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FfEATtST’S SUNDAY AMERICAN, ATLANTA, OA., SUNDAY, JULY 27. 1013.
7 C
Many Big Concerns Meet With
Cole to Talk Standardization.
Better Quality, Lower Cost.
INDIANAPOLIS, July 26.—Much
interest has been shown In the meet
ing of representative men in the au-
tomoblle industry in Indianapolis on
July 17, when the new standardised
type of automobile was formally
launched. These men had been called
together at the request of President
J. J. Cole, originator and builder of
the third and new type of automobile,
and represented a total aggregate
capitalization of more than $50,000,-
000.
The object of the conference, as
outlined by President Cole, was to
ascertain how best to scientifically
handle the problems of volume and
overhead, with the object in mind
of increasing the quality of the motor
car and at the same time reducing its
cost to the user.
The companies represented were the
Timken Detroit Axle Company, North
way Motor and Manufacturing Com
pany; Mayo Radiator Company, Gem-
mer Manufacturing Company, Spicer
Manufacturing Company, Detroit
Steel Products Company, Hydraulic
Pressed Steel Company, Janney-
Steinmetz & Co., Firestone Tire and
Rubber Company. Warner Instrument
Company, Stromberg Motor Devices
Company. Collins Curtain Company,
Taylor Tire Pump Company and Day-
ton Engineering Laboratories Com
pany.
McKee Explains Object.
In. opening the meeting Homer Mc
Kee, director of sale** and advertising
of the Cole Motor Car Company, who
acted as permanent chairman, said, in
part:
“This conference marks an epoch
in the automobile industry. The first
work of the automobile builder was
to drive the pistons at any cost. We
have now arrived at a time, however,
when we must take up the conscien
tious -study of price reduction. And
bear in mind that at the same time
we are reducing price we must be
consistently Increasing quality. You
men represent the best that the auto
mobile industry at this moment knows
about building component parts of
good motor cars.
“In the glossary of the automobile
industry specialization and quality
are interchangeable. You men are
specialists— 1 each has selected for
himself a problem and has mastered
that problem. Each has given 100
per cent of himself to the particular
motor car unit for which society is
holding him responsible. Each has
earned for himself the distinction of
being the recognized best la his indi
vidual line. It is to you men that the
user is looking for the quality .which
goes into his car, afid for the preser
vation of hi.« bank roll.
Standardization Important.
“There is nothing before the indus
trial world at the present time so re
plete with importance as this big idea
of standardization. It will be the all-
absorbing topic in motor circles dur
ing the next decade. It is the all-
absorbing topic in motor Circles now.
The Cole Motor Car Company, of In
dianapolis, with your assistance, has
made it So.
“Now, before we go any further into
this standardization idea, let us get
distinctly in mind precisely what we
mean. As applied to automobiles,
there are two kinds of standardiza
tion. The first is mechanical stand
ardization and has not only been rec
ognized, but employed, by automobile
builders for years. Mechanical stand
ardization merely means making all
parts designed to perform similar
functions in similar models precisely
the same size and interchangeable.
“The car which is not mechanically
standardized at the present moment
has no chance of success. Practically
all cars are mechanically standard
ized. There is no distinction in build
ing a standardized car from a me
chanical standpoint. The situation in
this case is a negative one.
“You might put it this way. There
is extinction if you don’t build a
mechanically standardized car—com
mercial extinction. It means a re
ceivership.
Question of Economics.
“The thing we are interested in is
not mechanical standardization. That
phase of the subject is already being
taken care of automatically. The
new phase, and the one which we are
now face to face with, is the subject
of economic standardization.
“Economic standardization is the
science of employing the factors of
volume and overhead for the purpose
of increasing quality, and decreasing
cost. As applied concretely to the
motor cap, standardization means
building exclusively of nothing but
recognized standard units. A stand
ard part is any part which has been
built so well that it has become the
standard whereby all similar parts are
measured.
“This is the first time in the history
of the industry that a single car has
been made out of 100 per cent stand
ardized parts. This is the first time
that the best specialists in the world
have been enlisted in the construction
of such a car.
“The name of the first 100 per cent
standardized car is Cole. The names
of the organizations which have the
distinction of contributing units to
this epoch-making car are written on
the Cole roll of honor.”
