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THE ATLANTA HEORTITAN AND NEWS,
Mo ™ Bargains See Our Two-Page Ad In To-day’s Journal. WWWW¥WWWWWWW*WWWWyWMWyWWWWWrtW
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Jewelry in the Sale
$1 Cloisonne Enamel Pins 39e.
$2 Watch Fobs, men or ladies* 50c.
•1*2 Sterling Silver Waist. Rings 98c.
RICH & BROS. CO.
Stamped Goods Sale
25c to 50c Stamped Waists 19c.
60c Pillow Cases, stamped, 39c.
26c to 50c Stamped Dresses 15c.
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5
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The Great End-of-the-Month Sale
This End-of-the-Month Sale Means That Merchandise Is Not Permitted
to Grow Old Here. The Clearance Sale Current sweeps out all ex
hausted assortments each month. Nothing allowed to linger. Hence
the stock is always new and fresh.
Sale starts Friday at the opening of the doors; ends Saturday at the tap of the closing
bell. “Prizes” to early comers.
All charge purchases mad e during this sale will be
transferred to the June statement mailed July 1st.
I All Our $2 Shower-Proof Foulards at
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is not on stale,
Everv $2 foulard in
98
c
Silk prices clipped to less than half. ’Tis a fair sample of how
prices in the End-of-the-Month Sale. The saving, moreover, is not
worn-out silks, but on the staple, spick and span foulards,
stock included; not an inch reserved.
These foulards are all shower-proof. They are 42 inches wide—little is required for a dress. M e have
sold them freely at their price of $2 a yard. But color exhaustion and broken lines deplete the price—out they go to-morrow
at 98c. Included are the staple black, browns, navy and Copenhagen blues and greens. Some in solid colors, some with the
floral spaced patterns, some in stripes, some in dots—just a fair assortment of everything that has been "good ’ this season.
Only 98c.
New Silks at Prices to Bid You Pause
Because these are the smart, new. fashionable silks that women will want throughout the summer,
for traveling, for mountain and seashore and street wear we stress in big type the little prices at which
thev are to sell. Look here:
98c
For $1.50 to
$3.00 Silks
Charming Dolly Madison
silks now on sale In the
best stores at $1.50 a
yard. Neat stripes be
strewn with dainty
sprays or flowers. Blue,
grey, Copenhagen, tan.
Also $3 Cloth of Gold
silk at 98c. Also $2.25
oyster white pongee Mo
tor cloth for suits and
coats. Yard wide. Also
$1.50 light blue silk pop
lin, 40-inch. Also $3
gold and blue silk
changeable serge at 98c.
39c
For 59c to 85c
Kimono Silks
10 pieces of fine kimono
silk. Some solid colors,
with borders; others In
the floral, Jap or char
acteristic kimono pat
terns. About all colors.
22-ineh.
$1 Foulards •* **-
N5e and $t fou- K K
lards tn about
35 different patterns. All
are proof against spot-
tings. Full range of col
ons.
(Silks, Main Floor—
Left Annex)
49c
For $1.00 to
$1.25 Silks
Here are soft, shiramery
chiffon taffetas to make
the smartest of street
dresses and suits. Solid
colors, and changeables
in about every color on
the card save black and
white. 26-inch. Also
handsome messalines in
neat stripes and floral
patterns—the identical
styles that sell readily
everywhere at $1 and
$1.25. Only 49c.
59c
For Smart
$1.50 Silks
These are the handsome
Tussah crepe de chines
—soft crinkly crepes
now so much In favor.
We have just eight
pieces left in solid col
or tan. mustard, brown,
Nell rose, Copenhagen,
rose and taupe. Yard
wide. Also at 50c are 24-
inch silk serge suitings
in solid colors and fan
cies and fancy silks in
rather wide variety of
patterns and colors.
95c
For $2.50 to $3.00
Silk Chiffons
Silk voiles and chiffons,
loveliest fabrics of the
foreign looms. Street
and evening shades;
some with deep border
of charmeuse silk, some
with silk stripes, some
bestrewn with flowers.
