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TTEAKST’S SUNDAY AMERICAN, ATLANTA, GA„ SUNDAY, AUGUST 3, 1913.
HOSTS OF CONVENTION ARE CITY'S PROGRESSIVES
‘QUIETLY EFFECTIVE,’
MOTTO OF WORKERS
H T MOORE, secretary of
• the “M. & M.” Associa
tion, traffic man, and all-
around worker.
To Make Atlanta Supreme as Market and to
Advertise Its Advantages to the World Is
Task Which Body Undertakes—Has Twb Al
lied Organizations to Combine Best Efforts.
Host to the preat convention of Southern merchants which
will he called to order Tuesday morninp is the Atlanta Merchants
and Manufacturers' Association.
“Quietly effective” might appropriately he the motto over
the doors of its offices in the Rhodes Muilding. Three are, perhaps,
many residents of Atlanta, in the ordinary walks of life, who
would have trouble in telling what the Merchants’ and Manufac
turers' Association is, or what it does.
BIT—
Pick out, at random, any mer
chant in southeastern territory,
even the keeper of the “general
store” near the Florida Ever
glades or the Carolina moun
tains. Ask him what the Mer
chants' and Manufacturers’ As
sociation of Atlanta is—and he
will tell you promptly.
The object of the association is to
advertise Atlanta to the world as a
market.
Not content with this work, which
thf y do thoroughly and well, its mem.
hers strive all the while to make At
lanta a better market. The success of
advertising depends to a very large
extent upon the merit of the thing ad
vertised. In a dozen very efficient and
vigorous wave the Jobbers, whole
saler!! and manufacturers In this or
ganization strive to keep Atlanta, as a
market, even a little ahead of Its well-
advertised excellence.
Thsir Chain of Logic.
Debating ways and means of im
proving Atlanta as a market, the as
tute Atlantans some years ago began
to reason In a wav that seem.® to be
pioneer In the business world—per
haps because of its simplicity.
Here Is the chain of logic:
1. The pre-eminence of any city as
a market depends upon the buying
power of the stirrounding territory
2. The buying power of the territory
depends largely upon the efficiency of
Its merchants.
Conclusion:
Let us increase the efficiency of the
merchants In Atlanta’s territory.
Thus was the Southern Merchants’
Convention horn. Next week will he
held the third annual gathering of the
kind.
Retailers from all over the South
Atlanta Jobbers and manufacturers
would profit, would they not? And
Atlanta prospers in direct ratio as
this ideal is approached.
The conventions work to the ad
vantage of Atlanta in others ways.
They build up friendships between
dealers and Jobbers, and they intro
duce buyers to Atlanta’s great re
sources is no other method could.
Thin Is all by way of advertising
land stop the tiny leaks, which, un
checked, drain the life out of any
buftineMH. But he never has developed
a good system of buying stock.
Prom Florida comes a hardware
man whose accounting system con
sists of one dog-eared book. He is the
shrewdest buyer in his State. He
seems to have an uncanny divination
of what people will want, and in Just
what quantity. He turns his money
over faster than anyone in his baili
wick. But the 40 tiny wastes around
his store prevent him from making
| the profits he should.
Clearing House of Ideas.
Bring these men together at the
Merchant!?’ Convention and let them
advise each other—that Is the princi
ple of the thing.
if every merchant in Atlanta’s ter
ritory were capable as Marshal! Field,
and so closely Interlocked in its pur
poses as to be inseparable, is* the At
lanta Freight Bureau This bureau.
In fact, antedates the Manufacturers’
Association It was organized In 1902.
Its duties are to keep rates lined up
with all competing markets. It han-
1 dies overcharge claims for Its mem
bers. All thing- told, it no doubt has
done as much for the business of the
city as any other one body.
For instance, in 1905 it secured a
horizontal cut of 10 per cent in rates
to and from all points north of the
Potomac and west of the Ohio and
Mississippi Rivers.
A conference of a full month direct
ly preceded this voluntary concession
on the part of the railroads. The con
ference was not exactly a “love feast.”
Nor was It particularly easy to
bring the railroads to the point where
they were ready to compromise. But
tha victory saved Atlanta $250,000 a
year, it is estimated.
The battles and glories of the
Freight Bureau are not all in the past.