Southern Dealers Will Inspec TIURISI HELPS
New Model Maxwell Sensation
At Demonstration on Thursday
Automobile dealers from all ovet
the South wlll.be In Atlanta Thurs
day to see a demonstration of the
new Maxwell $726 car—the sensation
of the 1914 season.
Since the announcement was made
that this car would soon be put on
the market, Interest has been wide
spread, and hundreds of Inquiries
have been received by Charles H.
Booth, district manager.
The Maxwell experts have been at
work for a considerable length of ttm«
perfecting this car, which Is designed
to 1111 a want which has existed for a
long time—a car between the Ford
and one costing $1,000.
With this new product. It Is de
clared by the officials that the end
has been accomplished, and prepara
tions are being made for the big de
mand which has already been cre
ated.
"We think we have at last put out a
car for which the public has been
longing ever since the automobile be
came a reality," said Mr. Booth yes
terday in discussing the new Max
well. “It has everything which any
other high-grade car has, and it sells
at a price which puts It within the
reach of the great mass of American
people who want the best.
“This new model has 26-horsepow
er, four cylinders, three speeds for
ward and one reverse, with left-hand
drive and center control. It is built
for five passengers, with 103-lnch
wheel-base, and the price of $726 gets
the car, fully equipped.
"The car has created even a big
ger sensation than we expected, and
It Is because of the Interest manifest
ed that the demonstration next
Thursday has been arranged. Dealers
from all over the South have indicat
ed they will be present, and to ac
commodate others who are unable to
be present we will send a car to
Charlotte, Jacksonville, Birmingham
and Memphis.
"In the cross-country runs made by
this model the results have been real
ly remarkable, and Its performance Is
Charles H. Booth, popular
Southern district manager of
Maxwell line.
one of which the makers of a $5,000
car might well ba proud.”
It is said that the first 10,000 of
these car.3 will be made at a loss be
cause of the heavy investment for
equipment necessary to turn them
out in quantities large enough to fneet
the demand which present indications
show exists.
TOLD B1 DEALER DIE PEUGEOT CEE
Big Taxicab Sale
By White Company
CLEVELAND, OHIO, July 26.—The
biggest taxicab sale in years was an
nounced by the White Company, of
Cleveland, Saturday, when a telegram
was received from San Francisco re
porting the signing of contracts for
. the purchase of 63 White taxicabs by
the Taxicab Company of California.
The purchase was the result of
service rendered by a fleet of nineteen
White taxicabs for twenty month?,
during which they were subjected to
the hardest kind of w’ork in' a city
that is unrivaled in the severity of
taxicab operation.
With the added equipment the Tax-
. icab Company of California will have
a completely standardized installation
82 White taxicabs. In addition to
cabs, the company placed an
for five White 6-cylinder. 60-
Wr, 7-passenger touring car^.
According to J. W. Goldsmith, Jr.,
local dealer for the Hudson automo
bile, buyers spend an unnecessary
amount of time in technical discus
sions and needless mechanical in
vestigations. A man who has tht
“mechanical bug” loves to dig Into the
details of motor and chassis; but to
the average buyer the motor car rep
resents results rather than technical
details, and he is glad to forget the
engine, carburetor and electric sys
tem, if, indeed, he knows anything
at all about them. The horse driver
need not necessarily be a veterinary
surgeon in order to enjoy a drive. No
more need the automobile owner be a
mechanical engineer before he can
avail himself of all the pleasures and
benefits of the modern motor car.
Sound Company Important.
Mr. Goldsmith suggests to automo
bile buyers the right way to buy a
motor car. His experience is that the
buyer should investigate the builders
of the car rather than the car itself—
this, of course, within sane and rea
sonable limits. To buy a car made
by a company that is financially
sound, permanently in the business,
whose business is on a prosperous and
paying basis, is of vast importance.
Because only such a company can be
expected to follow its cars from year
to year with the absolutely necessary
service required to keep any piece T>f
machinery in its best operative condi
tion.
Again, the cars of a company that
has gone out of business lose tremen
dously in intrinsic value. A car that
might sell as a used car, after a year’s
use, at $1,000, might very easily de
preciate to $400 or $500 if the com
pany that manufactured the car had
ceased to be actively in business.