The silks such as these
are fashionable the year
around. 44 inches wide;
very little is required
for a dress. $2.50 and
$3 qualities for 95c.
-|
Picture Frames
An Appropriate Set
ting for Beauty or
Brains or Both
Metal picture frames from
cabinet size down. Round,
oval, square and oblong
styles, variously in gold-plat
ed, polished brass, silver-
plated, oxidized and old
brass finished. Divided into
two lots for quick selling.
< g\ formerly 25c to
IOC 50c.
formerlv 75c, $1 and
$1.25.
(Main Floor—Center Aisle.)
39c
Half=Price Sale
of All Toys
All the toys left over from the
holiday selling, together with ac
cumulated odd lots, are grouped
at End-of-the-Month prices:
All velocipedes, all tricycles,
all wagoDs, rubber balls, train
sundries, mechanical boats, all
hobby horses, all doll go-carts,
all trains, mechanical autos, pic
ture machines, stoves, drums,
etc. i .
50c to 65c
Dolls at
Fine kid body dolls with bisque
heads. Fitted with shoes and
stockings.
19c
c
learaway of Fashionable Laces
Former Prices $1, $1.50 & $2.00, now only -
Chantilly—Macrame—Lierre—Shadow and Venise /| ^ C
Laces in bands and edges to match.
The very names tell you these are the most fashionable
laces of the season. You must sr ■ them to judge their
full beauty.
The Chantilly laces are all black; the other laces are
white, ecru and real tints.
The Macrame and Venise laces are 4 to 7 inches wide;
the other laces are 4 to 15 inches.
75c to $1.25 Embroideries 39c
$1.25 white voile flouncing, embroidered in the
daring Bulgarian colors. 45 inches wide
75c and $1 lingerie flouneings in eyelet, and shad
ow embroidery, 27 inches* at
75c and $1 all-over embroideries in dainty eyelet
patterns and hold, striking designs, 27-inch, at.
39c
39c
39c
25c to 39c
Dolls at
10c
Full jointed bisque and kid
dolls, completed with slip, shoes
and stockings. Closing eyes.
25c Matched Sets of Embroideries 10c
Dainty matched sets of Swiss and Nainsook embroid
eries, not a yard worth less than 15c,‘ most of it worth 25c.
Choice 10c.
$15 to $18.50 Embroidered Robes $8.95
White lingerie robes embroidered in colors. Consist of 45-inch flouneings with
bands to match. All are from regular stock—the styles that have been best this
season. No returns accepted; choose carefully.
Linen & Lingerie Robes Reduced 1-3
All our white batiste and voile robes and all our white and colored linens
now one-third less than the usual prices. Variously embroidered in eyelet, shad
ow
39c
$1 & $1.53
Character Dolls
Splendidly made character
dolls with bisque body, wooden
joints, hand-painted faces. Com
plete with slip.
Every Doll in Stock
from $3 to $7 at Half Price
69c character baby dolls, 39c.
$5 baby dolls, large size. $2.98.
and French work v
Were $15 to $60; now $10 to $40.
(Laces—Main Floor—Right)
Sale of Notions and Dressmakers’ Helps
5c Braids lc
25c Braids 10c
Scalloping braids ,6
yards to bolt. All
white or white with
colored edge,
supporters, 4 on card.
20c Hair Pins 9c
3
economy basement
Challenge Sale
The greater part of the stock
reduced for this satfe. Prices
drop to half and more. Wanted
a ..a worthy merchandise—every
bit of it. It is .a Challenge Sale
wherein ii£e Economy Basement
proves '»y prices that it is .be
most, economical place in which
to trader. Bale ends’ Saturday
Mercerized lingerie
braids in white, pink
or blue. 6 yards to
piece for lc.
Three 5c Slip-out collar
cards for 10c.
Three 5c Warren's collar foundations,
black net or chiffon, for 10c.
25c Nickel skirt markers and hem gauge combined.