Pending before the Supreme Court of
the United States is a case which, if
the Freight Bureau wins, will mean
thousands of dollars of business for
Atlanta grain dealers—by removing
the discrimination which now favors
Nashville.
Argued in April, early decision is
expected In the case before the Inter
state Commerce Commission wherein
the Freight Bureau seeks readjust
ment of class and commodity rates
East and West to Atlanta. In effect
Atlanta demands rates no higher than
Birmingham's from the West, and
rates no higher than Tennessee's from
the East. Unreasonableness and dis
crimination are charged.
The Credit Men.
There is a third organization, in
dissolubly linked with the two already
described. It Is the Credit Men’s As
sociation. Among other things the
Credit Men’s Association was instru
mental In securing the passage of the
bulk sales bill, which prevents over
night “flitting” of insolvent merchants
without notice to creditors
The credit men, too, are believed
to have been more help than any oth
er organization in getting the bill
passed which abolished bucket shops
in Georgia—and anyone who was in
Georgia a few years ago knows what
an evil they had grown to be.
Just now the credit men are foster
ing the fraudulent check bill before
the present Georgia Legislature
Organized in 1906, with J. K. Orr
president and Harry T. Moore, secre
tary, these officers have been in har
ness for the Merchants and Manu
facturers’ Association ever since. The
Freight Bureau dates back to 1902. W.
Pile Fabrics Lead
In Women's Coats
Garments Are Fifty-four Inches Long.
Variegated Collars Seen on
Coat Suits.
Lons coats, made from pile fabrics.
In cutaway design, are to predomi
nate in the styles for women this win
ter, according to the advance showing
made by Rldley-Wllliamson-Wyatt
Company.
Some of the coats are 54 inches
long, and they range in price up to
$25, retail. The pony coat takes the
lead again, holding the popularity It
enjoyed last season. The staple col
ors, blue, black, brown, tan, and
purple, are easily the most popular,
though some novel shades are shown.
In general, it may be said that the
linings contrast vividly with the outer
material.
The pile fabrics embrace velvet,
istrakhan, caracule, boucle, and
bear skin." Corduroy and serg-s
also are used. Herring bone patterns
in black and white are noticeable in
the assortments
In coat suits the spectator notices
at once the variegated collars, some
thing on the Bulgarian order. Serges
and fancy mixtures are made up in
long cutaway coats and rather nar
row skirts. The coats range in length
from 38 to 45 inches. Some of the
fabrics also are in brocaded effects.
These are the latest things from
Broadway. They came a few days
ago by express and there is nothing
newer.
Platinum Brought
Here From Russia
Atlanta Firm Uses Large Supply of
Metal More Precious
Than Gold.
NEEDLE NOTES
The perfervid orator who speaks in
rounded periods of Atlanta searching
the world for material for its factories
Is not “going too strong.”
To give Just one instance, there is
the Vollmer Manufacturing Company,
which uses* thousands of dollars’ worth
of platinum yearly, the supply of this
metal, more precious than gold, com
ing from Russia.
Platinum Jewelry, of late, has b$en
growing in favor until, in high-class
goods, it exceeds gold in favor. The
Vollmer company makes a specialty of
individual designs In platinum—la-
vallleres, rings and brooches.
/
Loosely woven ramie linens are
much used Just now as a background
for designs carried out in soft cottons.
Outlining. French knot*, some so'id
work and a few eyelets are thrown
into relief by rows of evenly spaced
darning.
Italian cut work still holds its own,
particularly for candle shades.
The dainty lazy daisy embroidery is
proving a very popular decoration f jr
dressing sacques and boudoir caps. A
sacque observed not long ago sloped
from the pointed elbow drapery to a
point in front as well as to a point »i
back. The ca e had a full gathered
back with a front flap turned back
and embroidered. A rosette coquet-
tishly. terminated the flap at each side.
Little cobwebby, lacy things, some
of filet, others of Teneriffe, are much
affected Just now for the dressing ta
ble under tiny china ornaments.
Cottonseed Prices
Due to Come Down 1
Movement of New Crop Will Bring
Change, Is Belief of At
lanta Dealers.
Present high prices for cotton seed
products can not continue long, in
the opinion of Taylor Brothers, broJu
ers and commission merchants ft*
these commodities.
“Spot oil. epot hulls and spot meal
are very high at present,” says Mr.
Taylor. “When the new crop begins
to move, moreover, which, in our
opinion, will be In about 30 days,
there is bound to be a decline.