This, as will at once be seen, would
entaiWa loss of $500 or more on the
owner of the car. A little investiga
tion on his part before he bought his
car would have saved him this severe
loss.
What’s in a Name.
Therefore, says the Hudson dealer,
look for the car that is widely known
as being the product of a financially
and commercially strong manufactur
ing organization. Refuse even to
,-onsider a “wild cat” car. It may look
shiny and attractive, but the company
back of it is more important to the
buyer than a few brushfuls of var
nish; the value of your car two
years hence means more to you than
some insignificant technical detail.
Wylie West Returns
With Leo R. Jackson,
Football Field Star
Wylie West, Atlanta manager of the
Firestone Tire and Rubber Company,
has Just returned from a trip to the
factory office at Akron, Ohio. He
brought back with him Leo R. Jackson,
who will be his ofHce manager.
Mr. Jackson sprung into the limelight
several years ago because of his prowess
in athletics at Buchtel College. Jack-
son played fullback on the football team
and the way he used to hit the line is
known by every lover of football in the
Middle States. The fair State of Ohio
never graduated a better or a more
popular player than Jackson.
This “hitting the line hard’’ became a
habit with Jackson, and he used the
same tactics aftefr he went to work for
ne Firestone Company at Akron.
Mr. West has had his eye on Jackson
for some time, but he could not con
vince his home office to let him go until
now. As Mr. West said, “Our Atlanta
branch is one of Firestone’s leading ter
ritories, and w-e want live wires only on
our pay roll here. That is why I went
after Jackson good and hard, and I’m
glad he is here. ’
RUNS ON PATENT MEDICINE.
A. A. Wheeler, of Mitchell, S. Dak-
found himself rIx miles from home in
a Studebaker “25” with an empty gas
oline tank. He ran to the next house
on gas from his. motor primer and
got a bottle of patent medicine, which
carried him two miles to a supply of
kerosene, on which he completed the
trip into town.
Entry blanks for the Brighton Beach
automobile meet, w r hich is to be con
ducted by the Motor Dealers' Con
test Association of New York, Inc.,
on Saturday afternoon, August 9, have
been issued, and immediately Ralph
K. Mulford and Ralph de Palma, and
numerous other well-known drivers
pledged their entries.
Mulford will be sean at the wheel
of the Peugeot car with which Jules
Goux won the recent Indianapolis
Speedway 500-mile race, and he will
also pilot a Mason in the smaller
events. DePalma will drive a Mer
cer.
The other drivers who have not yet
signed entry blanks, but whose en
tries are assured, are Mortimer Rob
erts, Paul Thibault, Armour Ferguson,
Charles Tate, Dave Lewis, Joe Ho
ran, Frank Larkin, Bill Chandler, Ray
Howard, Gene Homen, A. L. Hop
kins, N W. Metzler and C. W. Wqjfe.
There are seven events scheduled,
and the total amount of prizes of
fered is $.1,800. The feature event is a
special match race covering a dis
tance of 25 miles, for which a prize of
$600 is offered. It will be a Class F.
event, no restrictions being placed on
size of cars entered.
In addition to this event, in which
DePalma and Mulford have practi
cally consented to compete, there is
also a 25-mile Class D free-for-all
event, for which a cash prize of $500
is offered: $300 to the winner, $150
for second, and $50 for third. The
Class E, free-for-all handicap of 10
miles, which last year proved to be
one of the most popular events on the
Brighton track, will be repeated at
the forthcoming meet.
There will be a Class E non-stock
event of 5 miles for cars under 600
cubic inches piston displacement.
There are three Class C non-stock
events, two of them being for 10 miles
and the other for 5 miles, for cars be
tween 161 and 450 cubic inches piston
displacement. The total prizes for
these Class C events amounts to $375.
The meet will be a popular-priced af
fair, and automobiles will be admit
ted to the grounds free. Entry blanks
can be secured from George Robert
son. No. 1789 Broadway, New York
City.
Transcontinental Travelers Look
ing to Goodrich Co. for Way
Out of Direction Troubles.
An interesting announcement comes
from Akron, Ohio, to the effect that
the B. F. Goodrich Company Is now
erecting the Goodrich road markers
on two of the official transcontinental
routes, one via the Santa Fe trail
and the other through Denver, Sait
Lake City and Reno to San Fran
cisco.