Ladies' seamless sanitary napkins, 3 for 10c.
5c lisle Corset laces, 3 for 10c.
5c brass safety pins, all sizes, assorted on card, 3
cards for 10c.
English hair pins, cabinet
size; 200 black hair pins
to cabinet.
10c Elastic 5c
Cotton elastic In all widths.
White or black. Always
10c; for 5c.
vfhite or
10
for
9c
9-yard
and colors.
15c silk
pieces.
seam binding;
Black, white
for ladies’ 25c "SEW-
ON" hose supporters,
for 15c ladies' sanitary
heir-.
for ladies’ sanitary dress
protectors.
O for 5c handy pin sheets.
OC Jet heads, white or black.
I for darning cotton (soiled),
C plain or mercerized.
I for 5c mercerized crochet
C cotton, black or navy blue.
for West’s 25c electric
curlers. 5 on card.
for one dozen ladies' seam
less sanitary napkins.
for 25c ladies' adjustable
sanitary girdle.
6c
oink or blue.
for 10c mercerized lingerie
tape 10-yard pieces; white,
A “ Once-in-a - While ’ ’ Opportunity to Save Greatly
On Your New Suit, Waist, Coat, Skirt or Dress
Despite the low prices, nearly every garment is spick, span new. Don’t forget that! The buyer is
just back from New York—these new garments represent makers’ surplus stocks and overplus lots.
It’s like getting back almost half your purchase price on each transaction:
$5 to $8.50 Dresses
Something like 260 in all, in about a dozen
different styles. White piques with colored
stripes, all-linen dresses.
Pretty white voiles and lingeries, some enriched with a
touch of color, most of them all white. Daintily trimmed in
laces and embroideries.
Clearaway of Ratine Suits
All the ratine suits tncluding special pureahes and
regular stock now to go at reduced prices. Cutaway and
Blouse styles, plain or fancily tailored in white, tan, gray,
blue, rose. All
$35 suits $25. $19.75 suits at $14.75.
$25 to $29.50 suits at $19.75.
Royal Society Co.’s Finished Art Pieces
*2.98
$7.50 to $10 Finished Art Pieces
Finished pillow tops, centerpieces, scarfs, ba
by pillows and many odds and ends. Made
of fine lawns, linens and other materials.
Beautifully hand-embroidered.
$12 to $17 Finished Art Pieces
Among thesfe are some of the handsomest
pieces the Royal Society Company pro
duce. There are white and colored 36-inch
centerpieces, colored library table pieces,
scarfs, etc. (Art Needlework, Main Floor,
t
5.98
Center Aisle.)
29c
for 50 c white ivory
combs: all coarse teeth
•oarse and fine combinations.
19c
3c
19c
emery
sticks.
for 25c and 35c
rubber combs.
hard
for 5c and 10c bristle nail
brushes with wood backs.
for 25c manicure outfits,
Including file, pincers,
boards and manicure
19c
for 25c to 50c wood
back buffers with de
tachable chamois covers.
Q_ for 15c Nadinola talcum
powder.
AOf for 50c Madame Isbell’s
f nce powder, all colors.
42c for 50c Madame Isbell’s
17c
splrntion.
Turkish bath oil.
for 25c “Spiro” powder.
Prevents odor from per-
12c
for 25c Sanitol Tooth
Powder or Paste
19c
5c
for 25c Wright's or
Shlnon sliver cleanser.
for 10c and 15c Celluloid
baby Rattlers. White, pink
or blue.
5c
for 25c Celluloid back
tooth brushes, our own im
portation, but not. up to standard.
Will give servlet- for a month or
so, after which bristles begin to
come out.
15c
29c
12c
10c
for 25c Rich’s Rosetta
face powder.
for 65c Rich’s
toilet water.
violet
for 25c Pivers’ import
ed talcum powder.
for 25c Celluloid maul
cure cases with cellu
loid handled buffers. Case also
contains ivory sticks and nail
enamel.
for 25c Ginghams—Fine quality imported zephyr
ginghams, 32 inches wide.
for 25c Dimities—Dainty dimities and flaxons. in
neat floral and figured patterns,
for 50c Shirtings—These are th< famous David &
.John Anderson zephyr shirtings, which relail the
country over at 50c.