“We had an excellent season, de
spite the small crop, and expect even
heater business this season; in fact,
we are thinking of opening a branch
house in another city.”
A. Parker is its chairman, while H.
T. Moore is traffic manager. E. L.
Adams is president of the credit men
and Harry T. Moore is secretary. The
credit men date back to 1905. Mr.
Moore, it may be inferred correctly,
is busy.
The full lists of the directorates of
the three organizations follow:
Merchants and Manufacturers’ As
sociation, J. K. Orr, chairman; A. C.
McHan, vice chairman; H. B. Wey,
treasurer; H. T. Moore, secretary; di
rectors. L. E. Floyd, I. A. Hirschberg.
C. W. McClure, A. C. McHan. Garnet
McMillan, J. K. Orr, R. W. Peeples.
Willis E. Ragan, Meyer Regenstein,
E. L. Rhodes, W. O. Stamps, H. B.
W*y.
Credit Men’s Association. E. L.
Adams, president; C. L. Elyea, vice
president; S. F. Boykin, vice presi
dent; E. L. Rhodes, treasurer; H. T.
Moore, secretary; directors, L. E.
Floyd, S. F. Freitag. J. W. Harlan,
Bolling H. Jones, C. V. Logan, Ralph
Rosenbaum.
Atlanta Freight Bureau, chairman,
W. A. Parker; vice chairman, C. H.
Keeley; treasurer, J. R. Mobley; traf
fic manager, H. T. Moore; directors,
S. C. Dinkins, Gordon P. Kiser, Louis
Gholstin. Clyde L. King, E. C. Cal
laway. J. L. Duncan, E. M. Hudson,
Bolling H. Jones, E. R. DuBose, J.
R. Mobley, C. H. Kelley, W. H. Camp,
E. L. Rhode®, W. A. Parker, R. Rosen
baum, I. A. Hirshberg, Charles I. El-
veft.. H. B. Wey, Wylie F. West, O.
R. Strauss, S. A. Wardlaw.
WELCOME
Southern Merchants
Visit our wholesale house, corner Broad and Hunter
streets, during your stay here. We have specials by the
carloads for you. Let us help you select a 5c and 10c bill
of goods for a department in your general store, and
watch the results you get from these.
You could not carry a present home that would be
more highly appreciated as to be able to tell your town
upon your return that you had arranged to give them ti 5c
and 10c department.
Then let us give you our plan for opening this while
here. Make our store your headquarters. Have your mail
sent in care of us.
McCLURE TEN CENT CO.
47-49 South Broad Street
<
i
To-morrow is the opening day. Everything
is shipshape for the visiting Merchants and every
body’s happy.
Thousands of keen eyes are going to be on
Atlanta the next two weeks. She’s going to be
inspected from every point of vantage — her
stores, her factories, her industries. More than
that:
The quality of her hospitality is going to be
scrutinized. The sincerity of her glad-handing is
going to be put to the test
It is up to every Merchant, every Manufac
turer, every Citizen of Atlanta to make our guests
believe more strongly than ever before in the
Atlanta Spirit.
And you Merchants who are going to make
Atlanta your Mecca during the next two weeks,
come right in and make yourselves at home. We
are unfeignedly glad to greet you and we hope
that you will have the time of your lives.
Don’t fail to ask questions and to see what
you want to see. Let “Show Me” be your slo
gan. Take things just as easily or just as stren
uously as your constitution dictates.
Make a mental note before you strike the
town of the things that you are most interested in.
Then when you get ready, you’ll know just
where to go and what to do.
Be sure to reserve plenty of time for the
recreational features of the Convention. Baseball,
Barbecue, Theater Parties, Reception and Drives
are some of them. Don’t skip these-* -they’re going
to be jolly.
Do just as much business as you like. Atlanta
loves to combine work and play, and you’ll find
plenty of willing listeners if you want to Talk Shop.
It’s quite possible that you could make your trip a
Free Proposition if you talked shop sufficiently.
Talk to Secretary Harry T. Moore about this point.
But whatever you do, be very sure that this is
going to be a great affair and that all Atlanta is
glad to have you come and share in its privileges
and its pleasures.
All Aboard!
MERCHANTS M MANUFACTURERS ASSOCIATION
(
Southern Merchants Convention, Atlanta, August 4th to 15th
V
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