The transcontinental road marking
will be completed in time for the
summer tours of 1914, and this will
mean that motorists will find the fa
miliar and welcome markers at every
turn of the road from Boston and
New' York to San Francisco and Los
Angeles.
A number of trucks and erecting
crews are already undertaking the
Job, and they will be kept hustling
on this work, which will add so much
to the comfort and pleasure of tour
ing by eliminating chances of strik
ing the wrong road.
Since the idea was first conceived
by the Goodrich Company of aiding
its millions of tire friends by erect
ing attractive and substantial guide-
posts, it has surveyed roads in evt. y
State in the Union, connecting the
larger cities, and they are now com
piling authentic guidebooks with
maps and complete data. Those al
ready prepared have proved a boon to
motorists.
Thousands upon thousands of dol
lars have been spent in this service
to the motoring public, in securing
the best possible talent in designing
and buying the most legible and at
tractive guidebooks, and in erecting
them on public highways so that he
who rides may read and know where
he is and where the road is leading.
E. C, Tlbbitts, advertising manager
of the company, stated that although
the erection of guideposts on the of
ficial transcontinental routes marks
the realization of one of the objects
of the Goodrich Touring Bureau, yet
the department will always be main
tained until their national road data
is absolutely complete and for the
purpose of maintaining other work
already accomplished in excellent con
dition.
“It is our intention,” said Mr. Tlb-
bitts, “to provide at all times the
latest information as to the best
means of getting from some place to
somewhere.”
H.C.WhitneyLeaves
For New Orleans;
Covers Many States
H. C. Whitney, for several years I
general Southern representative of
the American locomotive Company,
and more recently connected with the
Atlanta branch of the Locomobile
Company, has accepted the position
of Southern district manager for the
Lozier Motor Company.
Mr Whitney Is well known in the
South, w'here he has the reputation of
having secured more dealers in a
shorter space of time than any sales
man who has covered that territory.
He is best remembered for his famous
70,000-mile auto trip through the
Southern States w r hen he opened up
21 new agencies and did over $1,000,-
000 in business.
As district manager for the Lozier
Cpmpany, Mr. Whitney will make his
headquarters at New Orleans. He
will have general supervision of ter
ritory extending from Virginia to
Oklahoma, including besides these two
States North and South Carolina.
Tennessee, Georgia, Alabama, Florida,
Mississippi, Louisiana, Texas and Ar
kansas.
Working under Mr. Whitney will be
H. A. Shomo, formerly of the Loco
mobile Company, and J. C. Wheeler.
Both men have devoted their efforts
in the ixast two years to the sale of
motor cars in the South, and their
work undoubtedly will result in open
ing up much new territory for the Lo
zier, Company.
Western Man Finally Accepts Of
fer From $37,000,000 Con
cern—What He Says.
I
E
WITH SOLDIERS
Legislative Action Sought to Pre
vent Accidents When Big Auto
Races Are Run.
Good Roads Wanted
In Rugged Sections
Of North Georgia
ELLIJAY, GA., July 26.—Mountain
folks in this section are awaiting
with great interest the proposed
opening of more highways connect
ing North Georgia, East Tennessyo
and Western North* Carolina. The
belief prevails that the establishment
of more good roads through the
mountains of this immediate section
would lead to numerous summer Re
sort enterprises, and that the section
would be opened up wonderfully.
Gilmer, Fannin and Pickens Coun
ties spread out o"\ r the most rugg..d
tracts of the Blue Ridge Mountains.
These counties have rich available
resources and their snarse population
is co cr nizant of the benefits to be de
rived from a better means of com
munication with the outside world.
It is proposed that the three shall
combine and build highways that
Tennessee and North Carolina have
so long neglected.
Aside from scepery, the Blue Ridge
Mountains are rich in minerals, i l
water power and commercial timber.
The more general use of the motor
car, it is believed here, will stimulate
an interest in the hill section of
Georgia that will bring the most
rapid development possible.
Owner Still Drives
A 1909 Model Ford
SAVANNAH, GA.. July 26.—It is
going to take a special resolution by
the Georgia Legislature to get the
Savannah troops of the Georgia Na
tional Guard out to guard the auto
mobile course this fall when the
Grand Prize and Vanderbilt Cup races
are run.