$8.50 to $12.50 Dresses
$5.85
Choose from dainty crepe dresses bestrewn
with colored flowers, “composed” one-piece
dresses, pretty ratines in solid colors, pure
linens in natural, blue and white, and captivating lingerie
dreRses in white voile and lingerie. Charming styles, severely
and elaborately trimmed. Also "composed’’ one-piece linen#
dresees, the skirt of white llnene, the “coat” of brown, blue,
red, pink, etc.
$15 to $23.50 Ratine Dresses
Smart styles in the fashionable Bedford
cords and ratines. Some are severely tai
lored for simple street wear; others are
rather “dressy” with lace and embroidered trimmings. Lead
ing colors, black and white.
$15 to $18.75 Wool Dresses
$9.85
"Plums” here for the woman who needs a
wool dress for present or future street wear.
Smartly developed serge and Bedford dresses
in fashionable one-piece models. Rlack, navy blue, gray,
tan, brown.
$9.95
$25 to $29.50 Summer Dresses
$19.75
A small lot from a maker, plus the odds
and ends from stock. Variously in ratine
and linen, very stylish; cleverly tailored
and trimmed.
$6.50 Norfolk Jackets
$3.85
Also a
Misses’ and women's Norfolk coats for cool
morning, outing and traveling wear. De
veloped of n superior quality bright red
English flannel in the characteristic Norfolk style,
few blues. All sizes up to 36.
New $15 Ratine Suits
Ratine requires clever tailoring, and these rft rm n
suits show It in every graceful line. Pimple ’k / X j
styles, so smart for dally street wear, t * v
White, pink or gray.
$25 to $35 Wool Suits at
Whosoever needs a suit for traveling,’ Ai n OP
seashore, mountain or present street /k I 7 XS
wear can have choice here of some- t
thing like one hundred in the season’s approved styles.
A beautiful Bedford Cord is beautifully tailored in a
dashing cutaway style, handsomely silk lined throughout
Tnns, blues or grays. Actual value $35, for $12.85.
A host of white Bedford Cords with black or colored
hairline stripes are shown In various styles. Usual prices $25
and $30, for $12.85.
Ratines, serges, Bedford Cords and suitings make up the
rest of the assortment. Chiefly in the solid color black or
navy blues. Former prices $23.50 to $20.75. Now at $12.85.
HomeSewers Couldn’t Hope To
Duplicate These Dresses
For Much More Money
3 0 0 f r e s li, attractive
dresses are grouped for the
End-of-the-Month Sale at
prices that force attention.
Every one of the 300 dresses
is spick, span new. The materials
are fast color, tub-proof percales,
ginghams, linens, chambravs and
piques. Every smart style is rep
resented—including Norfolk and
two-piece dresses. Solid colors,
stripes, plaids and cheeks. Some
trimmed m bands, some embroid
ered, some trimmed with laces.
Belts, buttons, braids are also fea
tures. Any little girl from 2 to 14
years can surely be fitted.
100 Dresses, Formerly
$1 and $1.25, to sell at
100 Dresses, Formerly
$1.50 to $2, to sell at
100 Dresses, Formerly
$2.50 to $3.50, now at
(Dresses, Second Floor)
Little Prices that Rule Solely
Because of the End-of-Month Sale
45-inch lingerie batiste, full yarn,
mercerized. A clean-up of our entire
stock; many good colors. Regular price
50c yard.
Tpi^ pieces plain color sheer linens, and
3fi inch linm shirtings, neat stripe designs, \
etc. Fortner prices were 50c, hoc and 75c / YARD
vard. (Mam Floor—Left Aisle)
m. rich & bros. co. 52-54 whitehajoL st. mmmrich & bros. co.