ ’
etc. Former prices were 50c. 65c and 75c / YARD
card. (Main Floor—Left Aisle)