Plans are already on foot to have
such a resolution passed. The three
Representatives from Chatham Coun
ty, together with President J. Ran
dolph Anderson, of the Senate, are in
favor of it, and there appears to be
little doubt about the needed measure
speedily becoming operative.
The races are to be run Thanks
giving week, November 24 and 27. The
military law passed last year does not
permit the Governor to order troops
out except in cases of insurrection,
and even in instances of that kind he
must first declare martial law.
It been found both desirable
and n*%*ssary to have the soldiers
guard the cours^. and the resolution
proposes to give the troops permission
to voluntarily perform this service.
The resolution, which has already
been prepared for presentation, says
that the County Commissioners of
Chatham County have ordered certain
roads closed in said county during the
automobile races, and the Sheriff of
the county has requested the assist
ance of the military organizations
stationed in the county to protect life
and property during the races, and it
prays that Governor Slaton be au
thorized by the General Assembly to
grant permission for the organiza
tions composing the National Guard
of Georgia, stationed in Chatham
County, to volunteer their services to
the Sheriff to render the said assist
ance, the service thus rendered to be
without expense to the State.
No Puncture In 13.000 Miles.
Thirteen thousand miles service from
.the front tires and 8,000 from the rear
set is the tire mileage secured by Hec-
or Grothe, of Montreal, on bis Frank
lin Six “38’’ touring car. The remark
able part of the record is that Mr. Grothe
did not have a single puncture on the
road from this set of tires.
SPRINTS THROUGH MUD.
From Savonburg. Kans., to Decatur,
Ill., in two days, 600 miles, was the
record of a Studebaker “35,” which
brought W. H. Roberts and family from
the former city to Monroe, Mich. The
Announcement comes from Detroit
that C. F. Redden has finally accepted
the sales management of the Maxwell
Motor Company, the $37,000,000 con
cern of which Walter E. Flanders is
president apd general manager. It
has been known in trade circles that
Mr. Redden has been hesitating for
some time about accepting the title,
though he did assume the load some
two weeks ago.
In speaking of the matter, Mr. Red
den says:
i’I hesitated for two reasons main
ly. First, I was net so carried away
by the flattering offer as to underes
timate for a moment the tremendous
responsibilities that go w r ith such a
title. To have marketed $30,000,000
worth of automobiles in a year will be
a record to look back at a year from
now—if I make good. But suppose a
fellow fell down. No one would then
consider the task or admit any exten
uating circumstances. ’Failure' would
bf the verdict* and he would be a
fool who, knowing the task, would at
tempt it without the most careful
consideration.
“I told Mr. Flanders I would under
take the Job forthwith—but I asked
time to consider assuming the big ti
tle. He seemed pleased and told me
to ‘go to it.’ And I did. My first
move w r as to spend several days at
headquarters, where I got more inti
mately acquainted with Mr. Flanders’
big plans and policies that I had need
of as district manager.”
In selecting Redden for the Job, Mr.
Flanders has simply followed his
well-known policy of advancing his
own men instead of importing ma
terial from the outside.
“When you have seen a man grow
from the bottom, you know him,” said
Mr. Flanders. “You know his possi
bilities—and you know very nearly
his limitations. The latter, of course,
can only be accurately determined by
the crucible te«st. Redden will make
good. I am certain of that. I have
seen him grow.'*
Asked why he had selected a New
York man for the Job in preference to
a Westerner, Mr. Flanders said:
“Redden is not a New Yorker. He
hails from Michigan—where the au
tomobiles all come from. I would be
the last to select a provincial—and
none are so provincial as your born
Gothamite—for a Job that calls for a
knowledge of every part of thU big
country and its people. Redden knows
his New York like a book—that com
pletes his education for the job of
sales manager.”
J. F, Toole Returns
As Branch Manager
The many friends of John F. Toole,
former Atlanta branch manager of the
F. B. Stearns Company, manufacturers
of Stearns-Knight motor cars, are con
gratulating their fellow-townsman on
his return to Atlanta in his old ca
pacity as branch manager.
Mr. Toole takes the position vacated
by Mr. Bissell, who for the past year
has been branch manager. Mr. Bis
sell now has charge of all the Stearns
Company's wholesale business in the
territory controlled by the Atlanta
branch. In his new position, Mr. Bis
sell will have a larger field for his ac
tivities and by devoting his time to
building up the wholesale business of
his company will undoubtedly create a
much larger demand for Steams cars
throughout the South.
Mr. Toole was a resident of this city
for many years and had charge of the
Stearns branch for a long while, and has
an exceptionally wide acquaintance not
only among the automobile trade, ^ut
among the purchase™ of h gh-gfa.le mo
tor cars Mr. Toole and Mr. Bissell
will work in conjunction, the former
handling all the business of the Atlanta
branch and the latter devoting himself
to the outside work.
Back to Farm' Trend
Caused by Machine;
Thousands Quit City
*1 believe that the motor car, per
haps more than any other one thing,
is responsible for the 'back to the
farm’ movement,” said Harry R. Rad
ford, vice president and general man
ager of the Cartercar Company, Pon
tiac, Mich., in a talk to »ome of his
salesmen from small country towns.
“People to-day are going back to
the farm by the hundreds of thou
sands, not merely because of the
splendid opportunities that have beeu
developed during the past few years,
but largely because of the great
change for the better in farm life
conditions. Instead of the solitude
and Wilderness we have been taught
to thing of, the country now seems
very inviting, and especially if the
person can own a motor car it is the
ideal life.
“And so I say that the motor car
has done more than anything else to
better living conditions on the farm,
and has thus been largely responsible
for the great movement back to the
soil. And people are not going back
because they want to farm, but be
cause they think it will be more
pleasant living, more healthful for
their families.
“The motor car is of more real
benefit to the country man than to
his city brother. The motor car has
entirely revolutionized the life of the
countryman. It has made his life
pleasant to the utmost, where ^before
it was monotonous and dreary.”
sirs AAA.
Republic Tires Go 778 Miles on
Same Air—Message to Chicago
Mayor From President.
Th. Boy Scouts of America a few
days ago carried a message from
President .Wilson to Mayor Harrison,
formally opening the American Olym
pic games at Chicago.
By 200-yard sprints the boys car
ried the little leather pouch contain
ing the message 778 miles, and re
peatedly it was necessary to check
the messengers so as not to get ahead
of the schedule.
The reputation of Republic tires in
the matter of staying qualities led to
the selection of Staggard Treads in
equipping the Staver-Chlcago Daily
News car which accompanied the Boy
Scouts on this relay run.
The four tires went through the
grueling test without a mishap and
at the finish contained the same air
1 with which they were inflated at the
start of the Journey.
The Staver car, which, by the way.
was the only one to make the entire
trip, was driven over uncertain roads,
through mud and w’ater and under
terrific heat conditions. Several times
this car was used to pull others out of
the mud and through all .of this the
Republic tires stood up without a sin
gle mishap.
That Is, There Are 2,200,000
Miles of Highways With 1,100 r
000 Machines on Them.
With 1,100,000 Automobiles In oaa
and 2,200,000 miles of good roads, it
is to be noted that in the United
States there is a motor-driven vehi
cle for every two miles of highway.
“Many public men have not realized
the change this class of vehicles ha*
wrought In commercial as well su*
social conditions,” comments Robert
P. Hooper, former president of the
American Automobile Association,
and recently re-elected for the sev
enth time as the head of the Penn
sylvania Motor Federation.
“Their minds do not seem to readV-
ly absorb the fact that the city 94
mites away is as accessible for busi
ness purposes with a motor vehicle
as Is the railroad station 9 4-10 miles
distant with a team and wagon. (Nine
and four-tenths miles is the distance
of the average American farm from
its nearest shipping point, according
to statistics gathered by the United
States Office of Public Roads.)
“It is a fair proposition that a large
percentage of automobiles are util
ized in part or wholly for commer
cial purposes. There are and can be
no county or township lines in traffic
over roads.
“The resident In any agricultural
community does his selling and buy
ing in the city or village most acces
sible, whether in his own or in an
other county, or even in an adjoining
State; and as accessibility is often a
question of roads, he frequently finds
fifteen miles over good roads more
easily negotiated than five miles over
an unimproved road.
“Certain roads in every community
(amounting, according to the best
authorities. to about 15 per cent of the
whole road mileage) are the main
roads over which passes upward of 80
per cent of the local travel. When a
single county in a given section im
proves its main roads, a vast traffic is
at once diverted to those roads—this
multiplied traffic requiring systematic
and unusually costly maintenance.
The local community is benefited, of
course; but so are the adjoining
counties and neighboring States.
“Meeklenberg County, North Caro
lina, is an excellent illustration of
this feature of the economics of road
improvement. Some years ago this
progressive county issued bonds and
built an excellent system of macadam
roads. The initial advantage was at
once apparent. Farmers increased
their acreage of crops, production bs-
came much greater, marketing cost
less and real estate values were en
hanced from 25 to 100 per cent.
“Then came new traffic conditions,
and the through travel of a whole
section of the State was diverted over
the good roads of Meeklenberg Coun
ty. The travel between the North and
the South assumed larger proportions,
and it went by way of Meeklenberg
County because of its good roads.”
20242 M0 ria.ix261-2 e
“j* ,Y- | W*
n
ijiiiilF 'Mini*
DETROIT. MICH., July 26.—A lgrge
advertising agency recently sent out a
card to several thousand motor * car
owners asking their opinion on various
standard parts and accessories.
Among the cards returned was one
which read as follows:
“I am not in sympathy with any of
the heavy large cars as their upkeep
is too greaJ for the average class. I
have driven a Ford car since 1909. Model
T. I can follow any of them with one-
half the expense. It’s good enough for
me.”
AUTOMOBILE OWNERS—ATTENTION!
No more worry about punctures. PUNCTURE SEAL solves the
tire trouble.
The formula for PUNCTURE SEAL was discovered by one of
the South's leading chemists, will not injure rubber and is the only
preparation known to this chemist that is being used for a tire remedy
that will not freeze or expand.
PUNCTURE SEAL injected into your tubes will seal any puncture
up to a twenty - penny nail, will preserve and lengthen the life of your
tubes and lessen blow-outs by eliminating rim cuts. It will not stick
the tubes to the casing will not gum, become hard or evaporate, is not
affected by heat or cold weather, does not interfere with removal of
tubes or with vulcanizing.
PUNCTURE SEAL prevents punctures and preserves tubes, is not
a filler and only adds nine to fifteen pounds to the weight of a car.
PUNCTURE SEAL pays for itself many times a season by preventing
punctures and rim cuts.
We charge less for PUNCTURE SEAL than any of our imitators.
Don’t experiment, but use PUNCTURE SEAL.
Good territory open to agents who writ# us at once. We are in
the business to stay, and we will stick to the trade.
SAVE TEMPER, TROUBLE, TUBES AND TIRES BY USING
PUNCTURE SEAL.
Motorcycles $2.50
Automobiles, 30x3, 34x4.. . . $7.00 per car
Other sizes in proportion.
Perfect car control
. , , „ .., , and /reedom from skids
an i
yjjfl I { You will enjoy driving
your car, you will drive with safety,
perfect control and absolute free.-
dom from skids, if you equip your
car this season with
'Diamond
9 M
kneaa plain trm<f tinder
Atlanta, Ga., July 17, 1913.
Puncture Seal Co.,
Atlanta, Ga.
Gentlemen:
I have examined your preparation for the stoppage of punctures
in rubber, “PU NCTU R E SEAL” and have found that it contains no
substance injurious to rubber. It has a decided advantage in that
it may be used in the coldest weather without freezing.
Yours very truly,
(Signed) x EDGAR EVERHART, Chemist.
give you— ^
/ Extra Aft 1/a ft
An extra full-thickn
the itudt.
2. Greater Fretdom from SMdtnr
The original effective non-akid tire that hold*
•he road when other* are skidding and dewing.
PUNCTURE SEAL CO.,
407 Edgewood Avenue, Atlanta, Ga.
All sizes in stock. See us before you equip again.
The Republic Rubber
237 Peachtree Street.
S Hg f W J* -*■
(Squeegee) Tires
This is a real non-skid tire—the
’original “Won’t Slip, Won’t Slide, Won’t
—k Grips and Holds. ”
And without extra cost you get
the More Mileage Vitalized Rubber,
Perfect 3-Point Rim Contact, also No-
Pinch Safety Flap for inner tube protection.
{s*™wt) S Tr? a i So this time buy Diamond Vitalized Rub-
f ,r AutmtMu, ber Tires with the famous Safety
Wtj’iLl'' Tread—you can &t them to fit
*- your rims from
Co.